PERAN PENERAPAN MODEL UTAUT (UNITED THEORY OF ACCEPTANCE AND USE OF TECHNOLOGY) PADA UMKM COFFEESHOP PENGGUNA GOFOOD DI KOTA GARUT
Abstract
Kemajuan teknologi, khususnya dalam era ekonomi digital, UMKM perlu menyesuaikan diri dengan perubahan yang terjadi. Salah satunya adalah pemanfaatan platform digital seperti Gofood, yang telah terbukti membantu meningkatkan pendapatan UMKM. Penelitian ini bertujuan untuk menganalisis berbagai faktor yang memengaruhi penerimaan dan penggunaan platform Gofood oleh UMKM CoffeeShop di Kota Garut melalui penerapan model UTAUT (Unified Theory of Acceptance and Use of Technology). Pendekatan kuantitatif dengan metode asosiatif digunakan dalam penelitian ini, melibatkan 35 Coffeeshop yang telah memanfaatkan Gofood. Data dikumpulkan melalui kuesioner berbasis Skala Likert serta dianalisis menggunakan teknik PLS-SEM. Temuan penelitian ini mengungkapkan bahwa Effort Expectancy dan Facilitating Conditions memiliki pengaruh positif terhadap Behavior Intention dan Use Behavior. Sebaliknya, Performance Expectancy dan Social Influence tidak menunjukkan pengaruh. Selain itu, Behavior Intention terbukti berpengaruh terhadap Use Behavior. Temuan ini memberikan wawasan bagi pengembang platform digital untuk lebih fokus pada aspek kemudahan penggunaan, dukungan teknis, dan aksesibilitas, dibandingkan dengan pengaruh sosial atau ekspektasi kinerja.
References
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Purwanto, E., & Loisa, J. (2020). The Intention and Use Behaviour of the Mobile Banking System in indonesia: UTAUT Model. Technology Reports of Kansai University, 62(06), 2757–2767. https://www.researchgate.net/publication/343230847
Rahi, S., Othman Mansour, M. M., Alghizzawi, M., & Alnaser, F. M. (2019). Integration of UTAUT model in internet banking adoption context: The mediating role of performance expectancy and effort expectancy. Journal of Research in Interactive Marketing, 13(3), 411–435. https://doi.org/10.1108/JRIM-02-2018-0032
Rasmikayati, E., Deaniera, A. N., Supyandi, D., Sukayat, Y., & Saefudin, B. R. (2020). Analisis Perilaku Konsumen: Pola Pembelian Kopi Serta Preferensi, Kepuasan Dan Loyalitas Konsumen Kedai Kopi. Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis, 6(2), 969. https://doi.org/10.25157/ma.v6i2.3629
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Setiawan, R., Nurhasan, R., Hurriyati, R., & Wibowo, L. A. (2020). Brand Credibility vs Brand Image: A Case Study of Gojek Customers’ Loyalty. 456(Bicmst), 50–52. https://doi.org/10.2991/assehr.k.201021.012
Sitompul, C. A. R. (2023). Pengaruh Layanan Aplikasi Go-Food Terhadap Peningkatan Penjualan Pada UMKM Kuliner Di Jatinangor. Jurnal Ilmu Sosial, Pendidikan Dan Humaniora, 2(3), 83–90.
Thompson, R. L., Higgins, C. A., & Howell, J. M. (1991). Personal Computing: Toward a Conceptual Model of Utilization Utilization of Personal Computers Personal Computing: Toward a Conceptual Model of Utilization1. Source: MIS Quarterly, 15(1), 125–143.
Vahdat, A., Alizadeh, A., Quach, S., & Hamelin, N. (2021). Would you like to shop via mobile app technology? The technology acceptance model, social factors and purchase intention. Australasian Marketing Journal, 29(2), 187–197. https://doi.org/10.1016/j.ausmj.2020.01.002
Venkatesh, V., Morris, M. G., Davis, G. B., & Davis, F. D. (2003). User Acceptance of Information: Towar a Unified View. MIS Quarterly, 27(3), 425–478. https://www.jstor.org/stable/30036540
Venkatesh, V., Thong, J. Y. L., & Xin Xu. (2012). Consumer Sebuah Ceptance dan Use Of saya Informasi Technology : Extending The Unified Theory. MIS Quarterly, 36(1), 157–178.
Zulkarnaen, W., Fitriani, I., & Yuningsih, N. (2020). Pengembangan Supply Chain Management Dalam Pengelolaan Distribusi Logistik Pemilu Yang Lebih Tepat Jenis, Tepat Jumlah Dan Tepat Waktu Berbasis Human Resources Competency Development Di KPU Jawa Barat. Jurnal Ilmiah MEA (Manajemen, Ekonomi, & Akuntansi), 4(2), 222-243. https://doi.org/10.31955/mea.vol4.iss2.pp222-243.
Al-Saedi, K., Al-Emran, M., Ramayah, T., & Abusham, E. (2020). Developing a general extended UTAUT model for M-payment adoption. Technology in Society, 62(September 2019), 101293. https://doi.org/10.1016/j.techsoc.2020.101293
Ali, M. B., Tuhin, R., Alim, M. A., Rokonuzzaman, M., Rahman, S. M., & Nuruzzaman, M. (2024). Acceptance and use of ICT in tourism: the modified UTAUT model. Journal of Tourism Futures, 10(2), 334–349. https://doi.org/10.1108/JTF-06-2021-0137
Aprilia Sari Dewi. (2022). ANALISA PEMANFAATAN APLIKASI GOFOOD BAGI PENDAPATAN UMKM DI KOTA BOGOR (studi kasus pada UMKM dii Kec. Bogor Utara). https://eprints.unpak.ac.id/6373/1/PRINT Aprilia Sari Dewi_021117309_Skripsi.pdf
Arianto, B. (2024). Pengembangan UMKM Digital di Masa Pandemi Covid-19. January 2020.
Bommer, W. H., Rana, S., & Milevoj, E. (2022). A meta-analysis of eWallet adoption using the UTAUT model. International Journal of Bank Marketing, 40(4), 791–819. https://doi.org/10.1108/IJBM-06-2021-0258
Chao, C. M. (2019). Factors determining the behavioral intention to use mobile learning: An application and extension of the UTAUT model. Frontiers in Psychology, 10(JULY), 1–14. https://doi.org/10.3389/fpsyg.2019.01652
Chin, W. (2000). Partial Least Squares for Is Researchers: an Overview and Presentation of Recent Advances Using the Pls Approach. Proceedings of the 21st International Conference on Information Systems, ICIS 2000, 741–742.
Compeau, D. R., & Higgins, C. A. (1995). Computer Self-Efficacy: Measure And Initial Development Of A Test. MIS Quarterly, 19(2), 189–211. https://www.astm.org/Standards/E2368.htm
Davis, F. D. (1989). Perceived usefulness, perceived ease of use, and user acceptance of information technology. MIS Quarterly: Management Information Systems, 13(3), 319–339. https://doi.org/10.2307/249008
Davis, F. D., Bagozzi, R. P., & Warshaw, P. R. (1992). Extrinsic and Intrinsic Motivation to Use Computers in the Workplace. Journal of Applied Social Psychology, 22(14), 1111–1132. https://doi.org/10.1111/j.1559-1816.1992.tb00945.x
Firdhaus, A., & Akbar, F. S. (2022). Pengaruh Penerapan Sistem Informasi Akuntansi Dan Pemanfaatan Teknologi Informasi Terhadap Kinerja Umkm Di Kecamatan Gubeng Surabaya. Jurnal Proaksi, 9(2), 173–187. https://doi.org/10.32534/jpk.v9i2.2632
Ghazali, & Latan. (2015). Structural Equation Modelling Alternative Method With Partial Last Square. BP Diponegoro University.
Hafifah, L. L., Utami, N. W., & Dwi Putri, I. G. A. P. (2022). Analisis Faktor Yang Mempengaruhi Behavioral Intention Dan User Behavior Pada Fintech Shopeepay Menggunakan Model Unified Theory of Acceptance and Use of Technology (Utaut). Jurnal Akuntansi Bisnis, 15(2), 102–117. https://doi.org/10.30813/jab.v15i2.3574
Inder, S., Sood, K., & Grima, S. (2022). Antecedents of Behavioural Intention to Adopt Internet Banking Using Structural Equation Modelling. Journal of Risk and Financial Management, 15(4). https://doi.org/10.3390/jrfm15040157
Jadil, Y., Rana, N. P., & Dwivedi, Y. K. (2021). A meta-analysis of the UTAUT model in the mobile banking literature: The moderating role of sample size and culture. Journal of Business Research, 132, 354–372. https://doi.org/10.1016/j.jbusres.2021.04.052
Jr., J. F. H., Hult, G. T. M., Ringle, C. M., Sarstedt, M., P.Danks, N., & Ray, S. (2023). Partial Least Squares Structural Equation Modeling (PLS-SEM)Using R. In Structural Equation Modeling: A Multidisciplinary Journal (Vol. 30, Issue 1). https://doi.org/10.1080/10705511.2022.2108813
Latan, H., & Noonan, R. (2017). Partial Least Squares Path Modeling (Basic Concepts, Methodological Issues and Applicantions). In Partial Least Squares Path Modeling: Basic Concepts, Methodological Issues and Applications. https://doi.org/10.1007/978-3-319-64069-3_13
Manulang, M. (2002). Dasar-Dasar Manajemen. Universitas Gadjah Mada.
Moore, G. C., & Benbasat, I. (1991). Development of an instrument to measure the perceptions of adopting an information technology innovation. Information Systems Research, 2(3), 192–222. https://doi.org/10.1287/isre.2.3.192
Purwanto, E., & Loisa, J. (2020). The Intention and Use Behaviour of the Mobile Banking System in indonesia: UTAUT Model. Technology Reports of Kansai University, 62(06), 2757–2767. https://www.researchgate.net/publication/343230847
Rahi, S., Othman Mansour, M. M., Alghizzawi, M., & Alnaser, F. M. (2019). Integration of UTAUT model in internet banking adoption context: The mediating role of performance expectancy and effort expectancy. Journal of Research in Interactive Marketing, 13(3), 411–435. https://doi.org/10.1108/JRIM-02-2018-0032
Rasmikayati, E., Deaniera, A. N., Supyandi, D., Sukayat, Y., & Saefudin, B. R. (2020). Analisis Perilaku Konsumen: Pola Pembelian Kopi Serta Preferensi, Kepuasan Dan Loyalitas Konsumen Kedai Kopi. Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis, 6(2), 969. https://doi.org/10.25157/ma.v6i2.3629
Roji, F. F., Shiddieq, D. F., Gusdiana, R., & Puspita, E. (2023). Perancangan Sistem Informasi Bimbingan Skripsi Online (SIBIMO) dengan SCRUM Framework. Jurnal Algoritma, 20(2), 445–456. https://doi.org/10.33364/algoritma/v.20-2.1459
Setiawan, R., Nurhasan, R., Hurriyati, R., & Wibowo, L. A. (2020). Brand Credibility vs Brand Image: A Case Study of Gojek Customers’ Loyalty. 456(Bicmst), 50–52. https://doi.org/10.2991/assehr.k.201021.012
Sitompul, C. A. R. (2023). Pengaruh Layanan Aplikasi Go-Food Terhadap Peningkatan Penjualan Pada UMKM Kuliner Di Jatinangor. Jurnal Ilmu Sosial, Pendidikan Dan Humaniora, 2(3), 83–90.
Thompson, R. L., Higgins, C. A., & Howell, J. M. (1991). Personal Computing: Toward a Conceptual Model of Utilization Utilization of Personal Computers Personal Computing: Toward a Conceptual Model of Utilization1. Source: MIS Quarterly, 15(1), 125–143.
Vahdat, A., Alizadeh, A., Quach, S., & Hamelin, N. (2021). Would you like to shop via mobile app technology? The technology acceptance model, social factors and purchase intention. Australasian Marketing Journal, 29(2), 187–197. https://doi.org/10.1016/j.ausmj.2020.01.002
Venkatesh, V., Morris, M. G., Davis, G. B., & Davis, F. D. (2003). User Acceptance of Information: Towar a Unified View. MIS Quarterly, 27(3), 425–478. https://www.jstor.org/stable/30036540
Venkatesh, V., Thong, J. Y. L., & Xin Xu. (2012). Consumer Sebuah Ceptance dan Use Of saya Informasi Technology : Extending The Unified Theory. MIS Quarterly, 36(1), 157–178.
Zulkarnaen, W., Fitriani, I., & Yuningsih, N. (2020). Pengembangan Supply Chain Management Dalam Pengelolaan Distribusi Logistik Pemilu Yang Lebih Tepat Jenis, Tepat Jumlah Dan Tepat Waktu Berbasis Human Resources Competency Development Di KPU Jawa Barat. Jurnal Ilmiah MEA (Manajemen, Ekonomi, & Akuntansi), 4(2), 222-243. https://doi.org/10.31955/mea.vol4.iss2.pp222-243.
Published
2025-02-05
How to Cite
Lestari, S., Nurhasan, R., & Roji, F. (2025). PERAN PENERAPAN MODEL UTAUT (UNITED THEORY OF ACCEPTANCE AND USE OF TECHNOLOGY) PADA UMKM COFFEESHOP PENGGUNA GOFOOD DI KOTA GARUT. Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA), 9(1), 710-727. https://doi.org/10.31955/mea.v9i1.4991
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