PENGARUH JUMLAH PENGUNJUNG DAYA TARIK WISATA TERHADAP OCCUPANCY HOTEL DENGAN MODERATING VARIABEL JUMLAH KAMAR YANG TERSEDIA PADA HOTEL DI KABUPATEN KARAWANG

Abstract

This study aims to determine the effect of the variable number of visitors to tourist attractions on hotel occupancy by moderating the variable number of rooms available at hotels in Karawang for the 2016-2019 period. This research was conducted using descriptive and verification methods. The type of data used is secondary data. The sample was collected using a purposive quota. The number of samples used is 4 years of data which is finalized to 48 months. The data analysis technique used is the classical assumption test and path analysis. The results of this study indicate that the number of visitors to tourist attractions has no significant effect on hotel occupancy in Karawang. Hotel occupancy has an effect on but not significant to the number of rooms available at hotels in Karawang. This means that the higher or lower the number of visitors to tourist attractions in Karawang will not affect hotel occupancy and the number of available rooms in Karawang during the study period. But the higher the hotel occupancy in Karawang during the study period.

Keywords: the number of visitors to tourist attractions, hotel occupancy, the number of available rooms.