PERAN DIVERSITY MANAGEMENT DALAM MEMEDIASI PENGARUH DIGITALISASI TERHADAP KEPUASAN KERJA KARYAWAN DI KOTA BATAM
Abstract
Studi ini memiliki tujuan untuk mengeksplorasi dampak digitalisasi terhadap tingkat kepuasan kerja karyawan dengan peran diversity management sebagai variabel mediasi. Latar belakang penelitian didasarkan pada meningkatnya transformasi digital di lingkungan kerja dan pentingnya pengelolaan keberagaman dalam menciptakan lingkungan kerja yang inklusif dan adaptif, khususnya di Kota Batam yang merupakan pusat industri dan perdagangan. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei terhadap karyawan sektor industri dan jasa. Informasi diperoleh melalui survei online dan diolah dengan metode statistik untuk mengevaluasi keterkaitan antar variabel. Hasil penelitian menunjukkan bahwa digitalization berpengaruh positif dan signifikan terhadap diversity management, serta memiliki pengaruh langsung dan tidak langsung terhadap employee satisfaction melalui peran mediasi diversity management. Temuan ini mengindikasikan bahwa strategi digitalisasi yang dikombinasikan dengan praktik pengelolaan keberagaman yang efektif mampu meningkatkan kepuasan kerja karyawan secara signifikan. Keberagaman dalam usia, gender, dan latar belakang budaya menjadi faktor penting yang memperkuat penerimaan terhadap teknologi baru di tempat kerja. Penelitian ini memberikan kontribusi teoretis dalam pengembangan studi manajemen SDM berbasis digital serta rekomendasi praktis bagi organisasi dalam mengelola transformasi kerja yang inklusif dan berkelanjutan di era digital.
References
DAFTAR PUSTAKA
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Farid, R., & Satia, A. (2023). Pengaruh Motivasi, Lingkungan Kerja, dan Kompensasi Terhadap Kinerja Karyawan Generasi Z di Kota Batam. BALANCE: Economic, Business, Management and Accounting Journal, 20(2), 162. https://doi.org/10.30651/blc.v20i2.18585
Febrisa, V. V., Zunaidah, Z., & Andriana, I. (2023). Pengaruh Manajemen Keragaman Tenaga Kerja dan Employee Engagement terhadap Turnover Intention pada Karyawan PT Hindoli. ManBiz: Journal of Management and Business, 2(2), 245–265. https://doi.org/10.47467/manbiz.v2i2.2492
Febryaningrum, V., Vega Buana, A., Rohman, A. F., Rochmah, A. N., Soraya, A., & Suparta, I. M. (2024). Penggunaan Analisis Structural Equation Modelling (SEM) Dengan PLS Untuk Menguji Pengaruh Variabel Intervening Terhadap Hubungan Variabel Independen Dan Variabel Dependen. Jurnal Ekonomi Manajemen Dan Bisnis, 1(6), 258–266. https://doi.org/10.62017/jemb
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Giannoukou, I. (2023). The Role of Employees’ Personality Characteristics in Job Performance and Satisfaction during Digitization Years. 6, 126–135. www.techniumscience.com
Güven, Ç., Alishahi, A., Brighton, H., Nápoles, G., Olier, J. S., Šafář, M., Postma, E., Shterionov, D., De Sisto, M., & Vanmassenhove, E. (2025). AI in Support of Diversity and Inclusion. 1–14. http://arxiv.org/abs/2501.09534
Hair, J., Black, W., Babin, B., & Anderson, R. (2014). Multivariate Data Analysis (7th ed.).
Han, S. (2024). Digitalization and Job Stress: Exploring The Mediating Roles Of Job and Personal Aversion Risk With Gender As A Moderator. Frontiers in Psychology, 15, 1–13. https://doi.org/10.3389/fpsyg.2024.1370711
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Published
2026-01-31
How to Cite
Farid, R., Siahaan, S., & Yuswardi, Y. (2026). PERAN DIVERSITY MANAGEMENT DALAM MEMEDIASI PENGARUH DIGITALISASI TERHADAP KEPUASAN KERJA KARYAWAN DI KOTA BATAM. Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA), 10(1), 394-414. https://doi.org/10.31955/mea.v10i1.6833
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