KOMBINASI MODEL BISNIS OSTERWALDER DAN PIGNEUR DALAM PENENTUAN HARGA PRODUK THRIFT SHOP
Abstract
Tujuan dari penelitian ini adalah untuk mengetahui bagaimana metode dalam menentukan biaya dan harga pada produk thrift. Walaupun terjadi perdebatan dalam segi hukum dan legalitas, bisnis produk thrift cukup populer dan menguntungkan. Pengumpulan data dilakukan dengan metode interview dan observasi pada pengusaha thrift. Penelitian ini menggunakan kombinasi model bisnis Osterwalder dan Pigneur sebagai kerangka analisis untuk memahami konsep ritel fashion thrift. Kerangka ini kemudian digunakan sebagai strategi dalam menentukan harga pokok penjualan. Hasil penelitian ini mengungkapkan bahwa struktur biaya masih terbilang sederhana mirip usaha dagang, serta harga jual ditentukan berdasarkan jenis pakaian, tren yang sedang berkembang di masyarakat, serta brand tertentu. Hal ini dapat memberikan gambaran kepada pengusaha di bidang thrift untuk mengelompokkan biaya, menghitung keuntungan serta metode menjangkau pelanggan sehingga pengusaha dapat memprediksi dan menjamin keberlanjutan usahanya dalam jangka panjang.
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Williams, C. C. (2003). Participation in Alternative Retail Channels: a Choice or Necessity? International Journal of Retail & Distribution Management, 31(5), 235–243. https://doi.org/https://doi.org/10.1108/09590550310472406
WRAP. (2017). Valuing Our Clothes : the cost of UK fashion. www.wrap.org.uk/sites/files/ wrap/valuing-our-clothes-the-cost-of-uk-fashion_WRAP.pdf
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Annas, M., & Humairoh. (2023). How Digital Thrift Shops Escalate Global Supply Chain Sustainability In Indonesia. International Journal of Science, Technology & Management, 4(2), 492–498. https://doi.org/https://doi.org/10.46729/ijstm.v4i2.791
Ardani, S. A., & Ashari, M. H. (2023). Analisis Balanced Scorecard Dalam Mengukur Kelayakan Usaha Pada Second Thrift Malang. PRIVE: Jurnal Riset Akuntansi Dan Keuangan, 6(1), 83–95. https://doi.org/https://doi.org/10.36815/prive.v6i1.2575
Bardhi, F. (2003). Thrill of the Hunt: Thrift Shopping for Pleasure. In Keller P. A., Rook D. W. (Eds.). Advances in Consumer Research, 30, 375–376.
Botsman, R., & Rogers, R. (2010). Beyond Zipcar: Collaborative Consumption. Harvard Business Review, 30.
Christiansen, T., & Snepenger, D. J. (2005). Information Sources for Thrift Shopping: is There a “Thrift Maven”? Journal of Consumer Marketing, 22(6), 323–331. https://doi.org/https://doi.org/10.1108/07363760510623911
Crouch, M., & McKenzie, H. (2006). The Logic of Small Samples in Interview-based Qualitative Research. Social Science Information, 45(4), 483–499. https://doi.org/https://doi.org/10.1177/0539018406069584
Dewi, N. M. I. K. … Sutama, I. N. (2020). Implikasi Penjualan Pakaian Bekas Impor Bagi Konsumen di Kota Dempasar. Jurnal Interpretasi Hukum, 1(1), 216–221. https://www.ejournal.warmadewa.ac.id/index.php/juinhum
Felson, M., & Spaeth, J. L. (1978). Community Structure and Collaborative Consumption. American Behavioral Scientist, 41(4), 614–624.
Gopalakrishnan, S., & Matthews, D. (2018). Collaborative Consumption: a Business Model Analysis of Second-hand Fashion. Journal of Fashion Marketing and Management, 22(3), 354–368. https://doi.org/https://doi.org/10.1108/JFMM-05-2017-0049
Guiot, D., & Roux, D. (2010). A Second-hand Shoppers’ Motivation Scale: Antecedents, Consequences, and Implications for Retailers. Journal of Retailing, 86(4), 355–371. https://doi.org/https://doi.org/10.1016/j.jretai.2010.08.002
Hawley, J. M. (2006). Digging for Diamonds: A Conceptual Framework for Understanding Reclaimed Textile Products. Clothing and Textiles Research Journal, 24(3), 262–275. https://doi.org/https://doi.org/10.1177/0887302X06294626
Joung, H.-M., & Park-Poaps, H. (2013). Factors Motivating and Influencing Clothing Disposal Behaviours. International Journal of Consumer Studies, 37(6), 627–634. https://doi.org/10.1111/J.1470-6431.2011.01048.X
Keller, K. L. (2013). Strategic Brand Management: Building, Measuring, and Managing Brand Equity (4th ed). Pearson.
Kotler, P., & Armstrong, G. (2018). Principles of Marketing (17th ed.). Pearson.
Kotler, P., & Keller, K. L. (2016). Marketing Management (15th ed.). Pearson.
Lamb, C. W. … McDaniel, C. (2012). Marketing. South-Western College.
Lee, S., & Workman, J. E. (2015). Compulsive Buying and Branding Phenomena. Journal of Open Innovation: Technology, Market, Adn Complexity, 1(3), 1–12. https://doi.org/10.1186/s40852-015-0004-x
Lovelock, C., & Wirtz, J. (2016). Services Marketing: People, Technology, Strategy (8th ed.). World Scientific Publishing Company.
Möhlmann, M. (2015). Collaborative Consumption: Determinants of Satisfaction and the Likelihood of Using a Sharing Economy Option Again. Journal of Consumer Behaviour, 14(3), 193–207. https://doi.org/https://doi.org/10.1002/cb.1512
Muliawati, I., & Susanti, A. (2022). Bajak: Upaya Meningkatkan Kepatuhan Pembayaran Pajak UMKM pada Usaha Thrift Shop. Prosiding Seminar Nasional Ekonomi Dan Perpajakan, 2(1), 67–77.
Osterwalder, A., & Pigneur, Y. (2010). Business Model Generation. John Wiley & Sons, Inc.
Pasal 2 Peraturan Menteri Perdagangan Republik Indonesia Nomor 51/M-DAG/PER/7/2015 Tentang Larangan Impor Pakaian Bekas (2015).
Saerang, D. P. E., & Pontoh, W. (2019). Ipteks Sistem Persediaan dalam Penentuan Harga Pokok Penjualan Bagi Usaha Kecil Menengah di Kecamatan Malalayang I Barat Kota Manado. Jurnal Ipteks Akuntansi Bagi Masyarakat, 03(02), 35–39.
Serenade, V. … Mardiani, N. (2023). Analisis Penentuan Harga Pokok Penjualan Sepatu Thrift Singapura by Lix. Jurnal Informatika Ekonomi Bisnis, 5(1), 139–144. https://doi.org/10.37034/infeb.v5i1.214
Sherry, J. J. (1990). A Sociocultural Analysis of a Midwestern American Flea Market. Journal of Consumer Research, 17(01), 13–30.
Sugiyono. (2013). Metodologi Penelitian Kuantitatif, Kualitatif dan R&D.
ThredUp. (2020). ThredUp 2020 Report: Online Fashion Resale Thrives During Pandemic, Citing Record Sales. https://www.greenqueen.com.hk/thredup-2020-report-online-fashion-resale-thrives-during-pandemic-citing-record-sales/
Walsh, B. (2011). Today’s Smart Choice: Don’t Own. Share. Time, 62.
Williams, C. C. (2003). Participation in Alternative Retail Channels: a Choice or Necessity? International Journal of Retail & Distribution Management, 31(5), 235–243. https://doi.org/https://doi.org/10.1108/09590550310472406
WRAP. (2017). Valuing Our Clothes : the cost of UK fashion. www.wrap.org.uk/sites/files/ wrap/valuing-our-clothes-the-cost-of-uk-fashion_WRAP.pdf
Zulkarnaen, W. (2024). Pemberdayaan Sumber Daya Manusia Berkualitas untuk Mendorong Pertumbuhan Ekonomi. Jurnal Ilmiah MEA (Manajemen, Ekonomi, Dan Akuntansi), 8(3), 3350–3351.
Published
2025-12-31
How to Cite
Hijriah, A., Aswat, I., Mubaraq, A., Dilawati, D., & Firmansyah, K. (2025). KOMBINASI MODEL BISNIS OSTERWALDER DAN PIGNEUR DALAM PENENTUAN HARGA PRODUK THRIFT SHOP. Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA), 9(3), 3245-3257. https://doi.org/10.31955/mea.v9i3.6766
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