DAMPAK CITRA MEREK, HARGA, KUALITAS PRODUK DAN KEPERCAYAAN KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN GADGET CHINA PADA GENERASI MILENIAL
Abstract
Model konseptual ini dirancang untuk mengevaluasi hubungan antara variabel-variabel seperti citra merek, harga, dan kualitas produk terhadap keputusan pembelian gadget asal China, dengan kepercayaan konsumen sebagai variabel mediasi. Penelitian ini dilakukan pada generasi milenial, mengingat pengaruh signifikan generasi ini dalam konsumsi gadget. Data primer dikumpulkan melalui angket yang dibagikan kepada 200 responden milenial yang sudah membeli atau berencana membeli gadget. Model ini dianalisis menggunakan metode Structural Equation Modeling dengan bantuan software LISREL. Hasil penelitian menunjukkan bahwa citra merek dan kualitas produk berpengaruh signifikan terhadap kepercayaan konsumen, sementara harga tidak memberikan pengaruh. Selain itu, kepercayaan konsumen memiliki dampak signifikan terhadap keputusan pembelian, menunjukkan pentingnya peran kepercayaan dalam proses pengambilan keputusan pembelian gadget
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Anggiani, S., Lubis, A., & Siregar, M. A. (2024). STUDI EMPIRIS: DAMPAK AKSESIBILITAS DAN CITRA DESTINASI TERHADAP KEINGINAN BERKUNJUNG KEMBALI KE PEMANDIAN ALAM SEMBAHE. Jurnal Ilmiah Manajemen, Ekonomi, \& Akuntansi (MEA), 8(2), 2307–2314.
Aribowo, L. A., Saptono, S., Subali, B., & Marwoto, P. (2019). The Use of Gadget for Science Students of Semarang State University in the Millenial Era. Scientiae Educatia: Jurnal Pendidikan Sains, 8(1), 1–11.
Asputri, I. M. P., Lubis, A., & Sugito, S. (2023). THE INFLUENCE OF GREEN HOTEL AND SERVICE QUALITY ON COSTUMER SATISFACTION IN MADANI HOTEL MEDAN. Jurnal Ekonomi, 12(3), 1907–1912.
Barqah, P. L., Sakti, I., & Lubis, A. (2024). The Influence of Service Quality and Brand Image on Customer Satisfaction Through Purchase Decision as an Intervening Variable at Mansyur Residence Medan. Economit Journal: Scientific Journal of Accountancy, Management and Finance, 4(1), 24–35.
Bayanova, A. R., Kuznetsov, V. V, Merculova, L. V, Gorbunova, L. N., Pervozvanskaya, O. A., Shalamova, O. O., & Vorobyova, C. I. (2019). Student performance interrelation with gadget use at lessons. Journal of Environmental Treatment Techniques, 7(3), 432–437.
Benhardy, K., Hardiyansyah, H., Putranto, A., & Ronadi, M. (2020). Brand image and price perceptions impact on purchase intentions: mediating brand trust. Management Science Letters, 10(14), 3425–3432.
Byrne, B. M. (2013). Structural equation modeling with LISREL, PRELIS, and SIMPLIS: Basic concepts, applications, and programming. psychology press.
Chao, R. B. K. Y. (2019). Effects Of Brand Experience, Brand Image And Brand Trust On Brand Building Process: The Case Of Chinese Millennial Generation Consumers. Journal of International Studies, 12(3), 9–21. https://doi.org/10.14254/2071-8330.2019/12-3/1
Chinomona, R., Okoumba, L., & Pooe, D. (2013). The impact of product quality on perceived value, trust and students’ intention to purchase electronic gadgets. Mediterranean Journal of Social Sciences, 4(14), 463.
Ejaz, S. S. H. S. J. A. A. raza J. S. W. W. (2012). The Impact of Brands on Consumer Purchase Intentions. Asian Journal of Business Management, 4(2), 105–110.
Everard, A., & Galletta, D. F. (2005). How presentation flaws affect perceived site quality, trust, and intention to purchase from an online store. Journal of Management Information Systems, 22(3), 56–95.
Hafidh, B. B. H. W. A. (2020). The Influence Of Product Quality, Brand Image On Purchasing Decisions Through Brand Trust As Mediating Variable. Journal of Business and Entrepreneurship, 7(1), 40–50.
Javed, S., Rashidin, M. S., Zhu, M., Xu, Z., Jian, W., & Zuo, S. (2021). Combined effects of drivers and impact of customer satisfaction on brand loyalty: The contingent effect of social trust. Sage Open, 11(1), 21582440211003570.
Jones, K., & Leonard, L. N. K. (2008). Trust in consumer-to-consumer electronic commerce. Information \& Management, 45(2), 88–95.
Kotler, P., Keller, K., Brady, M., Goodman, M., & Hansen, T. (2019). Marketing Management: 4th European Edition. Pearson UK.
Lubis, A., Effendi, I., Rosalina, D., & Murad, M. (2023). Exploration Of Social Exchange Theory: Costumer Loyalty with Trust And Satisfaction As Intervening in Islamic People’s Financing Banks (BPRS). Amwaluna: Jurnal Ekonomi Dan Keuangan Syariah, 7(2), 303–313.
Lubis, A., Effendi, I., Syahbudin, J., Rosalina, D., & Lubis, N. W. (2023). Keputusan menginap di Madani hotel Medan yang dipengaruhi oleh brand image, green marketing, dan fasilitas hotel. Insight Management Journal, 4(1), 21–27.
Minton, E., Lee, C., Orth, U., Kim, C.-H., & Kahle, L. (2012). Sustainable marketing and social media: A cross-country analysis of motives for sustainable behaviors. Journal of Advertising, 41(4), 69–84.
Ponte, E. B., Carvajal-Trujillo, E., & Escobar-Rodr\’\iguez, T. (2015). Influence of trust and perceived value on the intention to purchase travel online: Integrating the effects of assurance on trust antecedents. Tourism Management, 47, 286–302.
Pratama, D. P. A., & others. (2024). BRANDING BASED ON DIGITAL MARKETING FOR SURABAYA STUDENTS: HIGH PURCHASE DECISION? International Journal of Economics, Science, and Education, 1(1), 16–24.
Pratamaa, I., Che-Adamb, N., & Kamardinc, H. (2020). Corporate governance and corporate social responsibility disclosure quality in Indonesian companies. Corporate Governance, 13(4), 442–463.
Rachbini, W., Soeharso, S. Y., Wulandjani, H., Fathoni, M. A., & Rahmawati, E. (2024). From Boomers to Millennials: Unraveling the Complexities of Online Shopping Behavior in Indonesia. Innovative Marketing, 20(3), 144–157.
Safira, I., Ikramuddin, I. I., & Jullimursyida, J. J. (2024). Pengaruh Brand Image, Kepercayaan, Kepuasan Pelanggan Dan Promosi Terhadap Loyalitas Merek Smartphone Vivo (Studi Kasus Pada Masyarakat Kota Lhokseumawe). Jurnal Visioner \& Strategis, 13(1), 27–32.
Vigil, T. C. K. M. C. (2019). The Effects of Sales Representatives on Customer Satisfaction in Logistics Service Industry. International Journal of Business and Management, 14(11), 55–65. https://doi.org/10.5539/ijbm.v14n11p55
Wibowo, J. F., Setyariningsih, E., & Utami, B. (2022). Pengaruh Brand Image, Brand Trust, Dan Brand Loyalty Terhadap Keputusan Pembelian Pada Hp Oppo (Studi Pada Konsumen Oppo Di Mojokerto). Jurnal Cakrawala Ilmiah, 1(12), 3579–3592.
Wijanto, S. H. (2008). Structural equation modeling dengan Lisrel 8.8. Yogyakarta: Graha Ilmu.
Published
2024-12-23
How to Cite
Zonglin, D., Siregar, M., & Effendi, I. (2024). DAMPAK CITRA MEREK, HARGA, KUALITAS PRODUK DAN KEPERCAYAAN KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN GADGET CHINA PADA GENERASI MILENIAL. Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA), 8(3), 2766-2781. https://doi.org/10.31955/mea.v8i3.4809
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Articles
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