GREEN COUNTRY IMAGE PADA PRODUCT IMAGE, GREEN TRUST DAN GREEN PURCHASE INTENTION PADA GREEN SKIN CARE PRODUCT
Abstract
Penelitian ini akan mempelajari pengaruh dari green country image pada product image, green trust dan green purchase intention pada produk skincare yang ramah lingkungan. Penelitian dilakukan dengan menggunakan metode kuantitatif dimana sampel yang dipilih pada penelitian ini adalah wanita yang berusia 17 tahun keatas yang mengetahui skin care Innisfree yang berasal dari Korea Selatan dan belum pernah membeli skin care Innisfree. Kuesioner disebarkan ke 200 sampel yang samplingnya menggunakan purposive sampling. Tools analisis partial least square (PLS) dengan penggunaan teknik structural equation modelling (SEM) digunakan untuk menganalisa pengolahan data. Hasil penelitian menunjukkan green country image yang terdiri dari affective green country image dan cognitive green country image berpengaruh terhadap product image. Variabel product image memiliki pengaruh terhadap green trust dan berpengaruh terhadap green purchase intention pada green skin care product. Seluruh arah hubungan variabel adalah positif yang berarti semakin meningkat prediktor akan meningkatkan respon.
References
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Verlegh, P. 2001. Country of origin on consumer product evaluations. Thesis. Wageningen University. Netherlands.
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Wang, C.L., Li, D., Barnes, B.R., & Ahn, J. 2012. “Country image, product image and consumer purchase intention: evidence from an emerging economy”.International Business Review: 21, 1041-1051.
Wasaya, A., Saleem, M.A., Ahmad, J., Nazam, M., Khan, M.M.A., & Ishfaq, M. 2020. “Impact of green trust and green perceived quality on green purchase intentions: a moderation study”.Journal of Environment, Development and Sustainability: 23(1), 1-18.
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Zap Clinic. 2021. Zap Beauty Index Tahun 2018. https://zapclinic.com/zapbeautyindex .Diakses 13 November 2021.
Zulkarnaen, W., Amin, N. N. (2018). Pengaruh Strategi Penetapan Harga Terhadap Kepuasan Konsumen. Jurnal Ilmiah MEA (Manajemen, Ekonomi, & Akuntansi), 2(1), 106-128.
Bjorner, T.B., Hansen, L.G., & Russell, C.S. 2004. “Environmental labelling and consumer choice-An empirical analysis of the effect of the Nordic Swan”. Journal of Environmental Economics and Management: 47(3), 411–434.
Chan, R. Y. K. 2000. “The effectiveness of environmental advertising: the role of claim type and the source country green image”. International Journal of Advertising: The Review of Marketing Communications: 19(3), 349-375.
Chen, Y.S. 2010. “The drivers of green brand equity: green brand image, green satisfaction, and green trust”. Journal of Businees Ethics: 93, 307-319.
Chen, Y., & Chang, C. 2013. “Towards green trust: the influences of green perceived quality, green perceived risk, and green satisfaction”. Management Decision Emerald Group Publising: 5(1), 63-82.
Chen, Y.S., Lin, C.Y., & Weng, C.S. 2015. “The influence of environmental friendliness on green trust.: the mediation effects of green satisfaction and green perceived quality”. Sustainability, MDPI: 7(8), 1-18.
Gefen, D. & Straub, D. 2004. “Consumer trust in B2C e-commerce and the importance of social presence: experiments in e-products and e-services.”The International Journal of Management Science: 32(6), 407-424.
Hoffman, M. L. 1986. Affect, Cognition, and Motivation, R.M Sorrentino & E.T. Higgins ed., Handbook of motivation and cognition: foundation of social behaviour, New York: Guildford Press.
Hsu, C.L., Chang, C.Y., & Yansritakul, C. 2017. “Exploring purchase intention of green skincare products using the theory of planned behavior: Testing the moderating effects of country of origin and price sensitivity”. Journal of Retailing and Consumer Services: 34, 145-152.
Innisfree. 2021. Tentang Brand Innisfree. https:// www.innisfree.com/. Diakses 13 November 2021.
Kang, S., & Hur, W.M. 2011. “Investigating the antecedents of green brand equity: a sustanaible development perspective”. Corporate Social Responsibility and Environmental Management: 19(5), 306-316.
Kock, F., Josiassen, A., & Assaf, A.G. 2019. “Toward a universal account of country induced predispositions: integrative framework and measurement of country of origin images and country emotions”. Journal International Marketing: 27(3), 43-59.
Kotler, P. & Amstrong, G. 2012. Prinsip-prinsip Pemasaran (Jilid 1). Terjemahan. Edisi Ketiga, Jakarta: Penerbit Erlangga.
Kotler, P., Keller, K. L., Brady, M., Goodman, M., & Hanser, T. 2016. Marketing Management. 15th ed., Harlow: Person Education.
Laroche, M., Papadopolous, N., Heslop, L.A., & Mourali, M. 2005. :The influence country image structure on consumer evaluations of foreign products”. International Marketing Review: 22(1), 96-115.
Lascu, D.N., Ahmed, Z.U., Ahmed, I., & Min, T.H. 2020. “Dynamics of country image: Evidence from Malaysia”. Asia Pacific Journal Marketing and Logistic: 32(8), 1675-1697.
Lee, Y.K. 2020. “The relationship between green country image, green trust and purchase intention of korean products: focusing on vietnames gen Z consumers”. Journal of Sustainability MDPI: 12(12), 5098.
Lopez, C., & Balabanis, G. 2019. “Country image appraisal: More than just ticking boxes”. Journal of Business Research: 117, 764-779.
Ma, G., Rau P.L., & Guo Z. 2018. “The effects of environmental awareness and consumption value on green makeup product purchase intentions”. Journal of Psychology: 9, 1898-1916.
Martin, I.M., & Eroglu, S. 1993. “Measuring a multi-dimensional construct: country image”. Journal Business Research: 28(3), 191-210.
Morgan, R.M., & Hunt, S.D. 1994. “The commitment trust theory of relationship marketing”. Journal of Marketing: 58(3), 20-38.
Mourad, M., & Ahmed, Y.S. 2012. “Perception of green brand in an emerging innovative market”. European Journal of Innovation Management: 15(4), 514-537.
Parameswaran, R., & Pisharodi, M. R. 1994. “Facets of country of origin image: an empirical assessment”. Journal of Advertising:13(1), 43-56.
Prajogo, AB. 2019. Pengaruh in-store characteristics, economic drivers, private labels characteristics dan private labels loyalty terhadap store loyalty pada innisfree di surabaya. Fakultas Bisnis. Skripsi. Universitas Widya Mandala. Surabaya.
Punyatoya, P. 2014. “Linking environmental awareness and perceived brand eco-friendliness to brand trust and purchase intention”.Global Business Review: 15(2), 279-289.
Rakhmawati, D., Puspaningrum, A., Hadiwidjojo, D. 2019. “Hubungan green perceived value, green brand image, dan green trust terhadap green purchase intention”.Jurnal Ekonomi dan Bisnis Islam: 15(1), 1-16.
Renko, S., Petjlak, K., & Stulec, I. 2017. “The basic postulates of the green image of a country: the case of croatia in green economy in the western Balkans”. Emerald Publications: 1-39.
Rosalina, S., & Subagio, H. 2016. “Analisa pengaruh product image terhadap purchase intention dengan trust sebagai variabel intervening pada Blesscon PT Superior Prima Sukses”.Jurnal Manajemen Pemasaran Petra: 1(1), 1-11.
Rudawska, I. 2008. “Towards sustanaibility in the retail services markets”.World Journal of Retail Business Management:2(4), 56-64.
Sreen, N., Purbey, S., & Sadarangi, P. 2018. “Impact of culture, behavior and gender on green purchase intention”.Journal of Retailing and Consumer Services: 41, 177-189.
Verlegh, P. 2001. Country of origin on consumer product evaluations. Thesis. Wageningen University. Netherlands.
Verlegh, P. W. J., & Steenkamp, J. B. E. 1999. “A review and meta-analysis of country of origin research”.Journal Economy and Psychology: 20, 521-546.
Wang, C.L., Li, D., Barnes, B.R., & Ahn, J. 2012. “Country image, product image and consumer purchase intention: evidence from an emerging economy”.International Business Review: 21, 1041-1051.
Wasaya, A., Saleem, M.A., Ahmad, J., Nazam, M., Khan, M.M.A., & Ishfaq, M. 2020. “Impact of green trust and green perceived quality on green purchase intentions: a moderation study”.Journal of Environment, Development and Sustainability: 23(1), 1-18.
Wu, P.C.S., Gary, Y., & Chieh, R.H. 2011. “The effect of store image and service quality on brand image and purchase intention for private label brands”.Australasian Marketing Journal: 19(1), 30-39.
Zap Clinic. 2021. Zap Beauty Index Tahun 2018. https://zapclinic.com/zapbeautyindex .Diakses 13 November 2021.
Zulkarnaen, W., Amin, N. N. (2018). Pengaruh Strategi Penetapan Harga Terhadap Kepuasan Konsumen. Jurnal Ilmiah MEA (Manajemen, Ekonomi, & Akuntansi), 2(1), 106-128.
Published
2021-11-26
How to Cite
Syarifah, N., & Handriana, T. (2021). GREEN COUNTRY IMAGE PADA PRODUCT IMAGE, GREEN TRUST DAN GREEN PURCHASE INTENTION PADA GREEN SKIN CARE PRODUCT. Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA), 5(3), 2558-2576. https://doi.org/10.31955/mea.v5i3.1708
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Articles
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