CREATIVE ECONOMY-BASED ENTREPRENEURIAL DEVELOPMENT MANAGEMENT IN THE INFORMATION AND DIGITAL AGE
Abstract
This study aimed to determine the level of management of creative economy-based entrepreneurial development in the information and digital era. This research uses quantitative research with a descriptive analysis approach. The sample in this study was determined proportionally as many as 120 units of MSEs. Respondents were owners and managers of creative economy MSEs found in the city of Bogor. Questionnaires and face-to-face interviews carried out primary data collection according to the instruments provided. The questionnaire consists of demographic questions, business management knowledge using a Likert scale. The collected data were analyzed descriptively for interpretation of respondent data. To prove whether there was a relationship and influence of financial literacy and performance variables, simple regression analysis was used with F and t-tests. Based on the investigation and processing of research data, it can be concluded that knowledge and business management applications are proven to affect the performance of the creative economy MSEs in the city of Bogor. Demographic factors, namely gender, education, and business age, affect financial literacy, and the dominant demographic aspect is business experience, not education, as the results of previous research. Financial literacy has a relationship and influence on the financial performance of the creative economy MSEs in the city of Bogor.
References
Bagianto, A., & Zulkarnaen, W. (2020). Faktor Faktor Yang Mempengaruhi Pembangunan Ekonomi. Jurnal Ilmiah MEA (Manajemen, Ekonomi, & Akuntansi), 4(1), 316-332.
Cunningham, S. (2018). An exploding creative economy shows innovation policy shouldn't focus only on STEM. The Conversation, 1-4.
Cunningham, S., McCutcheon, M., Hearn, G., & Ryan, M. D. (2020). 'Demand'for culture and 'allied industries: policy insights from multi-site creative economy research. International Journal of Cultural Policy, 1-14.
Damai, D. F., Waluyo, S. D., & Mundayat, A. A. (2020). Karakter Generasi Milenial Prekariat Di Lingkungan Ekonomi Kreatif Dalam Upaya Mendukung Ketahanan Ekonomi (Studi Kasus Kemampuan Karyawan Di Rgb Creative Digital Media). Ekonomi Pertahanan, 5(2).
Efendi, S. (2020). The Role of Human Capital in the Education Sector in Efforts to Create Reliable Organizational Human Resources. International Journal of Science and Society, 2(1), 405-413.
Efendi, S. (2021). Lecturer's Pedagogic Competence in Developing Student Learning at the National University. Jurnal Mantik, 5(2), 701-706.
Efendi, S. (2021). The Role of Knowledge-Based Signature Skill (Specific Knowledge-Based Professional Ability) as a Mediation Variable in Intellectual Capital, Intrinsic Motivation, Empowerment of Creativity on Performance:(Empirical Study at Private Universities DKI Jakarta). Italienisch, 11(2), 321-334.
Efendi, S. (2021, June). Implementation of Talent Management as an Effort to Improve Employee Performance. In 2nd Annual Conference on blended learning, educational technology and Innovation (ACBLETI 2020) (pp. 537-542). Atlantis Press.
Efendi, S., & Rahardja, E. (2021). The Role of Intellectual Capital, Intrinsic Motivation, and Competence on Service Performance: Empirical Studies at Jakarta Private Universities. International Journal of Science and Society, 3(3), 170-185.
Efendi, S., Sugiono, E., Guritno, E., Sufyati, & Hendryadi. (2020). Building innovation and competitiveness for low technology manufacturing SMEs through imitating capability and learning: The case of Indonesia. Cogent Social Sciences, 6(1), 1803515.
Kesuma, T. M., Palawi, A., & Haiqal, M. (2020). Development of Micro, Small, and Medium Enterprises Based on Creative Economy. In Proceedings Aceh Global Conference-Business, Economics, and Sustainable Development Trends (Vol. 2, pp. 74-81).
Kusumawardhani, R., Kurniawan, I. S., & Ningrum, N. K. (2020). Pelatihan pemasaran digital dan manajemen usaha untuk akselerasi kinerja UKM pengrajin bambu di Desa Tirtoadi, Mlati, Sleman. Jurnal Pengabdian Pada Masyarakat, 5(1), 11-17.
Maria, N. S. B., & Widayati, T. (2020). Dampak perkembangan ekonomi digital terhadap perilaku pengguna media sosial dalam melakukan transaksi ekonomi. JKBM (Jurnal Konsep Bisnis Dan Manajemen), 6(2), 234-239.
Romdonny, J., & Maulany, S. (2020, March). Contribution of Social Media in Increasing Marketing of Creative Economy Product. In Proceedings of the 1st International Conference on Accounting, Management and Entrepreneurship (ICAMER 2019) (pp. 87-90).
Sari, P. P. (2018). Pemanfaatan Teknologi Digital Sebagai Percepatan Berusaha Oleh Ekonomi Kreatif. Jurnal Komunika: Jurnal Komunikasi, Media dan Informatika, 7(3), 135-144.
Sholihin, M. R., Arianto, W., & Khasanah, D. F. (2018). Keunggulan Sosial Media Dalam Perkembangan Ekonomi Kreatif Era Digital Di Indonesia. Prosiding Ekonomi Kreatif Di Era Digital, 1(1).
Sugiono, E., & Efendi, S. (2020). Leadership Style, Work Discipline, and Compensation to Employee Performance through Job Satisfaction. ENDLESS: International Journal of Future Studies, 3(2), 47-63.
Sugiono, E., & Efendi, S. (2020). Leadership Style, Work Discipline, and Compensation to Employee Performance through Job Satisfaction. ENDLESS: International Journal of Future Studies, 3(2), 47-63.
Sugiono, E., & Rachmawati, W. (2019). Pengaruh gaya kepemimpinan transformasional, Budaya organisasi danmotivasi ekstrinsik Terhadap kinerja karyawan PT Semen Padang, Jakarta Selatan. Oikonomia: Jurnal Manajemen, 15(1).
Sugiono, E., Efendi, S., & Afrina, Y. (2021). The Effect of Training, Competence, and Compensation on the Performance of New Civil Servants with Organizational Culture as Intervening: Studies at the Ministry of Health of the Republic of Indonesia. International Journal of Science and Society, 3(1), 262-279.
Sugiono, E., Efendi, S., & Sumardi, R. (2019). Peran Inovasi Sebagai Mediasi Hubungan Antara Modal Intelektual dengan Keunggulan Bersaing UKM. Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT, 4(S1), 543-556.
Sugiono, E., Hidayat, D. O., & Efendi, S. (2020). Pengaruh Iklim Organisasi, Pelatihan Dan Kompensasi Terhadap Kepuasan Kerja Dan Dampaknya Terhadap Kinerja Pegawai Yayasan Mantab AL Hamid. Jurnal Ilmiah MEA (Manajemen, Ekonomi, & Akuntansi), 4(2), 602-627.
Sugiono, E., Nurwulandari, A., & Khairina, F. (2021). The Effect of Promotion Mix on Sales Performance Mediated by Customer Loyalty at Paul Bakery Kota Kasablanka Jakarta. ENDLESS: International Journal of Future Studies, 4(1), 93-111.
Susilo, Y., Wijayanti, E., & Santoso, S. (2021). Penerapan Teknologi Digital Pada Ekonomi Kreatif Pada Bisnis Minuman Boba. Jurnal Ekonomi Manajemen Sistem Informasi, 2(4), 457-468.
Syauqi, A. T. (2016). Startup sebagai Digitalisasi Ekonomi dan Dampaknya bagi Ekonomi Kreatif di Indonesia. Universitas Gadjah Mada-Yogyakarta, Indonesia.
Toma, S. G., Peptenatu, D., Andronache, I., Ahammer, H., Pintilii, R. D., Drăghici, C. C., & Simion, A. G. (2018). The creative economy in Romania, a key factor of economic integration in the European Union. In Doing Business in Europe (pp. 329-350). Springer, Cham.
Copyright (c) 2021 Jurnal Ilmiah MEA (Manajemen, Ekonomi, & Akuntansi)
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
