IMPACT OF PRODUCT QUALITY, PRICE, BRAND IMAGE AND PERSONAL SELLING ON CUSTOMER'S DECISIONS TO BUY TUPPERWARE INDONESIA PRODUCTS SURABAYA REGION PANDEMIC PERIOD COVID-19

Abstract

This study focuses on Tupperware products in the Surabaya area, the reason for choosing it is because Tupperware is one of the superior products that is in great demand. With this global progress, companies are also faced with competitive competition between one another. One of the businesses that are currently competing a lot is a business that produces plastic-based household products. For that reason home home device items are actually constantly required through everybody, to ensure that numerous business create these items along with specific brand names. With the emergence of Tupperware products, consumers can easily store food or drinks in Tupperware and also consist of many household appliances. The population in this study were adult women who were married in the Surabaya area. Sampling utilizing unintentional sampling method, which is actually a sampling technique that's performed utilizing anybody that is actually satisfied by coincidence as the example. Based upon the research study outcomes that have actually been actually performed that private variables are actually item high top premium (X₁), cost (X₂), brand name picture (X₃), individual marketing (X₄) with each other have actually an impact on buying choices (Y) as confirmed due to the F examination. Item high top premium (X1), price (X₂), brand name picture (X₃), individual marketing (X₄) separately impact buying decisions (Y) as evidenced by the T test. And Brand Image (X₃) has the most dominant influence on the purchase decision (Y) as evidenced by the standard coefficient (beta) value which is greater than the other independent variables which is equal to 0.437.