PENGARUH DIGITAL LEADERSHIP DAN AI READINESS TERHADAP KINERJA KARYAWAN DENGAN LITERASI DIGITAL SEBAGAI VARIABEL MEDIASI
Abstract
Penelitian ini bertujuan menganalisis pengaruh digital leadership dan AI readiness terhadap kinerja karyawan dengan literasi digital sebagai variabel mediasi pada startup berbasis teknologi dan divisi digital-intensif di Indonesia. Penelitian menggunakan pendekatan kuantitatif dengan teknik purposive sampling terhadap 160 karyawan tetap yang telah bekerja minimal satu tahun, memiliki atasan langsung, dan aktif menggunakan aplikasi digital, sistem otomasi, data analytics, atau AI tools. Data dikumpulkan melalui kuesioner daring berskala Likert lima poin dan dianalisis menggunakan Partial Least Squares Structural Equation Modeling (PLS-SEM) melalui SmartPLS 3. Hasil penelitian menunjukkan bahwa seluruh konstruk memenuhi validitas dan reliabilitas. Digital leadership, AI readiness, dan literasi digital berpengaruh positif signifikan terhadap kinerja karyawan. Digital leadership dan AI readiness juga berpengaruh positif signifikan terhadap literasi digital. Selain itu, literasi digital terbukti memediasi pengaruh digital leadership dan AI readiness terhadap kinerja karyawan. Model mampu menjelaskan 58,2% variasi kinerja karyawan dan 45,4% variasi literasi digital. Temuan ini menegaskan bahwa peningkatan kinerja karyawan dalam ekosistem kerja digital tidak hanya ditentukan oleh ketersediaan teknologi, tetapi juga oleh kepemimpinan digital, kesiapan individu terhadap AI, dan penguatan literasi digital secara berkelanjutan.
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Li, Z., Yang, C., Yang, Z., & Zhao, Y. (2024). The impact of middle managers’ digital leadership on employee work engagement. Frontiers in Psychology, 15. https://doi.org/10.3389/fpsyg.2024.1368442
Long, D., & Magerko, B. (2020). What is AI literacy? Competencies and design considerations. Proceedings of the 2020 CHI Conference on Human Factors in Computing Systems, 1–16. Association for Computing Machinery. https://doi.org/10.1145/3313831.3376727
Madyoningrum, A. W., & Manalu, G. (2026). The Evolution Of Digital Leadership Research: A Systematic Literature Review On Employee Performance. Jurnal Ilmiah Manajemen Dan Akuntansi, 3(1), 269–276. https://doi.org/10.69714/8eck3e44
Mamdouh, A., Adel, R., Khourshed, N., & Ragheb, M. A. (2025). Impact of Digital Leadership on Employee Performance with Mediation Roles of Digital Self-Efficacy and Employee Motivation. Business Ethics and Leadership, 9(3), 109–129. https://doi.org/10.61093/bel.9(3).109-129.2025
Marsh, E. (2018). Understanding the Effect of Digital Literacy on Employees’ Digital Workplace Continuance Intentions and Individual Performance. International Journal of Digital Literacy and Digital Competence, 9(2), 15–33. https://doi.org/10.4018/ijdldc.2018040102
Maulana, M., Ismail, G. D., (Efi), N. A. S., Sudaryo, Y., & Aryanti, A. N. (2026). The Effect Of Digital Competence On Employee Performance Through Artificial Intelligence Adaptation As An Intervening Variable. Eduvest - Journal Of Universal Studies, 6(2), 1427–1432. https://doi.org/10.59188/eduvest.v6i2.52588
Muis, I., Sumardiono, S., Manurung, H., & Melia. (2024). Exploring The Influence Of Digital Leadership On Organizational Performance: The Role Of Digital Culture And Digital Literacy. International Journal of Social Sciences and Management Review, 7(4), 82–99. https://doi.org/10.37602/ijssmr.2024.7408
Mujtahidin, M., Zulkifli, Z., & Hudaeri, H. (2025). Hubungan antara Penguasaan Literasi Digital dan Pemanfaatan AI dengan Kinerja Karyawan di Industri Ekonomi. Primary Journal of Multidisciplinary Research, 1(1), 6–10. https://doi.org/10.70716/pjmr.v1i1.92
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Niam, A., Insani, M. R., Sukmawati, S., & Hike, F. (2025). The Role of Artificial Intelligence and Digital Literacy in Enhancing Employee Effectiveness and Efficiency in the Economic Sector. ECOMA Journal of Economics and Management, 3(1), 15–20. https://doi.org/10.70716/ecoma.v3i1.134
Novitasari, D., Anshori, M. Y., & Shiela, F. J. H. (2025). The Effect of Digital Leadership on Performance through Task-Technology Fit and AI Literacy in Creative Industries. Jurnal Ilmiah Manajemen Kesatuan, 13(6), 5417–5428. https://doi.org/10.37641/jimkes.v13i6.3832
Obeng, H. A., Gyamfi, B. A., Mensah, L., Arhinful, R., & Sarwar, A. (2026). Employees’ behavioral intention to use AI and organizational efficiency in an emerging economy: The serial mediating roles of technology readiness and digital culture. Discover Artificial Intelligence, 6, Article 251. https://doi.org/10.1007/s44163-026-01015-7
Porfírio, J. A., Carrilho, T., Felício, J. A., & Jardim, J. (2021). Leadership characteristics and digital transformation. Journal of Business Research, 124, 610–619. https://doi.org/10.1016/j.jbusres.2020.10.058
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Published
2026-08-30
How to Cite
Susilo, S., Siratan, E. D., Bernatha, A., Christian, M. B., & Sudirman, M. J. C. (2026). PENGARUH DIGITAL LEADERSHIP DAN AI READINESS TERHADAP KINERJA KARYAWAN DENGAN LITERASI DIGITAL SEBAGAI VARIABEL MEDIASI. Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA), 10(2), 2409-2429. https://doi.org/10.31955/mea.v10i2.7757
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Articles
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