STRATEGI PENGEMBANGAN BISNIS ECO-MOBILE MART DI KOTA BATAM
Abstract
Artikel ini mengkaji Eco-Mobile Mart sebagai model bisnis ritel bergerak berkelanjutan di Kota Batam. Penelitian ini berangkat dari masalah kemiskinan waktu pekerja industri, keterbatasan akses belanja kebutuhan harian, serta dampak lingkungan dari armada ritel konvensional. Metode yang digunakan adalah kualitatif terapan melalui design thinking, business model canvas, Model Timmons, analisis faktor strategis, dan proyeksi keuangan lima tahun. Hasil penelitian menunjukkan bahwa bisnis layak dijalankan dengan lima unit Daihatsu Gran Max yang dilengkapi Pembangkit Listrik Tenaga Surya, teknologi kasir digital, kanal hubungan pelanggan, dan layar iklan digital. Pendapatan tahun pertama diproyeksikan sebesar Rp9.112.500.000 yang berasal dari penjualan ritel dan pendapatan iklan. Evaluasi investasi menghasilkan nilai bersih sekarang positif Rp4.588.009.695, tingkat pengembalian internal 90,6%, indeks profitabilitas 3,92, dan periode pengembalian 1,18 tahun. Analisis strategis menempatkan bisnis pada posisi pertumbuhan agresif sehingga siap untuk penetrasi pasar dan perluasan rute.
References
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Mulyadi, H., & Pratama, A. R. (2023). Penerapan Business Model Canvas dalam perencanaan bisnis inovatif UMKM sektor ritel di Indonesia: Tinjauan sistematis. Jurnal Ekonomi dan Bisnis Indonesia, 38(1), 78–94. https://doi.org/10.22146/jebi.v38i1.1234
Novia, C., Pasaribu, R. D., Sutjipto, M. R., & Bustomi, D. (2022). Analisis Business Model Canvas (BMC) CV Munjul Jaya Karawang. Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA), 6(3), 943–956. https://doi.org/10.31955/mea.v6i3.2445
Nugroho, S. A., Rahayu, M., & Kusuma, B. T. (2022). Analisis kelayakan finansial usaha ritel FMCG berbasis armada bergerak di kawasan industri Batam. Jurnal Kewirausahaan dan Bisnis, 27(2), 201–218. https://doi.org/10.20961/jkb.v27i2.5678
Osterwalder, A., Pigneur, Y., Smith, A., & Etiemble, F. (2024). Business model canvas: An entrepreneurship tool (Updated ed.). Wiley.
Prasetyo, E., & Susanto, T. D. (2023). Integrasi teknologi geofencing dan WhatsApp Business API untuk optimasi distribusi ritel bergerak: Studi kasus UMKM Batam. Jurnal Teknologi Informasi dan Komunikasi, 12(1), 34–49. https://doi.org/10.25126/jtik.2023.12.1.567
Rangkuti, F. (2022). Teknik membedah kasus bisnis analisis SWOT: Cara perhitungan bobot, rating, dan OCAI (Edisi Revisi). PT Gramedia Pustaka Utama.
Ratten, V. (2023). A post COVID-19 pandemic analysis of sports entrepreneurship. International Journal of Entrepreneurship, 27(1), 1–14.
Ross, S. A., Westerfield, R. W., Jordan, B. D., Lim, J., & Roberts, G. S. (2022). Fundamentals of corporate finance (13th ed.). McGraw-Hill Education.
Sarkis, J. (2021). Supply chain sustainability: Learning from the COVID-19 pandemic. International Journal of Operations & Production Management, 41(1), 63–73. https://doi.org/10.1108/IJOPM-08-2020-0568
Setiawan, I. B., & Purnomo, A. (2021). Dampak implementasi Pembangkit Listrik Tenaga Surya (PLTS) terhadap efisiensi biaya operasional kendaraan komersial di Indonesia. Jurnal Energi dan Kelistrikan, 13(2), 88–101. https://doi.org/10.33322/energi.v13i2.1098
Spinelli, S., & Adams, R. (2021). New venture creation: Entrepreneurship for the 21st century (11th ed.). McGraw-Hill Education.
Suryani, T., Fauzi, A. A., & Widodo, E. (2022). Efektivitas media iklan Out-of-Home (OOH) bergerak terhadap brand awareness konsumen di kawasan perumahan perkotaan. Jurnal Pemasaran Indonesia, 16(1), 55–70. https://doi.org/10.12695/jpi.2022.16.1.55
Teece, D. J. (2023). Business models and dynamic capabilities. Long Range Planning, 56(3), 102272. https://doi.org/10.1016/j.lrp.2022.102272
Verhoef, P. C., Broekhuizen, T., Bart, Y., Bhattacharya, A., Dong, J. Q., Fabian, N., & Haenlein, M. (2021). Digital transformation: A multidisciplinary reflection and research agenda. Journal of Business Research, 122, 889–901. https://doi.org/10.1016/j.jbusres.2019.09.022
Wibowo, S., Haryanto, R., & Maharani, D. (2024). Green economy adoption among Indonesian SMEs: Drivers, barriers, and policy implications for sustainable retail development. Asian Journal of Sustainability and Social Responsibility, 9(1), 1–18. https://doi.org/10.1186/s41180-024-00078-3
Zott, C., & Amit, R. (2021). Business model innovation: Towards a process perspective. Oxford Handbook of Creativity, Innovation, and Entrepreneurship, 395–406. https://doi.org/10.1093/oxfordhb/9780199927678.013.0024
Alvarez, G., & Riquelme, A. (2023). Retail accessibility and food deserts in industrial urban zones: A Latin American perspective. Journal of Retailing and Consumer Services, 72, 103270. https://doi.org/10.1016/j.jretconser.2023.103270
Arini, Y. T., Kusuma, K. A., & Hariasih, M. (2025). Pengaruh kualitas produk, kualitas pelayanan dan kepercayaan pelanggan terhadap kepuasan pelanggan pada Indomaret Fresh Raya Jati Sidoarjo. Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA), 9(1), 1160–1180. https://doi.org/10.31955/mea.v9i1.5136
Batubara, F. H. (2022). Utilization of digital technology in developing marketing strategies for MSME products. Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA), 6(3), 1344–1355. https://doi.org/10.31955/mea.v6i3.2569
Bocken, N., Schuit, C. S. C., & Kraaijenhagen, C. (2022). Experimenting with a circular business model: Lessons from eight cases. Environmental Innovation and Societal Transitions, 22, 8–19. https://doi.org/10.1016/j.eist.2016.10.001
Brown, T. (2021). Change by design: How design thinking transforms organizations and inspires innovation (Revised ed.). HarperBusiness.
Chesbrough, H. (2023). Open innovation and its discontents. California Management Review, 65(1), 5–20. https://doi.org/10.1177/00081256221143127
Chopdar, P. K., Paul, J., & Prodanova, J. (2022). Mobile shoppers’ response to COVID-19 phobia, pessimism and enabling technology: A multi-group analysis. Journal of Business Research, 149, 1218–1232. https://doi.org/10.1016/j.jbusres.2022.06.027
Creswell, J. W., & Creswell, J. D. (2023). Research design: Qualitative, quantitative, and mixed methods approaches (6th ed.). SAGE Publications.
Darmawan, D., & Hendro, M. (2022). Inovasi model bisnis UMKM berbasis teknologi digital dan keberlanjutan lingkungan di era pasca-pandemi. Jurnal Manajemen dan Kewirausahaan, 24(1), 45–58. https://doi.org/10.9744/jmk.24.1.45-58
Ferreira, J., Coelho, A., & Moutinho, L. (2023). Dynamic capabilities, creativity and innovation capability and their impact on competitive advantage and firm performance. Technovation, 116, 102465. https://doi.org/10.1016/j.technovation.2022.102465
George, G., Merrill, R. K., & Schillebeeckx, S. J. D. (2021). Digital sustainability and entrepreneurship: How digital innovations are helping tackle climate change and sustainable development. Entrepreneurship Theory and Practice, 45(5), 999–1027. https://doi.org/10.1177/1042258719899425
Hosseini, S. M. P., Kazemi, A., & Hemmati, A. (2022). Consumer convenience and mobile commerce adoption: The mediating role of perceived value. Electronic Commerce Research and Applications, 53, 101139. https://doi.org/10.1016/j.elerap.2022.101139
Kraus, S., Breier, M., & Dasí-Rodríguez, S. (2021). The art of crafting a systematic literature review in entrepreneurship research. International Entrepreneurship and Management Journal, 16(3), 1023–1042. https://doi.org/10.1007/s11365-020-00635-4
Kumar, A., & Anbanandam, R. (2022). Assessing the social sustainability of supply chain initiatives in the context of small and medium enterprises. Journal of Cleaner Production, 370, 133405. https://doi.org/10.1016/j.jclepro.2022.133405
Kurniawan, R., Sari, D. P., & Wahyuni, S. (2023). Strategi pengembangan ritel bergerak berbasis energi terbarukan untuk UMKM di kawasan industri Indonesia. Jurnal Bisnis dan Manajemen, 23(2), 112–128. https://doi.org/10.24198/jbm.v23i2.987
Liedtka, J. (2024). Experiencing design: The innovator’s journey. Columbia Business School Publishing.
Lüdeke-Freund, F., Freudenreich, B., Saviuc, I., Schaltegger, S., & Stock, M. (2021). Sustainability-oriented business model assessment: A conceptual foundation. Sustainable Value Chain Management, 12, 169–190. https://doi.org/10.1007/978-3-319-66590-5_10
Mishra, P. P., Kothari, M., & Shah, M. (2022). Revitalizing green energy: A critical review of solar photovoltaic systems. Energy Strategy Reviews, 41, 100843. https://doi.org/10.1016/j.esr.2022.100843
Mulyadi, H., & Pratama, A. R. (2023). Penerapan Business Model Canvas dalam perencanaan bisnis inovatif UMKM sektor ritel di Indonesia: Tinjauan sistematis. Jurnal Ekonomi dan Bisnis Indonesia, 38(1), 78–94. https://doi.org/10.22146/jebi.v38i1.1234
Novia, C., Pasaribu, R. D., Sutjipto, M. R., & Bustomi, D. (2022). Analisis Business Model Canvas (BMC) CV Munjul Jaya Karawang. Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA), 6(3), 943–956. https://doi.org/10.31955/mea.v6i3.2445
Nugroho, S. A., Rahayu, M., & Kusuma, B. T. (2022). Analisis kelayakan finansial usaha ritel FMCG berbasis armada bergerak di kawasan industri Batam. Jurnal Kewirausahaan dan Bisnis, 27(2), 201–218. https://doi.org/10.20961/jkb.v27i2.5678
Osterwalder, A., Pigneur, Y., Smith, A., & Etiemble, F. (2024). Business model canvas: An entrepreneurship tool (Updated ed.). Wiley.
Prasetyo, E., & Susanto, T. D. (2023). Integrasi teknologi geofencing dan WhatsApp Business API untuk optimasi distribusi ritel bergerak: Studi kasus UMKM Batam. Jurnal Teknologi Informasi dan Komunikasi, 12(1), 34–49. https://doi.org/10.25126/jtik.2023.12.1.567
Rangkuti, F. (2022). Teknik membedah kasus bisnis analisis SWOT: Cara perhitungan bobot, rating, dan OCAI (Edisi Revisi). PT Gramedia Pustaka Utama.
Ratten, V. (2023). A post COVID-19 pandemic analysis of sports entrepreneurship. International Journal of Entrepreneurship, 27(1), 1–14.
Ross, S. A., Westerfield, R. W., Jordan, B. D., Lim, J., & Roberts, G. S. (2022). Fundamentals of corporate finance (13th ed.). McGraw-Hill Education.
Sarkis, J. (2021). Supply chain sustainability: Learning from the COVID-19 pandemic. International Journal of Operations & Production Management, 41(1), 63–73. https://doi.org/10.1108/IJOPM-08-2020-0568
Setiawan, I. B., & Purnomo, A. (2021). Dampak implementasi Pembangkit Listrik Tenaga Surya (PLTS) terhadap efisiensi biaya operasional kendaraan komersial di Indonesia. Jurnal Energi dan Kelistrikan, 13(2), 88–101. https://doi.org/10.33322/energi.v13i2.1098
Spinelli, S., & Adams, R. (2021). New venture creation: Entrepreneurship for the 21st century (11th ed.). McGraw-Hill Education.
Suryani, T., Fauzi, A. A., & Widodo, E. (2022). Efektivitas media iklan Out-of-Home (OOH) bergerak terhadap brand awareness konsumen di kawasan perumahan perkotaan. Jurnal Pemasaran Indonesia, 16(1), 55–70. https://doi.org/10.12695/jpi.2022.16.1.55
Teece, D. J. (2023). Business models and dynamic capabilities. Long Range Planning, 56(3), 102272. https://doi.org/10.1016/j.lrp.2022.102272
Verhoef, P. C., Broekhuizen, T., Bart, Y., Bhattacharya, A., Dong, J. Q., Fabian, N., & Haenlein, M. (2021). Digital transformation: A multidisciplinary reflection and research agenda. Journal of Business Research, 122, 889–901. https://doi.org/10.1016/j.jbusres.2019.09.022
Wibowo, S., Haryanto, R., & Maharani, D. (2024). Green economy adoption among Indonesian SMEs: Drivers, barriers, and policy implications for sustainable retail development. Asian Journal of Sustainability and Social Responsibility, 9(1), 1–18. https://doi.org/10.1186/s41180-024-00078-3
Zott, C., & Amit, R. (2021). Business model innovation: Towards a process perspective. Oxford Handbook of Creativity, Innovation, and Entrepreneurship, 395–406. https://doi.org/10.1093/oxfordhb/9780199927678.013.0024
Published
2026-08-30
How to Cite
Napitupulu, J. (2026). STRATEGI PENGEMBANGAN BISNIS ECO-MOBILE MART DI KOTA BATAM. Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA), 10(2), 2333-2346. https://doi.org/10.31955/mea.v10i2.7749
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