STRATEGI PENGEMBANGAN BISNIS KIRANA Q
Abstract
Penelitian ini bertujuan untuk merumuskan strategi pengembangan bisnis Kirana Q sebagai usaha mikro yang bergerak di bidang cakes dan cookies premium berbasis pre-order. Penelitian berfokus pada strategi pengembangan bisnis untuk memenuhi kebutuhan konsumen kelas menengah di Kota Bandung dan Jabodetabek, yang mengutamakan kualitas produk halal dan tanpa pengawet, serta gemar memberi hadiah. Strategi bisnis dirancang menggunakan pendekatan Design Thinking, Business Model Canvas (BMC), dan analisis SWOT untuk mengidentifikasi kebutuhan pelanggan, mengevaluasi model bisnis, serta menentukan arah pengembangan usaha. Metode penelitian yang digunakan adalah deskriptif kualitatif. Pengumpulan data dilakukan melalui tahap wawancara, observasi, diskusi dengan ahli, dan penggunaan data sekunder. Hasil penelitian menunjukkan bahwa bisnis Kirana Q layak untuk dikembangkan dengan mengoptimalkan kekuatan sumber daya internal yang dimiliki dan memanfaatkan peluang pasar yang tersedia. Rancangan strategi pengembangan bisnis meliputi peningkatan inovasi produk, pemanfaatan digital marketing, penguatan branding, pengembangan hubungan pelanggan, serta penerapan manajemen risiko yang terstruktur. Temuan penelitian ini menunjukkan bahwa pendekatan Design Thinking, Business Model Canvas, dan analisis SWOT menjadi dasar yang efektif dalam merancang strategi pengembangan bisnis UMKM untuk dapat berkompetisi dan bertahan dalam merespons kebutuhan pasar secara berkelanjutan.
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Sirait, E., Kristiani Tandafatu, N., Novilia, F., Prihadi, D. J., & Prilosadoso, B. H. (2024). Analisis Model Bisnis Dengan Pendekatan Business Model Canvas (BMC) dan Penetapan Strategi Pada UMKM di Industri Pariwisata. El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam, 5(10), 4374–4384.
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Zulganef. (2018). METODE PENELITIAN BISNIS DAN MANAJEMEN (1 st). Bandung : Refika, 2018.
Barney, J. B., Ketchen, D. J., & Wright, M. (2021). Resource-Based Theory and the Value Creation Framework. Journal of Management, 47(7), 1936–1955. https://doi.org/https://doi.org/10.1177/01492063211021655
Barringer, B., & Ireland, D. (2021). Entrepreneurship: Successfully Launching New Ventures, Updated Global (6th ed.). Pearson Higher Ed.
Benzaghta, M. A., Elwalda, A., Mousa, M., Erkan, I., & Rahman, M. (2021). SWOT analysis applications: An integrative literature review. Journal of Global Business Insights, 6(1), 55–73. https://doi.org/10.5038/2640-6489.6.1.1148
Cerdeira, S. (2018). The Business Plan in the Context of Corporate Entrepreneurship: A Literature Review. Notas Económicas, (46), 99–115. https://doi.org/10.14195/2183-203x_46_5
Charles E. Bamford., N. Hoffman., Thomas L. Wheelen., J. D. H. (2023). Strategic Management and Business Policy: Globalization, Innovation and Sustainability (16th ed.). Pearson.
Creswell, J., & Creswell, J. . (2018). Research Design: Qualitative, Quantitative, Mixed Methods Approaches.
David, F., David, F., & David, M. (2020). Strategic Management: Concepts and Cases (P. H. Ed., Ed.).
Fathinah, S.N., Hendri, M. (2026). PERENCANAAN BISNIS KEDAI PAGI NGIDER.IND DI KOTA BANDUNG. JIMEA | Jurnal Ilmiah MEA (Manajemen, Ekonomi, Dan Akuntansi), 10(1), 1354–1368. https://doi.org/https://doi.org/10.31955/mea.v10i1.7233
Gunawan, A. A., Putri, M. K., & S. Putri, I. N. (2023). Implementation of Design Thinking Concepts in Eco-Fashion Product Design. Jurnal Manajemen Indonesia, 23(3), 322–331. https://doi.org/10.25124/jmi.v23i3.5486
Gurel, E. (2017). SWOT ANALYSIS: A THEORETICAL REVIEW. Journal of International Social Research, 10 (51), 994–1006. https://doi.org/https://doi.org/10.17719/jisr.2017.1832
Hendri, M. (2020). Pengembangan jiwa kewirausahaan dalam meningkatkan kemandirian ekonomi.
Hendri, M. (2023). Shifting from Start Up to Corporate Entrepreneurship. https://www.drmerizahendri.com/2023/09/shifting-from-start-up-to-corporate.html
Hendri, M., Hendrayati, H., Achyarsyah, M., & Suryana, S. (2023). Mindset Kewirausahaan, Kapabilitas Organisasi Usaha Mikro dan Pelatihan Kewirausahaan Terhadap Strategi Inovasi. JPPI (Jurnal Penelitian Pendidikan Indonesia), 9(1), 389–402. https://doi.org/10.29210/020232224
Hisrich, R. D., Peters, M. P., & Shepherd, D. A. (2020). Entrepreneurship.
Irmayanty., Hendri, M. (2025). PERENCANAAN BISNIS PENGEMBANGAN HOTEL PURI MUTIARA SUMEDANG. JIMEA | Jurnal Ilmiah MEA ( Manajemen , Ekonomi , Dan Akuntansi ), 9(2), 3435–3458. https://doi.org/https://doi.org/10.31955/mea.v9i2.6165
Jaskyte, K., & Liedtka, J. (2022). (2022). Design thinking for innovation: Practices and intermediate outcomes. Nonprofit Management and Leadership, 32(4), 555–575. https://doi.org/https://doi.org/10.1002/nml.21498
Johnson, G., Scholes, K., & Whittington, R. (2017). Exploring corporate strategy: Text and cases (11th ed.) (11 th). Pearson.
Kaniawati, K. (2021). Entrepreneurial Mind in Fierce Competition for Startup Businesses.
Kaniawati, K., Nuri, N., Sinaga, O., & Roespinoedji, R. (2021). Coffee Business Development Model. Review of International Geographical Education Online, 11(6), 432–443. https://doi.org/10.48047/rigeo.11.06.54
Kuratko, D. F. (2021). Entrepreneurship: Theory, Process, Practice (11th ed.). Cengage Learning.
Laili, N. H., & Abdulah, R., Aisyah, S., S. (2025). PENDEKATAN PENELITIAN (METODOLOGI PENELITIAN KUANTITATIF DAN KUALITATIF). 9(11).
Maghfira, C. F., Nurcahyani, R., & Pramadista, A. (2026). KEPUASAN PELANGGAN PADA KANAWA CAFE THE INFLUENCE OF PRODUCT AND PRICE INNOVATION ON CUSTOMER SATISFACTION AT KANAWA CAFÉ. 2(1), 563–576.
Mohamad Rizan et al. (2023). Analisis Lingkungan Bisnis di Era Digital.
Pereira, L., & Rini, T. H. C. (2022). Pengaruh Lingkungan Eksternal Dan Lingkungan Internal Terhadap Kinerja Ukm Melalui Keunggulan Bersaing Pada Ukm Di Kota Sorong. AKSELERASI: Jurnal Ilmiah Nasional, 4(3), 162–169. https://doi.org/10.54783/jin.v4i3.637
Pigneur Y., Osterwalder, A. (2010). Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers. https://www.researchgate.net/publication/236650466_Business_Model_Generation_A_Handbook_for_Visionaries_Game_Changers_and_Challengers
Porter, M. E. (2008). The Five Competitive Forces That Shape Strategy. Special Issue on HBS Centennial. Harvard Business Review, 86(No. 1), 78–93.
Rynes, S., & Gephart, R. P. (2004). Qualitative Research and the Academy of Management Journal. 47(4), 454–462. https://doi.org/Https://Doi.Org/10.5465/Amj.2004.14438580
Samoedra, A. D. A., Febrianti, A. M., Kaniawati, K., Hendri, M., & Kurniawan, R. (2021). Entrepreneurial Mind in Fierce Competition for Startup Businesses. Review of International Geographical Education Online, 11(6), 175–180. https://doi.org/10.48047/rigeo.11.06.21
Saputra, F., Mahaputra, M. R., & Maharani, A. (2023). Pengaruh Jiwa Kewirausahaan terhadap Motivasi dan Minat Berwirausaha (Literature Review). Jurnal Kewirausahaan Dan Multi Talenta, 1(1), 42–53. https://doi.org/10.38035/jkmt.v1i1.10
Scarborough, N., & Cornwall, J. (2018). Essentials of Entrepreneurship and Small Business Management (9 th). Pearson.
Sirait, E., Kristiani Tandafatu, N., Novilia, F., Prihadi, D. J., & Prilosadoso, B. H. (2024). Analisis Model Bisnis Dengan Pendekatan Business Model Canvas (BMC) dan Penetapan Strategi Pada UMKM di Industri Pariwisata. El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam, 5(10), 4374–4384.
Szerb, L., et al. (2022). Entrepreneurship and Economic Growth. Small Business Economics. https://doi.org/https://doi.org/10.1007/s11187-021-00514-1
Taques, F. H., López, M. G., Basso, L. F., & Areal, N. (2021). Indicators used to measure service innovation and manufacturing innovation. Journal of Innovation and Knowledge, 6(1), 11–26. https://doi.org/10.1016/j.jik.2019.12.001
Tidd, J., & Bessant, J. (2021). Managing Innovation: Integrating Technological, Market and Organizational Change (7th ed.). Wiley. https://doi.org/https://doi.org/10.1002/9781119718710
Yüksel, I. (2012). Developing a Multi-Criteria Decision Making Model for PESTEL Analysis. Business and Management ISSN 1833-3850 E-ISSN 1833-8119, Vol. 7, No. https://doi.org/doi:10.5539/ijbm.v7n24p52
Zulganef. (2018). METODE PENELITIAN BISNIS DAN MANAJEMEN (1 st). Bandung : Refika, 2018.
Published
2026-08-10
How to Cite
Mudita, I., & Kaniawati, K. (2026). STRATEGI PENGEMBANGAN BISNIS KIRANA Q. Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA), 10(2), 1583-1601. https://doi.org/10.31955/mea.v10i2.7649
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