SYSTEMATIC LITERATURE REVIEW : KERJA SAMA UKM LOKAL DAN LINTAS BATAS SEBAGAI STRATEGI PEMASARAN

Asih Idha Listiyowati; Maria Christiana Iman Kalis; M. Irfani Hendri

doi:10.31955/mea.v10i2.7627

Asih Idha Listiyowati Fakultas Ekonomi dan BIsnis Universitas Tanjungpura
Maria Christiana Iman Kalis Universitas Tanjungpura, Pontianak
M. Irfani Hendri Universitas Tanjungpura, Pontianak

DOI: https://doi.org/10.31955/mea.v10i2.7627

Abstract

Digitalisasi perdagangan, pertumbuhan cross-border e-commerce, dan integrasi pasar lintas batas telah mendorong usaha kecil dan menengah (UKM) untuk membangun strategi pemasaran berbasis kerja sama. Namun, literatur yang ada masih belum memberikan sintesis komparatif mengenai jenis kerja sama UKM yang paling berdampak terhadap inovasi dan market performance. Artikel ini bertujuan untuk menjawab pertanyaan penelitian: jenis kerja sama apa yang paling berdampak pada inovasi dan market performance UKM? Variabel utama dalam kajian ini mencakup kerja sama UKM lokal dan lintas batas, cross-border e-commerce cooperation, platform-based cooperation, institutional networking, relational exchange berbasis trust, inovasi, dan market performance. Penelitian ini menggunakan metode Systematic Literature Review berbasis framework PICO. Sampel kajian terdiri atas 25 artikel yang diseleksi dari database Scopus dan Google Scholar, meliputi artikel kuantitatif, kualitatif, mixed methods, studi konseptual, conference paper, dan systematic review. Teknik analisis yang digunakan adalah sintesis tematik-komparatif untuk membandingkan bentuk kerja sama, mekanisme pengaruh, dan outcome yang dihasilkan. Hasil kajian menunjukkan bahwa cross-border e-commerce cooperation, platform-based cooperation, institutional networking, dan relational exchange berbasis trust merupakan bentuk kerja sama yang paling menonjol dalam mendorong inovasi dan market performance UKM. Inovasi yang muncul terutama berupa inovasi pemasaran, inovasi digital, inovasi model bisnis, dan pengetahuan inovasi produk. Sementara itu, market performance tercermin melalui export performance, international performance, overseas business income, market entrance, efficiency, dan competitiveness. Studi ini menyimpulkan bahwa kerja sama UKM berdampak positif apabila didukung oleh trust, flexibility, international market knowledge, product innovation knowledge, kapabilitas digital, kapabilitas ekspor, dan dukungan kelembagaan.

References

Arslan, O., & Karan, M. B. (2009). Credit risks and internationalization of SMEs. Journal of Business Economics and Management, 10(4), 361-368. https://doi.org/10.3846/1611-1699.2009.10.361-368
Bodlaj, M., Povse, H., & Vida, I. (2017). Cross-border relational exchange in SMEs: The impact of flexibility-based trust on export performance. Journal for East European Management Studies, 22(2), 199-220. https://doi.org/10.5771/0949-6181-2017-2-199
Cassia, F., & Magno, F. (2022). Cross-border e-commerce as a foreign market entry mode among SMEs: The relationship between export capabilities and performance. Review of International Business and Strategy, 32(2), 267-283. https://doi.org/10.1108/RIBS-02-2021-0027
Chen, W.-H., Lin, Y.-C., Bag, A., & Chen, C.-L. (2023). Influence factors of small and medium-sized enterprises and micro-enterprises in the cross-border e-commerce platforms. Journal of Theoretical and Applied Electronic Commerce Research, 18(1), 416-440. https://doi.org/10.3390/jtaer18010022
Guimaraes, L. G. de A., Blanchet, P., & Cimon, Y. (2021). Collaboration among small and medium-sized enterprises as part of internationalization: A systematic review. Administrative Sciences, 11(4), 153. https://doi.org/10.3390/admsci11040153
Handoyo, S., Yudianto, I., & Fitriyah, F. K. (2021). Critical success factors for the internationalisation of small-medium enterprises in Indonesia. Cogent Business & Management, 8(1), 1923358. https://doi.org/10.1080/23311975.2021.1923358
Jackson, E. B., Weck, M., & Pappel, I. (2024). The role of data intermediaries for small- and medium-sized enterprises in the innovation ecosystems of the Nordic-Baltic silver economy. In Proceedings of the AHFE International Conference. https://doi.org/10.54941/ahfe1004940
Janasz, K., Streimikis, J., & Wisniewska, J. (2024). Innovation activity of enterprises in a cross-border region on the example of SME sector. Polish Journal of Management Studies, 30(1), 116-135. https://doi.org/10.17512/pjms.2024.30.1.07
Kouam, A. W. F. (2025). Toward digital transformation: Insights into Chinese cross-border e-commerce SMEs during the COVID-19 pandemic and the post-pandemic era. SAGE Open, 15(1). https://doi.org/10.1177/21582440251318792
Lee, J. Y., Jiménez, A., & Devinney, T. M. (2020). Learning in SME internationalization: A new perspective on learning from success versus failure. Management International Review, 60(4), 485-513. https://doi.org/10.1007/s11575-020-00422-x
Leukhina, M., Kudryavtseva, T., & Tikhomirov, A. (2020). Analysis of factors of cross-border cooperation in order to increase the competitiveness of small and medium-sized enterprises in Saint-Petersburg. In Proceedings of the 2nd International Scientific Conference on Innovations in Digital Economy: SPBPU IDE-2020 (pp. 1-9). ACM. https://doi.org/10.1145/3444465.3444507
Lungwitz, R.-E., Le, P., & Campagna, S. (2006). Co-ordination media in cross-national networks of small and medium-sized enterprises. Journal for East European Management Studies, 11(4), 372-380. https://doi.org/10.5771/0949-6181-2006-4-372
Mirzaye, S., & Mohiuddin, M. (2025). Digital transformation in international trade: Opportunities, challenges, and policy implications. Journal of Risk and Financial Management, 18(8), 421. https://doi.org/10.3390/jrfm18080421
Muchtar, M., & Firmansyah, V. (2023). The determinant of consignment goods in cross-border e-commerce. International Journal of Business and Society, 24(2), 690-710. https://doi.org/10.33736/ijbs.5954.2023
Pamer, Z., Buttinger, P., & Márton, G. (2024). The evolution of SME development in the EU's cross-border cooperation: The example of direct funding in the Hungary-Croatia Interreg Programme. DETUROPE: The Central European Journal of Regional Development and Tourism, 16(3), 82-98. https://doi.org/10.32725/det.2024.012
Rahman, M., Hack-Polay, D., Shafique, S., & Igwe, P. (2024). Institutional and organizational capabilities as drivers of internationalisation: Evidence from emerging economy SMEs. The International Journal of Entrepreneurship and Innovation, 25(3), 187-202. https://doi.org/10.1177/14657503221106181
Raposo, M. L., Ferreira, J. J. M., & Fernandes, C. I. (2014). Local and cross-border SME cooperation: Effects on innovation and performance. Investigaciones Europeas de Dirección y Economía de la Empresa, 23(4), 157-165. https://doi.org/10.1016/j.redee.2014.08.001
Shneider, A., Kudryavtseva, T., & Dukeov, I. (2020). Cross-border cooperation as a factor in increasing the efficiency of small and medium-sized enterprises of St. Petersburg. In Proceedings of the International Scientific Conference: Digital Transformation on Manufacturing, Infrastructure and Service (pp. 1-7). ACM. https://doi.org/10.1145/3446434.3446452
Stverkova, H., Pohludka, M., Kurowska-Pysz, J., & Szczepańska-Woszczyna, K. (2018). Cross-border entrepreneurship in Euroregion Beskydy. Polish Journal of Management Studies, 18(2), 324-337. https://doi.org/10.17512/pjms.2018.18.2.26
Surenthran, D. P., Ramasundaram, G., Vincent, P. M. D. R., Duraimurugan, S., Vasudevan, A., Hunitie, M. F. A., & Mohammad, S. I. (2025). Impact of cross-border e-commerce development on China's foreign trade. International Journal of Data and Network Science, 9(2), 323-334. https://doi.org/10.5267/j.ijdns.2024.7.015
Tolstoy, D., Hanell, S. M., & Ozbek, N. (2023). Effectual market creation in the cross-border e-commerce of small- and medium-sized enterprises. International Small Business Journal: Researching Entrepreneurship, 41(1), 35-54. https://doi.org/10.1177/02662426211072999
Wen, H., Liu, Y., & Zhou, F. (2023). Promoting the international competitiveness of small and medium-sized enterprises through cross-border e-commerce development. SAGE Open, 13(4), 21582440231210119. https://doi.org/10.1177/21582440231210119
Zetzsche, D. A., Anker-Sorensen, L., Passador, M. L., & Wehrli, A. (2022). DLT-based enhancement of cross-border payment efficiency: A legal and regulatory perspective. Law and Financial Markets Review, 15(1-2), 70-115. https://doi.org/10.1080/17521440.2022.2065809
Zhang, W. (2020). Analysis of cooperation decision between small and medium-sized manufacturing enterprises and cross-border e-commerce platform based on evolutionary game. In Proceedings of the 6th International Conference on Industrial and Business Engineering (pp. 45-48). ACM. https://doi.org/10.1145/3429551.3429590
Zhu, S. (2026). How does cross-border e-commerce change as small and medium-sized enterprises expand into emerging markets? Journal of Governance and Regulation, 15(1), 160-173. https://doi.org/10.22495/jgrv15i1art15
Zulkarnaen, W., Fitriani, I., & Yuningsih, N. (2020). Pengembangan Supply Chain Management Dalam Pengelolaan Distribusi Logistik Pemilu Yang Lebih Tepat Jenis, Tepat Jumlah Dan Tepat Waktu Berbasis Human Resources Competency Development Di KPU Jawa Barat. Jurnal Ilmiah MEA (Manajemen, Ekonomi, & Akuntansi), 4(2), 222-243. https://doi.org/10.31955/mea.vol4.iss2.pp222-243.