PERAN KEPUASAN PELANGGAN DALAM MEMEDIASI PENGARUH KESADARAN KESEHATAN, NILAI YANG DIRASAKAN DAN KUALITAS HUBUNGAN TERHADAP NIAT PEMBELIAN ULANG LAYANAN KELAS PILATES
Abstract
Penelitian ini bertujuan untuk menganalisis pengaruh kesadaran kesehatan, nilai yang dirasakan, dan kualitas hubungan sebagai variabel independen terhadap niat pembelian ulang sebagai variabel dependen dengan kepuasan pelanggan sebagai variabel mediasi pada layanan kelas pilates di DKI Jakarta. Penelitian ini menggunakan pendekatan kuantitatif dengan metode Structural Equation Modeling Partial Least Squares (SEM-PLS) melalui perangkat lunak SmartPLS. Data dikumpulkan melalui survei kuesioner kepada 126 responden dengan teknik purposive sampling. Hasil penelitian menunjukkan bahwa nilai yang dirasakan, kualitas hubungan, dan kepuasan pelanggan secara parsial berpengaruh positif dan signifikan terhadap niat pembelian ulang, sedangkan kesadaran kesehatan tidak berpengaruh terhadap niat beli ulang. Di antara variabel tersebut, kepuasan pelanggan memiliki pengaruh langsung paling besar terhadap niat pembelian ulang dengan nilai koefisien sebesar 0,401. Selain itu, kesadaran kesehatan, nilai yang dirasakan, dan kualitas hubungan berpengaruh positif dan signifikan terhadap kepuasan pelanggan. Kepuasan pelanggan juga terbukti memediasi pengaruh kesadaran kesehatan, nilai yang dirasakan, dan kualitas hubungan terhadap niat pembelian ulang.
References
Addury, M. M., & Pangestu, D. R. (2023). Interactive marketing and relationship quality in Islamic banking: A Parepare case study. Asian Journal of Islamic Management (AJIM), 5(1), 83–95. https://doi.org/10.20885/ajim.vol5.iss1.art6
Agustina, N. laras. (2019). Pengaruh Manfaat Keyakinan dan Dimensi Kepribadian Terhadap Loyalitas Pelanggan Melalui Relationship Quality (Studi pada Pelanggan Busana Muslimah di Kota Malang). Jurnal Akuntansi, Bisnis Dan Manajemen, 1–9.
Amadea, A., Herdinata, C., Studi, P., Business, I., Manajemen, F., Universitas, B., & Surabaya, C. (2022). PENGARUH E-TRUST DAN PERCEIVED VALUE TERHADAP REPURCHASE INTENTION PADA E-COMMERCE SHOPEE. 14, 123–132.
Amelia, A., & Ronald, R. (2022). Minimum Adapter Perspective in Indonesia : The Roles of Perceived Product Quality and Health Consciousness in Forming Customer Brand Loyalty through Customer Satisfaction and Trust. 11(4), 196–206.
Anggriawan, F. (2025). Kenapa Gen Z Suka Yoga & Pilates? Nawabineka. https://nawabineka.com/sport/2486175600/kenapa-gen-z-suka-yoga-pilates%0A
Asri, H. R., Setyarini, E., Gisijanto, H. A., & Hartanti, N. diah. (2022). PENGARUH PENGALAMAN PELANGGAN DAN KEPERCAYAAN TERHADAP NIAT BELI ULANG MELALUI KEPUASAN PELANGGAN SEBAGAI VARIABEL MEDIASI. Jurnal Ekonomi Dan Bisnis, 11(4).
Asri, I. H., Lestarini, Y., Husni, M., Muspita, Z., & Hadi, Y. A. (2021). Edukasi Pola Hidup Sehat di Masa Covid-19. Jurnal Abdi Populika, 2(1), 56–63.
Asteria, C. F., & Hati, S. R. H. (2023). THE INFLUENCE OF PERCEIVED VALUE , HEALTH CONSCIOUSNESS AND ENVIRONMENTAL AWARENESS. Proceedings of the Third International Conference on Innovations in Social Sciences Education and Engineering (ICoISSEE-3).
Balanced Body. (2025). New Research Shows Pilates is Booming, Career Opportunities Reach All-Time High. BusinessWire. https://www.businesswire.com/news/home/20250117502514/en/New-Research-Shows-Pilates-is-Booming-Career-Opportunities-Reach-All-Time-High
Dewi, R. A. K., & Padmantyo, S. (2025). Pengaruh E-Trust dan E-WOM Terhadap Customer Satisfaction Dengan Customer Loyalty Sebagai Variabel Mediasi. 6(1), 311–324.
Gan, C., Wang, W., & Gan, C. (2017). The influence of perceived value on purchase intention in social commerce context. https://doi.org/10.1108/IntR-06-2016-0164
Ghozali, I. (2021). Aplikasi Analisis Multivariate Dengan Program SPSS 26. In Badan Penerbit Universitas Diponegoro.
Ghozali, I., & Kusumadewi, K. A. (2023). Patrial Least Squares SmartPLS 4.0.
Gjestvang, C., Stensrud, T., Paulsen, G., & Haakstad, L. A. H. (2021). Stay True to Your Workout : Does Repeated Physical Testing Boost Exercise Attendance ? A One-Year Follow-Up Study. June 2020, 35–44.
Godfrey, N., Hall, maggie donovan, & Roberts, L. (2024). A qualitative study exploring the ritual-like activity and therapeutic relationship between Pilates teachers and clients with persistent low back pain. A Qualitative Study Exploring the Ritual-like Activity and Therapeutic Relationship between Pilates Teachers and Clients with Persistent Low Back Pain, 37(pilates), 25–37. A qualitative study exploring the ritual-like activity and therapeutic relationship between Pilates teachers and clients with persistent low back pain
Hair Jr, J. F., Hult, G. T. M., Ringle, C. M., Sarstedt, M., Danks, N. P., & Ray, S. (2021). Partial Least (PLS-SEM) Using R Equation Modeling Squares Structural. In Springer (Vol. 30, Issue 1).
Handyani, W., & Alfarizi, M. L. (2024). POLA HIDUP SEHAT SEBAGAI UPAYA PENCEGAHAN PENYAKIT DAN PENINGKATAN KUALITAS HIDUP Kata. Central Publisher, 2, 2048–2054.
Harianto, T., & Berlianto, M. P. (2022). Effect of Price, Health Consciousness, Food-Safety Concern, Prestige, Affordances, Visibility, Trust, and Customer Satisfaction on Repurchase Intention Online Food Delivery (OFD) To Customers in Jakarta. Budapest International Research and Critics Institute-Journal, 5(2), 14247–14257. https://doi.org/10.33258/birci.v5i2.5290
Hindarwati, E. N., Nadjhary, S. P., Ranteg, C. W., & Panjaitan, S. M. (2023). Program Membership Dengan Mediasi Kepuasan. Jurnal Ilmiah Ekonomi Bisnis, 28(2), 242–256.
Hoque, M. Z., Nurul Alam, M., & Nahid, K. A. (2018). Health consciousness and its effect on perceived knowledge, and belief in the purchase intent of liquid milk: Consumer insights from an emerging market. Foods, 7(9). https://doi.org/10.3390/foods7090150
Khasanah, A. U. (2022). Peran halal awareness, health consciousness, perceived quality, dan trust terhadap repurchase intention. 01–09.
Komala, C. C., Norisanti, N., & Ramdan, A. M. (2019). Analisis Kualitas Makanan dan Perceived Value terhadap Kepuasan Konsumen pada Industri Rumah Makan. 3(2), 58–64.
Kotler, P., Keller, kevin lane, & Chernev, A. (2022). Marketing Management. In Pearson.
Kwartama, A., & Reynaldi, R. (2024). The Influence of Service and Relationship Quality to Satisfaction Consumer Reefer Container Meat in PT Company Indogal Trading. 284–309.
Marcella, C. (2024). INOVASI: Jurnal Ekonomi, Keuangan dan Manajemen Pengaruh Kesadaran Kesehatan, Kualitas Produk terhadap Minat Beli Ulang dengan Kepercayaan sebagai Variabel Intervening. INOVASI: Jurnal Ekonomi, Keuangan Dan Manajemen, 20(3), 597–604. https://www.kao.com
Martinez, C. M., Gonzales, M. G., Murillo, J. J., & Morena, J. M. (2025). Physical activity preferences across demographic groups: a systematic review of population-based evidence and implications for public health and intervention design. Frontiers in Public Health.
Massoudi, A. H. (2020). Consumer Loyalty Indicator as Drivers to Satisfaction. Cihan University-Erbil Journal of Humanities and Social Sciences, 4(1), 41–45. https://doi.org/10.24086/cuejhss.vol4n1y2020.pp41-45
Morgan, R. M., & Hunt, S. D. (1994). The Commitment-Trust Theory of. 58(July), 20–38.
Natalia, I. C. (2013). Pengaruh kualitas hubungan terhadap loyalitas pelanggan melalui kepuasan pelanggan pada perusahaan jasa PT. Pos Indonesia di Surabaya.
Oliver, R. L. (1980). A congitive model of the antecedents and consequences of satisfaction decisions.
Pan, J., Wu, K. S., Huang, D. M., & Sun, S. W. (2025). Role of Health-Consciousness on Purchase Intention of Health and Wellness Food: The Serial Mediating Effect of Attitude and Desire. Nutrients , 17(5), 1–21. https://doi.org/10.3390/nu17050746
Pandiangan, S. M. T., Resmawa, I. N., Simanjuntak, O. D. P., Sitompul, P. N., & Jefri, R. (2021). Effect of e-satisfaction on repurchase intention in Shopee user students. Budapest Internation Research and Critics Institute-Journal, 4(4), 7785–7791. https://doi.org/10.33258/birci.v4i4.2697
Poidata.io. (2025). How many Pilates studios are in Indonesia? https://www.poidata.io/report/pilates-studio/indonesia
Polaris Market Research. (2024). Pilates and Yoga Studios Market Size, Share & Industry Analysis Report. Polaris Market Research. https://www.polarismarketresearch.com/industry-analysis/pilates-and-yoga-studios-market
Putri, N., Sarjana, N., Farida, N., Hermani, A., & Seno, D. (2022). PENGARUH SERVICESCAPE DAN PERCEIVED VALUE TERHADAP REPURCHASE INTENTION MELALUI CUSTOMER SATISFACTION ( Pada Restoran Hello Taichan Kota Surakarta ) Pendahuluan. 11(3), 567–575.
Rofiaty, R., & Hidayatinnisa, N. (2024). The Impact of Service Quality and Health Awareness on Customer Satisfaction and Loyalty: A Study on Perumda Tugu Tirta. Jurnal Ilmiah Manajemen Dan Bisnis, 9(2), 195–202. https://doi.org/10.38043/jimb.v9i2.6026
Sari, M., Rachman, H., Astuti, N. J., Afgani, M. W., & Abdullah, R. (2022). Jurnal Pendidikan Sains dan Komputer Explanatory Survey dalam Metode Penelitian Deskriptif Kuantitatif Jurnal Pendidikan Sains dan Komputer. 3(1), 10–16.
Setiawati, H., Hartoyo, H., & Simanjuntak, M. (2018). Analysis on Intention of Purchasing Organic Foods by The Undergraduate Students of IPB Using The Theory of Planned Behavior Approach. Jurnal Manajemen Dan Agribisnis, 15(2), 198–207. https://doi.org/10.17358/jma.15.2.198
Sherly, S., & Keni, K. (2022). S-Commerce Cues Sebagai Prediktor Terhadap Repurchase Intention: Customer Satisfaction Sebagai Variabel Mediasi. Jurnal Muara Ilmu Ekonomi Dan Bisnis, 6(1), 43. https://doi.org/10.24912/jmieb.v6i1.16190
Shidiqy, D., & Triyono, B. (2023). Efektifitas Customer Satisfaction Sebagai Pemediasi dalam Membangun Repurchase Intention Layanan Transportasi Maxim. ASSET: Jurnal Manajemen Dan Bisnis, 6(2), 7–12. https://doi.org/10.24269/asset.v6i2.7697
Sook Ling, L., Mustafa, N., & Abdul Razak, S. F. (2021). Customer churn prediction for telecommunication industry: A Malaysian Case Study. F1000Research, 10. https://doi.org/10.12688/f1000research.73597.1
Sripathi, N., Dehury, R. K., & Neeragatti, S. (2023). The Influence of Health Consciousness, Nutritional Labelling, and Subjective Norms on Consumer Purchase Intentions of Healthy Packaged Foods. Academy of Marketing Studies Journal, 27, 1–13.
Sugiyono. (2019). Metode Penelitian Kuantitatif Kualitatif dan R&D. In ALFABETA BANDUNG.
Sugiyono. (2023). METODE PENELITIAN KUANTITATIF, KUALITATIF, DAN R&D. In Book.
Sweeney, J. C., & Soutar, G. N. (2001). Consumer perceived value : The development of a multiple item scale. 77, 203–220.
Trisnawati, S. I., Rumefi, U., Nusron, A., Ummah, N., Bayhaki, M., Attractiveness, R., Attractiveness, R., Quality, R., Signifikan, B., Variabel, T., Intention, R., Attractiveness, R., Attractiveness, R., & Quality, R. (2023). PENGARUH INOVASI, RELATIVE ATTRACTIVENESS, TRUST, DAN RELATIONSHIP QUALITY TERHADAP REPURCHASE INTENTION (Study Pada Pelanggan Pasar Ikan Asap Kedungboto, Pasuruan). JMD: Jurnal Manajemen Dan Bisnis Dewantara, 6(2), 93–104.
Vito, K., & Jayalie, F. (2023). Kepuasan Pasien Memediasi Pengaruh HEALTHQUAL terhadap Repurchase Intention pada Rumah Sakit Murni Teguh Sudirman Jakarta. 9(1).
Walean, R., Ambalao, S., Roring, M., & Rihi, M. L. (2022). Pengaruh Service Quality , Corporate Image dan Perceived Value terhadap Customer Loyalty yang Dimediasi oleh Customer Satisfaction di Rumah Sakit Advent Manado. 08(May), 853–878.
Wei, J., Lian, Y., Li, L., Lu, Z., Lu, Q., Chen, W., & Dong, H. (2023). The impact of negative emotions and relationship quality on consumers’ repurchase intention: An empirical study based on service recovery in China’s online travel agencies. Heliyon, 9(1). https://doi.org/10.1016/j.heliyon.2023.e12919
Yucha, N., & Febrianti, P. (2024). PengaruhPerceived Value dan Promosi Terhadap Minat Beli Ulang di Tokopedia ( Studi Kasus Pada Mahasiswa di Perguruan Tinggi X ) This study aims to demonstrate and analyze " The Influence of Perceived Value and Promotion on Repurchase Intentions ( Case Stu. 29(1), 84–88.
Zabiola, P. O. (2023). Pengaruh kualitas produk, lokasi dan nilai yang dirasakan pelanggan terhadap kepuasan pelanggan. Jurnal Ilmu Dan Riset Manajemen, 12, 8.
Zulkarnaen, W., & Amin, N. (2018). Pengaruh Strategi Penetapan Harga Terhadap Kepuasan Konsumen. Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA), 2(1), 106-128. https://doi.org/10.31955/mea.v2i1.52.
Agustina, N. laras. (2019). Pengaruh Manfaat Keyakinan dan Dimensi Kepribadian Terhadap Loyalitas Pelanggan Melalui Relationship Quality (Studi pada Pelanggan Busana Muslimah di Kota Malang). Jurnal Akuntansi, Bisnis Dan Manajemen, 1–9.
Amadea, A., Herdinata, C., Studi, P., Business, I., Manajemen, F., Universitas, B., & Surabaya, C. (2022). PENGARUH E-TRUST DAN PERCEIVED VALUE TERHADAP REPURCHASE INTENTION PADA E-COMMERCE SHOPEE. 14, 123–132.
Amelia, A., & Ronald, R. (2022). Minimum Adapter Perspective in Indonesia : The Roles of Perceived Product Quality and Health Consciousness in Forming Customer Brand Loyalty through Customer Satisfaction and Trust. 11(4), 196–206.
Anggriawan, F. (2025). Kenapa Gen Z Suka Yoga & Pilates? Nawabineka. https://nawabineka.com/sport/2486175600/kenapa-gen-z-suka-yoga-pilates%0A
Asri, H. R., Setyarini, E., Gisijanto, H. A., & Hartanti, N. diah. (2022). PENGARUH PENGALAMAN PELANGGAN DAN KEPERCAYAAN TERHADAP NIAT BELI ULANG MELALUI KEPUASAN PELANGGAN SEBAGAI VARIABEL MEDIASI. Jurnal Ekonomi Dan Bisnis, 11(4).
Asri, I. H., Lestarini, Y., Husni, M., Muspita, Z., & Hadi, Y. A. (2021). Edukasi Pola Hidup Sehat di Masa Covid-19. Jurnal Abdi Populika, 2(1), 56–63.
Asteria, C. F., & Hati, S. R. H. (2023). THE INFLUENCE OF PERCEIVED VALUE , HEALTH CONSCIOUSNESS AND ENVIRONMENTAL AWARENESS. Proceedings of the Third International Conference on Innovations in Social Sciences Education and Engineering (ICoISSEE-3).
Balanced Body. (2025). New Research Shows Pilates is Booming, Career Opportunities Reach All-Time High. BusinessWire. https://www.businesswire.com/news/home/20250117502514/en/New-Research-Shows-Pilates-is-Booming-Career-Opportunities-Reach-All-Time-High
Dewi, R. A. K., & Padmantyo, S. (2025). Pengaruh E-Trust dan E-WOM Terhadap Customer Satisfaction Dengan Customer Loyalty Sebagai Variabel Mediasi. 6(1), 311–324.
Gan, C., Wang, W., & Gan, C. (2017). The influence of perceived value on purchase intention in social commerce context. https://doi.org/10.1108/IntR-06-2016-0164
Ghozali, I. (2021). Aplikasi Analisis Multivariate Dengan Program SPSS 26. In Badan Penerbit Universitas Diponegoro.
Ghozali, I., & Kusumadewi, K. A. (2023). Patrial Least Squares SmartPLS 4.0.
Gjestvang, C., Stensrud, T., Paulsen, G., & Haakstad, L. A. H. (2021). Stay True to Your Workout : Does Repeated Physical Testing Boost Exercise Attendance ? A One-Year Follow-Up Study. June 2020, 35–44.
Godfrey, N., Hall, maggie donovan, & Roberts, L. (2024). A qualitative study exploring the ritual-like activity and therapeutic relationship between Pilates teachers and clients with persistent low back pain. A Qualitative Study Exploring the Ritual-like Activity and Therapeutic Relationship between Pilates Teachers and Clients with Persistent Low Back Pain, 37(pilates), 25–37. A qualitative study exploring the ritual-like activity and therapeutic relationship between Pilates teachers and clients with persistent low back pain
Hair Jr, J. F., Hult, G. T. M., Ringle, C. M., Sarstedt, M., Danks, N. P., & Ray, S. (2021). Partial Least (PLS-SEM) Using R Equation Modeling Squares Structural. In Springer (Vol. 30, Issue 1).
Handyani, W., & Alfarizi, M. L. (2024). POLA HIDUP SEHAT SEBAGAI UPAYA PENCEGAHAN PENYAKIT DAN PENINGKATAN KUALITAS HIDUP Kata. Central Publisher, 2, 2048–2054.
Harianto, T., & Berlianto, M. P. (2022). Effect of Price, Health Consciousness, Food-Safety Concern, Prestige, Affordances, Visibility, Trust, and Customer Satisfaction on Repurchase Intention Online Food Delivery (OFD) To Customers in Jakarta. Budapest International Research and Critics Institute-Journal, 5(2), 14247–14257. https://doi.org/10.33258/birci.v5i2.5290
Hindarwati, E. N., Nadjhary, S. P., Ranteg, C. W., & Panjaitan, S. M. (2023). Program Membership Dengan Mediasi Kepuasan. Jurnal Ilmiah Ekonomi Bisnis, 28(2), 242–256.
Hoque, M. Z., Nurul Alam, M., & Nahid, K. A. (2018). Health consciousness and its effect on perceived knowledge, and belief in the purchase intent of liquid milk: Consumer insights from an emerging market. Foods, 7(9). https://doi.org/10.3390/foods7090150
Khasanah, A. U. (2022). Peran halal awareness, health consciousness, perceived quality, dan trust terhadap repurchase intention. 01–09.
Komala, C. C., Norisanti, N., & Ramdan, A. M. (2019). Analisis Kualitas Makanan dan Perceived Value terhadap Kepuasan Konsumen pada Industri Rumah Makan. 3(2), 58–64.
Kotler, P., Keller, kevin lane, & Chernev, A. (2022). Marketing Management. In Pearson.
Kwartama, A., & Reynaldi, R. (2024). The Influence of Service and Relationship Quality to Satisfaction Consumer Reefer Container Meat in PT Company Indogal Trading. 284–309.
Marcella, C. (2024). INOVASI: Jurnal Ekonomi, Keuangan dan Manajemen Pengaruh Kesadaran Kesehatan, Kualitas Produk terhadap Minat Beli Ulang dengan Kepercayaan sebagai Variabel Intervening. INOVASI: Jurnal Ekonomi, Keuangan Dan Manajemen, 20(3), 597–604. https://www.kao.com
Martinez, C. M., Gonzales, M. G., Murillo, J. J., & Morena, J. M. (2025). Physical activity preferences across demographic groups: a systematic review of population-based evidence and implications for public health and intervention design. Frontiers in Public Health.
Massoudi, A. H. (2020). Consumer Loyalty Indicator as Drivers to Satisfaction. Cihan University-Erbil Journal of Humanities and Social Sciences, 4(1), 41–45. https://doi.org/10.24086/cuejhss.vol4n1y2020.pp41-45
Morgan, R. M., & Hunt, S. D. (1994). The Commitment-Trust Theory of. 58(July), 20–38.
Natalia, I. C. (2013). Pengaruh kualitas hubungan terhadap loyalitas pelanggan melalui kepuasan pelanggan pada perusahaan jasa PT. Pos Indonesia di Surabaya.
Oliver, R. L. (1980). A congitive model of the antecedents and consequences of satisfaction decisions.
Pan, J., Wu, K. S., Huang, D. M., & Sun, S. W. (2025). Role of Health-Consciousness on Purchase Intention of Health and Wellness Food: The Serial Mediating Effect of Attitude and Desire. Nutrients , 17(5), 1–21. https://doi.org/10.3390/nu17050746
Pandiangan, S. M. T., Resmawa, I. N., Simanjuntak, O. D. P., Sitompul, P. N., & Jefri, R. (2021). Effect of e-satisfaction on repurchase intention in Shopee user students. Budapest Internation Research and Critics Institute-Journal, 4(4), 7785–7791. https://doi.org/10.33258/birci.v4i4.2697
Poidata.io. (2025). How many Pilates studios are in Indonesia? https://www.poidata.io/report/pilates-studio/indonesia
Polaris Market Research. (2024). Pilates and Yoga Studios Market Size, Share & Industry Analysis Report. Polaris Market Research. https://www.polarismarketresearch.com/industry-analysis/pilates-and-yoga-studios-market
Putri, N., Sarjana, N., Farida, N., Hermani, A., & Seno, D. (2022). PENGARUH SERVICESCAPE DAN PERCEIVED VALUE TERHADAP REPURCHASE INTENTION MELALUI CUSTOMER SATISFACTION ( Pada Restoran Hello Taichan Kota Surakarta ) Pendahuluan. 11(3), 567–575.
Rofiaty, R., & Hidayatinnisa, N. (2024). The Impact of Service Quality and Health Awareness on Customer Satisfaction and Loyalty: A Study on Perumda Tugu Tirta. Jurnal Ilmiah Manajemen Dan Bisnis, 9(2), 195–202. https://doi.org/10.38043/jimb.v9i2.6026
Sari, M., Rachman, H., Astuti, N. J., Afgani, M. W., & Abdullah, R. (2022). Jurnal Pendidikan Sains dan Komputer Explanatory Survey dalam Metode Penelitian Deskriptif Kuantitatif Jurnal Pendidikan Sains dan Komputer. 3(1), 10–16.
Setiawati, H., Hartoyo, H., & Simanjuntak, M. (2018). Analysis on Intention of Purchasing Organic Foods by The Undergraduate Students of IPB Using The Theory of Planned Behavior Approach. Jurnal Manajemen Dan Agribisnis, 15(2), 198–207. https://doi.org/10.17358/jma.15.2.198
Sherly, S., & Keni, K. (2022). S-Commerce Cues Sebagai Prediktor Terhadap Repurchase Intention: Customer Satisfaction Sebagai Variabel Mediasi. Jurnal Muara Ilmu Ekonomi Dan Bisnis, 6(1), 43. https://doi.org/10.24912/jmieb.v6i1.16190
Shidiqy, D., & Triyono, B. (2023). Efektifitas Customer Satisfaction Sebagai Pemediasi dalam Membangun Repurchase Intention Layanan Transportasi Maxim. ASSET: Jurnal Manajemen Dan Bisnis, 6(2), 7–12. https://doi.org/10.24269/asset.v6i2.7697
Sook Ling, L., Mustafa, N., & Abdul Razak, S. F. (2021). Customer churn prediction for telecommunication industry: A Malaysian Case Study. F1000Research, 10. https://doi.org/10.12688/f1000research.73597.1
Sripathi, N., Dehury, R. K., & Neeragatti, S. (2023). The Influence of Health Consciousness, Nutritional Labelling, and Subjective Norms on Consumer Purchase Intentions of Healthy Packaged Foods. Academy of Marketing Studies Journal, 27, 1–13.
Sugiyono. (2019). Metode Penelitian Kuantitatif Kualitatif dan R&D. In ALFABETA BANDUNG.
Sugiyono. (2023). METODE PENELITIAN KUANTITATIF, KUALITATIF, DAN R&D. In Book.
Sweeney, J. C., & Soutar, G. N. (2001). Consumer perceived value : The development of a multiple item scale. 77, 203–220.
Trisnawati, S. I., Rumefi, U., Nusron, A., Ummah, N., Bayhaki, M., Attractiveness, R., Attractiveness, R., Quality, R., Signifikan, B., Variabel, T., Intention, R., Attractiveness, R., Attractiveness, R., & Quality, R. (2023). PENGARUH INOVASI, RELATIVE ATTRACTIVENESS, TRUST, DAN RELATIONSHIP QUALITY TERHADAP REPURCHASE INTENTION (Study Pada Pelanggan Pasar Ikan Asap Kedungboto, Pasuruan). JMD: Jurnal Manajemen Dan Bisnis Dewantara, 6(2), 93–104.
Vito, K., & Jayalie, F. (2023). Kepuasan Pasien Memediasi Pengaruh HEALTHQUAL terhadap Repurchase Intention pada Rumah Sakit Murni Teguh Sudirman Jakarta. 9(1).
Walean, R., Ambalao, S., Roring, M., & Rihi, M. L. (2022). Pengaruh Service Quality , Corporate Image dan Perceived Value terhadap Customer Loyalty yang Dimediasi oleh Customer Satisfaction di Rumah Sakit Advent Manado. 08(May), 853–878.
Wei, J., Lian, Y., Li, L., Lu, Z., Lu, Q., Chen, W., & Dong, H. (2023). The impact of negative emotions and relationship quality on consumers’ repurchase intention: An empirical study based on service recovery in China’s online travel agencies. Heliyon, 9(1). https://doi.org/10.1016/j.heliyon.2023.e12919
Yucha, N., & Febrianti, P. (2024). PengaruhPerceived Value dan Promosi Terhadap Minat Beli Ulang di Tokopedia ( Studi Kasus Pada Mahasiswa di Perguruan Tinggi X ) This study aims to demonstrate and analyze " The Influence of Perceived Value and Promotion on Repurchase Intentions ( Case Stu. 29(1), 84–88.
Zabiola, P. O. (2023). Pengaruh kualitas produk, lokasi dan nilai yang dirasakan pelanggan terhadap kepuasan pelanggan. Jurnal Ilmu Dan Riset Manajemen, 12, 8.
Zulkarnaen, W., & Amin, N. (2018). Pengaruh Strategi Penetapan Harga Terhadap Kepuasan Konsumen. Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA), 2(1), 106-128. https://doi.org/10.31955/mea.v2i1.52.
Published
2026-09-29
How to Cite
Nayyara, K., & Deviastri, L. (2026). PERAN KEPUASAN PELANGGAN DALAM MEMEDIASI PENGARUH KESADARAN KESEHATAN, NILAI YANG DIRASAKAN DAN KUALITAS HUBUNGAN TERHADAP NIAT PEMBELIAN ULANG LAYANAN KELAS PILATES. Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA), 10(3), 247-268. https://doi.org/10.31955/mea.v10i3.7571
Section
Articles
Copyright (c) 2026 Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA)
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
