ANALISIS STRATEGI INOVASI DALAM MENINGKATKAN DAYA SAING USAHA
Abstract
This study aims to analyze innovation strategies in enhancing business competitiveness at DIN’S SALON STUDIO in Karangjati. The research employs a qualitative approach with a case study design to gain an in-depth understanding of innovation implementation in the context of service-based businesses. Data were collected through in-depth interviews, observations, and documentation involving key informants, including the business owner, manager, employees, and customers, selected using purposive sampling. Data analysis was conducted using an interactive model consisting of data reduction, data display, and conclusion drawing. The findings reveal that the implemented innovation strategies include service innovation, process innovation, digital marketing innovation, and customer-based innovation. Although the innovations are incremental in nature, they significantly improve service quality, customer satisfaction and loyalty, and create business differentiation in a highly competitive market. Internal factors such as human resource competence, employee creativity, and leadership play a crucial role in driving innovation, while external factors such as digital technology development, market competition, and changing customer preferences influence the effectiveness of innovation strategies. The study concludes that customer-oriented innovation strategies supported by digital technology utilization are key to enhancing the competitiveness of service-based SMEs.
References
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Teece, D. (2021). Innovation and Digital Transformation in Small and Medium Enterprises. Journal of Business Research, 79, 144-155.
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Zulkarnaen, W., & Amin, N. (2018). Pengaruh Strategi Penetapan Harga Terhadap Kepuasan Konsumen. Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA), 2(1), 106-128. https://doi.org/10.31955/mea.v2i1.52.
Barney, J. B., Wright, M., & Ketchen, D. J. (2021). The Resource-Based View: A Review and Assessment of Its Critiques. Journal of Management, 47(6), 1429-1462. Https://Doi.Org/10.1177/0149206320970073.
Bocken, N. M. P. (2021). Unsustainable business models – Recognising and resolving institutionalised social and environmental harm. Journal of Cleaner Production, 312. https://doi.org/10.1016/j.jclepro.2021.127828
Bogers, M., Chesbrough, H., & Moedas, C. (2018). Open innovation: Research, practices, and policies. California Management Review, 60(2), 5–16. https://doi.org/10.1177/0008125617745086
Chuangjian, Chen, L. L., Bagas, L., Lu, Y., He, X., Lai, X., Wass, S. Y., HEKINIAN, R., Weaver, B. L., Kar, A., Davidsont, J. O. N., Colucci, M., Welsch, B., Hammer, J., Baronnet, A., Jacob, S., HELLEBRAND, E., Sinton, J. M., White, W. M., … de Oliveira Chaves, A. (2020). Pengaruh Persepsi Harga,Kualitas Produk, Dan Kepuasan Pelanggan Terhadap Minat Pembelian Ulang. Jurnal Manajemen Bisnis Dan Kewirausahaan, 4(1), 133–138.
Coad, A., & Storey, D. J. (2021). Taking the entrepreneur out of entrepreneurship. International Journal of Management Reviews, 23(4), 541–548. https://doi.org/10.1111/ijmr.12249
Creswell, J. W. (2014). Research Design: Qualitative, Quantitative, and Mixed Methods Approaches (4th ed.). In SAGE Publications.
Creswell, J. W. (2018). Research Design: Qualitative, Quantitative, and Mixed Methods Approaches.
Dana, L. P., Tajpour, M., Salamzadeh, A., Hosseini, E., & Zolfaghari, M. (2021). The impact of entrepreneurial education on technology-based enterprises development: The mediating role of motivation. Administrative Sciences, 11(4). https://doi.org/10.3390/admsci11040105
Florida, R., Adler, P., & Mellander, C. (2017). The city as innovation machine. Regional Studies, 51(1), 86–96. https://doi.org/10.1080/00343404.2016.1255324
García Torres, D. (2019). Distributed leadership, professional collaboration, and teachers’ job satisfaction in U.S. schools. Teaching and Teacher Education, 79, 111–123. https://doi.org/10.1016/j.tate.2018.12.001
Horng, J. S., Liu, C. H. S., Chou, S. F., Tsai, C. Y., & Hu, D. C. (2018). Developing a sustainable service innovation framework for the hospitality industry. International Journal of Contemporary Hospitality Management, 30(1), 455–474. https://doi.org/10.1108/IJCHM-12-2015-0727
Huda, N. N., Suryoko, S., & Waloejo, H. D. (2022). Pengaruh Kualitas Pelayanan dan Fasilitas Wisata terhadap Keputusan Berkunjung Kembali dengan Kepuasan Pengunjung sebagai Variabel Intervening (Studi pada Pengunjung Hortimart Agro Center Bawen). Jurnal Ilmu Administrasi Bisnis, 11(2), 198–206. https://doi.org/10.14710/jiab.2022.34405
Kotler, P. (2021). Marketing 5.0: Technology for Humanity.
Lusch, R. F., & Vargo, S. L. (2014). Service-Dominant Logic: Premises, Perspectives, Possibilities.
Manafe, J. ., Setyorini, T., & Alang, Y. A. (2016). PEMASARAN PARIWISATA MELALUI STRATEGI PROMOSI OBJEK WISATA ALAM, SENI DAN BUDAYA (Studi Kasus di Pulau Rote NTT). BISNIS : Jurnal Bisnis Dan Manajemen Islam, 4(1), 101. https://doi.org/10.21043/bisnis.v4i1.1687
Miles, M. B., Huberman, A. M., & Saldana, J. (2019). Qualitative data analysis: A methods sourcebook.
Mohamad, A., Mohd Rizal, A., Kamarudin, S., & Sahimi, M. (2022). Exploring the Co-Creation of Small and Medium Enterprises, and Service Providers Enabled by Digital Interactive Platforms for Internationalization: A Case Study in Malaysia. Sustainability (Switzerland), 14(23). https://doi.org/10.3390/su142316119
Mustofa, A. (2019). The Theory of Planned Behaviour membentuk Perilaku Berwirausaha Mahasiswa. September.
Nasution, M. I., Fahmi, M., Jufrizen, Muslih, & Prayogi, M. A. (2020). The Quality of Small and Medium Enterprises Performance Using the Structural Equation Model-Part Least Square (SEM-PLS). In Journal of Physics: Conference Series (Vol. 1477, Issue 5). https://doi.org/10.1088/1742-6596/1477/5/052052
O’Grady, T. P., & Clavelle, J. T. (2021). Transforming Shared Governance: Toward Professional Governance for Nursing. Journal of Nursing Administration, 51(4), 206–211. https://doi.org/10.1097/NNA.0000000000000999
Odinokova, T., Bozhinova, M., & Petrova, M. (2018). Promotion of Innovative Entrepreneurship under Sustainable Development. In E3S Web of Conferences (Vol. 41). https://doi.org/10.1051/e3sconf/20184104015
OECD. (2023). The Digital Transformation of SMEs: A Global Perspective.
Politik, M. J., & Humaniora, H. (2024). Implementasi Kebijakan Penataan Pedagang Kaki Lima Sebagai Upaya Peningkatan Daya Saing Usaha di Kabupaten Bangkalan Ilvia Nurrohmah Maulida Yusuf Hariyoko Indah Murti Implementasi Kebijakan Manajemen Vendor Jalanan melibatkan berbagai pemangku kepentinga. 2(3).
Prayogo, A. (2018). Analisis Faktor-Faktor Tentang Kualitas Layanan Pariwisata Terhadap Loyalitas Pelanggan Yang Dimediasikan Dengan Citra Destinasi Dari Pengunjung Wisata Daerah Istimewa Yogyakarta. Repository.Usd.Ac.Id, 1–19. https://repository.unsri.ac.id/12539/
Rahman, I., Irawati, I., & Arianto, M. F. (2021). Pengaruh Penerapan 5R (Housekeeping) terhadap Perilaku Keselamatan dan Kesehatan Kerja (K3) pada Perawat di Ruangan Perawatan. Window of Health : Jurnal Kesehatan, 4(4), 289–295. https://doi.org/10.33096/woh.v4i04.145
Rokhman, O., Ningsih, A. N., Augia, T., Dahlan, H., Rosyada, Amrina, Putri, Dini Arista, Fajar, N. A., Yuniarti, E., Vinnata, N. N., Pujiwidodo, D., Ju, J., Wei, S. J., Savira, F., Suharsono, Y., Aragão, R., Linsi, L., Editor, B., Reeger, U., Sievers, W., Michalopoulou, C., Mimis, A., … Devita, M. (2020). MODEL PENINGKATAN ENTREPRENEURIAL ORIENTATION, KNOWLEDGE SHARING BEHAVIOR DAN PRODUCT INNOVATION TERHADAP NEW PRODUCT PERFORMANCE. Jurnal Berkala Epidemiologi, 5(1), 90–96. https://core.ac.uk/download/pdf/235085111.pdf%250Awebsite: http://www.kemkes.go.id%250Ahttp://www.yankes.kemkes.go.id/assets/downloads/PMK No. 57 Tahun 2013 tentang PTRM.pdf%250Ahttps://www.kemenpppa.go.id/lib/uploads/list/15242-profil-anak-indonesia_-201
Suryani, N. F., Rahayu, R., & Marlina, L. (2023). Analisis Strategi Pengembangan Pariwisata Halal Pada Dinas Kepemudaan Olahraga Kebudayaan dan Pariwisata Kota Tasikmalaya. 3(2), 385–393. https://doi.org/10.21154/niqosiya.v3i2.2774
Syafrimansyah. (2024). Strategi Manajemen Perhotelan untuk Meningkatkan Kualitas Layanan. 4(2), 1319–1325.
Teece, D. (2021). Innovation and Digital Transformation in Small and Medium Enterprises. Journal of Business Research, 79, 144-155.
Yin, B., & Luo, J. (2018). How do accelerators select startups? Shifting decision criteria across stages. IEEE Transactions on Engineering Management, 65(4), 574–589. https://doi.org/10.1109/TEM.2018.2791501.
Zulkarnaen, W., & Amin, N. (2018). Pengaruh Strategi Penetapan Harga Terhadap Kepuasan Konsumen. Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA), 2(1), 106-128. https://doi.org/10.31955/mea.v2i1.52.
Published
2026-06-08
How to Cite
Maryani, T., & Ndruru, M. (2026). ANALISIS STRATEGI INOVASI DALAM MENINGKATKAN DAYA SAING USAHA. Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA), 10(2), 417-432. https://doi.org/10.31955/mea.v10i2.7491
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