CORPORATE SOCIAL RESPONSIBILITY (CSR) PT. SEMEN TONASA DALAM PEMBERDAYAAN KELOMPOK USAHA PEREMPUAN DI WILAYAH PESISIR DESA BULU CINDEA KABUPATEN PANGKEP SULAWESI SELATAN

Rachmat Parawangsa; Indra Lestari

doi:10.31955/mea.v4i3.746

Rachmat Parawangsa Universitas Indonesia
Indra Lestari Universitas Indonesia

DOI: https://doi.org/10.31955/mea.v4i3.746

Abstract

This study discusses the implementation of empowerment of women's business groups through PT Semen Tonasa's Corporate Social Responsibility (CSR) in the coastal area of Bulu Cindea Village, Pangkep Regency. The purpose of this research is to describe the implementation process of the Tonasa Mandiri program along with the implementation obstacles that occur in the training process and in the process of procuring women's business groups. The research was conducted with a qualitative approach with descriptive methods. There were 8 (eight) informants who were selected using purposive sampling technique. The results showed that there were 6 (six) stages in the implementation process of the Tonasa Mandiri program consisting of; the preparation stage, the assessment stage, the planning stage, the formulation stage, the implementation stage and the program evaluation stage. The obstacles that occur include; constraints of change actors, internal constraints, and external constraints

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