MODEL ONLINE CUSTOMERS RATING, CUSTOMERCE EXPERIENCE DAN PRICE CONSCIOUSNESS TERHADAP REPEAT PURCHASE PENGGUNA LAYANAN GRABFOOD DI KABUPATEN SEMARANG
Abstract
Studi ini bertujuan untuk mengidentifikasi pengaruh model online customers rating, customerce experience, dan price consciousness berdampak terhadap repeat purchase pengguna jasa layanan GrabFood di Kabupaten Semarang. Populasi dalam penelitian ini ditujukan kepada responden berusia 17–30 tahun yang aktif menggunakan GrabFood di Kabupaten Semarang. Melalui sampel dengan metode purposive sampling terpilih sebanyak 100 sampel valid. Pengkajian ini memakai pendekatan kuantitatif, bentuk explanatory research. Data didapat dengan teknik survei, kuesioner disebar melalui google form. Teknik analisis penelitian dengan Structural Equation Modeling (SEM) berbasis Partial Least Square (PLS) diolah dengan program SmartPLS 4.0. Temuan pengkajian menjabarkan jika dua variabel secara parsial yaitu customerce experience dan price consciousness memiliki pengaruh positif signifikan pada repeat purchase. Sedangkan, online customer rating berpengaruh positif tapi tidak signifikan, berpengaruh signifikan pada repeat purchase.
References
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Henseler, J., Ringle, C. M., & Sarstedt, M. (2015). A New Criterion for Assessing Discriminant Validity in Variance-Based sStructural Equation Modeling. Journal of the Academy of Marketing Science, 43(1), 115–135. https://doi.org/10.1007/s11747-014-0403-8
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Julianti. (2022). Engaruh Online Costumer Review Dan Online Costumer Rating Terhadap Keputusan Pembelian Online Marketplace (Studi Mahasiswa Universitas Pasir Pengaraian). Jurnal Ilmiah Cano Ekonomos, 11(2), 51–58. https://doi.org/10.30606/cano.v11i2.1621
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Lathofia, A., & Prasetio, A. (2023). Analysis of Factors Affecting Repurchase Intention on Grabfood Online Food Delivery Service Applications. International Journal of Social Sciences and Management Review, 06(02), 252–274. https://doi.org/10.37602/ijssmr.2023.6219
Lemeshow, S., Hosmer, D. W., & Klar, J., & Lwanga, S. K. (1990). Adequacy of Sample Size in Health Studies.
Lestari, W., Lukitaningsih, A., & Hutami, L. T. H. (2022). Pengaruh Online Customer Review, Online Customer Rating, dan Price Consciousness terhadap Keputusan Pembelian. Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah, 5(6), 2358–2368. https://doi.org/10.47467/alkharaj.v5i6.2306
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Astuti, N. P., & Susila, I. (2022). Influence Analysis of Customer Ratings Reviews Online , Free Shipping Promotion and Discount Promotion on Purchasing Decisions in E-Commerce. 218(Icoebs), 38–46. https://doi.org/10.2991/aebmr.k.220602.006
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Auditya, E. K. (2025). Pengaruh Digital Marketing dan E-Service Quality Terhadap Repurchase Intention pada Pengguna Grabfood di Surabaya. 11(1), 1–14. https://doi.org/https://doi.org/10.9744/jmp.11.1.1-14
Ayaumi, R. S., & Komariah, N. S. (2021). Pengaruh Customer Experience Dan Trust Terhadap Minat Beli Ulang Layanan Pesan Antar Gofood Saat Pandemi Covid-19 Pada Generasi Z. Jurnal Ilmiah Manajemen Ubhara, 3(2), 181. https://doi.org/10.31599/jmu.v3i2.940
Barbu, C. M., Florea, D. L., Dabija, D. C., & Barbu, M. C. R. (2021). Customer experience in fintech. Journal of Theoretical and Applied Electronic Commerce Research, 16(5), 1415–1433. https://doi.org/10.3390/jtaer16050080
Bilgies, A. F., Tawil, M. R., Mardiah, A., & Arief, I. (2023). Analysis of The Influence of Online Consumer Reviews , Seasonal Digital Advertising and Celebrity Endorsers on Repurchase Intention of E-Commerce Consumers. 5(4), 5–11. https://doi.org/10.60083/jidt.v5i4.412
BPS. (2025). Kabupaten Semarang Dalam Angka 2025.
Bruto, P. P., & Online, G. M. V. M. (2025). GrabFood Dominasi Penjualan Makanan Online di Indonesia sampai. 3–4. https://doi.org/https://databoks.katadata.co.id/teknologi-telekomunikasi/statistik/67d25aaabd3d5/grabfood-dominasi-penjualan-makanan-online-di-indonesia-sampai-2024
Fausta, M. F., Anderson, P., & Risqiani, R. (2023). Pengaruh Customer Experience, Customer Satisfaction, Terhadap Repurchase Intention Pada Restoran Cepat Saji. Equilibrium: Jurnal Penelitian Pendidikan Dan Ekonomi, 20(01), 1–9. https://doi.org/10.25134/equi.v20i01.6674
Ghozali, I. (2021a). Aplikasi Analisis Multivariate Dengan Program IBM SPSS 26 Edisi 10. In Badan Penerbit Universitas Diponegoro. (Edisi 10). Badan Penerbit Universitas Diponegoro.
Ghozali, I. (2021b). Aplikasi analisis multivariete dengan program IBM SPSS 23.
Giovanna Putri, A., & Berlianto, M. P. (2022). Faktor Yang Memengaruhi Repurchase Intention Pada Layanan Grabfood. 12841272Jurnal Ilmiah Manajemen Bisnis Dan Inovasi, Vol. 9 No.(3), 1273–1284. https://doi.org/https://ejournal.unsrat.ac.id/index.php/jmbi/article/view/41007
Guang-Wen Zheng 1, Nazma Akter 2, Abu Bakkar Siddik 1, and M. M. (2021). Organic Foods Purchase Behavior among Generation Y of Bangladesh : The Moderation Effect of Trust and. https://doi.org/https://www.mdpi.com/2304-8158/10/10/2278
Hariyanto, H. T., & Trisunarno, L. (2021). Analisis Pengaruh Online Customer Review, Online Customer Rating, dan Star Seller terhadap Kepercayaan Pelanggan Hingga Keputusan Pembelian pada Toko Online di Shopee. Jurnal Teknik ITS, 9(2). https://doi.org/10.12962/j23373539.v9i2.56728
Hellier, P., Geursen, G., Carr, R., & Rickard, J. (2003). Customer repurchase intention. https://doi.org/https://doi.org/10.1108/03090560310495456
Henseler, J., Ringle, C. M., & Sarstedt, M. (2015). A New Criterion for Assessing Discriminant Validity in Variance-Based sStructural Equation Modeling. Journal of the Academy of Marketing Science, 43(1), 115–135. https://doi.org/10.1007/s11747-014-0403-8
Istiyanto, B. (2024). PENGARUH PROMOTION , ONLINE CUSTOMER REVIEW DAN PRICE CONSCIOUSNESS TERHADAP PURCHASE INTENTION. 2(9), 342–352. https://doi.org/https://doi.org/10.61722/jiem.v2i9.2506
Julianti. (2022). Engaruh Online Costumer Review Dan Online Costumer Rating Terhadap Keputusan Pembelian Online Marketplace (Studi Mahasiswa Universitas Pasir Pengaraian). Jurnal Ilmiah Cano Ekonomos, 11(2), 51–58. https://doi.org/10.30606/cano.v11i2.1621
Keni, K., & Sandra, K. K. (2021). Prediksi Customer Experience Dan Service Quality Terhadap Customer Loyalty: Customer Satisfaction Sebagai Variabel Mediasi. Jurnal Muara Ilmu Ekonomi Dan Bisnis, 5(1), 191. https://doi.org/10.24912/jmieb.v5i1.11196
Kim, W. G., & Park, S. A. (2017). Social media review rating versus traditional customer satisfaction: Which one has more incremental predictive power in explaining hotel performance? International Journal of Contemporary Hospitality Management, 29(2), 784–802. https://doi.org/10.1108/IJCHM-11-2015-0627
Lathofia, A., & Prasetio, A. (2023). Analysis of Factors Affecting Repurchase Intention on Grabfood Online Food Delivery Service Applications. International Journal of Social Sciences and Management Review, 06(02), 252–274. https://doi.org/10.37602/ijssmr.2023.6219
Lemeshow, S., Hosmer, D. W., & Klar, J., & Lwanga, S. K. (1990). Adequacy of Sample Size in Health Studies.
Lestari, W., Lukitaningsih, A., & Hutami, L. T. H. (2022). Pengaruh Online Customer Review, Online Customer Rating, dan Price Consciousness terhadap Keputusan Pembelian. Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah, 5(6), 2358–2368. https://doi.org/10.47467/alkharaj.v5i6.2306
Luh Kadek Budi Martini, Ejasa Sembiring, & Frandy Paulus. (2022). Customer Online Customer Rating Dan Online Customer Review Terhadap Keputusan Pembelian Di Toko Modeliafashion Pada Marketplace Tokopedia Jakarta. Journal of Applied Management and Accounting Science, 4(1), 15–24. https://doi.org/10.51713/jamas.v4i1.67
Luwiska, A. (2021). Analisis Pengaruh Digital Marketing Terhadap Repeat Purchase Dengan Digital Promotion Dan E-Service Quality Sebagai Variabel Intervening Pada Layanan Pesan-Antar Makanan Shopee Food Di Surabaya. Jurnal Strategi Pemasaran, 8(1), 2. https://doi.org/https://doi.org/10.18502/kss.v3i2
Made, N., Febriani, A., Ketut, I. G. A., & Ardani, S. (2021). The Influence of Customer Experience, Ease of Use, and Trust on Repurchase Intention (Case Study of Tokopedia Consumers in Denpasar). American Journal of Humanities and Social Sciences Research, 5, 378–383. https://doi.org/https://www.ajhssr.com/wp-content/uploads/2021/02/ZR2152378383.pdf
Mai Chi, V. T., Paramita, W., & Ha Minh Quan, T. (2022). Does Customer Experience Always Benefit Company? Examining Customers’ Epistemic Motivation and Interaction With Service Contexts. Australasian Marketing Journal, 30(1), 35–50. https://doi.org/10.1177/1839334921998867
Maya, A., Lita, N., Studi, P., Bisnis, M., Ekonomi, F., & Surakarta, I. (2019). Pengaruh Review Online , Kepercayaan Pada Web , Keamanan Bertransaksi Online , dan Privasi Terhadap Niat Pembelian Ulang Pada Toko Online Lazada The Effect of Online Review , Trust on Web , Online Transaction Security , and Privacy Toward Repurchase Inten. https://doi.org/https://www.ebbank.stiebbank.ac.id/index.php/EBBANK/article/view/152
Melia, C. (2023). Pengaruh Digital Marketing, Customer Experience dan Customer Trust Terhadap Repurchase Intention Secara Online Produk Kosmetik Wardah. Jurnal Simki Economic, 6(2), 242–254. https://doi.org/10.29407/jse.v6i2.244
Mostafa, R. H. A., & Elseidi, R. I. (2018). Factors affecting consumers’ willingness to buy private label brands (PLBs) applied study on hypermarkets. Spanish Journal of Marketing - ESIC, 22(3), 341–361. https://doi.org/10.1108/SJME-07-2018-0034
Ong, A., & Perng, L. E. K. (2014). FACTORS INFLUENCING CONSUMERS ’ REPURCHASE INTENTION OF GROUPON BY CHONG FO THING THAM YIN FONG A research project submitted in partial fulfillment of the requirement for the degree of BACHELOR OF INTERNATIONAL BUSINESS FACULTY OF ACCOUNTANCY AND MANAGEME. November.
Paujiah, S., Ahmad, A., & Wulan, M. N. (2022). Pengaruh Foto Produk dan Customer Rating terhadap Keputusan Pembelian melalui Aplikasi GoFood. Reviu Akuntansi, Manajemen, Dan Bisnis, 2(2), 79–87. https://doi.org/10.35912/rambis.v2i2.1501
Prakosa, A., & Wintaka, D. J. (2020). Analisis Faktor-Faktor Yang Mempengaruhi Minat Penggunaan Ulang E-Wallet Pada Generasi Milenial Di Daerah Istimewa Yogyakarta. Bisman (Bisnis Dan Manajemen): The Journal of Business and Management, 3(1), 72–85. https://doi.org/10.37112/bisman.v3i1.623
Purnomo, B. S., & Nurhadi, N. (2023). Pengaruh Customer Experience, Customer Knowledge, dan Customer Satisfaction Terhadap Minat Penggunaan Ulang Layanan GrabFood di Surabaya. Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah, 6(3), 1291–1304. https://doi.org/10.47467/alkharaj.v6i3.3745
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Published
2026-05-17
How to Cite
Putri, T., Widyaningsih, D., & Dewi, M. (2026). MODEL ONLINE CUSTOMERS RATING, CUSTOMERCE EXPERIENCE DAN PRICE CONSCIOUSNESS TERHADAP REPEAT PURCHASE PENGGUNA LAYANAN GRABFOOD DI KABUPATEN SEMARANG. Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA), 10(2), 1-19. https://doi.org/10.31955/mea.v10i2.7431
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