PEMETAAN STRUKTUR INTELEKTUAL DAN TRANSFORMASI DIGITAL PARIWISATA HALAL GLOBAL : TINJAUAN LITERATUR SISTEMATIS DAN ANALISIS BIBLIOMETRIK
Abstract
Penelitian ini bertujuan untuk memetakan perkembangan, struktur intelektual, dan transformasi digital dalam pariwisata halal global. Meskipun industri ini berkembang pesat, terdapat kesenjangan literatur yang signifikan terkait integrasi teknologi mutakhir dan dominasi penelitian yang masih terpusat pada wilayah tertentu. Dengan menggunakan pendekatan mixed-methods yang menggabungkan Systematic Literature Review (SLR) dan analisis bibliometrik, penelitian ini menyaring 377 artikel ilmiah dari basis data Scopus (hingga Januari 2026) mengikuti protokol PRISMA. Analisis data dilakukan secara kuantitatif menggunakan VOSviewer untuk pemetaan jaringan, serta diperkuat dengan analisis isi (qualitative content analysis) pada artikel-artikel kunci untuk mengekstraksi nuansa teoritis yang lebih dalam. Temuan menunjukkan lonjakan signifikan publikasi sejak 2016, dengan Indonesia dan Malaysia sebagai kontributor utama. Hasil analisis kualitatif mengungkap pergeseran paradigma dari layanan fisik tradisional menuju ekosistem digital yang dipersonalisasi melalui AI, blockchain untuk transparansi halal, dan virtual halal tourism. Penelitian ini memberikan kontribusi orisinal dengan menawarkan model konseptual baru yang mengintegrasikan atribut inti pariwisata halal dengan transformasi digital, sekaligus memberikan peta jalan bagi peneliti masa depan untuk mengeksplorasi pariwisata halal di destinasi minoritas Muslim.
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Aguilar-rivero, M., Orgaz-agüera, F., & Moral-cuadra, S. (2025). The Mediating Role of Place Attachment , Attitudes , and Satisfaction in Loyalty to Film Tourism Destinations. 21(2), 67–81.
Ahmed, M. (2023). Destination image and revisit intention: the case of tourism in Egypt. PASOS Revista de Turismo y Patrimonio Cultural, 21(4), 681–697. https://doi.org/10.25145/j.pasos.2023.21.047
Aimon, H., Zulvianti, N., & Abror, A. (2023). Do Sustainable Tourism Development, Psychological Safety, and Halal Friendly Destination Performance Lead to Tourist Electronic Word of Mouth? the Role of Tourist Satisfaction. International Journal of Sustainable Development and Planning, 18(4), 1167–1178. https://doi.org/10.18280/ijsdp.180421
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Alam, A., Ratnasari, R. T., Prasetyo, A., Hapnitasari, I., & Rahmawati, E. (2024). Systematic Literature Review on Halal Label Studies of Halal Tourism. TEM Journal, 13(1), 635–645. https://doi.org/10.18421/TEM131-66
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Alam, A., Sukmana, R., Ratnasari, R. T., Arfiatin, I., & Mellinia, R. (2023). Exploring the spiritual and experiential dimensions of Sharia-compliant hotels in Indonesian halal tourism: A netnographic analysis of TripAdvisor reviews. International Journal of Advanced and Applied Sciences, 10, 121–131. https://doi.org/10.21833/ijaas.2023.10.014
Arissaputra, R., Gaffar, V., Sultan, M. A., Andriana, D., Abror, A., Sentika, S., & Christiyanto, W. W. (2025). Muslim tourists as role models for environmental responsibility: key factors in memorable nature-based tourism, place attachment, and environmental concern. Journal of Islamic Marketing, 16(12), 3657–3681. https://doi.org/10.1108/JIMA-11-2024-0541
Atnan, N., & Hidayat, A. (2025). Conventional Word of Mouth (WOM) versus WOM through Instagram: a case study of religious tourism at the Mataram Kings’ Cemetery, Imogiri, Bantul, Yogyakarta, Indonesia. Media Asia. https://doi.org/10.1080/01296612.2025.2579751
Battour, M. M., Ismail, M. N., & Battor, M. (2010). Toward a halal tourism market. Tourism Analysis, 15(4), 461–470.
Battour, M, Hakimian, F., Ismail, M. N., & Boğan, E. (2018). The perception of non-Muslim tourists towards halal tourism: Evidence from Turkey and Malaysia. Journal of Islamic Marketing, 9(4), 823–840. https://doi.org/10.1108/JIMA-07-2017-0072
Battour, M, Mady, K., Aghbari, S. A., Abdelfattah, F., & Ratnasari, R. T. (2025). AI-Enhanced Halal Tourism Services, Trust and Satisfaction: The Mediating and Moderating Role. Lecture Notes in Networks and Systems, 1575 LNNS, 278–286. https://doi.org/10.1007/978-3-032-00450-5_29
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Published
2026-04-04
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Riyanto, K., Purnomowati, I., Junianto, A., & Kenamon, M. (2026). PEMETAAN STRUKTUR INTELEKTUAL DAN TRANSFORMASI DIGITAL PARIWISATA HALAL GLOBAL : TINJAUAN LITERATUR SISTEMATIS DAN ANALISIS BIBLIOMETRIK. Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA), 10(1), 2205-2227. https://doi.org/10.31955/mea.v10i1.7330
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