FAKTOR PENDORONG NIAT BERKUNJUNG ULANG WISATAWAN MEDIS INDONESIA KE MALAYSIA
Abstract
The research uses a quantitative approach to examine the relationship between safety and security, price reasonableness, and word-of-mouth communication on the image of a medical tourism destination and the revisit intention of Indonesian medical tourists to Malaysia. The study sample included Indonesian who had previously traveled to Malaysia for medical treatment. The sampling technique used was purposive sampling with 210 respondents. The collected data were processed using the Partial Least Squares Structural Equation Modeling (PLS-SEM) approach. The results show that two variables safety and security and price reasonableness are important in shaping Malaysia's positive image as a medical tourism destination, but word-of-mouth communication is not. Furthermore, a positive destination image is an important variable in increasing tourists' intention to return to Malaysia for medical treatment.
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Asa, G. A., Klau Fauk, N, Mc Lean, C., and Ward, P.R. (2024). Medical tourism among Indonesians:a scoping review. BMC Health Services Research, Vol.24(1). https://doi.org/10.1186/s12913-023-10528-1
Aziz, A., Abdullah, M. S., Md Yusof, R., Mohd Wahid, S. D., & Mohd Amir Hamzah, A. S. (2021). The Development and Behavioral Intention in Choosing Malaysia as Destination for Medical Tourism. International Journal of Academic Research in Business and Social Sciences, 11(11). https://doi.org/10.6007/ijarbss/v11-i11/11475
Bader, M., Khasawneh, N., Al Rousan, R., Al Hasanat, S., & Nayak, K. P. (2023). Factors Influencing The Satisfaction and Revisit Intention of Jordanian Medical Tourists. Academica Turistica, Vol 16 No 3, 291–311. https://doi.org/10.26493/2335-4194.16.291-311
Bhatti, Z., Laghari, M., Khan, A. H., Talpur, B. A., & Sulaiman, S. A. S. (2024). Assessment of osteoporosis knowledge and its determinants among tuberculosis patients in tertiary care hospital Malaysia: A prospective study. Journal of Clinical Tuberculosis and Other Mycobacterial Diseases, 34. https://doi.org/10.1016/j.jctube.2024.100416
Cham, T. H., Mee-Lim, Y., Chuan-Sia, B., Cheah, J. H., & Ting, H. (2021). Medical Tourism Destination Image And Its Relationship With The Intention To Revisit: A Study Of Chinese Medical Tourists In Malaysia. Journal of China Tourism Research, Vol 17 No 2. https://doi.org/10.1080/19388160.2020.1734514
Chang, Y. C., & Ayob, N. H. (2024). Medical Tourism Travel Motivations: The Push and Pull Driving Forces. International Journal of Academic Research in Business and Social Sciences, Volume 14, number 11. https://doi.org/10.6007/ijarbss/v14-i11/23404
Cuandra, F., & Candy, C. (2024). Strategies and Innovations for Enhancing Sustainable Performance in SMEs During The 4.0 Digital Business Era. Jurnal Organisasi Dan Manajemen (JOM), Volume 20 No 1. https://doi.org/10.33830/jom.v20i1.6449.2024
Damayanti, T., Dida, S., Hidayat, D. R., & Cho, S. K. (2021). Malaysian Medical Tourism Communication In Shaping Indonesian Public Opinion. Jurnal Kajian Komunikasi. Volume 9 No 2.
Farrukh, M., Shahzad, I. A., Sajid, M., Sheikh, M. F., & Alam, I. (2022). Revisiting the intention to travel framework in the perspective of medical tourism: The role of eWord-of-mouth and destination image. International Journal of Healthcare Management, 15(1), 28–35. https://doi.org/10.1080/20479700.2020.1836733
Hair, J. F., Risher, J. J., Sarstedt, M., & Ringle, C. M. (2019). When To Use And How To Report The Results Of PLS-SEM. European Business Review. Vol. 31, Issue 1. Emerald Group Publishing Ltd. https://doi.org/10.1108/EBR-11-2018-0203
Ismail, A., & Khalid, S. N. M. (2022). Patient Safety Culture And Its Determinants Among Healthcare Professionals At A Cluster Hospital In Malaysia: A Cross-Sectional Study. BMJ Open. Vol 12, No 8. https://doi.org/10.1136/bmjopen-2021-060546
Jensen, L. W. H., Ghaffari, A., Rahbek, O., Dinesen, B., & Kold, S. (2024). The use of asynchronous digital two-way communication between patients and healthcare professionals after hospital discharge: A scoping review. In Patient Education and Counseling (Vol. 128). Elsevier Ireland Ltd. https://doi.org/10.1016/j.pec.2024.108393
Kadir, N., & Nayan, S. (2021). International demand for medical tourism in Malaysia: Evidence from panel data. International Journal of Business and Society Journal. Vol 22, no 3. https://doi.org/10.33736/ijbs.4298.2021
Mohammad, W. N., & Kassim, N. M. (2022). Education and Innovation in the context of modern problems. In Science (Vol. 5). www.imcra-az.org
Purwianti, L., Nurjanah, L., Katherine, K., & Chen, R. (2024). The Impact of TAM, Social Influence, and Information Quality on Purchase Intention in E-commerce. Jurnal Organisasi Dan Manajemen, Volume. 20 nomor 2, 187–206. https://doi.org/10.33830/jom.v20i2.9123.2024
Rahman, M. K. (2019). Medical tourism: tourists’ perceived services and satisfaction lessons from Malaysian hospitals. Tourism Review, 74(3), 739–758. https://doi.org/10.1108/TR-01-2018-0006
Santoso, I. C., Andajani, E., & Megawati, V. (2020). Analisis Faktor-Faktor Yang Memengaruhi Wisatawan Melakukan Medical Tourism Di Malaysia. Bisma: Jurnal Bisnis Dan Manajemen. Vol. 14, Issue 2). https://jurnal.unej.ac.id/index.php/BISMA
Sarana, S. A., & Sari, V. P. (2022). Strategi Nation Branding Malaysia dalam Penggalakan Pariwisata Medis terhadap Publik Indonesia. Padjadjaran Journal of International Relations, Volume 4, Nomor 2. https://doi.org/10.24198/padjir.v4i2.40092
Turay, T., Caniago, R. S. R., & Sari, P. E. (2023). The Factors That Support The Success Of Medical Tourism In Malaysia. In Bisnis Dharma Andalas (Vol. 25, Issue 2).
Vovk, V., Beztelesna, L., & Pliashko, O. (2021). Identification of Factors for the Development of Medical Tourism in the World. Public Health Journal. https://doi.org/10.3390/ijerph
Zou, Y., & Yu, Q. (2022). Sense of safety toward tourism destinations: A social constructivist perspective. Journal of Destination Marketing and Management. https://doi.org/10.1016/j.jdmm.2022.100708.
Zulkarnaen, W., Amin, N. N. (2018). Pengaruh Strategi Penetapan Harga Terhadap Kepuasan Konsumen. Jurnal Ilmiah MEA (Manajemen, Ekonomi, & Akuntansi), 2(1), 106-128\
Published
2026-02-09
How to Cite
Adelyn, A., Fahlevi, R., & Sinambela, F. A. (2026). FAKTOR PENDORONG NIAT BERKUNJUNG ULANG WISATAWAN MEDIS INDONESIA KE MALAYSIA. Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA), 10(1), 651-664. https://doi.org/10.31955/mea.v10i1.6795
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