PERAN CUSTOMER SERVICE DALAM MENDUKUNG KOMPETENSI PEGAWAI PADA PERUSAHAAN

Abstract

In a business, it is necessary to have competency standards for employees and to conduct education and training programs on customer service as the main spearhead with customers. Service is a service that is prioritized in companies in the field of sales or business. One that is implemented with service is excellent service. Each must support each other, so that customer service can be optimal and maximized. Competency standards greatly affect the excellent service provided to customers. Excellent service is one of the customer service efforts and strategies in providing service to customers in the hope that customers are satisfied with being served. There are several attempts to improve competency standards by participating in training such as soft competency, following training on performance standards, service standards, knowledge, skills and hard competencies in customer service. This research was conducted by using qualitative analysis to get a deeper picture of an object of research, namely examining deeper employee competency standards to improve excellent service.