DEVELOPING STRATEGY FOR ELECTRICAL & AUTOMATION SYSTEM INTEGRATOR COMPANY FOR FACING FUTURE BUSINESS UNCERTAINTY
;CASE STUDY OF : PT. MITRA
Keywords:
Scenario Planning, Strategic Management, Internal Analysis, External Analysis, TOWS
Abstract
PT Mitra is a private limited company that has been around since 1996. PT Mitra specialize in electrical and automation and has many clients in state owned company like PT. Pertamina, PT Semen Indonesia, PT PLN, PT. Biofarma and private owned company like PT. British Petroleum Berau, PT Indocement, etc. In the last four years, PT. Mitra revenue has growth exponentialy. This made the company growth into a big scale company that is rated from their revenue, employee and capital. The sudden growth of PT. Mitra is supported by their cyclical revenue which can create a problem if PT. Mitra owner and management cannot manage the company well. The scenario planning method try to give some alternative vision and how should the owner and management react by developing their strategy. The scenario planning in this study is design for five years duration and the strategy will be developed using TOWS analysis to create a multiple strategy for each scenario.
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Weihrich, H. (1982). The TOWS Matrix-A Tool for Situational Analysis. Long Range Planning, 15(2).
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AC Ventures. (2023). Indonesia’s Electric Vehicle Outlook SUPERCHARGING TOMORROW’S MOBILITY.
Barney, J. (1991). Firm Resources and Sustained Competitive Advantage. Journal of Management.
Creswell, J. W. (2009). Research Design: Qualitative, Quantitative & Mixed Mode Approaches. Sage.
Dean, M. (2019). Scenario Planning: A Literature Review. https://doi.org/10.13140/RG.2.2.12629.24802
Development Bank, A. (2023). Asian Economic Integration Report 2023: Trade, Investment, and Climate Change in Asia and the Pacific. www.adb.org
Glass, M., Burgess, M., & Tomisawa, A. (2025). Strategists See Stronger Yen, Weaker Asian Stocks on Tariff Plan. https://www.bloomberg.com/news/articles/2025-04-02/asian-assets-seen-taking-a-pounding-from-higher-us-tariffs?embedded-checkout=true
GÜREL, E. (2017). SWOT ANALYSIS: A THEORETICAL REVIEW. Journal of International Social Research, 10(51), 994–1006. https://doi.org/10.17719/jisr.2017.1832
Hitt, M. A. ., Ireland, R. Duane., & Hoskisson, R. E. . (2007). Strategic Management : Competitiveness and Globalization. Thomson/South-Western.
Hooker, L., & Haslett, E. (2025). How the attacks on Iran could affect oil prices and energy bills. https://www.bbc.com/news/articles/cg5vr2rvzg4o
Hu, S. (2025). Paris Climate Agreement: Everything You Need to Know. Nrdc.Org. https://www.nrdc.org/stories/paris-climate-agreement-everything-you-need-know
Irani, Z., & Sharif, A. M. (2018). Food security across the enterprise: a puzzle, problem or mess for a circular economy? Journal of Enterprise Information Management, 31(1), 2–9. https://doi.org/10.1108/JEIM-03-2017-0045
Ivani S, O., & Puspitalova, A. T. (2025). Rencana Pabrik Otomotif BYD Dibangun di Subang Smartpolitan. Tempo.Co.Id.
Kahn Herman, Brown William, & Martel Leon. (1976). The Next 200 Years. Hudson Institute.
Kosow, H. (2008). Methods of Future and Scenario Analysis. Overview, Assessment, and Selection Criteria. https://www.researchgate.net/publication/258510126
Kumar C.R, S., & K.B, P. (2023). SWOT ANALYSIS. International Journal of Advanced Research, 11(09), 744–748. https://doi.org/10.21474/IJAR01/17584
Meadows, D. H., Meadows, D. L., Rgen, J. •, William, R., & Behrens Ill, W. (1972). The Limits to Growth.
Miles, M. B., & Huberman, A. M. (1994). Qualitative Data Analysis (Second). Sage Publications.
Mohd, S. A., Sazali, N., Jamaludin, A. S., & Misdan, N. (2023). IOT-Based Energy Monitoring System for Energy Conservation. E3S Web of Conferences, 437. https://doi.org/10.1051/e3sconf/202343704006
Nordho, J. (2022). Climate of Compromises_ How Climate Finance Commitments Slow SDG Progress – SDG Knowledge Hub. Iisd.Org.
Porter, M. E. (1985). Competitive Advantage Creating and Sustaining Superior Performance (First). The Free Press.
Porter, M. E. (2008). The Five Competitive Forces That Shape Strategy. www.hbrreprints.org
Ravitch, S. M., & Carl, N. M. (2021). Qualitative Research: Bridging the Conceptual, Theoretical, and Methodological 2ed. Sage.
Ravitch, S. M., & Riggan, M. (2017). Reason & Rigor: How Conceptual Frameworks Guide Research, 2nd Edition (2017) (Issue 4). Informa UK Limited. https://doi.org/10.1080/07380577.2017.1360538
Renewable Energy Agency, I. (2023). Socio-economic footprint of the energy transition: Indonesia. www.irena.org
Rudolph, A. (2025). Oil Prices Plunge As Middle East Ceasefire Eases Supply Fears. Ig.Com.
Schoemaker, P. (1995). Scenario Planning: A Tool for Strategic Thinking. https://www.researchgate.net/publication/220042263
Schwenker, B., & Wulf, T. (2013). SCENARIO-BASED STRATEGIC PLANNING. Springer Gabler.
Shih, W. C. (2020). Global Supply Chains in a Post-Pandemic World.
Shih, W. C., & Chua, V. (2025). The Tariff Wars Just Upended Your Supply Chain. Here’s How to Adapt. Harvard Business Review.
Syofiadi, R. (2024). Gandeng ACWA Power, PLN Siap Lebarkan Pemanfaatan Energi Bersih di Indonesia - PT PLN (Persero). Pln.Co.Id.
Team FME. (2013). Strategy Skills PESTLE Analysis. www.free-management-ebooks.com. www.free-management-ebooks.com
unfcc.int. (2016). What is the Paris Agreement? Https://Unfccc.Int/Process-and-Meetings/the-Paris-Agreement.
Van Notten, P. (2006). A Typology of Approaches.
Wack, P., & Business, H. (1985). Scenarios: Uncharted Waters Ahead.
Weihrich, H. (1982). The TOWS Matrix-A Tool for Situational Analysis. Long Range Planning, 15(2).
Yüksel, I. (2012). Developing a Multi-Criteria Decision Making Model for PESTEL Analysis. International Journal of Business and Management, 7(24). https://doi.org/10.5539/ijbm.v7n24p52
Zulkarnaen, W., Fitriani, I., & Yuningsih, N. (2020). Pengembangan Supply Chain Management Dalam Pengelolaan Distribusi Logistik Pemilu Yang Lebih Tepat Jenis, Tepat Jumlah Dan Tepat Waktu Berbasis Human Resources Competency Development Di KPU Jawa Barat. Jurnal Ilmiah MEA (Manajemen, Ekonomi, & Akuntansi), 4(2), 222-243. https://doi.org/10.31955/mea.vol4.iss2.pp222-243.
Published
2025-10-10
How to Cite
Satriyo, D., & Putro, U. S. (2025). DEVELOPING STRATEGY FOR ELECTRICAL & AUTOMATION SYSTEM INTEGRATOR COMPANY FOR FACING FUTURE BUSINESS UNCERTAINTY. Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA), 9(3), 1065-1088. https://doi.org/10.31955/mea.v9i3.6376
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Articles
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