PENGARUH MARKET SENSING CAPABILITY TERHADAP SUSTAINABLE SUPPLY CHAIN INNOVATION : PERAN INNOVATION CAPABILITY
Abstract
Kemampuan organisasi untuk bersaing pada pasar yang dinamis berdasarkan pada kemampuan inovasi dan keberlanjutan inovasi rantai pasok bisnis. Kapabilitas organisasi seperti market sensing capability dan innovation capability menjadi faktor kunci dalam menghasilkan sustainable supply chain innovation. Penelitian ini bertujuan untuk menganalisis pengaruh market sensing capability terhadap sustainable supply chain innovation dengan innovation capability sebagai pemediasi. Penelitian ini menggunakan sampel sebanyak 100 pemilik usaha mikro kecil menengah (UMKM) sektor industri batik di Yogyakarta. Teknik analisis data menggunakan Smart PLS 4.0. Hasil penelitian menunjukkan bahwa market sensing capability memiliki pengaruh positif terhadap sustainable supply chain innovation, market sensing capability memiliki pengaruh positif terhadap innovation capability, innovation capability tidak memiliki pengaruh positif terhadap sustainable supply chain innovation, dan innovation capability tidak memediasi pengaruh positif market sensing capability terhadap sustainable supply chain innovation.
References
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Sahal, A., Winardi, S., Hiswati, M. E., Buyung, I., & Khuzaimah, A. A. I. 2022. Aplikasi Point Of Sale Berbasis Web Untuk Umkm Batik Jumputan Di Celeban Yogyakarta. Seminar Nasional Teknik Elektro, Informatika dan Sistem Informasi (SINTaKS)
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Amirmokhtar Radi, S., Shokouhyar, S., 2021. Toward consumer perception of cellphones sustainability: a social media analytics. Sustain. Prod. Consum. 25, 217–233. https:// doi.org/10.1016/j.spc.2020.08.012.
Ardyan, E., Sugiyart, G., 2017. Market sensing capability and product innovation advantages in emerging markets: the case of market entry quality and marketing performance of batik industry in Indonesia. Dlsu Business Econ. Rev. 27, 1, 1.
Astuti, L., & Hermawan, A. 2021. Strategi pelestarian dan pengembangan batik Giriloyo dalam menghadapi pasar modern. Jurnal Ekonomi Kreatif Indonesia.
Badan Pusat Statistik (BPS) Yogyakarta. 2023. Kota Yogyakarta dalam Angka. Badan Pusat Statistik Kota Yogyakarta: Yogyakarta
Bayighomog Likoum, S.W., Shamout, M.D., Harazneh, I., Abubakar, A.M., 2020. Market- sensing capability, innovativeness, brand management systems, market dynamism, competitive intensity, and performance: an integrative review. J. Knowl. Econom. 11, 593–613. https://doi.org/10.1007/s13132-018-0561-x.
Bhutta, M.K.S., Muzaffar, A., Egilmez, G., Huq, F., Malik, M.N., Warraich, M.A., 2021. Environmental sustainability, innovation capacity, and supply chain management practices nexus: a mixed methods research approach. Sustain. Prod. Consum. 28, 1508–1521. https://doi.org/10.1016/j.spc.2021.08.015.
Calik, E., & Bardudeen, F. (2016). A Measurement Scale to Evaluate Sustainable Innovation Performance in Manufacturing Organizations. In Procedia CIRP (Vol. 40, pp. 449-454). Elsevier B.V. doi:10.1016/j.procir.2016.01.091
Camisón, C., & Villar-López, A. (2014). Organizational innovation as an enabler of technological innovation capabilities and firm performance. Journal of Business Research, 67(1), 2891–2902. https://doi.org/10.1016/j.jbusres.2012.06.004
Chin, W. W. 1998. The partial least squares approach to structural equation modeling. In G. A. Marcoulides (Ed.), Modern methods for business research (pp. 295–336). Lawrence Erlbaum Associates.
Chowdhury, H.M.M., Quaddus, M.A., 2021. Supply chain sustainability practices and governance for mitigating sustainability risk and improving market performance: a Dynamic capability Perspective. J. Clean. Prod. 123521 https://doi.org/10.1016/j. jclepro.2020.123521.
Cillo, V., Petruzzelli, A.M., Ardito, L., Del Giudice, M., 2019. Understanding sustainable innovation: a systematic literature review. Corp. Soc. Responsib. Environ. Manag. 26 (5), 1012–1025. https://doi.org/10.1002/csr.1783.
Fornell C and Lacker D F. 1981. Evaluating Structural Equation Models with Unobservable Variables and Measurement Error. Journal Of Marketing Research (18:1). pp. 39-50.
Gao, D., Xu, Z., Ruan, Y.Z., Lu, H., 2017. From a systematic literature review to integrated definition for sustainable supply chain innovation (SSCI). J. Clean. Prod. 142, 1518–1538. https://doi.org/10.1016/j.jclepro.2016.11.153.
Ghozali, I. 2021. Partial Least Square (PLS): Konsep, Teknik dan Aplikasi dengan SmartPLS 4.0. Semarang: Badan Penerbit UNDIP.
Grass Ramírez, J.F., Muñoz, R.C., & Zartha Sossa, J.W. 2023. Sustainable innovation in supply chains: An integrated environmental performance approach.
Gupta, H., Kusi-Sarpong, S., Rezaei, J., 2020. Barriers and overcoming strategies to supply chain sustainability innovation. Resour. Conserv. Recycl. 161, 104819 https://doi.org/10.1016/j.resconrec.2020.1048.
Hair, J. F., Hult, G. T. M., Ringle, C. M., & Sarstedt, M. 2019. A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM). Sage Publications.
Hair, J. F., Risher, J. J., Sarstedt, M., & Ringle, C. M. 2021. When to use and how to report the results of PLS-SEM. European Business Review.
Hong, J., Zhang, Y., Ding, M., 2018. Sustainable supply chain management practices, supply chain dynamic capabilities, and enterprise performance. J. Clean. Prod. 172, 3508–3519. https://doi.org/10.1016/j.jclepro.2017.06.093.
Kanyepe, J., Musasa, T., & Wilbert, M. 2025. Supply Chain Risk Factors, Technological Capabilities, and Firm Performance of Small to Medium Enterprises (SMEs). Journal of Small Business Strategy, 35(1), 115–128. https://doi.org/10.53703/001c.125910
Kementerian Pariwisata dan Ekonomi Kreatif. 2023. Laporan Kementerian Pariwisata Dan Ekonomi Kreatif.
Keszey, T., 2020. Environmental orientation, sustainable behaviour at the firm-market interface and performance. J. Clean. Prod. 243, 118524 https://doi.org/10.1016/j. jclepro.2019.118524.
Lai, W.H., Lin, C.C., Wang, T.C., 2015. Exploring the interoperability of innovation capability and corporate sustainability. J. Bus. Res. 68 (4), 867–871. https://doi. org/10.1016/j.jbusres.2014.11.043.
Loviscek, V., 2021. Triple bottom line toward a holistic framework for sustainability: a systematic review. Revista de Administraç˜ ao Contemporˆ anea 25 (3). https://doi. org/10.1590/1982-7849rac2021200017.en.
Mulyana, A., & Sari, M. 2021. Market orientation and digital transformation in batik SMEs. Jurnal Pengembangan UMKM.
Nugraha, A., Irwansyah, Purwadi. 2021. How digital knowledge sharing affects innovation work behavior and organizational innovation capability in term of sustainability development goals. IOP Conf. Ser. Earth Environ. Sci. 716 (1), 012058 https://doi.org/10.1088/1755-1315/716/1/012058.
Nugraha, A.R., et al. 2021. Information sharing, innovation capability, and sustainability compliance in supply chains. Journal of Cleaner Production.
Pambudi, D.I., Suryani, T., & Fathoni, A. 2022. Barriers to implementing sustainable practices in traditional SMEs: Evidence from Indonesian batik producers. International Journal of Supply Chain Management.
Rohmah, A., Susilo, H., & Rahayu, R. 2020. Innovation capability in micro enterprises: The case of batik industry in Yogyakarta. Journal of Small Business and Entrepreneurship.
Sahal, A., Winardi, S., Hiswati, M. E., Buyung, I., & Khuzaimah, A. A. I. 2022. Aplikasi Point Of Sale Berbasis Web Untuk Umkm Batik Jumputan Di Celeban Yogyakarta. Seminar Nasional Teknik Elektro, Informatika dan Sistem Informasi (SINTaKS)
Smith, T. (2024). The role of sustainability in supply chain innovation for SMEs. ResearchGate Working Paper. https://www.researchgate.net/publication/383947534
Taghikhah, F., Voinov, A., & Shukla, N. 2019. Sustainable supply chain innovation: A review and framework development. Journal of Cleaner Production.
Taghikhah, F., Voinov, A., Shukla, N., 2019. Extending the supply chain to address sustainability. J. Clean. Prod. 229, 652–666. https://doi.org/10.1016/j. jclepro.2019.05.051.
Tatham, P., Wu, Y., Kov´ acs, G., Butcher, T., 2017. Supply chain management skills to sense and seize opportunities. Int. J. Logist. Manag. 28 (2), 266–289. https://doi. org/10.1108/ijlm-04-2014-0066.
Tebaldi, L., Bigliardi, B., Bottani, E., 2018. Sustainable supply chain and innovation: a review of the recent literature. Sustainability 10 (11), 3946. https://doi.org/ 10.3390/su10113946.
Teece, D. J. (2018). Dynamic Capabilities and Strategic Management: Organizing for Innovation and Growth. Oxford University Press.
Teece, D., Pisano, G., & Shuen, A. 1997. Dynamic capabilities and strategic management. Strategic Management Journal, 18(7), 509-533.
Weber, B., Heidenreich, S., 2018. When and with whom to cooperate? Investigating effects of cooperation stage and type on innovation capabilities and success. Long. Range Plan. 51 (2), 334–350.
Weidner, K., Nakata, C., Zhu, Z., 2020. Sustainable innovation and the triple bottom-line: a market-based capabilities and stakeholder perspective. J. Market. Theor. Pract. 1–21. https://doi.org/10.1080/10696679.2020.1798253.
Wetering, R.V., Mikalef, P., Helms, R., 2017. Driving organizational sustainability- oriented innovation capabilities: a complex adaptive systems perspective. Curr. Opin. Environ. Sustain. 28, 71–79.
Zheng, S., Zhang, W., Du, J., 2011. Knowledge-based dynamic capabilities and innovation in networked environments. J. Knowl. Manag. 15 (6), 1035–1051. https://doi.org/10.1108/13673271111179352.
Published
2025-07-30
How to Cite
Setyawan, L., & Fikri, M. A. (2025). PENGARUH MARKET SENSING CAPABILITY TERHADAP SUSTAINABLE SUPPLY CHAIN INNOVATION : PERAN INNOVATION CAPABILITY. Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA), 9(2), 1978-1997. https://doi.org/10.31955/mea.v9i2.5888
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