PERJALANAN MENUJU GREEN LIVING : SEBUAH STUDI KUALITATIF TENTANG MOTIVATION, BARRIERS, AND LIFESTYLE CHANGE
Abstract
Perubahan gaya hidup menuju green living merupakan salah satu respons terhadap perubahan iklim yang semakin mendesak. Penelitian ini bertujuan untuk mengeksplorasi motivation, barriers, dan lifestyle changes individu dalam mengadopsi pola hidup berkelanjutan di Kalimantan Timur. Metode yang digunakan adalah studi kualitatif dengan wawancara mendalam terhadap 15 informan yang mewakili berbagai segmen masyarakat. Hasil penelitian menunjukkan bahwa motivasi utama individu untuk beralih ke gaya hidup hijau adalah kesadaran akan dampak negatif perubahan iklim, peningkatan kualitas hidup, serta keinginan untuk mendukung keberlanjutan lingkungan. Namun, terdapat beberapa hambatan, seperti harga produk ramah lingkungan yang lebih tinggi, keterbatasan akses terhadap produk hijau, serta kebiasaan konsumsi yang sulit diubah. Di sisi lain, dukungan sosial dan kebijakan pemerintah, seperti insentif untuk produk ramah lingkungan, terbukti mempercepat adopsi gaya hidup ini. Penelitian ini menyarankan perlunya sinergi antara pemerintah, sektor swasta, dan masyarakat untuk mengurangi hambatan dan mempercepat transisi menuju green living di Kalimantan Timur. Temuan ini diharapkan dapat memberikan wawasan bagi pengambil kebijakan dalam merancang strategi yang lebih efektif untuk mendorong perilaku konsumen yang lebih ramah lingkungan.
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Asri, D. & Suharni. (2021). Modifikasi Perilaku: Teori dan Penerapanya. UNIPMA Press.
Aya, A. (2024). Green Living: A Practical Guide to Sustainable Practices for Everyday Life. In Independently published.
Azhgaliyeva, D., & Rahut, D. B. (2022). Promoting green buildings: barriers, solutions, and policies (No. 1331). ADBI Working Paper.
Bamberg, S. (2003). How does environmental concern influence specific environmentally related behaviors? A new answer to an old question. Journal of environmental psychology, 23(1), 21-32.
Chen, M. F., & Tung, P. J. (2014). Developing an extended Theory of Planned Behavior model to predict consumers’ intention to visit green hotels. International Journal of Hospitality Management, 36, 221–230. https://doi.org/10.1016/j.ijhm.2013.09.006
Chwialkowska, A., & Lipka, A. (2024). Factors influencing consumers’ propensity to embrace the green lifestyle: future research directions for circular economy research. The Human Dimension of the Circular Economy, 343-360.
European Commission. (2019). The European Green Deal. European Commission. Retrieved April 26, 2025, from https://commission.europa.eu/strategy-and-policy/priorities-2019-2024/european-green-deal_en
Hennink M, & Kaiser BN. (2022). Sample sizes for saturation in qualitative research: A systematic review of empirical tests. Social Science & Medicine. doi: 10.1016/j.socscimed.2021.114523. Epub 2021 Nov 2. PMID: 34785096.
Hobson, K. (2001). Sustainable lifestyles: rethinking barriers and behaviour change. In Exploring sustainable consumption (pp. 191-209). Pergamon.)
Hussain, S., & Afzal, S. (2023). Influence of Spiritual Leadership on Green Creativity Mediated by Employee Environmental Commitment. Journal of Social Sciences Review, 3(2), 100–111. https://doi.org/10.54183/JSSR.V3I2.191 Jasim, N. I., Gunasekaran, S. S., Al-Sharafi, M. A., Ibrahim, M., Hassan, A., Mahmoud, M. A., & Bakather, A. (2025). Exploring a nexus among green behavior and environmental sustainability: A systematic literature review and avenues for future research. Resources, Conservation & Recycling Advances, 25. https://doi.org/10.1016/j.rcradv.2025.200249
Judijanto, L., & Nurrohman, R. Transforming The Business World: Analysis Of Sustainable Business Implementation And Environmental, Social, Governance (Esg) In Gaining Investor Trust.
Judijanto, L., Nurrohman, R., Erwin E. (2024). A Bibliometric Exploration of Corporate Sustainable Marketing: Innovation Strategy and Consumer Engagement. West Science Social and Humanities Studies, 2(9), 1457-1469
Judijanto, L., Yusniar, Y., Nurrohman, R., Sudarmanto, E., & Supriatna, E. (2024). Bibliometric review on digital economy and industry convergence: The impact of digitalization on business adaptation and innovation. West Science Interdisciplinary Studies, 2(10), 1963-1974.
Kollmuss, A., & Agyeman, J. (2002). Mind the Gap: Why do people act environmentally and what are the barriers to pro-environmental behavior? Environmental Education Research, 8(3), 239–260. https://doi.org/10.1080/13504620220145401
Kotahwala, K. (2020). The psychology of sustainable consumption. Progress in Brain Research, 253, 283-308.)
Liu, X., & Zhang, L. (2020). Economic barriers to the adoption of green technologies: Evidence from China. Environmental Economics and Policy Studies, 22(4), 725-743.
Mastria, S., Vezzil, A., & de Cesarei, A. (2023). Going Green: A Review on the Role of Motivation in Sustainable Behavior. Sustainability (Switzerland), 15(21), 15429. https://doi.org/10.3390/SU152115429/S1
Ni’mah, I., Rokhim, A., & Musari, K. (2024). The role of circular economy in supporting sustainable development goals (SDGs) in Indonesia from an Islamic economic perspective. Journal of Islamic Economics Lariba, 10(1).
NielsenIQ. (2018). Global consumers seek companies that care about environmental issues. NielsenIQ. Retrieved April 26, 2025, from https://nielseniq.com/global/en/insights/analysis/2018/global-consumers-seek-companies-that-care-about-environmental-issues/
Nu’man, T. M., & Noviati, N. P. (2021). Perilaku sadar lingkungan dalam perspektif Theory of Planned Behavior: Analisis terhadap intensi penggunaan kantong dan sedotan plastik pada mahasiswa. Jurnal Ecopsy, 8(2), 10.20527/ecopsy.2021.10.016. https://doi.org/10.20527/ecopsy.2021.10.016
Padel, S., & Foster, C. (2005). Exploring the gap between attitudes and behaviour: Understanding why consumers buy or do not buy organic food. British food journal, 107(8), 606-625.
Prata, J. C., Silva, A. L. P., Walker, T. R., Duarte, A. C., & Rocha-Santos, T. (2019). Reducing plastics and microplastics pollution: Environmental and human health concerns. Science of The Total Environment, 668, 1077-1093. https://doi.org/10.1016/j.scitotenv.2019.02.416
Ryan, R. M., & Deci, E. L. (2000). Self-determination theory and the facilitation of intrinsic motivation, social development, and well-being. American Psychologist, 55(1), 68–78. https://doi.org/10.1037/0003-066X.55.1.68
Stern, P. C., Dietz, T., Abel, T., Guagnano, G. A., & Kalof, L. (1999). A value-belief-norm theory of support for social movements: The case of environmentalism. Human Ecology Review, 6(2), 81-97.
Sugandini, D., Sukarno, A., Effendi, M. I., Kundarto, M., Rahmawati, E. D., & Arundati, R. (2020). Perilaku Konsumen Pro-Lingkungan. Zahir Publishing: Yogyakarta.
SUNx Malta. (2024). IPCC – Intergovernmental Panel on Climate Change. The SUN Program. Retrieved April 26, 2025, from https://www.thesunprogram.com/research-platform-feed/ipcc-intergovernmental-panel-on-climate-change
Suryaputra, R., Daryanti, S., & Setyowardhani, H. (2024). The role of social media in promoting sustainable green lifestyles: Influencers and value co-creation with Gen Z in Indonesia. Journal of Entrepreneurial Economic, 1(1), 45-62)
Venkatappa, M., Sasaki, N., Huang, J., & Phoumin, H. (2021). Impacts of climate change on agriculture in South-East Asia—Drought conditions and crop damage assessment. Energy Sustainability and Climate Change in ASEAN, 3-38.m
Vermeir, I., & Verbeke, W. (2006). Sustainable food consumption: Exploring the consumer “attitude–behavioral intention” gap. Journal of Agricultural and Environmental ethics, 19, 169-194.
Vermeir, I., & Verbeke, W. (2008). Sustainable food consumption among young adults in Belgium: Theory of planned behaviour and the role of confidence and values. Ecological Economics, 64(3), 542-553. https://doi.org/10.1016/j.ecolecon.2007.03.007
Williams, I. D., & Schaefer, A. (2024). "Barriers to Pro-Environmental Behavior Change: A Review of Qualitative Research." Sustainability, 16(20), 8776.
Zen, Irina & Ebrahimi, Mansoureh & Titisari, Prima & Hendrayani, Yani. (2020). Framing the Household Sustainable Consumption and Lifestyle in Malaysia: The Policy Implications. International Journal of Psychosocial Rehabilitation. 24. 840-854. 10.37200/IJPR/V24I3/PR200837.
Zulkarnaen, W., Fitriani, I., & Yuningsih, N. (2020). Pengembangan Supply Chain Management Dalam Pengelolaan Distribusi Logistik Pemilu Yang Lebih Tepat Jenis, Tepat Jumlah Dan Tepat Waktu Berbasis Human Resources Competency Development Di KPU Jawa Barat. Jurnal Ilmiah MEA (Manajemen, Ekonomi, & Akuntansi), 4(2), 222-243. https://doi.org/10.31955/mea.vol4.iss2.pp222-243.
Published
2025-05-04
How to Cite
Hijrah, Lailatul, Hakim, A. F., Hikmah, M., Nurrohman, R., & Nadroh, U. (2025). PERJALANAN MENUJU GREEN LIVING : SEBUAH STUDI KUALITATIF TENTANG MOTIVATION, BARRIERS, AND LIFESTYLE CHANGE. Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA), 9(2), 20-40. https://doi.org/10.31955/mea.v9i2.5733
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