PERAN POSITIVE EMOTION DALAM FASHION INVOLVEMENT DAN SALES PROMOTION TERHADAP IMPULSE BUYING JINISO DI SHOPEE
Abstract
Penelitian ini bertujuan untuk menganalisa peran positive emotion dalam fashion involvement dan sales promotion terhadap impulse buying Jiniso di Shopee. Metode penelitian yang digunakan adalah kuantitatif dengan teknik purposive sampling. Sampel yang digunakan sebanyak 136 responden. Data dianalisis menggunakan Metode Structural Equation Model-Partial Least Square (PLS-SEM). Hasil penelitian menyatakan bahwa (1) fashion involvement tidak berpengaruh terhadap impulse buying, (2) fashion involvement berpengaruh positif dan signifikan terhadap positive emotion, (3) positive emotion berpengaruh positif dan signifikan terhadap impulse buying, (4) sales promotion berpengaruh positif dan signifikan terhadap impulse buying, (5) sales promotion berpengaruh positif dan signifikan terhadap positive emotion, (6) fashion involvement berpengaruh positif dan signifikan terhadap impulse buying melalui positive emotion, dan (7) sales promotion berpengaruh positif dan signifikan terhadap impulse buying melalui positive emotion. Hasil ini menekankan pentingnya strategi promosi yang mampu menarik perhatian sekaligus membangkitkan emosi positif untuk mendorong impulse buying pada konsumen Jiniso di Shopee.
References
Adzqia, D., & Adialita, T. (2024). Pengaruh Sales Promotion Terhadap Impulse Buying Melalui Positive Emotion Pengguna E-Commerce Shopee. Equilibrium : Jurnal Ilmiah Ekonomi, Manajemen Dan Akuntansi, 13(1), 76. https://doi.org/10.35906/equili.v13i1.1880
Ahmad, S. H., Wolok, T., & Abdussamad, Z. K. (2022). Pengaruh Shopping Lifestyle Dan Promosi Produk Skin Care Terhadap Impulse Buying Melalui Media Tiktok Shop. JAMBURA: Jurnal Ilmiah Manajemen Dan Bisnis, 5(2), 784793.
Anggita, A. D., Noviasari, H., Wildah, S. W., & Siregar, P. A. (2023). Impact of Hedonic Shopping Value and Shopping Lifestyle on Impulsive Buying Mediated by Positive Emotion among Online Marketplace Users in Pekanbaru. West Science Interdisciplinary Studies, 1(10), 965977. https://doi.org/10.58812/wsis.v1i10.287
Arsita, R. A. (2021). Pengaruh shopping lifestyle, fashion involvement dan hedonic shopping motivation terhadap impulsif buying melalui positive emotion sebagai variabel intervening (Studi Pada Produk Fashion Pands Muslim Departemnt Store). Universitas Islam Sultan Agung Semarang.
Award, T. B. (2024). Situs Jual Beli Online. https://www.topbrand-award.com/top-brand-index/?tbi_year=2024
Baron, R. A., Byrne, D., & Branscombe, N. R. (2006). Social psychology. Social psychology (11th ed.) (11th ed.). Prentice Hall.
Budiman, A., & Erdiansyah, R. (2022). Pengaruh Word of Mouth dan Sales Promotion terhadap Keputusan Pembelian (Survei terhadap Produk CV. Anugrah Kencana Makmur). Prologia, 6(1), 193198.
Cuong, D. T. (2024). Positive emotions influencing consumer shopping behavior on e-commerce platforms. Management and Marketing, 19(1), 1531. https://doi.org/10.2478/mmcks-2024-0002
Duong, P. L., & Khuong, M. N. (2019). The effect of in-store marketing on tourists positive emotion and impulse buying behavioran empirical study in Ho Chi Minh City, Vietnam. International Journal of Trade, Economics and Finance, 10(5), 119125.
Fazri, D. (2020). Pengaruh Visual Merchandising, Potongan Harga, Kualitas Layanan, Dan Store Atmosphere Terhadap Impulse Buying Melalui Emosi Positif Sebagai Variabel Mediasi Pada Pembeli Toko Paradise. Riset Manajemen, 09, 8294.
Fazrin, P. D., & Siregar, S. (2021). The Influence of Store Atmosphere Mediated by Positive Emotion on Impulse Buying. Almana: Jurnal Manajemen Dan Bisnis, 5(3), 365373.
Gulfraz, M. B., Sufyan, M., Mustak, M., Salminen, J., & Srivastava, D. K. (2022). Understanding the impact of online customers shopping experience on online impulsive buying: A study on two leading E-commerce platforms. Journal of Retailing and Consumer Services, 68, 103000.
Hair Jr, J. F., Hult, G. T. M., Ringle, C. M., Sarstedt, M., Danks, N. P., & Ray, S. (2021). Partial least squares structural equation modeling (PLS-SEM) using R: A workbook. Springer Nature.
Hamid, R. S., & Anwar, S. M. (2019). Structural Equation Modeling (SEM) Berbasis Varian (Vol. 01, pp. 17). PT Inkubator Penulis Indonesia. http://www.institutpenulis.id/
Indriawan, B. M., & Santoso, I. H. (2023). Pengaruh Sales Promotion, Content Marketing, Dan Shopping Lifestyle Content Creator Tiktok Terhadap Keputusan Impulse Buying Pada E-Commerce Shopee. EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi Dan Bisnis, 11(1), 905914. https://doi.org/10.37676/ekombis.v11i1.3368
Istiqomah, M., & Marlena, N. (2020). Pengaruh promo gratis ongkos kirim danonline customer ratingterhadapkeputusan pembelian produkfashion. Jurnal Manajemen, 12(2), 288298.
Jamjuri, Ramdansyah, A. D., & Nupus, H. (2022). Pengaruh Merchandising dan Price Discount Terhadap Impulse Buying Melalui Emosi Positif Sebagai Intervening. Jurnal INTECH Teknik Industri Universitas Serang Raya, 8(2), 171181. http://dx.doi.org/10.30656/intech.v8i2.4837
Kempa, S., Vebrian, K., & Bendjeroua, H. (2020). Sales Promotion, Hedonic Shopping Value, and Impulse Buying on Online Consumer Websites. SHS Web of Conferences, 76, 01052. https://doi.org/10.1051/shsconf/20207601052
Khan, M. A., AmnaTanveer, & SohaibZubair, S. (2019). IMPACT OF SALES PROMOTION ON CONSUMER BUYING BEHAVIOR : A CASE OF MODERN TRADE , PAKISTAN Syed SohaibZubair. 4(1), 38–53.
Kim, H. (2005). Consumer profiles of apparel product involvement and values. Journal of Fashion Marketing and Management, 9(2), 207220.
Kumaat, J., Ratar, M., & Pangemanan, J. (2024). PENGARUH FASHION INVOLVEMENT TERHADAP IMPULSE BUYING DENGAN POSITIVE EMOTION SEBAGAI VARIABEL MEDIASI PADA H & M MANADO. 2(2), 163169.
Kumala, A. W., & Wardana, I. M. (2021). The Role of Positive Emotion in Mediating the Effect of Sales Promotion towards Impulse Buying. American Journal of Humanities and Social Sciences Research, 5, 176181. www.ajhssr.com
Lestari, D. P., & Widjanarko, W. (2023). Pengaruh Citra Merek, Persepsi Harga Dan E-Word of Mouth Terhadap Keputusan Pembelian Produk Fashion Jiniso.Id Di Marketplace Shopee. Jurnal Economina, 2(3), 753765. https://doi.org/10.55681/economina.v2i3.398
Marcelino, R., & Sukawati, T. G. R. (2023). The Role of Positive Emotion in Mediateing Sales Promotion towards Impluse Buying In E-Commerce Shopee (Study on Shopee Consumers in Denpasar City). International Journal of Multidisciplinary Research and Analysis, 06(06), 26292640. https://doi.org/10.47191/ijmra/v6-i6-63
Mrad, M., Majdalani, J., Cui, C. C., & El Khansa, Z. (2020). Brand addiction in the contexts of luxury and fast-fashion brands. Journal of Retailing and Consumer Services, 55, 102089.
Mulia, C. A. (2020). Fashion Involvement Mempengaruhi Emosi Positif Dan Hedonisme Terhadap Impulsive Buying Di Gerai Zara Bali. Udayana University.
Ngadiman, S., & Pradana, B. L. (2024). Pengaruh Hedonic Shopping Motives, Sales Promotion, Fashion Involvement terhadap Impulse Buying Shopee. Reviu Akuntansi, Manajemen, Dan Bisnis, 4(1), 13–31. https://doi.org/10.35912/rambis.v4i1.2988
Park, E. joo, Kim, E. Y., & Forney, J. C. (2006). A structural model of fashion‐oriented impulse buying behavior. Journal of Fashion Marketing and Management: An International Journal, 10(4), 433446.
Poluan, F. J., Tampi, J. R. E., & Mukuan, D. D. S. (2019). Pengaruh Hedonic Shopping Motives dan Promosi Penjualan Terhadap Impulse Buying Konsumen di Matahari Department Store Manado Town Square. Jurnal Administrasi Bisnis, 8(2), 113. https://doi.org/10.35797/jab.8.2.2019.23627.113-120
Pramestya, N. L. P. U. M., & Widagda, I. J. A. (2020). the Role of Positive Emotion Mediates Fashion Involvement on Impulse Buying. American Journal of Humanities and Social Sciences Research (AJHSSR), 4(9), 0108. www.ajhssr.com
Putri, A., Wijayanto, G., Noviasari, H., & Siregar, P. A. (2024). Pengaruh Sales Promotion Dan Shopping Life Style Terhadap Impulsive Buying Dengan Positive Emotion Variabel Intervening Di Tokopedia. 8(1), 103112.
Putri, P. I. W., & Andani, I. (2023). Peran Positive Emotion Memediasi Pengaruh Sales Promotion Dan Hedonic Consumption Terhadap Impulse Buying. E-Jurnal Ekonomi Dan Bisnis Universitas Udayana, 12(01), 1558.
Putri, P. M., & Marlien, R. . (2022). Pengaruh Digital Marketing terhadap Keputusan Pembelian Online. Jesya (Jurnal Ekonomi & Ekonomi Syariah), 5(1), 25–36. https://doi.org/10.36778/jesya.v5i1.510
Rahadhini, M. D., Wibowo, E., & Lukiyanto, K. (2020). The role of positive emotion in hedonic shopping value affecting consumers‟ impulse buying of fashion products. International Journal of Scientific and Technology Research, 9(2), 780–784.
Renaldi, A., & Nurlinda, R. (2023). Pengaruh Hedonic Shopping Motivation dan Sales Promotion terhadap Impulse Buying melalui Positive Emotion. Journal of Advances in Digital Business and Entrepreneurship, 2(1), 4661.
Rismawati, R., & Pertiwi, I. F. P. (2022). Pengaruh Store Atmosphere, Shopping Lifestyle Dan Fashion Involvement terhadap Impulse Buying dengan Positive Emotion Sebagai Variabel Intervening. Social Science Studies, 2(3), 215239.
Riyanto, S., & Hatmawan, A. A. (2020). Metode riset penelitian kuantitatif penelitian di bidang manajemen, teknik, pendidikan dan eksperimen. Deepublish.
Salim, A., & Fermayani, R. (2021). Pengaruh Potongan Harga, Promosi Penjualan, Tampilan Dalam Toko Terhadap Keputusan Pembelian Impulsif Konsumen Matahari Departement Store Padang. Jurnal Menara Ekonomi: Penelitian Dan Kajian Ilmiah Bidang Ekonomi, 7(3).
Salim, M., Oktaviany, P., & Hayu, R. S. (2021). Study of Online Impulsive Buying in Indonesia During Covid-19 Pandemic Outbreak. APMBA (Asia Pacific Management and Business Application), 10(2), 125136.
Saputra, A., & Nurmalia, V. D. (2024). The Effect Of Shopping Lifestyle, Fashion Involvement, and Hedonic Shopping Motivation on Impulsive Buying with Positive Emotion as an Intervening Variable in Adolescent Generation-Z Online Store Users in Yogyakarta. Proceeding of the Perbanas International Seminar on Economics, Business, Management, Accounting and IT (PROFICIENT) 2023, 10(2), 221229. https://bappeda.jogjaprov.go.id/
Saputra, T. R. (2017). Hubungan Antara Gaya Hidup Hedonisme Dengan Kecenderungan Impulse Buying Terhadap Trend Fashion Pada Remaja Kota. Skripsi. Surabaya: Fakultas Psikologi Dan Kesehatan Universitas Islam Negeri Sunan Ampel.
Sari, M. D. K., & Yasa, N. N. K. (2021). The Role of Hedonic Consumption Tendency Mediate the Effect of Fashion Involvement on Impulsive Buying. International Research Journal of Management, IT and Social Sciences, 8(1), 7082. https://doi.org/10.37715/rme.v6i2.3157
Sendi, M., & Zaini, M. (2024). Pengaruh Hedonic Shopping Motivation, Shopping Lifestyle Dan Sales Promotion Terhadap Impulse Buying Pada Konsumen Miniso Di Samarinda. Jurnal Akuntansi Dan Manajemen Bisnis, 4(2), 0109. https://doi.org/10.56127/jaman.v4i2.1562
Silalahi, I. V., Hurriyati, R., & Widjajanta, B. (2024). Encourage Impulse Buying on E-commerce: Using Positive Emotion and Price Discount to Tapping into Shoppers Desires: Vol. i. Atlantis Press International BV. https://doi.org/10.2991/978-94-6463-234-7_88
Sucidha, I. (2019). Pengaruh Fashion Involvement, Shopping Lifestyle, Hedonic Shopping Value Dan Positive Emotion Terhadap Impulse Buying Produk Fashion Pada Pelanggan Duta Mall Banjarmasin. At-Tadbir: Jurnal Ilmiah Manajemen, 3(1).
Sujana, I. N., Suwendra, I. W., & Suwena, K. R. (2020). The Effect of Store Environment on Positive Emotional Response and Impulse Buying Moderated by Situational Factor. 5th International Conference on Tourism, Economics, Accounting, Management and Social Science (TEAMS 2020), 177181.
Sumampow, K. Z., Soepeno, D., & Raintung, M. C. (2022). Pengaruh Fashion Involvement, Sales Promotion Dan Positive Emotion Terhadap Impulse Buying Pada Matahari Departement Store Megamall Manado. Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis Dan Akuntansi, 10(2), 809. https://doi.org/10.35794/emba.v10i2.40642
Wahyuni, R. S., & Setyawati, H. A. (2020). Pengaruh Sales Promotion, Hedonic Shopping Motivation dan Shopping Lifestyle Terhadap Impulse Buying Pada E-Commerce Shopee. Jurnal Ilmiah Mahasiswa Manajemen, Bisnis Dan Akuntansi (JIMMBA), 2(2), 144154.
Wood, M. (1998). Socio-economic status, delay of gratification, and impulse buying. Journal of Economic Psychology, 19(3), 295320.
Xia, Q., Yan, S., Zhao, H., & Cheng, K. (2022). Request politeness and knowledge hiding: a daily diary study through an affective events perspective. European Journal of Work and Organizational Psychology, 31(4), 496509.
Yulinda, A. T., Rahmawati, R., & Sahputra, H. (2022). Pengaruh Shopping Lifestyle Dan Fashion Involvement Terhadap Impulse Buying (Studi Kasus Pada Konsumen Toko Mantan Karyawan Kota Bengkulu). EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi Dan Bisnis, 10(2), 13151326. https://doi.org/10.37676/ekombis.v10i2.2456
Zulkarnaen, W., Amin, N. N. (2018). Pengaruh Strategi Penetapan Harga Terhadap Kepuasan Konsumen. Jurnal Ilmiah MEA (Manajemen, Ekonomi, & Akuntansi), 2(1), 106-128.
Ahmad, S. H., Wolok, T., & Abdussamad, Z. K. (2022). Pengaruh Shopping Lifestyle Dan Promosi Produk Skin Care Terhadap Impulse Buying Melalui Media Tiktok Shop. JAMBURA: Jurnal Ilmiah Manajemen Dan Bisnis, 5(2), 784793.
Anggita, A. D., Noviasari, H., Wildah, S. W., & Siregar, P. A. (2023). Impact of Hedonic Shopping Value and Shopping Lifestyle on Impulsive Buying Mediated by Positive Emotion among Online Marketplace Users in Pekanbaru. West Science Interdisciplinary Studies, 1(10), 965977. https://doi.org/10.58812/wsis.v1i10.287
Arsita, R. A. (2021). Pengaruh shopping lifestyle, fashion involvement dan hedonic shopping motivation terhadap impulsif buying melalui positive emotion sebagai variabel intervening (Studi Pada Produk Fashion Pands Muslim Departemnt Store). Universitas Islam Sultan Agung Semarang.
Award, T. B. (2024). Situs Jual Beli Online. https://www.topbrand-award.com/top-brand-index/?tbi_year=2024
Baron, R. A., Byrne, D., & Branscombe, N. R. (2006). Social psychology. Social psychology (11th ed.) (11th ed.). Prentice Hall.
Budiman, A., & Erdiansyah, R. (2022). Pengaruh Word of Mouth dan Sales Promotion terhadap Keputusan Pembelian (Survei terhadap Produk CV. Anugrah Kencana Makmur). Prologia, 6(1), 193198.
Cuong, D. T. (2024). Positive emotions influencing consumer shopping behavior on e-commerce platforms. Management and Marketing, 19(1), 1531. https://doi.org/10.2478/mmcks-2024-0002
Duong, P. L., & Khuong, M. N. (2019). The effect of in-store marketing on tourists positive emotion and impulse buying behavioran empirical study in Ho Chi Minh City, Vietnam. International Journal of Trade, Economics and Finance, 10(5), 119125.
Fazri, D. (2020). Pengaruh Visual Merchandising, Potongan Harga, Kualitas Layanan, Dan Store Atmosphere Terhadap Impulse Buying Melalui Emosi Positif Sebagai Variabel Mediasi Pada Pembeli Toko Paradise. Riset Manajemen, 09, 8294.
Fazrin, P. D., & Siregar, S. (2021). The Influence of Store Atmosphere Mediated by Positive Emotion on Impulse Buying. Almana: Jurnal Manajemen Dan Bisnis, 5(3), 365373.
Gulfraz, M. B., Sufyan, M., Mustak, M., Salminen, J., & Srivastava, D. K. (2022). Understanding the impact of online customers shopping experience on online impulsive buying: A study on two leading E-commerce platforms. Journal of Retailing and Consumer Services, 68, 103000.
Hair Jr, J. F., Hult, G. T. M., Ringle, C. M., Sarstedt, M., Danks, N. P., & Ray, S. (2021). Partial least squares structural equation modeling (PLS-SEM) using R: A workbook. Springer Nature.
Hamid, R. S., & Anwar, S. M. (2019). Structural Equation Modeling (SEM) Berbasis Varian (Vol. 01, pp. 17). PT Inkubator Penulis Indonesia. http://www.institutpenulis.id/
Indriawan, B. M., & Santoso, I. H. (2023). Pengaruh Sales Promotion, Content Marketing, Dan Shopping Lifestyle Content Creator Tiktok Terhadap Keputusan Impulse Buying Pada E-Commerce Shopee. EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi Dan Bisnis, 11(1), 905914. https://doi.org/10.37676/ekombis.v11i1.3368
Istiqomah, M., & Marlena, N. (2020). Pengaruh promo gratis ongkos kirim danonline customer ratingterhadapkeputusan pembelian produkfashion. Jurnal Manajemen, 12(2), 288298.
Jamjuri, Ramdansyah, A. D., & Nupus, H. (2022). Pengaruh Merchandising dan Price Discount Terhadap Impulse Buying Melalui Emosi Positif Sebagai Intervening. Jurnal INTECH Teknik Industri Universitas Serang Raya, 8(2), 171181. http://dx.doi.org/10.30656/intech.v8i2.4837
Kempa, S., Vebrian, K., & Bendjeroua, H. (2020). Sales Promotion, Hedonic Shopping Value, and Impulse Buying on Online Consumer Websites. SHS Web of Conferences, 76, 01052. https://doi.org/10.1051/shsconf/20207601052
Khan, M. A., AmnaTanveer, & SohaibZubair, S. (2019). IMPACT OF SALES PROMOTION ON CONSUMER BUYING BEHAVIOR : A CASE OF MODERN TRADE , PAKISTAN Syed SohaibZubair. 4(1), 38–53.
Kim, H. (2005). Consumer profiles of apparel product involvement and values. Journal of Fashion Marketing and Management, 9(2), 207220.
Kumaat, J., Ratar, M., & Pangemanan, J. (2024). PENGARUH FASHION INVOLVEMENT TERHADAP IMPULSE BUYING DENGAN POSITIVE EMOTION SEBAGAI VARIABEL MEDIASI PADA H & M MANADO. 2(2), 163169.
Kumala, A. W., & Wardana, I. M. (2021). The Role of Positive Emotion in Mediating the Effect of Sales Promotion towards Impulse Buying. American Journal of Humanities and Social Sciences Research, 5, 176181. www.ajhssr.com
Lestari, D. P., & Widjanarko, W. (2023). Pengaruh Citra Merek, Persepsi Harga Dan E-Word of Mouth Terhadap Keputusan Pembelian Produk Fashion Jiniso.Id Di Marketplace Shopee. Jurnal Economina, 2(3), 753765. https://doi.org/10.55681/economina.v2i3.398
Marcelino, R., & Sukawati, T. G. R. (2023). The Role of Positive Emotion in Mediateing Sales Promotion towards Impluse Buying In E-Commerce Shopee (Study on Shopee Consumers in Denpasar City). International Journal of Multidisciplinary Research and Analysis, 06(06), 26292640. https://doi.org/10.47191/ijmra/v6-i6-63
Mrad, M., Majdalani, J., Cui, C. C., & El Khansa, Z. (2020). Brand addiction in the contexts of luxury and fast-fashion brands. Journal of Retailing and Consumer Services, 55, 102089.
Mulia, C. A. (2020). Fashion Involvement Mempengaruhi Emosi Positif Dan Hedonisme Terhadap Impulsive Buying Di Gerai Zara Bali. Udayana University.
Ngadiman, S., & Pradana, B. L. (2024). Pengaruh Hedonic Shopping Motives, Sales Promotion, Fashion Involvement terhadap Impulse Buying Shopee. Reviu Akuntansi, Manajemen, Dan Bisnis, 4(1), 13–31. https://doi.org/10.35912/rambis.v4i1.2988
Park, E. joo, Kim, E. Y., & Forney, J. C. (2006). A structural model of fashion‐oriented impulse buying behavior. Journal of Fashion Marketing and Management: An International Journal, 10(4), 433446.
Poluan, F. J., Tampi, J. R. E., & Mukuan, D. D. S. (2019). Pengaruh Hedonic Shopping Motives dan Promosi Penjualan Terhadap Impulse Buying Konsumen di Matahari Department Store Manado Town Square. Jurnal Administrasi Bisnis, 8(2), 113. https://doi.org/10.35797/jab.8.2.2019.23627.113-120
Pramestya, N. L. P. U. M., & Widagda, I. J. A. (2020). the Role of Positive Emotion Mediates Fashion Involvement on Impulse Buying. American Journal of Humanities and Social Sciences Research (AJHSSR), 4(9), 0108. www.ajhssr.com
Putri, A., Wijayanto, G., Noviasari, H., & Siregar, P. A. (2024). Pengaruh Sales Promotion Dan Shopping Life Style Terhadap Impulsive Buying Dengan Positive Emotion Variabel Intervening Di Tokopedia. 8(1), 103112.
Putri, P. I. W., & Andani, I. (2023). Peran Positive Emotion Memediasi Pengaruh Sales Promotion Dan Hedonic Consumption Terhadap Impulse Buying. E-Jurnal Ekonomi Dan Bisnis Universitas Udayana, 12(01), 1558.
Putri, P. M., & Marlien, R. . (2022). Pengaruh Digital Marketing terhadap Keputusan Pembelian Online. Jesya (Jurnal Ekonomi & Ekonomi Syariah), 5(1), 25–36. https://doi.org/10.36778/jesya.v5i1.510
Rahadhini, M. D., Wibowo, E., & Lukiyanto, K. (2020). The role of positive emotion in hedonic shopping value affecting consumers‟ impulse buying of fashion products. International Journal of Scientific and Technology Research, 9(2), 780–784.
Renaldi, A., & Nurlinda, R. (2023). Pengaruh Hedonic Shopping Motivation dan Sales Promotion terhadap Impulse Buying melalui Positive Emotion. Journal of Advances in Digital Business and Entrepreneurship, 2(1), 4661.
Rismawati, R., & Pertiwi, I. F. P. (2022). Pengaruh Store Atmosphere, Shopping Lifestyle Dan Fashion Involvement terhadap Impulse Buying dengan Positive Emotion Sebagai Variabel Intervening. Social Science Studies, 2(3), 215239.
Riyanto, S., & Hatmawan, A. A. (2020). Metode riset penelitian kuantitatif penelitian di bidang manajemen, teknik, pendidikan dan eksperimen. Deepublish.
Salim, A., & Fermayani, R. (2021). Pengaruh Potongan Harga, Promosi Penjualan, Tampilan Dalam Toko Terhadap Keputusan Pembelian Impulsif Konsumen Matahari Departement Store Padang. Jurnal Menara Ekonomi: Penelitian Dan Kajian Ilmiah Bidang Ekonomi, 7(3).
Salim, M., Oktaviany, P., & Hayu, R. S. (2021). Study of Online Impulsive Buying in Indonesia During Covid-19 Pandemic Outbreak. APMBA (Asia Pacific Management and Business Application), 10(2), 125136.
Saputra, A., & Nurmalia, V. D. (2024). The Effect Of Shopping Lifestyle, Fashion Involvement, and Hedonic Shopping Motivation on Impulsive Buying with Positive Emotion as an Intervening Variable in Adolescent Generation-Z Online Store Users in Yogyakarta. Proceeding of the Perbanas International Seminar on Economics, Business, Management, Accounting and IT (PROFICIENT) 2023, 10(2), 221229. https://bappeda.jogjaprov.go.id/
Saputra, T. R. (2017). Hubungan Antara Gaya Hidup Hedonisme Dengan Kecenderungan Impulse Buying Terhadap Trend Fashion Pada Remaja Kota. Skripsi. Surabaya: Fakultas Psikologi Dan Kesehatan Universitas Islam Negeri Sunan Ampel.
Sari, M. D. K., & Yasa, N. N. K. (2021). The Role of Hedonic Consumption Tendency Mediate the Effect of Fashion Involvement on Impulsive Buying. International Research Journal of Management, IT and Social Sciences, 8(1), 7082. https://doi.org/10.37715/rme.v6i2.3157
Sendi, M., & Zaini, M. (2024). Pengaruh Hedonic Shopping Motivation, Shopping Lifestyle Dan Sales Promotion Terhadap Impulse Buying Pada Konsumen Miniso Di Samarinda. Jurnal Akuntansi Dan Manajemen Bisnis, 4(2), 0109. https://doi.org/10.56127/jaman.v4i2.1562
Silalahi, I. V., Hurriyati, R., & Widjajanta, B. (2024). Encourage Impulse Buying on E-commerce: Using Positive Emotion and Price Discount to Tapping into Shoppers Desires: Vol. i. Atlantis Press International BV. https://doi.org/10.2991/978-94-6463-234-7_88
Sucidha, I. (2019). Pengaruh Fashion Involvement, Shopping Lifestyle, Hedonic Shopping Value Dan Positive Emotion Terhadap Impulse Buying Produk Fashion Pada Pelanggan Duta Mall Banjarmasin. At-Tadbir: Jurnal Ilmiah Manajemen, 3(1).
Sujana, I. N., Suwendra, I. W., & Suwena, K. R. (2020). The Effect of Store Environment on Positive Emotional Response and Impulse Buying Moderated by Situational Factor. 5th International Conference on Tourism, Economics, Accounting, Management and Social Science (TEAMS 2020), 177181.
Sumampow, K. Z., Soepeno, D., & Raintung, M. C. (2022). Pengaruh Fashion Involvement, Sales Promotion Dan Positive Emotion Terhadap Impulse Buying Pada Matahari Departement Store Megamall Manado. Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis Dan Akuntansi, 10(2), 809. https://doi.org/10.35794/emba.v10i2.40642
Wahyuni, R. S., & Setyawati, H. A. (2020). Pengaruh Sales Promotion, Hedonic Shopping Motivation dan Shopping Lifestyle Terhadap Impulse Buying Pada E-Commerce Shopee. Jurnal Ilmiah Mahasiswa Manajemen, Bisnis Dan Akuntansi (JIMMBA), 2(2), 144154.
Wood, M. (1998). Socio-economic status, delay of gratification, and impulse buying. Journal of Economic Psychology, 19(3), 295320.
Xia, Q., Yan, S., Zhao, H., & Cheng, K. (2022). Request politeness and knowledge hiding: a daily diary study through an affective events perspective. European Journal of Work and Organizational Psychology, 31(4), 496509.
Yulinda, A. T., Rahmawati, R., & Sahputra, H. (2022). Pengaruh Shopping Lifestyle Dan Fashion Involvement Terhadap Impulse Buying (Studi Kasus Pada Konsumen Toko Mantan Karyawan Kota Bengkulu). EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi Dan Bisnis, 10(2), 13151326. https://doi.org/10.37676/ekombis.v10i2.2456
Zulkarnaen, W., Amin, N. N. (2018). Pengaruh Strategi Penetapan Harga Terhadap Kepuasan Konsumen. Jurnal Ilmiah MEA (Manajemen, Ekonomi, & Akuntansi), 2(1), 106-128.
Published
2025-04-30
How to Cite
Nur Safitri, P., Pakarti, P., Farida, I., & Sartika, M. (2025). PERAN POSITIVE EMOTION DALAM FASHION INVOLVEMENT DAN SALES PROMOTION TERHADAP IMPULSE BUYING JINISO DI SHOPEE. Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA), 9(1), 2801-2822. https://doi.org/10.31955/mea.v9i1.5489
Section
Articles
Copyright (c) 2025 Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA)
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
