UKM PENINGKATAN UKM PAKAIAN JADI DI DKI JAKARTA

CLOTHING SMES IN DKI JAKARTA

Abstract

The conducted study aims to reveal the condition of clothing SMEs in the DKI Jakarta Region and to catch on the related strategy for the improvement of the clothing SMEs in DKI Jakarta based on its potential mapping. The primary data used are obtained from management of the concentrated business location provided by the provincial government known as ‘lokbin’, representatives of ministry of cooperatives and SME’s, business owners, consumers, experts, and clothing producers in the Jakarta area through 115 questionnaires. Using the proportioned sampling method, there were 19 respondents from West Jakarta, 24 respondents from North Jakarta, 29 respondents from East Jakarta, 19 respondents from South Jakarta, and 24 respondents from Central Jakarta. The method used in this study is Streght, Weakness, Opportunity and Threat (SWOT) analysis and Analytic Hierarchy Process (AHP). The results obtained from the strategies based on the SWOT analysis are strategies in quadrant III, namely diversification strategies. Preparation of various alternative priority strategies for AHP results, namely alternative concentric diversification strategies. The purpose of the strategy is based on AHP results, namely the concept of opportunity. This study also explores a broad understanding of the clothing SMEs in the DKI Jakarta region. The results of this study are expected to be useful for the development of science, especially related to management, strategic management, and marketing management and also can be of use for the owners or entrepreneurs of clothing SMEs, especially in the Jakarta Region.