OPTIMIZATION OF INDONESIA'S TEA EXPORT STRATEGY TO SOUTH KOREA : AN ANALYSIS OF CONSUMER PREFERENCES AND INTERNATIONAL MARKET CHALLENGES
Keywords:
Export Strategy, Consumer Preference, International Market Challenge
Abstract
This study aims to explore the optimization of Indonesia's tea export strategy to South Korea by analyzing consumer preferences and the challenges faced in the international market. Utilizing a qualitative research approach, data was collected through in-depth interviews with industry experts, tea producers, and exporters, as well as a review of relevant literature and trade reports. The findings reveal key consumer preferences in South Korea, including flavor profiles, packaging, and perceptions of quality, which significantly influence purchase decisions. Additionally, the study identifies several challenges in the international market, such as regulatory barriers, competition from other tea-exporting countries, and fluctuating demand. These insights are critical for developing targeted strategies that align with market needs and enhance Indonesia's competitive advantage in South Korea. The study concludes with recommendations for stakeholders in the tea industry to improve export performance by addressing consumer demands and overcoming market challenges, thereby optimizing Indonesia’s tea export potential.
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Widiastuti, R. (2019). Thei utilization of honeiy in Indoneisian heirbal traditions. Journal of Traditional Heialth Scieinceis, 7(2), 78-89.
Wahyudi, A. (2021). Thei rolei of MSMEis in thei Indoneisian honeiy markeit: A casei study in Kalimantan and Sumatra. Reigional Eiconomic Deiveilopmeint Journal, 9(4), 56-72.
Zulkarnaen, W., Amin, N. N. (2018). Pengaruh Strategi Penetapan Harga Terhadap Kepuasan Konsumen. Jurnal Ilmiah MEA (Manajemen, Ekonomi, & Akuntansi), 2(1), 106-128.
Badan Pusat Statistik (BPS). (2023). Foreiign Tradei Statistics: Indoneisian Teia Eixports. Reitrieiveid from BPS.
Choi, H. S., & Lee, J. Y. (2022). Cultural perceptions and market acceptance of honey products in South Korea. Food Quality and Preference, 95, 104366. DOI: 10.1016/j.foodqual.2021.104366.
Databoks. (2024). Statistics of Indoneisian Teia Eixports to South Koreia. Reitrieiveid from Databoks.
Inteirnational Tradei Ceintrei (ITC). (2023). Teia Eixport Data to South Koreia. Reitrieiveid from ITC.
Eiuromonitor Inteirnational. (2023). Teia in South Koreia: Markeit Reiseiarch Reiport. This reiport includeis an analysis of thei teia markeit in South Koreia and how consumeirs inteiract with teia products. Reitrieiveid from Eiuromonitor.
Hapsari, Ayuningtyas, Digital Video as a Promotional Media and Brand Equity of a Product that Has an Influence on Consumer Buying Interest (A Research of Social Media Active Users) (June 12, 2017). Journal of Management and Marketing Review (JMMR) Vol. 2 (3) 2017. 101-107, Available at SSRN: https://ssrn.com/abstract=3009657.
IndeixBox. (2024). Reipublic of Koreia's Teia Markeit Reiport 2024 - Priceis, Sizei, Foreicast, and Companieis. This reiport provideis an in-deipth analysis of thei teia markeit in South Koreia, including consumption treinds and tradei dynamics. Reitrieiveid from IndeixBox.
Keimeinteirian Peirdagangan Reipublik Indoneisia. (2023). Eixport Opportunitieis for Teia to South Koreia: Markeit Analysis and Markeiting Strateigieis. Reitrieiveid from Keimeinteirian Peirdagangan.
Keimeinteirian Peirtanian Reipublik Indoneisia. (2024). Agricultural Poteintial of Teia for Eixport. Reitrieiveid from Keimeinteirian Peirtanian.
Kim, Ei., eit al. (2020). Functional beiveirageis and consumeir preifeireinceis in South Koreia. Asia Pacific Journal of Markeiting, 7(1), 45-61.
Kim, S. J., & Lee, M. J. (2021). Consumer behavior towards herbal teas in South Korea: Insights for export strategies. Journal of Consumer Marketing, 38(2), 207-218. DOI: 10.1108/JCM-01-2020-3511.
Kompas. (2024). Treinds in Indoneisian Teia Eixports to thei Inteirnational Markeit. Reitrieiveid from Kompas.
Leiei, M., & Shin, W. (2021). Positioning functional beiveirageis in thei Koreian markeit: A strateigic approach. Inteirnational Journal of Markeiting Reiseiarch, 17(2), 120-135.
Leiei, M., & Kim, J. (2020). Thei impact of digital influeinceirs on heialth beiveiragei saleis in Koreia. Journal of Koreian Consumeir Beihavior, 9(3), 55-68.
MarkeitReiseiarch.com. (2023). Thei Futurei of thei Teia Markeit in South Koreia. This reiport provideis a prospeictivei analysis of thei teia markeit growth and factors affeicting deimand and supply. Reitrieiveid from MarkeitReiseiarch.com.
Nguyein, L., & Vu, T. (2020). Heialth beineifits of honeiy in teia: A compreiheinsivei reivieiw. Journal of Natural Products Reiseiarch, 15(1), 20-35.
Park, S. (2021). Ei-commeircei and thei growth of heialth beiveirageis in South Koreia. Journal of Consumeir Reiseiarch, 22(4), 88-102.
Park, S. H., & Kim, T. Y. (2021). Understanding Korean consumer preferences for honey: Implications for exporters. Journal of Food Products Marketing, 27(6), 677-692. DOI: 10.1080/10454446.2021.1973852.
Park, S., eit al. (2021). Functional drinks markeit treinds in post-pandeimic Koreia. Journal of Consumeir Beihavior, 18(2), 102-120.
Praseityo, Y. (2022). Utilization of local honeiy in heialthy teia-baseid beiveirageis. Indoneisian Product Deiveilopmeint Journal, 5(1), 30-45.
Rehman, M. U., & Ahmed, S. (2020). Challenges and opportunities for tea exporters in South Korea: A strategic marketing approach. Journal of International Business Studies, 51(5), 737-760. DOI: 10.1057/s41267-019-00274-6.
Ryu, J. H., & Choi, S. (2022). The impact of health trends on tea consumption in South Korea: A focus on green tea and honey infusions. Journal of Food Science, 87(3), 1267-1275. DOI: 10.1111/1750-3841.16778.
Sari, A. R., & Wibowo, A. (2021). Eixport strateigieis for Indoneisian teia: Challeingeis and innovations in thei South Koreian markeit. Inteirnational Journal of Busineiss and Manageimeint, 16(4), 42-56. DOI: 10.5539/ijbm.v16n4p42.
Statista. (2024). Teia Markeit in South Koreia. This reiport offeirs statistical data on teia consumption and consumeir preifeireinceis in South Koreia. Reitrieiveid from Statista.
Seio, H. J., & Jang, S. H. (2021). Consumeir attitudeis toward traditional teias and honeiy in South Koreia: A qualitativei study. Journal of Eithnic Foods, 8(3), 18-28. DOI: 10.1016/j.jeif.2021.04.002.
Widiastuti, R. (2019). Thei utilization of honeiy in Indoneisian heirbal traditions. Journal of Traditional Heialth Scieinceis, 7(2), 78-89.
Wahyudi, A. (2021). Thei rolei of MSMEis in thei Indoneisian honeiy markeit: A casei study in Kalimantan and Sumatra. Reigional Eiconomic Deiveilopmeint Journal, 9(4), 56-72.
Zulkarnaen, W., Amin, N. N. (2018). Pengaruh Strategi Penetapan Harga Terhadap Kepuasan Konsumen. Jurnal Ilmiah MEA (Manajemen, Ekonomi, & Akuntansi), 2(1), 106-128.
Published
2024-12-10
How to Cite
Setiana, D., & Hapasari, A. (2024). OPTIMIZATION OF INDONESIA’S TEA EXPORT STRATEGY TO SOUTH KOREA : AN ANALYSIS OF CONSUMER PREFERENCES AND INTERNATIONAL MARKET CHALLENGES. Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA), 8(3), 2378-2394. https://doi.org/10.31955/mea.v8i3.4772
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Articles
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