PERAN ATTITUDE DAN PERCEIVED EASE OF USE SEBAGAI MEDIASI UNTUK MENGETAHUI PENGARUH CULTURAL ORIENTATION DAN CUSTOMER KNOWLEDGE TERHADAP PURCHASE DECISION PADA SOSIAL COMMERCE
Abstract
Penelitiannini bertujuan untuk mengetahui peran attitude dan perceivednease of use sebagai mediasi untuk mengetahui pengaruh cultural orientation dan customer knowledge terhadap purchase decision pada sosial commerce, Adapun metode yang digunakan dalam penelitian ini adlaha metodenkuantitatif dengan total responden sebanyak 300 orang dan analisi statistik mengguanakan alat smartpls. Adapaun hasil dalam penelitian ini adalah dari 11 hipotesis yang diuji semuanya memiliki dan menunjukan hasil yang positif dan signifikan artinya Perceived ease of use berhasil memdiai dalam pengaruh culturan orientation dan customer knowledge dalam purcahase decision pada sosial commerce
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Ansari, M., & Aafaqi, R. (2014). Supervisory Bases of Power and Attitude Change : The Role of Cultural Orientation. June.
Chandra, S. J., & Santoso, T. (2022). Pengaruh Perceived Usefulness dan Perceived Ease of Use Terhadap Purchase Intention Masyarakat Dalam Membeli Produk kecantikan Melalui Behavioral Intention to Use pada Aplikasi Socobysociolla. Agora, 10(2), 1–8.
Giannetta, N., Katigri, M. R., Azadboni, T. T., Caruso, R., Liquori, G., Dionisi, S., De Leo, A., Di Simone, E., Rocco, G., Stievano, A., Orsi, G. B., Napoli, C., & Di Muzio, M. (2023). Knowledge, Attitude, and Behaviour with Regard to Medication Errors in Intravenous Therapy: A Cross-Cultural Pilot Study. Healthcare (Switzerland), 11(3). https://doi.org/10.3390/healthcare11030436
Informasi, J., Sudirjo, F., Tawil, M. R., Imanirubiarko, S., Judijanto, L., & Fauzan, T. R. (2023). The Influence of Insecurity , Perceived of Technology Innovativeness , Perceived Ease of Use and Perceived Usefulness on Consumers Intention to Use Electronic Toll Payment Cards. 5(4), 92–97. https://doi.org/10.60083/jidt.v5i4.421
Juanis, B., Saleh, Y., Ghazali, M. K. A., Mahat, H., Hashim, M., Nayan, N., Hayati, R., & Kurnia, R. (2022). Knowledge, Attitudes and Practices of Youths Towards the Intangible Cultural Heritage Elements of Dusun Ethnic in Malaysian Environment. IOP Conference Series: Earth and Environmental Science, 975(1). https://doi.org/10.1088/1755-1315/975/1/012008
Koon, W. C., Siau, C. S., Fitriana, M., Fariduddin, M. N., Amini, M., Ravindran, L., Chu, S. Y., & Ibrahim, N. (2023). Hofstede’S Cultural Values As Factors Influencing Malaysian University Students’ Attitude Toward Help-Seeking: a Preliminary Study. Malaysian Journal of Public Health Medicine, 23(2), 28–35. https://doi.org/10.37268/mjphm/vol.23/no.2/art.1627
Kumala, D. C., Pranata, J. W., & Thio, S. (2020). Pengaruh Perceived Usefulness, Perceived Ease of Use, Trust, Dan Security Terhadap Minat Penggunaan Gopay Pada Generasi X Di Surabaya. Jurnal Manajemen Perhotelan, 6(1), 19–29. https://doi.org/10.9744/jmp.6.1.19-29
Maula, M. M., & Sunarjo, W. A. (2023). The Effect of Perceived Ease of Use, Behavior Intention, Securitry of Non-cash Transactions in the Use of QRIS Through the Mobile Banking Application for Customer Satisfaction. Incosha, 1(June), 117–124. https://proceeding.unikal.ac.id/index.php/incosha/article/view/1674
Mazan, İ., & Çetinel, M. H. (2022). Effects of Perceived Ease of Use and Perceived Usefulness as Mediators of the Relationship between Individual Culture and Intention to Use Digital Tourism Applications and Services. Journal of Tourism and Gastronomy Studies, October. https://doi.org/10.21325/jotags.2022.1087
Oentario, Y., Harianto, A., & Irawati, J. (2017). Pengaruh Usefulness, Ease of Use, Risk Terhadap Intentionto Buy Onlinepatisserie Melalui Consumer Attitude Berbasis Media Sosial Di Surabaya. Jurnal Manajemen Pemasaran, 11(1), 26–31. https://doi.org/10.9744/pemasaran.11.1.26-31
Pambudi, I. A. S., Roswinanto, W., & Meiria, C. H. (2023). Pengaruh Perceived Ease Of Use, Perceived Usefulness, Dan Perceived Enjoyment Terhadap Minat untuk Terus Menggunakan Aplikasi Investasi di Indonesia. Journal of Management and Business Review, 20(3), 482–501. https://doi.org/10.34149/jmbr.v20i3.577
Pratiwi, R. T., Sk, P., & Nurhasanah, N. (2022). IMPACT OF PERCEIVED USEFULNESS , PERCEIVED EASE OF USE AND CONSUMER TRUST ON BEHAVIORAL INTENTION. 1–10.
PUSPITASARI, I., & BRILIANA, V. (2018). Pengaruh Perceived Ease-of-Use, Perceived Usefulness, Trust Dan Perceived Enjoyment Terhadap Repurchase Intention (Studi Kasus Pada Website Zalora Indonesia). Jurnal Bisnis Dan Akuntansi, 19(2), 171–182. https://doi.org/10.34208/jba.v19i2.270
Ramadya, I. R. (2022). Pengaruh Perceived Usefulness (PU) dan Perceived Ease Of Use (PEOU) terhadap Attitude Toward Using (ATU) serta Dampaknya terhadap Behavioral Intention To Use (BITU). Jurnal Manajemen Pemasaran Dan Perilaku Konsumen, 01(4), 553–561. http://dx.doi.org/10.21776/jmppk.2022.01.4.14.
Retno Sari, D., & Dirgahayu, T. (2018). Pengaruh Dimensi Budaya Terhadap Penggunaan E-Commerce Di Kalimantan Timur. Prosiding Seminar Ilmu Komputer Dan Teknologi Informasi, 3(1), 139–144.
S__84336695. (n.d.).
Seminari, N. K., & Ardani, I. G. A. K. S. (2018). the Role of Attitude in Mediating the Effect of Implementation of Local Fruit Protection Law on Consumer Purchase Decision in Bali. Ekuitas: Jurnal Pendidikan Ekonomi, 6(1), 1–10. https://doi.org/10.23887/ekuitas.v6i1.14239
Siaputra, H., & Isaac, E. (2020). Pengaruh Attitude, Subjective Norm, Dan Perceived Behavior Control Terhadap Purchase Intention Makanan Sehat Di Crunchaus Surabaya. Jurnal Manajemen Perhotelan, 6(1), 9–18. https://doi.org/10.9744/jmp.6.1.9-18
Siddiqi, N. (2023). Cultural value orientation and attitudes toward workplace gender equity across generations: Insights from Delhi and National Capital region, India. International Journal of Population Studies, 9(3), 422. https://doi.org/10.36922/ijps.422
Technologies, I. (2023). by 360-degree video and translation technologies on cross-.
Wiprayoga, P., & Widagda, K. I. G. N. J. A. (2023). the Role of Attitude Toward Using Mediates the Influence of Perceived Usefulness and Perceived Ease of Use on Behavioral Intention To Use. Russian Journal of Agricultural and Socio-Economic Sciences, 140(8), 53–68. https://doi.org/10.18551/rjoas.2023-08.06
Zhong, Y., Liu, N., & Lim, J. (2008). Effects of cultural orientation on attitude toward anonymity in e-collaboration. IFIP International Federation for Information Processing, 287(October 2008), 121–138. https://doi.org/10.1007/978-0-387-87503-3_7
Published
2024-09-19
How to Cite
Setiawan, S., & Saputra, S. (2024). PERAN ATTITUDE DAN PERCEIVED EASE OF USE SEBAGAI MEDIASI UNTUK MENGETAHUI PENGARUH CULTURAL ORIENTATION DAN CUSTOMER KNOWLEDGE TERHADAP PURCHASE DECISION PADA SOSIAL COMMERCE. Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA), 8(3), 901-918. https://doi.org/10.31955/mea.v8i3.4596
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