HUBUNGAN ANTARA FEAR OF MISSING OUT (FoMO) DAN GAYA HIDUP HEDONIS DENGAN IMPULSIVE BUYING PADA MAHASISWA PENGGUNA E-COMMERCE
Abstract
Penelitian ini bertujuan untuk mengetahui secara empiris hubungan antara fear of missing out (FoMO) dan gaya hidup hedonis dengan impulsive buying pada mahasiswa pengguna e-commerce. Partisipan penelitian yang terlibat dalam penelitian ini sebanyak 200 mahasiswa. Penelitian ini menggunakan metode penelitian kuantitatif dengan menggunakan skala fear of missing out (FoMO), gaya hidup hedonis, dan impulsive buying. Data yang diperoleh diolah dengan teknik analisis regresi product moment menggunakan aplikasi SPSS 15.0.
References
Amos, C., Holmes, G. R., & Keneson, W. C. (2014). A meta-analysis of consumer impulse buying. Journal of Retailing and Consumer Services, 21(2), 86–97.
Anggraini, Y. P., & Fikry, Z. (2023). Hubungan Antara Gaya Hidup Hedonis dengan Keputusan Pembelian Produk Iphone Second Pada Mahasiswa. Jurnal Pendidikan Tambusai, 7(3), 22512–22518.
Ariyani, R., Lestari, F. S., Putra, H. T. P., Zikrinawati, K., & Fahmy, Z. (2023). Pengaruh voucher diskon gofood dan gaya hidup hedonisme terhadap pembelian impulsif pada mahasiswa di aplikasi gojek. Investama: Jurnal Ekonomi Dan Bisnis, 9(2), 121–134.
Ayu, G., Puspita, S., Meiyuntariningsih, T., & Sari, H. (2023). Perilaku Impulsive Buying Pada Mahasiswa Pengguna Skincare Di Surabaya Berkaitan Dengan Fenomena Fear of Missing Out. 32(2), 72–79. https://doi.org/10.30996/fn.32i2.10071
Çelik, I. K., Eru, O., & Cop, R. (2019). The Effects of Consumers’ FoMo Tendencies On Impulse Buying and The Effects of Impulse Buying on Post- Purchase Regret: An Investigation on Retail Stores*. BRAIN. Broad Research in Artificial Intelligence and Neuroscience, 10(3), 124–138. https://www.brain.edusoft.ro/index.php/brain/article/view/950
Coley, A. L. (2002). Affective and cognitive processes involved in impulse buying. Citeseer.
Deliana, S. R., Afifah, N., Listiana, E., & Shalahuddin, A. (2024). The influence of fear of missing out ( FoMO ) and hedonism on online impulse buying in Generation Z Shopee users with subjective norm and attitude as mediation variables. 7(1), 206–216.
Dewanti, I., & Haryono, A. (2021). Pengaruh persepsi harga, kontrol diri, dan literasi ekonomi terhadap perilaku pembelian impulsif produk baju pada mahasiswa S1 pendidikan ekonomi Universitas Negeri Malang angkatan 2017. Jurnal Ekonomi, Bisnis Dan Pendidikan, 1(8), 718–734. https://doi.org/10.17977/um066v1i82021p718-734
Edy, I. C., & Haryanti, S. S. (2020). the Role of Hedonism in the Relationship Between Product Characteristics, Marketing Characteristics, and Consumer …. International Journal of Economics …, 2020(4), 978–986. https://jurnal.stie-aas.ac.id/index.php/IJEBAR/article/view/1404%0Ahttps://jurnal.stie-aas.ac.id/index.php/IJEBAR/article/download/1404/830
Fumar, M., Setiadi, A., Harijanto, S., Tan, C., & Correspondence Author, J. (2023). The Influence of Fear of Missing Out (FOMO), Sales Promotion, and Emotional Motive Mediated Self-Control on Impulsive Buying for Hypebeast Products. Riwayat: Educational Journal of History and Humanities, 6(3), 1363–1375. http://jurnal.unsyiah.ac.id/riwayat/
Grasiaswaty, N., Widyartini, M. S., & Siregar, R. E. (2019). Aku Membelinya Bukan Karena Aku Suka: Bagaimana Nilai (Personal dan Berbelanja) Memengaruhi Tendensi Pembelian Impulsif. Jurnal Psikologi Sosial, 17(1), 28–35. https://doi.org/10.7454/jps.2019.5
Gulfraz, M. B., Sufyan, M., Mustak, M., Salminen, J., & Srivastava, D. K. (2022). Understanding the impact of online customers’ shopping experience on online impulsive buying: A study on two leading E-commerce platforms. Journal of Retailing and Consumer Services, 68(April), 103000. https://doi.org/10.1016/j.jretconser.2022.103000
Hadyan, A., Mariyanti, S., & M, S. (2020). Pengaruh tipe kepribadian terhadap impulsive buying pada mahasiswa psikologi Universitas Esa Unggul. JCA Psikologi, 1(1), 9–18. https://jca.esaunggul.ac.id/index.php/jpsy/article/view/37%0Ahttps://jca.esaunggul.ac.id/index.php/jpsy/article/viewFile/37/36
Kamalia, D., Djajadinata, M., Gunawan, F. H., & Gunadi, W. (2023). The Role of Hedonic Motivation and FOMO on the Impulsivity of e- Commerce Users during COVID-19 Pandemics in Indonesia. 4464–4475. https://doi.org/10.46254/an12.20220851
Mazlum, M. M., & Atalay, A. (2022). Developing the fear of missing out ( FoMO ) scale for university students : The validity and reliability study. 6(4), 20–34.
Misbahun Nadzir, & Ingarianti, T. M. (2015). Psychological Meaning of Money dengan Gaya Hidup Hedonis Remaja di Kota Malang. Psychology Forum UMM, 8(1998), 528–596. https://mpsi.umm.ac.id/files/file/582-596
Muhammad Haddid Azizi, Muhammad Naufal Arfani, Yerlinda Agustina, & Sanjaya, V. F. (2020). Pengaruh Kesenangan Hedonis, Availability of Time dan Availability of Money terhadap Impulse Buying. Digital Economic, Management and Accounting Knowledge Development (DEMAnD), 2(2), 1–12. https://doi.org/10.46757/demand.v2i2.109
Muharam, M. G., Sulistiya, D., Sari, N., Fahmy, Z., & Zikrinawati, K. (2023). Pengaruh Fear of Missing Out (FoMO) dan Konformitas Teman Sebaya Terhadap Impulsive Buying Pada Mahasiswa Kota Semarang (Studi Pada Konsumen TikTok Shop). Experimental Student Experiences, 8(8), 2985–3877. https://jurnal.institutsunandoe.ac.id/index.php/ESE
Novita, N., & Soetjiningsih, C. H. (2023). Hubungan hedonism lifestyle dan perilaku impulsive buying produk fashion pada mahasiswa psikologi universitas x. Jurnal Inovasi Penelitian, 3(11), 7897–7904.
Nurjanah, S., Sadiah, A., & Gumilar, R. (2023). GLOBAL EDUCATION Pengaruh Literasi Ekonomi , Kontrol Diri , dan “ FOMO ” , terhadap. 1(3), 191–206.
Park, J. E., & Choi, E. J. (2013). Consequences of impulse buying cross-culturally: A qualitative study. International Journal of Software Engineering and Its Applications, 7(1), 247–260.
Pratiwi, I. (2017). Pengaruh Literasi Ekonomi, Kelompok Teman Sebaya Dan Kontrol Diri Terhadap Perilaku Pembelian Impulsif Untuk Produk Fashion Di Online Shop Pada Mahasiswa Jurusan Pendidikan Ekonomi Undiksha. Jurnal Pendidikan Ekonomi Undiksha, 9(1), 98. https://doi.org/10.23887/jjpe.v9i1.19994
Przybylski, A. K., Murayama, K., DeHaan, C. R., & Gladwell, V. (2013). Motivational, emotional, and behavioral correlates of fear of missing out. Computers in Human Behavior, 29(4), 1841–1848.
Putri, N. I., & Ambardi, A. (2023). Pengaruh Gaya Hidup Hedonisme Dan Promo Tanggal Kembar Terhadap Impulse Buying (Studi Kasus Pengguna Shopee Di Tangerang Selatan). Jurnal Bintang Manajemen (JUBIMA), 1(3), 282–294. https://doi.org/10.55606/jubima.v1i3.1932
Rusdin, R., & Yuwono, W. (2022). Analisis pengaruh e-wom, attitude, information quality terhadap purchase intention dan trust sebagai variabel intervening di kota batam yang menggunakan e-commerce. Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA), 6(1), 478–495.
Salim, J., & Putranto, L. S. (2020). Analisis Pengaruh Layanan Belanja Online Terhadap Perjalanan Berbasis Rumah Dan Tempat Aktivitas Dengan Metode Sem. JMTS: Jurnal Mitra Teknik Sipil, 1017–1030.
Savitri, J. A. (2019). Impact of Fear of Missing Out on Psychological Well-Being Among Emerging Adulthood Aged Social Media Users. Psychological Research and Intervention, 2(2), 23–30. https://doi.org/10.21831/pri.v2i2.30363
Septiana, W., Kuntardina, A., Adiputra, E., Hidayatin, A. D., & Hidayah, N. (2024). The Influence of Hedonic Shopping Motivation, and Fashion Involvement to Impulse Buying in E-Commerce. Journal of Tourism Economics Policy, 4(2), 214–220.
Suratno, S., Rosmiati, R., & Siswono, E. (2021). Pengaruh Online Shop, Lingkungan Teman Sebaya Dan Literasi Keuangan Terhadap Pembelian Implusif Mahasiswa Jurusan Pips Fkip Universitas Jambi. Jurnal Manajemen Pendidikan Dan Ilmu Sosial, 2(1), 61–75. https://doi.org/10.38035/jmpis.v2i1.414
Syifa, F. N. (2021). Impulsive buying pada mahasiswa pengguna instagram. Academic Journal of Psychology and Counseling, 2(1), 25–44.
Thi Thuy, P., Thi Giang Huong, N., Thi Kim Lan, D., & Author, C. (2023). The Impact of the Fear of Missing Out on Purchasing Trendy Fashion Products among Young Consumers on Social Media Platforms. Int. j. Adv. Multidisc. Res. Stud, 3(5), 1240–1249. www.multiresearchjournal.com
Wahyuningsih, W., & Fatmawati, I. (2016). The influence of hedonic lifestyle, shopping addiction, fashion involvement on global brand impulse buying. JBTI: Jurnal Bisnis: Teori Dan Implementasi, 7(2), 278–300.
Widiyawati, Y., Ningsih, C. D. S., Lestari, F., & Pramita, G. (2022). Analisis Pengaruh Belanja Online Terhadap Perilaku Perjalanan Belanja Dimasa Pandemi Covid-19. JICE (Journal of Infrastructural in Civil Engineering), 3(02), 25. https://doi.org/10.33365/jice.v3i02.2151
Wijaya, E., & Oktarina, Y. (2019). Faktor-Faktor Yang Mempengaruhi Impulse Buying Pada Hodshop Bengkulu. EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi Dan Bisnis, 7(1), 10–22. https://doi.org/10.37676/ekombis.v7i1.696
Anggraini, Y. P., & Fikry, Z. (2023). Hubungan Antara Gaya Hidup Hedonis dengan Keputusan Pembelian Produk Iphone Second Pada Mahasiswa. Jurnal Pendidikan Tambusai, 7(3), 22512–22518.
Ariyani, R., Lestari, F. S., Putra, H. T. P., Zikrinawati, K., & Fahmy, Z. (2023). Pengaruh voucher diskon gofood dan gaya hidup hedonisme terhadap pembelian impulsif pada mahasiswa di aplikasi gojek. Investama: Jurnal Ekonomi Dan Bisnis, 9(2), 121–134.
Ayu, G., Puspita, S., Meiyuntariningsih, T., & Sari, H. (2023). Perilaku Impulsive Buying Pada Mahasiswa Pengguna Skincare Di Surabaya Berkaitan Dengan Fenomena Fear of Missing Out. 32(2), 72–79. https://doi.org/10.30996/fn.32i2.10071
Çelik, I. K., Eru, O., & Cop, R. (2019). The Effects of Consumers’ FoMo Tendencies On Impulse Buying and The Effects of Impulse Buying on Post- Purchase Regret: An Investigation on Retail Stores*. BRAIN. Broad Research in Artificial Intelligence and Neuroscience, 10(3), 124–138. https://www.brain.edusoft.ro/index.php/brain/article/view/950
Coley, A. L. (2002). Affective and cognitive processes involved in impulse buying. Citeseer.
Deliana, S. R., Afifah, N., Listiana, E., & Shalahuddin, A. (2024). The influence of fear of missing out ( FoMO ) and hedonism on online impulse buying in Generation Z Shopee users with subjective norm and attitude as mediation variables. 7(1), 206–216.
Dewanti, I., & Haryono, A. (2021). Pengaruh persepsi harga, kontrol diri, dan literasi ekonomi terhadap perilaku pembelian impulsif produk baju pada mahasiswa S1 pendidikan ekonomi Universitas Negeri Malang angkatan 2017. Jurnal Ekonomi, Bisnis Dan Pendidikan, 1(8), 718–734. https://doi.org/10.17977/um066v1i82021p718-734
Edy, I. C., & Haryanti, S. S. (2020). the Role of Hedonism in the Relationship Between Product Characteristics, Marketing Characteristics, and Consumer …. International Journal of Economics …, 2020(4), 978–986. https://jurnal.stie-aas.ac.id/index.php/IJEBAR/article/view/1404%0Ahttps://jurnal.stie-aas.ac.id/index.php/IJEBAR/article/download/1404/830
Fumar, M., Setiadi, A., Harijanto, S., Tan, C., & Correspondence Author, J. (2023). The Influence of Fear of Missing Out (FOMO), Sales Promotion, and Emotional Motive Mediated Self-Control on Impulsive Buying for Hypebeast Products. Riwayat: Educational Journal of History and Humanities, 6(3), 1363–1375. http://jurnal.unsyiah.ac.id/riwayat/
Grasiaswaty, N., Widyartini, M. S., & Siregar, R. E. (2019). Aku Membelinya Bukan Karena Aku Suka: Bagaimana Nilai (Personal dan Berbelanja) Memengaruhi Tendensi Pembelian Impulsif. Jurnal Psikologi Sosial, 17(1), 28–35. https://doi.org/10.7454/jps.2019.5
Gulfraz, M. B., Sufyan, M., Mustak, M., Salminen, J., & Srivastava, D. K. (2022). Understanding the impact of online customers’ shopping experience on online impulsive buying: A study on two leading E-commerce platforms. Journal of Retailing and Consumer Services, 68(April), 103000. https://doi.org/10.1016/j.jretconser.2022.103000
Hadyan, A., Mariyanti, S., & M, S. (2020). Pengaruh tipe kepribadian terhadap impulsive buying pada mahasiswa psikologi Universitas Esa Unggul. JCA Psikologi, 1(1), 9–18. https://jca.esaunggul.ac.id/index.php/jpsy/article/view/37%0Ahttps://jca.esaunggul.ac.id/index.php/jpsy/article/viewFile/37/36
Kamalia, D., Djajadinata, M., Gunawan, F. H., & Gunadi, W. (2023). The Role of Hedonic Motivation and FOMO on the Impulsivity of e- Commerce Users during COVID-19 Pandemics in Indonesia. 4464–4475. https://doi.org/10.46254/an12.20220851
Mazlum, M. M., & Atalay, A. (2022). Developing the fear of missing out ( FoMO ) scale for university students : The validity and reliability study. 6(4), 20–34.
Misbahun Nadzir, & Ingarianti, T. M. (2015). Psychological Meaning of Money dengan Gaya Hidup Hedonis Remaja di Kota Malang. Psychology Forum UMM, 8(1998), 528–596. https://mpsi.umm.ac.id/files/file/582-596
Muhammad Haddid Azizi, Muhammad Naufal Arfani, Yerlinda Agustina, & Sanjaya, V. F. (2020). Pengaruh Kesenangan Hedonis, Availability of Time dan Availability of Money terhadap Impulse Buying. Digital Economic, Management and Accounting Knowledge Development (DEMAnD), 2(2), 1–12. https://doi.org/10.46757/demand.v2i2.109
Muharam, M. G., Sulistiya, D., Sari, N., Fahmy, Z., & Zikrinawati, K. (2023). Pengaruh Fear of Missing Out (FoMO) dan Konformitas Teman Sebaya Terhadap Impulsive Buying Pada Mahasiswa Kota Semarang (Studi Pada Konsumen TikTok Shop). Experimental Student Experiences, 8(8), 2985–3877. https://jurnal.institutsunandoe.ac.id/index.php/ESE
Novita, N., & Soetjiningsih, C. H. (2023). Hubungan hedonism lifestyle dan perilaku impulsive buying produk fashion pada mahasiswa psikologi universitas x. Jurnal Inovasi Penelitian, 3(11), 7897–7904.
Nurjanah, S., Sadiah, A., & Gumilar, R. (2023). GLOBAL EDUCATION Pengaruh Literasi Ekonomi , Kontrol Diri , dan “ FOMO ” , terhadap. 1(3), 191–206.
Park, J. E., & Choi, E. J. (2013). Consequences of impulse buying cross-culturally: A qualitative study. International Journal of Software Engineering and Its Applications, 7(1), 247–260.
Pratiwi, I. (2017). Pengaruh Literasi Ekonomi, Kelompok Teman Sebaya Dan Kontrol Diri Terhadap Perilaku Pembelian Impulsif Untuk Produk Fashion Di Online Shop Pada Mahasiswa Jurusan Pendidikan Ekonomi Undiksha. Jurnal Pendidikan Ekonomi Undiksha, 9(1), 98. https://doi.org/10.23887/jjpe.v9i1.19994
Przybylski, A. K., Murayama, K., DeHaan, C. R., & Gladwell, V. (2013). Motivational, emotional, and behavioral correlates of fear of missing out. Computers in Human Behavior, 29(4), 1841–1848.
Putri, N. I., & Ambardi, A. (2023). Pengaruh Gaya Hidup Hedonisme Dan Promo Tanggal Kembar Terhadap Impulse Buying (Studi Kasus Pengguna Shopee Di Tangerang Selatan). Jurnal Bintang Manajemen (JUBIMA), 1(3), 282–294. https://doi.org/10.55606/jubima.v1i3.1932
Rusdin, R., & Yuwono, W. (2022). Analisis pengaruh e-wom, attitude, information quality terhadap purchase intention dan trust sebagai variabel intervening di kota batam yang menggunakan e-commerce. Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA), 6(1), 478–495.
Salim, J., & Putranto, L. S. (2020). Analisis Pengaruh Layanan Belanja Online Terhadap Perjalanan Berbasis Rumah Dan Tempat Aktivitas Dengan Metode Sem. JMTS: Jurnal Mitra Teknik Sipil, 1017–1030.
Savitri, J. A. (2019). Impact of Fear of Missing Out on Psychological Well-Being Among Emerging Adulthood Aged Social Media Users. Psychological Research and Intervention, 2(2), 23–30. https://doi.org/10.21831/pri.v2i2.30363
Septiana, W., Kuntardina, A., Adiputra, E., Hidayatin, A. D., & Hidayah, N. (2024). The Influence of Hedonic Shopping Motivation, and Fashion Involvement to Impulse Buying in E-Commerce. Journal of Tourism Economics Policy, 4(2), 214–220.
Suratno, S., Rosmiati, R., & Siswono, E. (2021). Pengaruh Online Shop, Lingkungan Teman Sebaya Dan Literasi Keuangan Terhadap Pembelian Implusif Mahasiswa Jurusan Pips Fkip Universitas Jambi. Jurnal Manajemen Pendidikan Dan Ilmu Sosial, 2(1), 61–75. https://doi.org/10.38035/jmpis.v2i1.414
Syifa, F. N. (2021). Impulsive buying pada mahasiswa pengguna instagram. Academic Journal of Psychology and Counseling, 2(1), 25–44.
Thi Thuy, P., Thi Giang Huong, N., Thi Kim Lan, D., & Author, C. (2023). The Impact of the Fear of Missing Out on Purchasing Trendy Fashion Products among Young Consumers on Social Media Platforms. Int. j. Adv. Multidisc. Res. Stud, 3(5), 1240–1249. www.multiresearchjournal.com
Wahyuningsih, W., & Fatmawati, I. (2016). The influence of hedonic lifestyle, shopping addiction, fashion involvement on global brand impulse buying. JBTI: Jurnal Bisnis: Teori Dan Implementasi, 7(2), 278–300.
Widiyawati, Y., Ningsih, C. D. S., Lestari, F., & Pramita, G. (2022). Analisis Pengaruh Belanja Online Terhadap Perilaku Perjalanan Belanja Dimasa Pandemi Covid-19. JICE (Journal of Infrastructural in Civil Engineering), 3(02), 25. https://doi.org/10.33365/jice.v3i02.2151
Wijaya, E., & Oktarina, Y. (2019). Faktor-Faktor Yang Mempengaruhi Impulse Buying Pada Hodshop Bengkulu. EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi Dan Bisnis, 7(1), 10–22. https://doi.org/10.37676/ekombis.v7i1.696
Published
2024-09-19
How to Cite
Syandana, D., & Dhania, D. (2024). HUBUNGAN ANTARA FEAR OF MISSING OUT (FoMO) DAN GAYA HIDUP HEDONIS DENGAN IMPULSIVE BUYING PADA MAHASISWA PENGGUNA E-COMMERCE. Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA), 8(3), 691-705. https://doi.org/10.31955/mea.v8i3.4502
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