PENGARUH TOURIST PERCEPTION TERHADAP REVISIT INTENTION MELALUI TOURIST SATISFACTION DUSUN BAMBU KABUPATEN BANDUNG BARAT
Abstract
Maksud dari penelitian ini adalah untuk menguji pengaruh tourist perception terhadap revisit intention yang dimediasi oleh tourist satisfaction Dusun Bambu Kabupaten Bandung Barat. Sebanyak 180 responden yang berpengalaman mengunjungi Dusun Bambu Kabupaten Bandung Barat berpartisipasi dalam penelitian ini. Metode cross-sectional atau one shot digunakan untuk mendapatkan data. Instrumen telah dinyatakan uji validitas dan reliabilitas. Structural equation modelling (SEM) digunakan sebagai teknik analisis data dengan menggunakan SmartPLS versi 3.0. Dari enam belas hipotesis penelitian yang diusulkan, sebelas diantaranya didukung oleh data empiris. Dengan hasil penelitian staff and access, facilities, information, dan environment berpengaruh positif terhadap tourist satisfaction, attraction dan information berpengaruh positif terhadap revisit intention, tourist satisfaction berpengaruh positif terhadap revisit intention, dan tourist satisfaction berperan memediasi pengaruh staff and access, facilities, information, dan environment terhadap revisit intention. Penambahan variabel revisit intention sebagai variabel dependen merupakan pengembangan dari model konseptual pada penelitian sebelumnya
References
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Supraptini, N., & Supriyadi, A. (2020). Pengaruh fasilitas, transportasi dan akomodasi terhadap kepuasan Wisatawan di Kabupaten Semarang. 3(2), 121–131.
Theodora, P., & Felicia, F. (2020). Pengaruh perceived authenticity terhadap place attachment dan revisit intention wisatawan di House Of Sampoerna. Jurnal Hospitality Dan Manajemen Jasa, 8(2), 1–17.
Utami, A. R., & Farida, F. (2019). Analisis daya tarik unggulan ekowisata Dusun Bambu Bandung , Jawa Barat. 2(1), 21–26.
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Zulkarnaen, W., Amin, N. N. (2018). Pengaruh Strategi Penetapan Harga Terhadap Kepuasan Konsumen. Jurnal Ilmiah MEA (Manajemen, Ekonomi, & Akuntansi), 2(1), 106-128.
Bhuiyan, M. A. H., Darda, M. A., & Hasan, M. R. (2021). Tourist perception and satisfaction on safari tourism at Bangabandhu Sheikh Mujib Safari Park in Bangladesh. International Journal of Geoheritage and Parks, 9(4), 430–440. https://doi.org/10.1016/j.ijgeop.2021.11.005
Cheng, T. M., & Wu, H. C. (2015). How do environmental knowledge, environmental sensitivity, and place attachment affect environmentally responsible behavior? An integrated approach for sustainable island tourism. Journal of Sustainable Tourism, 23(4), 557–576. https://doi.org/10.1080/09669582.2014.965177
Chin, C.-H., Wong, W. P., Ngian, E. T., & Langet, C. (2022). Does environmental stimulus matters to tourists’ satisfaction and revisit intention: a study on rural tourism destinations in Sarawak, Malaysia. 42(2), 683–692. https://doi.org/10.30892/gtg.422spl06-877
Ernawadi, Y., & Putra, H. T. (2021). Authenticity and walkability of iconic heritage destination Bandung Indonesia. International Journal Of Community Service, 1(2), 169–181. https://doi.org/10.51601/ijcs.v1i2.25
Evren, S., Şimşek Evren, E., & Çakıcı, A. C. (2020). Moderating effect of optimum stimulation level on the relationship between satisfaction and revisit intention: the case of Turkish cultural tourists. International Journal of Culture, Tourism, and Hospitality Research, 14(4), 681–695. https://doi.org/10.1108/IJCTHR-03-2019-0052
Ghani, Y. A., & Brahmanto, E. (2015). Pengaruh inovasi sarana prasarana terhadap kepuasan pengunjung di objek wisata Karangsetra Waterland. Jurnal Pariwisata, 2(2), 98–110.
Güzel, B. (2017). Destination attributes in the eye of the local people. Kastamonu Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 18(1), 128–137.
Juwanda, V., & Widyastuti, D. A. (2023). Dampak kepuasan pengunjung sebagai mediasi antara hubungan experiental marketing terhadap revisit intention (studi kasus pada pariwisata di Pantai Carocok dan Kawasan Mandeh). 06(02), 75–94. https://doi.org/https://doi.org/10.36782/jemi.v6i2.2430
Kim, H., Woo, E., & Uysal, M. (2015). Tourism experience and quality of life among elderly tourists. Tourism Management, 46, 465–476. https://doi.org/10.1016/j.tourman.2014.08.002
Kim, J. H. (2014). The antecedents of memorable tourism experiences: The development of a scale to measure the destination attributes associated with memorable experiences. Tourism Management, 44, 34–45. https://doi.org/10.1016/j.tourman.2014.02.007
Mahdzar, M. (2018). Tourists’ perception on memorable tourism experience towards their revisit intentions to islamic tourism destination in Shah Alam , Selangor. 7(1), 37–44.
Marliani, R. (2010). Psikologi Umum. Pustaka Setia.
Masarrat, G. (2015). Tourist’s satisfaction towards tourism products and market : a case study of uttaranchal. Indian Streams Research Journal, 4(12), 1–8. http://isrj.org/UploadedData/5866.pdf
Maslach, C. (2018). Burnout: a Multidimensional Perspective. Professional Burnout, July, 19–32. https://doi.org/10.4324/9781315227979-3
Murianto. (2014). Potensi dan persepsi masyarakat serta wisatawan terhadap pengembangan ekowisata di Desa Aik Berik, Lombok Tengah. Jurnal Master Pariwisata, 1, 43–64. https://doi.org/https://doi.org/10.24843/JUMPA.2014.V01.I01.P03
Okello, M. M., & Novelli, M. (2014). Tourism in the east african community (eac): challenges, opportunities, and ways forward. Tourism and Hospitality Research, 14(2), 53–66. https://doi.org/10.1177/1467358414529580
Prastiani, N., Zuhriya, R., & Pratiwi, B. (2020). Promosi dan pemasaran pariwisata objek wisata Tirta Sinongko dalam upaya menarik wisatawan. 5(1), 38–57.
Putri, A. Y., Suhud, U., & Rahmi. (2023). Peran destination attributes dalam meningkatkan revisit intention: kasus pada turis di Keraton Ngayogyakarta Hadiningrat. JEMSI (Jurnal Ekonomi, Manajemen, Dan Akuntansi), 9(4), 1668–1678. https://doi.org/10.35870/jemsi.v9i4.1414
Rajesh, R. (2013). Impact of tourist perceptions, destination image and tourist satisfaction on destination loyalty: A Conceptual Model. PASOS. Revista de Turismo y Patrimonio Cultural, 11(3), 67–78. https://doi.org/10.25145/j.pasos.2013.11.039
Rakhmat, J. (1985). Psikologi Komunikasi. Remaja Rosdakarya.
Salasa, M. Y. F., & Ismail, T. (2018). Analisis Pengaruh Attraction, Accessibility , Amenities, dan Ancillary Terhadap Kepuasan Wisatawan Pantai Tiga Warna Malang. Jurnal Ilmiah FEB, 7(1), 1–8.
Sarker, M. S. R., Sayem, S. M., Saha, M., Dhar, A. R., & Tusher, T. R. (2021). Food security through employment generation in safari parks of Bangladesh: Empirical study from socio-economic perspectives. International Journal of Geoheritage and Parks, 9(3), 285–293. https://doi.org/10.1016/j.ijgeop.2020.11.010
Semuel, H., & Wibisono, J. (2019). Brand image, customer satisfaction dan customer loyalty jaringan supermarket superindo di Surabaya. Jurnal Manajemen Pemasaran, 13(1), 27–34. https://doi.org/10.9744/pemasaran.13.1.27-34
Sharma, P., & Nayak, J. K. (2018). Testing the role of .tourists’ emotional experiences in predicting destination image , satisfaction , and behavioral intentions : A case of wellness tourism. Tourism Management Perspectives, 28(December 2017), 41–52. https://doi.org/10.1016/j.tmp.2018.07.004
Shkurti, F. (2019). National Marine Park Karaburun - Sazan and today’s trends for tourism development. International Journal of Geoheritage and Parks, 7(1), 1–14. https://doi.org/10.1016/j.ijgeop.2019.03.002.
Sianipar, R., Situmorang, J. M. H., Goeltom, V. A. H., & Yulius, K. G. (2023). Factors influencing tourist satisfaction and revisit intention to Cibuntu. 3(1), 12–24.
Stevianus. (2014). Pengaruh atraksi wisata, fasilitas dan kualitas pelayanan terhadap kepuasan pengunjung di Taman Margasatwa Ragunan Jakarta. 19(3), 39–48.
Suanmali, S. (2014). Factors Affecting Tourist Satisfaction: An Empirical Study in the Northern Part of Thailand. SHS Web of Conferences, 12, 01027. https://doi.org/10.1051/shsconf/20141201027.
Suid, I. S., Nor, A. M. N., & Omar, H. (2017). The application of TPB on inbound muslim travellers’ revisit intention to Malaysia. A Journal of Technical and Vocational Education, 1(1), 6–17.
Supraptini, N., & Supriyadi, A. (2020). Pengaruh fasilitas, transportasi dan akomodasi terhadap kepuasan Wisatawan di Kabupaten Semarang. 3(2), 121–131.
Theodora, P., & Felicia, F. (2020). Pengaruh perceived authenticity terhadap place attachment dan revisit intention wisatawan di House Of Sampoerna. Jurnal Hospitality Dan Manajemen Jasa, 8(2), 1–17.
Utami, A. R., & Farida, F. (2019). Analisis daya tarik unggulan ekowisata Dusun Bambu Bandung , Jawa Barat. 2(1), 21–26.
Wibowo, S. F., Sazali, A., & Kresnamurti R. P., A. (2016). The Influence of Destination Image and Tourist Satisfaction Toward Revisit Intention of Setu Babakan Betawi Cultural Village. JRMSI - Jurnal Riset Manajemen Sains Indonesia, 7(1), 136–156. https://doi.org/10.21009/jrmsi.007.1.08.
Wijaksono, R. A. (2019). Pengaruh Experiential Marketing Terhadap Revisit Intention Melalui Kepuasan Sebagai Variabel Intervening (Studi Pada Pengunjung Trans Studio Mini Transmart Rungkut Surabaya). Jurnal Ilmu Manajemen, 7(2), 344–353.
Zulkarnaen, W., Amin, N. N. (2018). Pengaruh Strategi Penetapan Harga Terhadap Kepuasan Konsumen. Jurnal Ilmiah MEA (Manajemen, Ekonomi, & Akuntansi), 2(1), 106-128.
Published
2024-02-01
How to Cite
Mardiawan, Z., & Enawadi, Y. (2024). PENGARUH TOURIST PERCEPTION TERHADAP REVISIT INTENTION MELALUI TOURIST SATISFACTION DUSUN BAMBU KABUPATEN BANDUNG BARAT. Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA), 8(1), 716-733. https://doi.org/10.31955/mea.v8i1.3752
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