PENGARUH CUSTOMER EXPECTATION, PERCEIVED ENJOYMENT, PERCEIVED EASE OF USE DAN SATISFACTION TERHADAP ONLINE REPURCHASE INTENTION PRODUK SECONDHAND DI TIKTOK
Abstract
Perkembangan teknologi mendukung model bisnis penjualan barang bekas secara online. Salah satu budaya yang berkembang di Indonesia di kalangan anak muda adalah membeli barang bekas. Tingkat peminat barang bekas semakin tinggi, dan di era 4.0 atau era media sosial semakin mudah mendapatkan barang, termasuk barang bekas. Penelitian ini bertujuan untuk menguji seberapa besar pengaruh customer expectation, perceived enjoyment, perceived ease of use, dan customer satisfaction terhadap online repurchase intention untuk produk bekas. Penelitian ini menggunakan metode kuantitatif, data didukung dengan menyebarkan kuesioner yang dibagikan kepada 299 responden yang memiliki pengalaman membeli produk bekas di TikTok. Penelitian ini menggunakan teknik analisis data Structural Equation Modeling (SEM) yang diolah dengan software SmartPLS. Hasil penelitian menunjukkan bahwa customer expectation berpengaruh positif signifikan terhadap perceived enjoyment dan perceived ease of use. Perceived enjoyment mempengaruhi satisfaction dan repurchase intention, dan perceived ease of use berpengaruh signifikan terhadap satisfaction, perceived enjoyment dan repurchase intention. Terakhir, satiscation berpengaruh signifikan terhadap repurchase intention.
References
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Videlaine, G., & Scaringella, L. (2019). Online Repurchase Intention: Empirical Study on the Household Equipment Market. Russian Management Journal, 17(4), 569–590. https://doi.org/10.21638/spbu18.2019.409
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Yusuf, M. F., Pramana, E., & Setiawan, E. I. (2023). Faktor-Faktor yang Mempengaruhi Repurchase Intention Pada E-Marketplace Dengan Menggunakan Extended Expectation Confirmation Model (ECM). Teknika, 12(1), 1–10. https://doi.org/10.34148/teknika.v12i1.573
Arumsari, R., & Ariyanti, M. (2017). The Effect of Electronic Word of Mouth, Brand Image, Customer Trust and Customer Satisfaction towards Repurchase Intention at PT. GO-JEK Indonesia. International Journal of Science and Research (IJSR), 6(7), 1732–1737. https://doi.org/10.21275/art20175247
Ashfaq, M., Yun, J., Waheed, A., Khan, M. S., & Farrukh, M. (2019). Customers’ Expectation, Satisfaction, and Repurchase Intention of Used Products Online: Empirical Evidence From China. SAGE Open, 9(2). https://doi.org/10.1177/2158244019846212/FORMAT/EPUB
Bölen, M. C., & Özen, Ü. (2020). Understanding the factors affecting consumers’ continuance intention in mobile shopping: the case of private shopping clubs. International Journal of Mobile Communications, 18(1), 101. https://doi.org/10.1504/ijmc.2020.104423
Cunningham, N., & De Meyer-Heydenrych, C. (2021). Premium versus affordable clothing retailers: what are customer expectations for satisfaction and repurchase intentions? International Journal of Retail and Distribution Management, 49(6), 752–771. https://doi.org/10.1108/IJRDM-07-2020-0265
Fadhillah, S. A., Suyanto, A. M. A., & Goniah, G. (2023). Impact Of PEU And PEOU On IEBT And Social Media Marketing For MSME Sustainability. Asian Journal of Research in Business and Management. https://doi.org/10.55057/ajrbm.2022.4.4.9
Gabriel, R., & Bernarto, I. (2022). FAKTOR-FAKTOR YANG BERPENGARUH TERHADAP REPURCHASE INTENTION (KASUS : CHICAGO POPCORN DI INDONESIA). Jurnal Ilmiah MEA (Manajemen, Ekonomi, Dan Akuntansi), 6(3), 845–856.
Ghozali, I. (2021). Partial Least Squares: Konsep, Teknik, dan Aplikasi menggunakan Program SmartPLS 3.2.9 untuk Penelitian Empiris (3rd ed.). Badan Penerbit Universitas Diponegoro.
Hair, J. F., Hult, G. T. M., Ringle, C. M., Sarstedt, M., Danks, N. P., & Ray, S. (2021). Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R. Springer International Publishing. https://doi.org/10.1007/978-3-030-80519-7
Hidayatullah, T. (2021). Thrifting Shop Jual Beli Barang Seken yang Lagi Digandrungi Milenial. Lokadata.Id.
Indrasari, M. (2019). PEMASARAN DAN KEPUASAN PELANGGAN. Unitomo Press.
Kalbu, T. I. (2021). Masyarakat Semakin Mudah Mengakses Informasi. Adv.Kompas.Id.
Lagita, L., & Briliana, V. (2018). Pengaruh Customer Satisfaction, Adjusted Expectation, Perceived Value, dan Perceived Usefullness Terhadap Online Repurchase Intention pada Pelanggan Lazada. Jurnal Wira Ekonomi Mikroskil, 8(1), 37–48. https://doi.org/10.55601/jwem.v8i1.528
Lathifah, S. U. (2022, May 27). Perkembangan Teknologi Informasi di Indonesia. Kumparan.Com. https://kumparan.com/r-mila/perkembangan-teknologi-informasi-di-indonesia-1y9No80cIka
Monica, F., & Japarianto, E. (2022). ANALISA PENGARUH PERCEIVED EASE OF USE DAN MELALUI PERCEIVED ENJOYMENT TERHADAP BEHAVIOR INTENTION PADA DIGITAL PAYMENT. Jurnal Manajemen Pemasaran, 16(1), 9–15. https://doi.org/10.9744/pemasaran.16.1.9─15
Octavilia, D. (2023). Penjualan TikTok Shop Melebihi Marketplace Tokopedia. Cek Faktanya. https://www.pop-star.me/blogs/penjualan-tiktok-shop-melebihi-marketplace-tokopedia-cek-faktanya
Oktarini, M. A. S., & Wardana, I. M. (2018). PERAN CUSTOMER SATISFACTION MEMEDIASI PENGARUH PERCEIVED EASE OF USE DAN PERCEIVED ENJOYMENT TERHADAP REPURCHASE INTENTION. E-Jurnal Manajemen Unud, 7(4), 2041–2072. https://doi.org/10.24843/EJMUNUD.2018.v7.i04.p12
Palullungan, D. (2022). PEMODELAN CONTINUANCE INTENTION DALAM KASUS PENGGUNAAN DOMPET DIGITAL DI KALANGAN MAHASISWA. Journal of Industrial Engineering and Management System, 15(2), 111–119. http://journal.ubm.ac.id/
Paramita, R. W. D., Rizal, N., Riza, C., & Sulistyan, R. (2021). METODE PENELITIAN KUANTITATIF (3rd ed.). Widya Gama Press .
Populix. (2023). The Social Commerce Landscape in Indonesia.
Puspitasari, I., & Briliana, V. (2017). PENGARUH PERCEIVED EASE-OF-USE, PERCEIVED USEFULNESS, TRUST DAN PERCEIVED ENJOYMENT TERHADAP REPURCHASE INTENTION (STUDI KASUS PADA WEBSITE ZALORA INDONESIA) (Vol. 19, Issue 2). http://jurnaltsm.id/index.php/JBA
Putra, I. D. G. R. D. P. (2018). THE EVOLUTION OF TECHNOLOGY ACCEPTANCE MODEL (TAM) AND RECENT PROGRESS ON TECHNOLOGY ACCEPTANCE RESEARCH IN ELT: STATE OF THE ART ARTICLE. Journal of English Language Education, 1(2), 25–37. http://ejournal.ihdn.ac.id/index.php/JOELE/article/view/724/606
Sina, M. (2021, March 17). Masa Depan Barang Bekas Label Berkelas Ada di Lemari Pembeli . DW.Com. https://www.dw.com/id/masa-depan-barang-bekas-label-berkelas-ada-di-lemari-pembeli/a-56889938
Syifa Johan, I., Indriyani, R., & Vincēviča-Gaile, Z. (2020). Measuring Repurchase Intention on Fashion Online Shopping. SHS Web of Conferences, 76, 1–10. https://doi.org/10.1051/shsconf/20207601015
Uli. (2021, December 29). Konsumen Belanja Online RI Melonjak 88 Persen pada 2021. CNNIndonesia.Com. https://www.cnnindonesia.com/ekonomi/20211229141536-92-740093/konsumen-belanja-online-ri-melonjak-88-persen-pada-2021
Videlaine, G., & Scaringella, L. (2019). Online Repurchase Intention: Empirical Study on the Household Equipment Market. Russian Management Journal, 17(4), 569–590. https://doi.org/10.21638/spbu18.2019.409
Wahono, A., & Indrawati. (2022). The effect of customer experience on repurchase intention with purchase transactions as a moderating variable on Blanja.com. Acceleration of Digital Innovation & Technology towards Society 5.0, 176–182. https://doi.org/10.1201/9781003222927-28
Yusuf, M. F., Pramana, E., & Setiawan, E. I. (2023). Faktor-Faktor yang Mempengaruhi Repurchase Intention Pada E-Marketplace Dengan Menggunakan Extended Expectation Confirmation Model (ECM). Teknika, 12(1), 1–10. https://doi.org/10.34148/teknika.v12i1.573
Published
2023-07-13
How to Cite
Salsabila, A., & Widarmanti, T. (2023). PENGARUH CUSTOMER EXPECTATION, PERCEIVED ENJOYMENT, PERCEIVED EASE OF USE DAN SATISFACTION TERHADAP ONLINE REPURCHASE INTENTION PRODUK SECONDHAND DI TIKTOK. Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA), 7(2), 1353-1371. https://doi.org/10.31955/mea.v7i2.3154
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Articles
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