TRANSFORMASI DIGITAL BERBASIS ENTERPRISE RESOURCE PLANNING (ERP) DALAM PENGELOLAAN MARKETPLACE UMKM
Abstract
Penelitian ini bertujuan untuk mengetahui bagaimana kontribusi Enterprise Resource Planning (ERP) dalam mengelola Marketplace UMKM. Penelitian ini menggunakan metode penelitian kualitatif, dengan pengumpulan data melalui wawancara serta observasi dan analisis data yang bersifat induktif/kualitatif. Pendekatan penelitian ini lebih fokus pada pemahaman makna daripada generalisasi. Penelitian ini menggunakan pendekatan studi kasus, dengan data primer yang diperoleh dari pemilik toko Budiman Handicraft, dan data sekunder seperti dokumen operasional yang relevan dan file untuk menganalisis dan mendukung temuan penelitian. Data sekunder yang digunakan dalam penelitian ini harus valid dan dapat dipertanggungjawabkan sumbernya. Hasil penelitian menunjukkan bahwa implementasi sistem ERP (Enterprise Resource Planning) dalam konteks UMKM Budiman Handicraft memiliki dampak yang signifikan. Melalui analisis sistem menggunakan kerangka PIECES, beberapa permasalahan yang dihadapi UMKM tersebut berhasil diidentifikasi. Untuk memenuhi kebutuhan Budiman Handicraft, sistem ERP dirancang dengan mengintegrasikan unsur-unsur multimedia, komputasi, dan komunikasi yang menunjukan hasil bahwa ERP dapat mempermudah dalam pengelolaan marketplace UMKM menjadi lebih efektif.
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Sugiyono. (2020). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Bandung: Alfabeta.
Vargo, S. L., & Lusch, R. F. (2016). Institutions and axioms: an extension and update of service-dominant logic. Journal of the Academy of marketing Science, 44, 5-23.
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Vial, G. (2019). Comprensión de la transformación digital: una revisión y una agenda de investigación. The Journal of Strategic Information Systems, 28(2), 118-144.
Warner, K. S., & Wäger, M. (2019). Building dynamic capabilities for digital transformation: An ongoing process of strategic renewal. Long range planning, 52(3), 326-349.
Wibisono, S. (2005). Enterprise Resource Planning (ERP) Solusi Sistem Informasi Terintegrasi. Dinamik, 10(3).
Wiyadi, Sasongko, N., Chuzaimah, Hadiwijaya, D., & Trisnawati, R. (2020). Marketing Performance of SMEs Operating in Indonesia: Analyzing their Dependence on Marketing Intelligence Capability and Pricing Capability of Pharmaceutical Companies. Systematic Reviews in, 11(11), 633–673.
Amien, N. N., & Zulkarnaen, W. (2022). The Role Of Sharia Banking On MSMEs That Implied On Indonesian Economic Growth. In KOMITMEN: Scintific Journal of Management (Vol. 3, Issue 1, p.29-35).
Ardianti, D. M., & Hartono, D. (2022). Internet Use and Agricultural Household Food Insecurity in Indonesia. Jurnal Ekonomi Pembangunan: Kajian Masalah Ekonomi dan Pembangunan, 23(2), 179-191.
Bismala, L. (2022). Perencanaan Strategi Usaha Kecil Menengah Keripik Singkong dengan Matrix Strategic Position and Action Evaluation. Jurnal Manajemen Dayasaing, 24(1), 36-51.
Databoks. (2021). Transaksi E-Commerce Indonesia Diproyeksikan Capai Rp 403 Triliun pada 2021. https://databoks.katadata.co.id/datapublish/2021/11/25/transaksi-e-commerce-indonesia-diproyeksikan-capai-rp-403-triliun-pada-2021, (diakses pada Minggu 16 Oktober 2022).
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Dhewanto, W. (2007). Falahah. ERP (Enterprise Resource Planning): Menyelaraskan Teknologi Informasi dengan Strategi Bisnis. Informatika Bandung, Bandung.
Dhewanto, W., & Falahah, E. R. P. (2007). Menyelaraskan Teknologi Informasi dengan Strategi Bisnis. Informatika Bandung.
Fitriyana, F., Nuryani, A., Rosyati, T., & Gusvia, Y. (2021). Pelatihan Pemanfaatan Marketplace Pada Umkm Dalam Masa Covid-19. Dedikasi PKM, 2(2), 206.
Gajewski, P. D., Drizinsky, J., Zülch, J., & Falkenstein, M. (2016). ERP correlates of simulated purchase decisions. Frontiers in neuroscience, 10, 360.
Grisel, F. (2021). The Limits of Private Governance: Norms and Rules in a Mediterranean Fishery. Bloomsbury Publishing.
Hitt, L. M., Wu, D. J., & Zhou, X. (2002). Investment in enterprise resource planning: Business impact and productivity measures. Journal of management information systems, 19(1), 71-98.
Hsu, P. F., Yen, H. R., & Chung, J. C. (2015). Assessing ERP post-implementation success at the individual level: Revisiting the role of service quality. Information & Management, 52(8), 925-942.
Jogiyanto, H. M. (2017). Analisis dan desain (sistem informasi pendekatan terstruktur teori dan praktek aplikasi bisnis). Penerbit Andi.
Kuswati, R., & Saleha, A. (2018). Antecedents of online purchasing behavior Antesenden perilaku pembelian secara daring. Benefit: Jurnal Manajemen Dan Bisnis, 3(1), 39-48.
Loonam, J., Eaves, S., Kumar, V., & Parry, G. (2018). Towards digital transformation: Lessons learned from traditional organizations. Strategic Change, 27(2), 101-109.
Michel, R. A. A., Nugroho, G. S., Slarmanat, C. C. Z., & Setyohadi, D. B. (2017, October). Inter-organizational information system affect organization structure for supply chain management using method SET and method TREV. In 2017 4th International Conference on Information Technology, Computer, and Electrical Engineering (ICITACEE) (pp. 244-248). IEEE.
Morakanyane, R., Grace, A. A., & O'reilly, P. (2017). Conceptualizing digital transformation in business organizations: A systematic review of literature. BLED, 427-444.
Moreno-Sanchez, P., Mahmood, U., & Kate, A. (2018). ClearChart: Ensuring integrity of consumer ratings in online marketplaces. Computers & Security, 78, 90-102.
Nicolaou, A. I., & Bhattacharya, S. (2006). Organizational performance effects of ERP systems usage: The impact of post-implementation changes. International journal of accounting information systems, 7(1), 18-35.
Nwankpa, J. K. (2019). ERP systems benefit realization and the role of ERP-enabled application integration. In Advanced Methodologies and Technologies in Business Operations and Management (pp. 802-815). IGI Global.
O'Leary, D. E. (2000). Enterprise Resource Planning Systems: Systems, Life Cycle, Electronic Commerce, and Risk. Cambridge university press.
Osmundsen, K., Iden, J., & Bygstad, B. (2018). Digital Transformation: Drivers. Success Factors, and Implications.
Perez, C. C. (2019). ERP Framework Design for SME: A Solution for an Effective Management for Garments Manufacturing. Southeast Asian Journal of Science and Technology, 4(1), 137-143.
Picek, R., Mijac, M., & Androcec, D. (2017). Acceptance of Cloud ERP Systems in Croatian Companies: Analysis of Key Drivers and Barriers. Economic and Social Development: Book of Proceedings, 513-522.
Putri, Y., Ridwan, A. Y., & Witjaksono, R. W. (2017). Pengembangan Sistem Informasi Berbasis Enterprise Resource Planning Modul Purchasing (MM-PUR) pada SAP dengan Metode Asap di PT. Unggul Jaya Sejahtera. JRSI (Jurnal Rekayasa Sistem dan Industri), 3(04), 108-114.
Republik Indonesia. (2008). Undang-Undang No. 20 Tahun 2008 tentang Usaha Mikro, Kecil, dan Menengah.
Sasongko, N., Hadiwijaya, D., & Trisnawati, R. (2020). Marketing Performance of SMEs Operating in Indonesia: Analyzing their Dependence on Marketing Intelligence Capability and Pricing Capability of Pharmaceutical Companies. Systematic Reviews in Pharmacy, 11(11), 663-673.
Shen, Y. C., Chen, P. S., & Wang, C. H. (2016). A Study of Enterprise Resource Planning (ERP) System Performance Measurement using the Quantitative Balanced Scorecard Approach. Computers in Industry, 75, 127-139.
Sholahuddin, M., Manullang, S. O., & Sari, D. (2021). Understanding review of economic loss due to government policy respond to the COVID-19 disruption in Indonesia. Journal of Business, Economics & Management, 4(1), 180-188.
Sternad, S., & Bobek, S. (2012). Acceptance of ERP solutions in maturity use phase: Key influence factors for SAP and Microsoft Dynamics NAV. International Journal of Productivity Management and Assessment Technologies (IJPMAT), 1(3), 18-44.
Sugiyono. (2020). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Bandung: Alfabeta.
Vargo, S. L., & Lusch, R. F. (2016). Institutions and axioms: an extension and update of service-dominant logic. Journal of the Academy of marketing Science, 44, 5-23.
Verhoef, P. C., Broekhuizen, T., Bart, Y., Bhattacharya, A., Dong, J. Q., Fabian, N., & Haenlein, M. (2021). Digital transformation: A multidisciplinary reflection and research agenda. Journal of business research, 122, 889-901.
Vial, G. (2019). Comprensión de la transformación digital: una revisión y una agenda de investigación. The Journal of Strategic Information Systems, 28(2), 118-144.
Warner, K. S., & Wäger, M. (2019). Building dynamic capabilities for digital transformation: An ongoing process of strategic renewal. Long range planning, 52(3), 326-349.
Wibisono, S. (2005). Enterprise Resource Planning (ERP) Solusi Sistem Informasi Terintegrasi. Dinamik, 10(3).
Wiyadi, Sasongko, N., Chuzaimah, Hadiwijaya, D., & Trisnawati, R. (2020). Marketing Performance of SMEs Operating in Indonesia: Analyzing their Dependence on Marketing Intelligence Capability and Pricing Capability of Pharmaceutical Companies. Systematic Reviews in, 11(11), 633–673.
Published
2023-06-02
How to Cite
Nurdaya, B., Sholahuddin, M., & Kuswati, R. (2023). TRANSFORMASI DIGITAL BERBASIS ENTERPRISE RESOURCE PLANNING (ERP) DALAM PENGELOLAAN MARKETPLACE UMKM. Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA), 7(2), 271-285. https://doi.org/10.31955/mea.v7i2.3076
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