IMPLEMENTASI THEORY OF PLANNED BEHAVIOUR TERHADAP PURCHASE INTENTION PRODUK HALAL DI KOTA MALANG
Abstract
Adanya potensi pengembangan ekonomi halal diharapkan menjadi ontributor utama mewujudkan Indonesia Maju 2024. Kota Malang merupakan salah satu potensi pasar ekonomi halal di Jawa Timur. Menganalisis factor yang mempengaruhi purchase intention konsumen muslim di Kota Malang dapat membantu mengidentifikasi perilaku pembelian serta meningkatkan jumlah permintaan konsumen terhadap produk halal. Penelitian ini bertujuan untuk mengetahui pengaruh theory planned of behavior terhadap purchase intention produk halal yang dimediasi oleh halal awareness. Penelitian ini menggunakan 245 sampel konsumen muslim di Kota Malang yang dianalisis dengan SEM-PLS. Penelitian ini menjelaskan bahwa perceived behavioral control dan attitude berpengaruh signifikan terhadap purchase intention. Subjective norms dan perceived behavioral control berpengaruh signifikan terhadap halal awareness. Serta halal awareness merupakan mediasi dari pengaruh subjective norms terhadap purchase intention.
References
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Ahmed, N., Li, C., Khan, A., Qalati, S. A., Naz, S., & Rana, F. (2021). Purchase intention toward organic food among young consumers using theory of planned behavior: role of environmental concerns and environmental awareness. Journal of Environmental Planning and Management, 64(5), 796–822. https://doi.org/10.1080/09640568.2020.1785404
Al-kwifi, O. S., Farha, A. A., & Ahmed, Z. U. (2019). Dynamics of Muslim consumers ’ behavior toward Halal products Exploration study using fMRI technology. 14(4), 689–708. https://doi.org/10.1108/IJOEM-11-2017-0486
Amalia, F. A., Sosianika, A., & Suhartanto, D. (2020). Indonesian Millennials ’ Halal food purchasing : merely a habit ? 122(4), 1185–1198. https://doi.org/10.1108/BFJ-10-2019-0748
Amin, H., Abdul-Rahman, A. R., & Razak, D. A. (2014). Theory of Islamic consumer behaviour: An empirical study of consumer behaviour of Islamic mortgage in Malaysia. Journal of Islamic Marketing. https://doi.org/10.1108/JIMA-06-2013-0042
Ariffin, S. K., Ihsannuddin, N. Q., & ... (2021). The influence of attitude functions on Muslim consumer attitude towards social media advertising: a case of bubble tea. … of Islamic Marketing. https://doi.org/10.1108/JIMA-01-2021-0015
Ashraf, M. A. (2019). Islamic marketing and consumer behavior toward halal food purchase in Bangladesh: An analysis using SEM. Journal of Islamic Marketing. https://doi.org/10.1108/JIMA-03-2018-0051
Asif, M., Jameel, A., Sahito, N., Hwang, J., & ... (2019). Can leadership enhance patient satisfaction? Assessing the role of administrative and medical quality. International Journal of …. https://www.mdpi.com/527018
Aziz, Y. A., & Chok, N. V. (2013). The Role of Halal Awareness, Halal Certification, and Marketing Components in Determining Halal Purchase Intention Among Non-Muslims in Malaysia: A Structural Equation Modeling Approach. Journal of International Food & Agribusiness Marketing, 25(1), 1–23. https://doi.org/10.1080/08974438.2013.723997
Bashir, A M. (2019a). Awareness of purchasing halal food among non-Muslim consumers: An explorative study with reference to Cape Town of South Africa. Journal of Islamic Marketing. https://doi.org/10.1108/JIMA-04-2018-0077
Bashir, A M. (2019b). Effect of halal awareness, halal logo and attitude on foreign consumers’ purchase intention. British Food Journal. https://doi.org/10.1108/BFJ-01-2019-0011
Bashir, Abdalla M., Bayat, A., Olutuase, S. O., & Abdul Latiff, Z. A. (2019). Factors affecting consumers’ intention towards purchasing halal food in South Africa: a structural equation modelling. Journal of Food Products Marketing, 25(1), 26–48. https://doi.org/10.1080/10454446.2018.1452813
Carfora, V., Caso, D., & Conner, M. (2016). The role of self-identity in predicting fruit and vegetable intake. Appetite, 106, 23–29. https://doi.org/10.1016/j.appet.2015.12.020
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Dash, G., & Paul, J. (2021). CB-SEM vs PLS-SEM methods for research in social sciences and technology forecasting. Technological Forecasting and Social Change, 173(August), 121092. https://doi.org/10.1016/j.techfore.2021.121092
Deniel, F., Purba, S., Sulistyarini, E., & Sadalia, I. (2018). The Influence of Product Quality on Purchase Intention Through Electronic Words of Mouth in PT . Telkomsel Medan. 2018, 760–768. https://doi.org/10.18502/kss.v3i10.3421
Derahman, Z., Athirah, N., Borkhan, M., & Rahman, Y. A. (2017). in Determinant Factors of Consumers’ Intention to Eat at Halal Certified Restaurant DETERMINANT FACTORS OF CONSUMERS’ INTENTION TO EAT AT HALAL CERTIFIED RESTAURANT. International Journal of Management and Applied Science, 11, 2394–7926. http://iraj.
Fadholi, M., Nurhayati, S., Hakim, A., & ... (2020). Exploring Factor’s Affecting Consumer’s Purchase Intention Of Halal Food Products For Indonesian Millennials Consumers. … of Molecular and …. http://repository.ikopin.ac.id/756/
Garg, P., & Joshi, R. (2018). Purchase intention of “Halal” brands in India: the mediating effect of attitude. Journal of Islamic Marketing. https://doi.org/10.1108/JIMA-11-2017-0125
Giampietri, E., Verneau, F., Del Giudice, T., Carfora, V., & Finco, A. (2018). A Theory of Planned behaviour perspective for investigating the role of trust in consumer purchasing decision related to short food supply chains. Food Quality and Preference, 64(June), 160–166. https://doi.org/10.1016/j.foodqual.2017.09.012
Gil-saura, I., Rodríguez-orejuela, A., & Pe, N. (2020). Heliyon Purchase intention and purchase behavior online : A cross-cultural approach. 6(May). https://doi.org/10.1016/j.heliyon.2020.e04284
Henderikx, M., & Kalz, M. (2019). Goal setting and striving in MOOCs: A peek inside the black box of learner behaviour. In Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics): Vol. 11475 LNCS. Springer International Publishing. https://doi.org/10.1007/978-3-030-19875-6_8
Husaeni, U. A., & Zakiah, S. (2022). Determinants of buying intention of halal products on private Islamic religious college lecturers in West Java. 4(1), 59–71.
Iranmanesh, M., Mirzaei, M., Parvin Hosseini, S. M., & Zailani, S. (2020). Muslims’ willingness to pay for certified halal food: an extension of the theory of planned behaviour. Journal of Islamic Marketing, 11(1), 14–30. https://doi.org/10.1108/JIMA-03-2018-0049
Irawan, R. L., & Hurriyati, R. (2021). The Effects of Subjective norms Norm on the Intention to Use of the Online Shopping Customers in Bandung. Proceedings of the 5th Global Conference on Business, Management and Entrepreneurship (GCBME 2020), 187(Gcbme 2020), 367–370. https://doi.org/10.2991/aebmr.k.210831.072
Kasri, R. A., Ahsan, A., Widiatmoko, D., & ... (2021). Intention to consume halal pharmaceutical products: evidence from Indonesia. In … of Islamic Marketing. emerald.com. https://doi.org/10.1108/JIMA-06-2021-0192
Khalek, A. A., & Ismail, S. H. S. (2015). Why Are We Eating Halal – Using the Theory of Planned Behavior in Predicting Halal Food Consumption among Generation Y in Malaysia. International Journal of Social Science and Humanity, 5(7), 608–612. https://doi.org/10.7763/ijssh.2015.v5.526
Khare, A., & Sadachar, A. (2017). Green apparel buying behaviour: A study on Indian youth. In International Journal of Consumer Studies (Vol. 41, pp. 558–569). Wiley-Blackwell Publishing Ltd. https://doi.org/10.1111/ijcs.12367
Krishnan, S., Haniff, M., Mohd Aderis, H., Azman, M. N., Nazrin, M., & Kamaluddin, A. (2017). Halal Food: Study on Non-Muslim Acceptance. American Journal of Economics, 2017(1), 41–45. https://doi.org/10.5923/j.economics.20170701.05
Kumar, A., Prakash, G., & Kumar, G. (2021). Does environmentally responsible purchase intention matter for consumers? A predictive sustainable model developed through an empirical study. Journal of Retailing and Consumer …. https://www.sciencedirect.com/science/article/pii/S0969698920312789
Kumar, P., & Mokhtar, S. S. M. (2016). Ethical Marketing Practices Viewed Through Consumer Spectacles/ Eticne Marketinske Prakse Promatrane Ocima Potrosaca. Trziste = Market, 28(1), 29–45. https://www.proquest.com/scholarly-journals/ethical-marketing-practices-viewed-through/docview/1829786520/se-2?accountid=14495%0Ahttps://fp5qq3tk5q.search.serialssolutions.com?ctx_ver=Z39.88-2004&ctx_enc=info:ofi/enc:UTF-8&rfr_id=info:sid/ProQ%3Aabiglobal
Maichum, K., Parichatnon, S., & Peng, K. C. (2017). The influence of environmental concern and environmental attitude on purchase intention towards green products: a case study of young consumers in …. In International Journal of Business …. ijbmm.com. http://www.ijbmm.com/paper/Mar2017/364253782.pdf
Marmaya, N. H., Zakaria, Z., & Desa, M. N. M. (2019). Gen Y consumers’ intention to purchase halal food in Malaysia: a PLS-SEM approach. Journal of Islamic Marketing. https://doi.org/10.1108/JIMA-08-2018-0136
Najmaei, M., Mansori, S., & ... (2017). Marketing from Islamic perspective, tapping into the halal market. … of Marketing …. https://journal-of-marketing-management-and-consumer-behavior.com/index.php/JMMCB/article/view/54
Nguyen, N., Lobo, A., & Nguyen, B. (2017). Young consumers’ green purchase behaviour in an emerging market. Journal of Strategic Marketing, 26. https://doi.org/10.1080/0965254X.2017.1318946
Nurhayati, T., & Hendar, H. (2020). Personal intrinsic religiosity and product knowledge on halal product purchase intention Role of halal product awareness. Journal of Islamic Marketing, 11(3), 603–620. https://doi.org/10.1108/JIMA-11-2018-0220
Prakash, G., Choudhary, S., Kumar, A., Garza-Reyes, J. A., Khan, S. A. R., & Panda, T. K. (2019). Do altruistic and egoistic values influence consumers’ attitudes and purchase intentions towards eco-friendly packaged products? An empirical investigation. Journal of Retailing and Consumer Services, 50(February), 163–169. https://doi.org/10.1016/j.jretconser.2019.05.011
Prakash, G., & Pathak, P. (2017). Intention to buy eco-friendly packaged products among young consumers of India: A study on developing nation. Journal of Cleaner Production, 141, 385–393. https://doi.org/10.1016/j.jclepro.2016.09.116
Report, I. G. (2022). State of the Global Islamic Economy Report 2022. https://salaamgateway.s3.us-east-2.amazonaws.com/special-coverage/sgie22/pdf/State of the Global Islamic Economy Report 2022 - Eng. Summary -.pdf
Rizwan, S., Al-Malkawi, H. A., Gadar, K., Sentosa, I., & Abdullah, N. (2021). Impact of brand equity on purchase intentions: empirical evidence from the health takāful industry of the United Arab Emirates. ISRA International Journal of Islamic Finance, 13(3), 349–365. https://doi.org/10.1108/IJIF-07-2019-0105
Septiani, D., & Ridlwan, A. A. (2022). The Effects of Halal Certification and Halal Awareness on Purchase Intention of Halal Food Products in Indonesia. Indonesian Journal Of Halal Research, 2(2020), 55–60. https://doi.org/10.5575/ijhar.v2i2.6657
Setiawan, B., Afiff, A. Z., & Heruwasto, I. (2020). Integrating the Theory of Planned Behavior With Norm Activation in a Pro-Environmental Context. Social Marketing Quarterly, 26(3), 244–258. https://doi.org/10.1177/1524500420949220
Shahid, S., Ahmed, F., & Hasan, U. (2018). A qualitative investigation into consumption of halal cosmetic products: the evidence from India. Journal of Islamic Marketing. https://doi.org/10.1108/JIMA-01-2017-0009
Sreen, N., Purbey, S., & Sadarangani, P. (2018). Impact of culture, behavior and gender on green purchase intention. Journal of Retailing and Consumer Services, 41(July 2017), 177–189. https://doi.org/10.1016/j.jretconser.2017.12.002
Sugiyono. (2018). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Alfabeta.
Syukur, M., & Nimsai, S. (2018). Factors influencing the purchase intention of halal packaged food in Thailand. International Journal of Supply Chain Management, 7(4), 1–6.
Valaei, N., & Nikhashemi, S. R. (2017). Generation Y consumers’ buying behaviour in fashion apparel industry: a moderation analysis. Journal of Fashion Marketing and …. https://doi.org/10.1108/JFMM-01-2017-0002
Vizano, N. A., Khamaludin, K., & ... (2021). The Effect of Halal Awareness on Purchase Intention of Halal Food: A Case Study in Indonesia. The Journal of Asian …. https://www.koreascience.or.kr/article/JAKO202109554061399.page
Zakaria, Z., Majid, M. D. A., Ahmad, Z., Jusoh, Z., & ... (2017). Influence of Halal certification on customers’ purchase intention. Journal of Fundamental …. https://www.ajol.info/index.php/jfas/article/view/165404
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Ahmed, N., Li, C., Khan, A., Qalati, S. A., Naz, S., & Rana, F. (2021). Purchase intention toward organic food among young consumers using theory of planned behavior: role of environmental concerns and environmental awareness. Journal of Environmental Planning and Management, 64(5), 796–822. https://doi.org/10.1080/09640568.2020.1785404
Al-kwifi, O. S., Farha, A. A., & Ahmed, Z. U. (2019). Dynamics of Muslim consumers ’ behavior toward Halal products Exploration study using fMRI technology. 14(4), 689–708. https://doi.org/10.1108/IJOEM-11-2017-0486
Amalia, F. A., Sosianika, A., & Suhartanto, D. (2020). Indonesian Millennials ’ Halal food purchasing : merely a habit ? 122(4), 1185–1198. https://doi.org/10.1108/BFJ-10-2019-0748
Amin, H., Abdul-Rahman, A. R., & Razak, D. A. (2014). Theory of Islamic consumer behaviour: An empirical study of consumer behaviour of Islamic mortgage in Malaysia. Journal of Islamic Marketing. https://doi.org/10.1108/JIMA-06-2013-0042
Ariffin, S. K., Ihsannuddin, N. Q., & ... (2021). The influence of attitude functions on Muslim consumer attitude towards social media advertising: a case of bubble tea. … of Islamic Marketing. https://doi.org/10.1108/JIMA-01-2021-0015
Ashraf, M. A. (2019). Islamic marketing and consumer behavior toward halal food purchase in Bangladesh: An analysis using SEM. Journal of Islamic Marketing. https://doi.org/10.1108/JIMA-03-2018-0051
Asif, M., Jameel, A., Sahito, N., Hwang, J., & ... (2019). Can leadership enhance patient satisfaction? Assessing the role of administrative and medical quality. International Journal of …. https://www.mdpi.com/527018
Aziz, Y. A., & Chok, N. V. (2013). The Role of Halal Awareness, Halal Certification, and Marketing Components in Determining Halal Purchase Intention Among Non-Muslims in Malaysia: A Structural Equation Modeling Approach. Journal of International Food & Agribusiness Marketing, 25(1), 1–23. https://doi.org/10.1080/08974438.2013.723997
Bashir, A M. (2019a). Awareness of purchasing halal food among non-Muslim consumers: An explorative study with reference to Cape Town of South Africa. Journal of Islamic Marketing. https://doi.org/10.1108/JIMA-04-2018-0077
Bashir, A M. (2019b). Effect of halal awareness, halal logo and attitude on foreign consumers’ purchase intention. British Food Journal. https://doi.org/10.1108/BFJ-01-2019-0011
Bashir, Abdalla M., Bayat, A., Olutuase, S. O., & Abdul Latiff, Z. A. (2019). Factors affecting consumers’ intention towards purchasing halal food in South Africa: a structural equation modelling. Journal of Food Products Marketing, 25(1), 26–48. https://doi.org/10.1080/10454446.2018.1452813
Carfora, V., Caso, D., & Conner, M. (2016). The role of self-identity in predicting fruit and vegetable intake. Appetite, 106, 23–29. https://doi.org/10.1016/j.appet.2015.12.020
Center, I. H. (2022). INDONESIA HALAL MARKETS REPORT 2021 / 2022. https://isef.co.id/wp-content/uploads/2021/10/ReportIndonesiaHalal2021_2022.pdf
Chen, J. V, Yen, D. C., Kuo, W. R., & Capistrano, E. P. S. (2016). The antecedents of purchase and re-purchase intentions of online auction consumers. Computers in Human …. https://www.sciencedirect.com/science/article/pii/S0747563215300583
Conner, M., Wilding, S., van Harreveld, F., & Dalege, J. (2021). Cognitive-Affective Inconsistency and Ambivalence: Impact on the Overall Attitude–Behavior Relationship. Personality and Social Psychology Bulletin, 47(4), 673–687. https://doi.org/10.1177/0146167220945900
Dash, G., & Paul, J. (2021). CB-SEM vs PLS-SEM methods for research in social sciences and technology forecasting. Technological Forecasting and Social Change, 173(August), 121092. https://doi.org/10.1016/j.techfore.2021.121092
Deniel, F., Purba, S., Sulistyarini, E., & Sadalia, I. (2018). The Influence of Product Quality on Purchase Intention Through Electronic Words of Mouth in PT . Telkomsel Medan. 2018, 760–768. https://doi.org/10.18502/kss.v3i10.3421
Derahman, Z., Athirah, N., Borkhan, M., & Rahman, Y. A. (2017). in Determinant Factors of Consumers’ Intention to Eat at Halal Certified Restaurant DETERMINANT FACTORS OF CONSUMERS’ INTENTION TO EAT AT HALAL CERTIFIED RESTAURANT. International Journal of Management and Applied Science, 11, 2394–7926. http://iraj.
Fadholi, M., Nurhayati, S., Hakim, A., & ... (2020). Exploring Factor’s Affecting Consumer’s Purchase Intention Of Halal Food Products For Indonesian Millennials Consumers. … of Molecular and …. http://repository.ikopin.ac.id/756/
Garg, P., & Joshi, R. (2018). Purchase intention of “Halal” brands in India: the mediating effect of attitude. Journal of Islamic Marketing. https://doi.org/10.1108/JIMA-11-2017-0125
Giampietri, E., Verneau, F., Del Giudice, T., Carfora, V., & Finco, A. (2018). A Theory of Planned behaviour perspective for investigating the role of trust in consumer purchasing decision related to short food supply chains. Food Quality and Preference, 64(June), 160–166. https://doi.org/10.1016/j.foodqual.2017.09.012
Gil-saura, I., Rodríguez-orejuela, A., & Pe, N. (2020). Heliyon Purchase intention and purchase behavior online : A cross-cultural approach. 6(May). https://doi.org/10.1016/j.heliyon.2020.e04284
Henderikx, M., & Kalz, M. (2019). Goal setting and striving in MOOCs: A peek inside the black box of learner behaviour. In Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics): Vol. 11475 LNCS. Springer International Publishing. https://doi.org/10.1007/978-3-030-19875-6_8
Husaeni, U. A., & Zakiah, S. (2022). Determinants of buying intention of halal products on private Islamic religious college lecturers in West Java. 4(1), 59–71.
Iranmanesh, M., Mirzaei, M., Parvin Hosseini, S. M., & Zailani, S. (2020). Muslims’ willingness to pay for certified halal food: an extension of the theory of planned behaviour. Journal of Islamic Marketing, 11(1), 14–30. https://doi.org/10.1108/JIMA-03-2018-0049
Irawan, R. L., & Hurriyati, R. (2021). The Effects of Subjective norms Norm on the Intention to Use of the Online Shopping Customers in Bandung. Proceedings of the 5th Global Conference on Business, Management and Entrepreneurship (GCBME 2020), 187(Gcbme 2020), 367–370. https://doi.org/10.2991/aebmr.k.210831.072
Kasri, R. A., Ahsan, A., Widiatmoko, D., & ... (2021). Intention to consume halal pharmaceutical products: evidence from Indonesia. In … of Islamic Marketing. emerald.com. https://doi.org/10.1108/JIMA-06-2021-0192
Khalek, A. A., & Ismail, S. H. S. (2015). Why Are We Eating Halal – Using the Theory of Planned Behavior in Predicting Halal Food Consumption among Generation Y in Malaysia. International Journal of Social Science and Humanity, 5(7), 608–612. https://doi.org/10.7763/ijssh.2015.v5.526
Khare, A., & Sadachar, A. (2017). Green apparel buying behaviour: A study on Indian youth. In International Journal of Consumer Studies (Vol. 41, pp. 558–569). Wiley-Blackwell Publishing Ltd. https://doi.org/10.1111/ijcs.12367
Krishnan, S., Haniff, M., Mohd Aderis, H., Azman, M. N., Nazrin, M., & Kamaluddin, A. (2017). Halal Food: Study on Non-Muslim Acceptance. American Journal of Economics, 2017(1), 41–45. https://doi.org/10.5923/j.economics.20170701.05
Kumar, A., Prakash, G., & Kumar, G. (2021). Does environmentally responsible purchase intention matter for consumers? A predictive sustainable model developed through an empirical study. Journal of Retailing and Consumer …. https://www.sciencedirect.com/science/article/pii/S0969698920312789
Kumar, P., & Mokhtar, S. S. M. (2016). Ethical Marketing Practices Viewed Through Consumer Spectacles/ Eticne Marketinske Prakse Promatrane Ocima Potrosaca. Trziste = Market, 28(1), 29–45. https://www.proquest.com/scholarly-journals/ethical-marketing-practices-viewed-through/docview/1829786520/se-2?accountid=14495%0Ahttps://fp5qq3tk5q.search.serialssolutions.com?ctx_ver=Z39.88-2004&ctx_enc=info:ofi/enc:UTF-8&rfr_id=info:sid/ProQ%3Aabiglobal
Maichum, K., Parichatnon, S., & Peng, K. C. (2017). The influence of environmental concern and environmental attitude on purchase intention towards green products: a case study of young consumers in …. In International Journal of Business …. ijbmm.com. http://www.ijbmm.com/paper/Mar2017/364253782.pdf
Marmaya, N. H., Zakaria, Z., & Desa, M. N. M. (2019). Gen Y consumers’ intention to purchase halal food in Malaysia: a PLS-SEM approach. Journal of Islamic Marketing. https://doi.org/10.1108/JIMA-08-2018-0136
Najmaei, M., Mansori, S., & ... (2017). Marketing from Islamic perspective, tapping into the halal market. … of Marketing …. https://journal-of-marketing-management-and-consumer-behavior.com/index.php/JMMCB/article/view/54
Nguyen, N., Lobo, A., & Nguyen, B. (2017). Young consumers’ green purchase behaviour in an emerging market. Journal of Strategic Marketing, 26. https://doi.org/10.1080/0965254X.2017.1318946
Nurhayati, T., & Hendar, H. (2020). Personal intrinsic religiosity and product knowledge on halal product purchase intention Role of halal product awareness. Journal of Islamic Marketing, 11(3), 603–620. https://doi.org/10.1108/JIMA-11-2018-0220
Prakash, G., Choudhary, S., Kumar, A., Garza-Reyes, J. A., Khan, S. A. R., & Panda, T. K. (2019). Do altruistic and egoistic values influence consumers’ attitudes and purchase intentions towards eco-friendly packaged products? An empirical investigation. Journal of Retailing and Consumer Services, 50(February), 163–169. https://doi.org/10.1016/j.jretconser.2019.05.011
Prakash, G., & Pathak, P. (2017). Intention to buy eco-friendly packaged products among young consumers of India: A study on developing nation. Journal of Cleaner Production, 141, 385–393. https://doi.org/10.1016/j.jclepro.2016.09.116
Report, I. G. (2022). State of the Global Islamic Economy Report 2022. https://salaamgateway.s3.us-east-2.amazonaws.com/special-coverage/sgie22/pdf/State of the Global Islamic Economy Report 2022 - Eng. Summary -.pdf
Rizwan, S., Al-Malkawi, H. A., Gadar, K., Sentosa, I., & Abdullah, N. (2021). Impact of brand equity on purchase intentions: empirical evidence from the health takāful industry of the United Arab Emirates. ISRA International Journal of Islamic Finance, 13(3), 349–365. https://doi.org/10.1108/IJIF-07-2019-0105
Septiani, D., & Ridlwan, A. A. (2022). The Effects of Halal Certification and Halal Awareness on Purchase Intention of Halal Food Products in Indonesia. Indonesian Journal Of Halal Research, 2(2020), 55–60. https://doi.org/10.5575/ijhar.v2i2.6657
Setiawan, B., Afiff, A. Z., & Heruwasto, I. (2020). Integrating the Theory of Planned Behavior With Norm Activation in a Pro-Environmental Context. Social Marketing Quarterly, 26(3), 244–258. https://doi.org/10.1177/1524500420949220
Shahid, S., Ahmed, F., & Hasan, U. (2018). A qualitative investigation into consumption of halal cosmetic products: the evidence from India. Journal of Islamic Marketing. https://doi.org/10.1108/JIMA-01-2017-0009
Sreen, N., Purbey, S., & Sadarangani, P. (2018). Impact of culture, behavior and gender on green purchase intention. Journal of Retailing and Consumer Services, 41(July 2017), 177–189. https://doi.org/10.1016/j.jretconser.2017.12.002
Sugiyono. (2018). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Alfabeta.
Syukur, M., & Nimsai, S. (2018). Factors influencing the purchase intention of halal packaged food in Thailand. International Journal of Supply Chain Management, 7(4), 1–6.
Valaei, N., & Nikhashemi, S. R. (2017). Generation Y consumers’ buying behaviour in fashion apparel industry: a moderation analysis. Journal of Fashion Marketing and …. https://doi.org/10.1108/JFMM-01-2017-0002
Vizano, N. A., Khamaludin, K., & ... (2021). The Effect of Halal Awareness on Purchase Intention of Halal Food: A Case Study in Indonesia. The Journal of Asian …. https://www.koreascience.or.kr/article/JAKO202109554061399.page
Zakaria, Z., Majid, M. D. A., Ahmad, Z., Jusoh, Z., & ... (2017). Influence of Halal certification on customers’ purchase intention. Journal of Fundamental …. https://www.ajol.info/index.php/jfas/article/view/165404
Zulkarnaen, W., Amin, N. N. (2018). Pengaruh Strategi Penetapan Harga Terhadap Kepuasan Konsumen. Jurnal Ilmiah MEA (Manajemen, Ekonomi, & Akuntansi), 2(1), 106-128.
Published
2023-06-02
How to Cite
Rupianti, R., & Nashohah, D. (2023). IMPLEMENTASI THEORY OF PLANNED BEHAVIOUR TERHADAP PURCHASE INTENTION PRODUK HALAL DI KOTA MALANG. Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA), 7(2), 242-256. https://doi.org/10.31955/mea.v7i2.3070
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Articles
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