CUSTOMIZING YOUR VEHICLE : ANALISIS FAKTOR PENDORONG PERSONALISASI KENDARAAN BERMOTOR DI INDONESIA

  • Rafif Eka Putra Universitas Indonesia
  • Arviansyah Arviansyah Universitas Indonesia

Abstract

Saat ini, perusahaan semakin mencari cara untuk dapat berinteraksi dengan konsumen secara dekat dan personal untuk menciptakan brand experience yang baik di benak konsumen. Salah satu teknik yang semakin sering digunakan perusahaan adalah personalisasi oleh konsumen, dimana konsumen diberikan kesempatan untuk menciptakan produk dari berbagai pilihan yang disediakan agar sesuai dengan selera mereka. Dalam prosesnya, penelitian ini mengungkapkan pemahaman mengenai intensi konsumen untuk menggunakan platform personalisasi serta intensi mereka untuk membeli produk yang mereka personalisasi dalam platform tersebut.   Penelitian ini menemukan bahwa brand experience mendorong intensi konsumen untuk menggunakan platform personalisasi dan memediasi motivasi intrinsik dan ekstrinsik dengan intensi penggunaan.

References

Abosag, I., Ramadan, Z. B., Baker, T., & Jin, Z. (2020). Customers’ need for uniqueness theory versus brand congruence theory: The impact on satisfaction with social network sites. Journal of Business Research, 117, 862–872. https://doi.org/10.1016/J.JBUSRES.2019.03.016
Adaji, I., Oyibo, K., & Vassileva, J. (2018). Consumers’ Need for Uniqueness and the Influence of Persuasive Strategies in E-commerce. In Persuasive Technology (pp. 279–284). https://doi.org/10.1007/978-3-319-78978-1_23
Adekunle, S. A., & Ejechi, J. O. (2018). Modelling repurchase intention among smartphones users in Nigeria. Journal of Modelling in Management, 13(4), 794–814. https://doi.org/10.1108/JM2-12-2017-0138
Ahn, I., Kim, S., & Kim, M. (2020). The Relative Importance of Values, Social Norms, and Enjoyment-Based Motivation in Explaining Pro-Environmental Product Purchasing Behavior in Apparel Domain. Sustainability, 12(17), 6797. https://doi.org/10.3390/su12176797
Akdim, K., Casaló, L. v., & Flavián, C. (2022). The role of utilitarian and hedonic aspects in the continuance intention to use social mobile apps. Journal of Retailing and Consumer Services, 66, 102888. https://doi.org/10.1016/j.jretconser.2021.102888
Akel, G., & Armağan, E. (2021). Hedonic and utilitarian benefits as determinants of the application continuance intention in location-based applications: the mediating role of satisfaction. Multimedia Tools and Applications, 80(5), 7103–7124. https://doi.org/10.1007/s11042-020-10094-2
Ashrafi, A., Zareravasan, A., Rabiee Savoji, S., & Amani, M. (2022). Exploring factors influencing students’ continuance intention to use the learning management system (LMS): a multi-perspective framework. Interactive Learning Environments, 30(8), 1475–1497. https://doi.org/10.1080/10494820.2020.1734028
Atkins, K. G., & Hyun, S.-Y. J. (2016). Smart Shoppers’ Purchasing Experiences: Functions of Product Type, Gender, and Generation. International Journal of Marketing Studies, 8(2), 1. https://doi.org/10.5539/ijms.v8n2p1
Barnes, S. J., & Mattsson, J. (2017). Understanding collaborative consumption: Test of a theoretical model. Technological Forecasting and Social Change, 118, 281–292. https://doi.org/10.1016/j.techfore.2017.02.029
Behzadnia, B., & Ryan, R. M. (2018). Eudaimonic and Hedonic Orientations in Physical Education and Their Relations with Motivation and Wellness Media, Video Games, and Virtual Worlds View project Creating a Motivating School View project. Article in International Journal of Sport Psychology. https://doi.org/10.7352/IJSP.2018.49.363
Bhattacherjee, A. (2001). Understanding Information Systems Continuance: An Expectation-Confirmation Model. In Source: MIS Quarterly (Vol. 25, Issue 3).
Chi, M., George, J. F., Huang, R., & Wang, P. (2020). Unraveling sustainable behaviors in the sharing economy: An empirical study of bicycle-sharing in China. Journal of Cleaner Production, 260. https://doi.org/10.1016/j.jclepro.2020.120962
Cho, H., Chen, M. Y. K., & Li, C. (2022). Compulsory Volunteer Experience in Singapore: Personality, Volunteer Motivation, and Continuance Intention to Volunteer. VOLUNTAS: International Journal of Voluntary and Nonprofit Organizations. https://doi.org/10.1007/s11266-022-00461-y
Cho, H., Khoo, E. C., & Lee, H.-W. (2019). Nostalgia, motivation, and intention for international football stadium tourism. Asia Pacific Journal of Tourism Research, 24(9), 912–923. https://doi.org/10.1080/10941665.2019.1653339
D’Arpizio, C., Nieto, D. V., Davis-Peccoud, J., & Capellini, M. (2021, March). LuxCo 2030: A Vision of Sustainable Luxury. Bain Company.
Fani, V., Mazzoli, V., & Acuti, D. (2022). ‘I wanna be sustainable, but I don’t wanna show it!’: The effect of sustainability cues on young adult consumers’ preferences. Business Strategy and The Environment.
Flavián, C., Gurrea, R., & Orús, C. (2020). Combining channels to make smart purchases: The role of webrooming and showrooming. Journal of Retailing and Consumer Services, 52, 101923. https://doi.org/10.1016/J.JRETCONSER.2019.101923
Foroughi, B., Iranmanesh, M., & Hyun, S. S. (2019). Understanding the determinants of mobile banking continuance usage intention. Journal of Enterprise Information Management, 32(6), 1015–1033. https://doi.org/10.1108/JEIM-10-2018-0237
Franque, F. B., Oliveira, T., Tam, C., & Santini, F. de O. (2021). A meta-analysis of the quantitative studies in continuance intention to use an information system. In Internet Research (Vol. 31, Issue 1, pp. 123–158). Emerald Group Holdings Ltd. https://doi.org/10.1108/INTR-03-2019-0103
Garg, A., Sachdeva, M., Singh, S., & Goel, P. (2022). Modeling collaborative consumption by extending self-determination theory: an emerging economy perspective. Social Responsibility Journal, 18(4), 839–857. https://doi.org/10.1108/SRJ-12-2020-0512
Geissinger, A., Laurell, C., Öberg, C., & Sandström, C. (2019). How sustainable is the sharing economy? On the sustainability connotations of sharing economy platforms. Journal of Cleaner Production, 206, 419–429. https://doi.org/10.1016/J.JCLEPRO.2018.09.196
Ghouri, M. W. A., Tong, L., & Hussain, M. A. (2021). Does Online Ratings Matter? An Integrated Framework to Explain Gratifications Needed for Continuance Shopping Intention in Pakistan. Sustainability, 13(17), 9538. https://doi.org/10.3390/su13179538
Ghozali, I. (2008). Structural Equation Modelling (2nd ed.). Universitas Diponegoro.
Gilal, F. G., Zhang, J., Paul, J., & Gilal, N. G. (2019). The role of self-determination theory in marketing science: An integrative review and agenda for research. European Management Journal, 37(1), 29–44. https://doi.org/10.1016/j.emj.2018.10.004
Hair, J., Black, W., Babin, B., & Anderson, R. (2014). Multivariate Data Analysis (7th ed.).
Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2019). MULTIVARIATE DATA ANALYSIS EIGHTH EDITION. www.cengage.com/highered
Hamari, J., Sjöklint, M., & Ukkonen, A. (2016). The sharing economy: Why people participate in collaborative consumption. Journal of the Association for Information Science and Technology, 67(9), 2047–2059. https://doi.org/10.1002/asi.23552
Hollett, R. C., Gignac, G. E., Milligan, S., & Chang, P. (2020). Explaining lecture attendance behavior via structural equation modeling: Self-Determination Theory and the Theory of Planned Behavior. Learning and Individual Differences, 81. https://doi.org/10.1016/j.lindif.2020.101907
Jain, S. (2019). Exploring relationship between value perception and luxury purchase intention. Journal of Fashion Marketing and Management: An International Journal, 23(4), 414–439. https://doi.org/10.1108/JFMM-10-2018-0133
Jain, S., & Mishra, S. (2020). Luxury fashion consumption in sharing economy: A study of Indian millennials. Journal of Global Fashion Marketing, 11(2), 171–189. https://doi.org/10.1080/20932685.2019.1709097
Khan, J., & Rundle-Thiele, S. (2019). Factors explaining shared clothes consumption in China: Individual benefit or planet concern? International Journal of Nonprofit and Voluntary Sector Marketing, 24(4). https://doi.org/10.1002/nvsm.1652
Kim. (2019). Understanding Key Antecedents of Consumer Loyalty toward Sharing-Economy Platforms: The Case of Airbnb. Sustainability, 11(19), 5195. https://doi.org/10.3390/su11195195
Kim, H., & Kim, Y. (2020). Role of Fashion Leadership Influencing the Effect of the Environmental Benefits of Second-hand Clothing on Continuance usage Intention. Fashion & Textile Research Journal, 22(5), 584–594. https://doi.org/10.5805/SFTI.2020.22.5.584
Kim, N. L., & Jin, B. E. (2020). Why buy new when one can share? Exploring collaborative consumption motivations for consumer goods. International Journal of Consumer Studies, 44(2), 122–130. https://doi.org/10.1111/ijcs.12551
Lang, C. (2018). Perceived risks and enjoyment of access-based consumption: identifying barriers and motivations to fashion renting. Fashion and Textiles, 5(1). https://doi.org/10.1186/s40691-018-0139-z
Lang, C., & Armstrong, C. M. J. (2018). Collaborative consumption: The influence of fashion leadership, need for uniqueness, and materialism on female consumers’ adoption of clothing renting and swapping. Sustainable Production and Consumption, 13, 37–47. https://doi.org/10.1016/j.spc.2017.11.005
Lee, C. (2016). Uberize or Not to Uberize? Opportunities and Challenges in SoutheastAsia’s Sharing Economy. Yusof Ishak Institute.
Lee, S. H., & Huang, R. (2021). Consumer responses to online fashion renting: exploring the role of cultural differences. International Journal of Retail and Distribution Management, 49(2), 187–203. https://doi.org/10.1108/IJRDM-04-2020-0142
Li, H., & Wen, H. (2019). How is motivation generated in collaborative consumption: Mediation effect in extrinsic and intrinsic motivation. Sustainability (Switzerland), 11(3). https://doi.org/10.3390/su11030640
Liu, G., Isbell, L. M., & Leidner, B. (2022). How Does the Quiet Ego Relate to Happiness? A Path Model Investigation of the Relations Between the Quiet Ego, Self-Concept Clarity, and Well-Being. Journal of Happiness Studies, 23(3), 1007–1020. https://doi.org/10.1007/s10902-021-00438-6
Liu, Q., Shao, Z., & Fan, W. (2018). The impact of users’ sense of belonging on social media habit formation: Empirical evidence from social networking and microblogging websites in China. International Journal of Information Management, 43, 209–223. https://doi.org/10.1016/j.ijinfomgt.2018.08.005
Mihić, M., & Milaković, I. K. (2017). Examining shopping enjoyment: Personal factors, word of mouth and moderating effects of demographics. Economic Research-Ekonomska Istrazivanja , 30(1), 1300–1317. https://doi.org/10.1080/1331677X.2017.1355255
Minami, A., Ramos, C., & Bruscato Bortoluzzo, A. (2021). Sharing economy versus collaborative consumption: What drives consumers in the new forms of exchange? Journal of Business Research, 128, 124–137. https://doi.org/10.1016/j.jbusres.2021.01.035
Mittendorf, C. (2018). Collaborative consumption: the role of familiarity and trust among Millennials. Journal of Consumer Marketing, 35(4), 377–391. https://doi.org/10.1108/JCM-12-2016-2040
Moeller, S., & Wittkowski, K. (2010). The burdens of ownership: Reasons for preferring renting. Managing Service Quality, 20(2), 176–191. https://doi.org/10.1108/09604521011027598
Nanggong, A. (2018). Perilaku Pasca-Adopsi Teknologi Personal Terhadap Intensi Sustainable Behavior. Jurnal Manajemen Teknologi, 17(1), 10–26. https://doi.org/10.12695/jmt.2018.17.1.2
Nascimento, B., Oliveira, T., & Tam, C. (2018). Wearable technology: What explains continuance intention in smartwatches? Journal of Retailing and Consumer Services, 43, 157–169. https://doi.org/10.1016/j.jretconser.2018.03.017
Oliveira, T., Barbeitos, I., & Calado, A. (2022). The role of intrinsic and extrinsic motivations in sharing economy post-adoption. Information Technology & People, 35(1), 165–203. https://doi.org/10.1108/ITP-01-2020-0007
Park, H., & Joyner Armstrong, C. M. (2019). Is money the biggest driver? Uncovering motives for engaging in online collaborative consumption retail models for apparel. Journal of Retailing and Consumer Services, 51, 42–50. https://doi.org/10.1016/j.jretconser.2019.05.022
Paundra, J., van Dalen, J., Rook, L., & Ketter, W. (2020). Ridesharing platform entry effects on ownership-based consumption in Indonesia. Journal of Cleaner Production, 265. https://doi.org/10.1016/j.jclepro.2020.121535
Pham, Q., Tran, X., Misra, S., Maskeliūnas, R., & Damaševičius, R. (2018). Relationship between Convenience, Perceived Value, and Repurchase Intention in Online Shopping in Vietnam. Sustainability, 10(2), 156. https://doi.org/10.3390/su10010156
Priansa, D. J. (2017). Perilaku Konsumen Dalam Bisnis Kontemporer. Alfabeta.
Rahi, S., & Abd. Ghani, M. (2019). Integration of expectation confirmation theory and self-determination theory in internet banking continuance intention. Journal of Science and Technology Policy Management, 10(3), 533–550. https://doi.org/10.1108/JSTPM-06-2018-0057
Ranjbari, M., Morales-Alonso, G., & Carrasco-Gallego, R. (2018). Conceptualizing the sharing economy through presenting a comprehensive framework. Sustainability (Switzerland), 10(7). https://doi.org/10.3390/su10072336
Ruan, Y., Xu, Y., & Lee, H. (2022). Consumer Motivations for Luxury Fashion Rental: A Second-Order Factor Analysis Approach. Sustainability (Switzerland), 14(12). https://doi.org/10.3390/su14127475
Shao, Z. (2018). Examining the impact mechanism of social psychological motivations on individuals’ continuance intention of MOOCs. Internet Research, 28(1), 232–250. https://doi.org/10.1108/IntR-11-2016-0335
Sharma, P., & Chan, R. Y. K. (2017). Exploring the Role of Attitudinal Functions in Counterfeit Purchase Behavior via an Extended Conceptual Framework. Psychology & Marketing, 34(3), 294–308. https://doi.org/10.1002/mar.20989
Sharma, T. G., Tak, P., & Kesharwani, A. (2020). Understanding Continuance Intention to Play Online Games: The Roles of Hedonic Value, Utilitarian Value and Perceived Risk. Journal of Internet Commerce, 19(3), 346–372. https://doi.org/10.1080/15332861.2020.1756189
Si, H., Duan, X., Cheng, L., & Zhang, Z. (2022). Determinants of consumers’ continuance intention to use dynamic ride-sharing services. Transportation Research Part D: Transport and Environment, 104, 103201. https://doi.org/10.1016/j.trd.2022.103201
Tsai, H.-T., & Bagozzi, R. P. (2014). Contribution Behavior in Virtual Communities: Cogntiive, Emotional, and Social Influences. MIS Quarterly, 38(1), 143–163. https://doi.org/10.25300/MISQ/2014/38.1.07
Tussyadiah, I. P. (2016). Factors of satisfaction and intention to use peer-to-peer accommodation. International Journal of Hospitality Management, 55, 70–80. https://doi.org/10.1016/j.ijhm.2016.03.005
Vania, A., & Putri, K. A. S. (2020). Peran Brand Love sebagai Mediasi Hedonic Product dan Self-Expressive Brand Terhadap Brand Loyalty. Jurnal Bisnis Dan Manajemen, 7(2). https://doi.org/10.26905/jbm.v7i2.4696
Wahono, F. A., & Wijaya, E. (2017). Consumer Behavior Study On The Acceptance Of AIRBNB From Consumer In Surabaya, Indonesia. Jurnal Hospitality Dan Manajemen Jasa, 5(2).
Wang, C., & Jeong, M. (2018). What makes you choose Airbnb again? An examination of users’ perceptions toward the website and their stay. International Journal of Hospitality Management, 74, 162–170.
Wu, J., & Song, S. (2021). Older Adults’ Online Shopping Continuance Intentions: Applying the Technology Acceptance Model and the Theory of Planned Behavior. International Journal of Human–Computer Interaction, 37(10), 938–948. https://doi.org/10.1080/10447318.2020.1861419
Wu, R., & Li, P. (2023). Continuance intention to use self-delivery boxes: An empirical study in Tianjin, China. Journal of Retailing and Consumer Services, 70, 103152. https://doi.org/10.1016/j.jretconser.2022.103152
Xia, L., & Monroe, K. B. (2010). Is a good deal always fair? Examining the concepts of transaction value and price fairness. Journal of Economic Psychology, 31(6), 884–894. https://doi.org/10.1016/j.joep.2010.07.001
Xu, F., Huang, S., & Li, S. (2019). Time, money, or convenience: what determines Chinese consumers’ continuance usage intention and behavior of using tourism mobile apps? International Journal of Culture, Tourism, and Hospitality Research, 13(3), 288–302. https://doi.org/10.1108/IJCTHR-04-2018-0052
Xu, Z., Zhang, K., Min, H., Wang, Z., Zhao, X., & Liu, P. (2018). What drives people to accept automated vehicles? Findings from a field experiment. Transportation Research Part C: Emerging Technologies, 95, 320–334. https://doi.org/10.1016/j.trc.2018.07.024
Yan, M., Filieri, R., & Gorton, M. (2021). Continuance intention of online technologies: A systematic literature review. In International Journal of Information Management (Vol. 58). Elsevier Ltd. https://doi.org/10.1016/j.ijinfomgt.2021.102315
Yousaf, A., Mishra, A., Taheri, B., & Kesgin, M. (2021). A cross-country analysis of the determinants of customer recommendation intentions for over-the-top (OTT) platforms. Information and Management, 58(8). https://doi.org/10.1016/j.im.2021.103543
Yuan, Q., & Shen, B. (2019). Renting fashion with strategic customers in the sharing economy. International Journal of Production Economics, 218, 185–195. https://doi.org/10.1016/j.ijpe.2019.04.034
Yuan, Y., Lai, F., & Chu, Z. (2019). Continuous usage intention of Internet banking: a commitment-trust model. Information Systems and E-Business Management, 17(1), 1–25. https://doi.org/10.1007/s10257-018-0372-4
Yuana, S. L., Sengers, F., Boon, W., & Raven, R. (2019). Framing the sharing economy: A media analysis of ridesharing platforms in Indonesia and the Philippines. Journal of Cleaner Production, 212, 1154–1165. https://doi.org/10.1016/J.JCLEPRO.2018.12.073
Zhou, M., Cai, X., Liu, Q., & Fan, W. (2019). Examining continuance use on social network and micro-blogging sites: Different roles of self-image and peer influence. International Journal of Information Management, 47, 215–232. https://doi.org/10.1016/j.ijinfomgt.2019.01.010
Zulkarnaen, W., Fitriani, I., & Yuningsih, N. (2020). Pengembangan Supply Chain Management Dalam Pengelolaan Distribusi Logistik Pemilu Yang Lebih Tepat Jenis, Tepat Jumlah Dan Tepat Waktu Berbasis Human Resources Competency Development Di KPU Jawa Barat. Jurnal Ilmiah MEA (Manajemen, Ekonomi, & Akuntansi), 4(2), 222-243. https://doi.org/10.31955/mea.vol4.iss2.pp222-243.
Published
2023-05-19
How to Cite
Putra, R., & Arviansyah, A. (2023). CUSTOMIZING YOUR VEHICLE : ANALISIS FAKTOR PENDORONG PERSONALISASI KENDARAAN BERMOTOR DI INDONESIA. Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA), 7(2), 109-138. https://doi.org/10.31955/mea.v7i2.3026