FEAR OF MISSING OUT DAN HEDONISME PADA PERILAKU KONSUMTIF MILLENNIALS: PERAN MEDIASI SUBJECTIVE NORM DAN ATTITUDE
Abstract
Perkembangan teknologi dan era digital yang pesat menyebabkan generasi millennials cenderung berperilaku konsumtif khususnya dalam berbelanja online. Perilaku konsumtif tersebut diindikasikan akibat adanya perubahan budaya yang muncul di tengah-tengah masyarakat modern. Penelitian ini berusaha mengkaji fenomena perilaku konsumtif tersebut dengan dimediasi oleh subjective norm dan attitude. Sampel penelitian ini berjumlah 100 orang generasi millennials. Pengumpulan data dilakukan dengan penyebaran kuesioner menggunakan google form. Teknik analisis data menggunakan metode SEM-PLS. Penelitian ini menunjukkan bahwa perasaan takut tertinggal trend atau fear of missing out serta gaya hidup hedonis adalah faktor yang kuat dalam menyebabkan perilaku konsumtif pada generasi millennials. Penelitian ini juga menemukan bahwa subjective norm dapat memediasi pengaruh fear of missing out dan hedonisme sedangkan attitude tidak. Penelitian ini dapat menjadi referensi bagi industri di era digital khususnya untuk mengetahui bagaimana pola perilaku konsumen terhadap sistem belanja online, serta masih membuka celah penelitian lebih lanjut terkait faktor-faktor yang mempengaruhi perilaku konsumen pada era digital 4.0.
References
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Minton, E. A., Spielmann, N., Kahle, L. R., & Kim, C. H. (2018). The subjective norms of sustainable consumption: A cross-cultural exploration. Journal of Business Research, 82(December 2016), 400–408. https://doi.org/10.1016/j.jbusres.2016.12.031
Rachbini, W. (2018). The Relationship of Attitude, Subjective Norm, Perceived Behavioral Control on Halal Food Purchasing Behavior In Jakarta. IOSR Journal of Business and Management (IOSR-JBM), 20(2), 1–10. https://doi.org/10.9790/487X-2002030110
Rasyid, M. B. A., & Fahrullah, A. (2022). Pengaruh Penggunaan Debit Card Dan E-Money Terhadap Perilaku Konsumtif Mahasiswa Prodi Ekonomi Islam Fakultas Ekonomika Dan Bisnis Unesa. Jurnal Ekonomika dan Bisnis Islam, 5(1), 157–186. https://journal.unesa.ac.id/index.php/jei
Sa’idah, F., & Fitrayati, D. (2022). Analisis Pengaruh Literasi Ekonomi dan Gaya Hidup Hedonis Terhadap Perilaku Konsumtif Mahasiswa di Era Pandemi Covid-19. Jurnal Paedagogy, 9(3), 467. https://doi.org/10.33394/jp.v9i3.5288
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Sarwono, J. (2018). Statistik untuk Riset Skripsi. CV Andi Offset.
Siddik, S., Mafaza, M., & Sembiring, L. S. (2020). Peran Harga Diri terhadap Fear of Missing Out pada Remaja Pengguna Situs Jejaring Sosial. Jurnal Psikologi Teori Dan Terapan, 10(2), 127. https://doi.org/10.26740/jptt.v10n2.p127-138
Sitinjak, I. (2019). The Effect of Entrepreneurial Self-efficacy and Entrepreneurial Competence on The Entrepreneurial Entry Decision and The Success of Start-up MSMEs in Medan City. Jurnal Ekonomi Bisnis Dan Kewirausahaan, 8(3), 204. https://doi.org/10.26418/jebik.v8i3.35670
Soorani, F., & Ahmadvand, M. (2019). Determinants of consumers’ food management behavior: Applying and extending the theory of planned behavior. Waste Management, 98, 151–159. https://doi.org/10.1016/j.wasman.2019.08.025
Subagyo, S. E. F., & Dwiridotjahjono, J. (2021). Pengaruh Iklan, Konformitas Dan Gaya Hidup Hedonis Terhadap Perilaku Konsumtif Pengguna E-Commerce Shopee Di Kota Mojokerto. E-Bisnis : Jurnal Ilmiah Ekonomi Dan Bisnis, 14(1), 26–39. https://doi.org/10.51903/e-bisnis.v14i1.342
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Thamrin, H., & Saleh, A. A. (2021). Hubungan Antara Gaya Hidup Hedonis dengan Perilaku Konsumtif pada Mahasiswa. Komunida: Media Komunikasi Dan Dakwah, 11(1), 130–139. https://doi.org/10.15548/alqalb.v9i2.861.
Widiasih, N. P. S., & Darma, G. S. (2021). Millennial Digital Content Creator on New Normal Era: Factors Explaining Digital Entrepreneur Intention. Asia Pacific Management and Business Application, 010(02), 161–176. https://doi.org/10.21776/ub.apmba.2021.010.02.4.
Yeh, C. H., Wang, Y. S., Hsu, J. W., & Lin, S. (2020). Predicting individuals’ digital autopreneurship: Does educational intervention matter? Journal of Business Research, 106(2), 35–45. https://doi.org/10.1016/j.jbusres.2019.08.020.
Zulkarnaen, W., Amin, N. N. (2018). Pengaruh Strategi Penetapan Harga Terhadap Kepuasan Konsumen. Jurnal Ilmiah MEA (Manajemen, Ekonomi, & Akuntansi), 2(1), 106-128.
Afdilah, I. H., Hidayah, N., & Lasan, B. B. (2020). Fear of Missing Out (FoMO) in Analysis of Cognitive Behavior Therapy (CBT). Advances in Social Science, Education and Humanities Research, 501(Icet), 220–223. https://doi.org/10.2991/assehr.k.201204.040
Ashraf, M. A., Joarder, M. H. R., & Ratan, S. R. A. (2019). Consumers’ anti-consumption behavior toward organic food purchase: an analysis using SEM. British Food Journal, 121(1), 104–122. https://doi.org/10.1108/BFJ-02-2018-0072
Budiman, Y., Umaternate, A. R., & Singal, Z. H. (2022). Perilaku Konsumtif Masyarakat di Kelurahan Nalu Kecamatan Baolan Kabupaten Tolitoli. Indonesian Journal of Social Sciene and Education, 2(1), 27–33. https://ejurnal.unima.ac.id/index.php/ijsse/article/view/4645%0Ahttps://ejurnal.unima.ac.id/index.php/ijsse/article/download/4645/2091
Cheung, M. F. Y., & To, W. M. (2019). An extended model of value-attitude-behavior to explain Chinese consumers’ green purchase behavior. Journal of Retailing and Consumer Services, 50(December 2018), 145–153. https://doi.org/10.1016/j.jretconser.2019.04.006
Christina, R., Yuniardi, M. S., & Prabowo, A. (2019). Hubungan Tingkat Neurotisme dengan Fear of Missing Out (FoMO) pada Remaja Pengguna Aktif Media Sosial. Indigenous: Jurnal Ilmiah Psikologi, 4(2), 105–117. https://doi.org/10.23917/indigenous.v4i2.8024
Cohen, L. H., Cimbolic, K., Armeli, S. R., & Hettler, T. R. (2010). Quantitative Assessment of Thriving. Journal of Social Issues, 54(2), 323–335. https://doi.org/10.1111/j.1540-4560.1998.tb01221.x
Dalila, Latif, H., Jaafar, N., Aziz, I., & Afthanorhan, A. (2020). The mediating effect of personal values on the relationships between attitudes, subjective norms, perceived behavioral control and intention to use. Management Science Letters, 10(1), 153–162. https://doi.org/10.5267/j.msl.2019.8.007
Eneizan, B., Alsaad, A., Alkhawaldeh, A., Rawash, H. N., & Enaizan, O. (2020). E-WOM, trust, usefulness, ease of use, and online shopping via websites: The moderating role of online shopping experience. Journal of Theoretical and Applied Information Technology, 98(13), 2554–2565.
Filho, J. M. de, Matos, S., Trajano, S., & Lessa, B. (2020). Determinants of social entrepreneurial intentions in a developing country context. Journal of Business Venturing Insights, 14(April). https://doi.org/10.1016/j.jbvi.2020.e00207
Henseler, J., Ringle, C. M., & Sarstedt, M. (2015). A new criterion for assessing discriminant validity in variance-based structural equation modeling. Journal of the Academy of Marketing Science, 43(1), 115–135. https://doi.org/10.1007/s11747-014-0403-8
Indrabayu, A., & Destiwati, R. (2022). The Influence of Intrapersonal Communication And Fear Of Missing Out On Hedonism In Generation Z in Denpasar. Management Studies and Entrepreneurship Journal, 3(4), 2169–2175. http://journal.yrpipku.com/index.php/msej
Islahuddin, & Syaifudin, N. (2020). Pasar e-commerce terbesar Indonesia dari milenial. Lokadata. https://lokadata.id/artikel/pasar-e-commerce-terbesar-indonesia-dari-milenial
Jena, R. K. (2020). Measuring the impact of business management Student’s attitude towards entrepreneurship education on entrepreneurial intention: A case study. Computers in Human Behavior, 107(January), 106275. https://doi.org/10.1016/j.chb.2020.106275
Jonathan Sarwono. (2018). Statistik Untuk Riset Skripsi. Andi Offset.
Jung, H. J., Choi, Y. J., & Oh, K. W. (2020). Influencing factors of chinese consumers’ purchase intention to sustainable apparel products: Exploring consumer “attitude–behavioral intention” gap. Sustainability (Switzerland), 12(5), 1–14. https://doi.org/10.3390/su12051770
Khrishananto, R., & Adriansyah, M. A. (2021). Pengaruh Intensitas Penggunaan Media Sosial Instagram dan Konformitas Terhadap Perilaku Konsumtif di Kalangan Generasi Z. Psikoborneo: Jurnal Ilmiah Psikologi, 9(2), 323. https://doi.org/10.30872/psikoborneo.v9i2.5973
Minton, E. A., Spielmann, N., Kahle, L. R., & Kim, C. H. (2018). The subjective norms of sustainable consumption: A cross-cultural exploration. Journal of Business Research, 82(December 2016), 400–408. https://doi.org/10.1016/j.jbusres.2016.12.031
Rachbini, W. (2018). The Relationship of Attitude, Subjective Norm, Perceived Behavioral Control on Halal Food Purchasing Behavior In Jakarta. IOSR Journal of Business and Management (IOSR-JBM), 20(2), 1–10. https://doi.org/10.9790/487X-2002030110
Rasyid, M. B. A., & Fahrullah, A. (2022). Pengaruh Penggunaan Debit Card Dan E-Money Terhadap Perilaku Konsumtif Mahasiswa Prodi Ekonomi Islam Fakultas Ekonomika Dan Bisnis Unesa. Jurnal Ekonomika dan Bisnis Islam, 5(1), 157–186. https://journal.unesa.ac.id/index.php/jei
Sa’idah, F., & Fitrayati, D. (2022). Analisis Pengaruh Literasi Ekonomi dan Gaya Hidup Hedonis Terhadap Perilaku Konsumtif Mahasiswa di Era Pandemi Covid-19. Jurnal Paedagogy, 9(3), 467. https://doi.org/10.33394/jp.v9i3.5288
Salisu, J. B. (2020). Entrepreneurial training effectiveness, government entrepreneurial supports and venturing of TVET students into IT related entrepreneurship – An indirect-path effects analysis. Heliyon, 6(11), e05504. https://doi.org/10.1016/j.heliyon.2020.e05504
Sarwono, J. (2018). Statistik untuk Riset Skripsi. CV Andi Offset.
Siddik, S., Mafaza, M., & Sembiring, L. S. (2020). Peran Harga Diri terhadap Fear of Missing Out pada Remaja Pengguna Situs Jejaring Sosial. Jurnal Psikologi Teori Dan Terapan, 10(2), 127. https://doi.org/10.26740/jptt.v10n2.p127-138
Sitinjak, I. (2019). The Effect of Entrepreneurial Self-efficacy and Entrepreneurial Competence on The Entrepreneurial Entry Decision and The Success of Start-up MSMEs in Medan City. Jurnal Ekonomi Bisnis Dan Kewirausahaan, 8(3), 204. https://doi.org/10.26418/jebik.v8i3.35670
Soorani, F., & Ahmadvand, M. (2019). Determinants of consumers’ food management behavior: Applying and extending the theory of planned behavior. Waste Management, 98, 151–159. https://doi.org/10.1016/j.wasman.2019.08.025
Subagyo, S. E. F., & Dwiridotjahjono, J. (2021). Pengaruh Iklan, Konformitas Dan Gaya Hidup Hedonis Terhadap Perilaku Konsumtif Pengguna E-Commerce Shopee Di Kota Mojokerto. E-Bisnis : Jurnal Ilmiah Ekonomi Dan Bisnis, 14(1), 26–39. https://doi.org/10.51903/e-bisnis.v14i1.342
Sugiyono. (2019). MetodePenelitian Kuantitatif, Kualitatif dan R&D. Bandung: PT Alfabet. In Sugiyono. (2019). MetodePenelitian Kuantitatif, Kualitatif dan R&D. Bandung: PT Alfabet. Alfabeta. https://doi.org/10.1017/CBO9781107415324.004
Syofian, S., Setiyaningsih, T., & Syamsiah, N. (2015). Otomatisasi Metode Penelitian Skala Likert Berbasis Web. Jurnal Fakultas Teknik, 1(1), 1–8.
Thamrin, H., & Saleh, A. A. (2021). Hubungan Antara Gaya Hidup Hedonis dengan Perilaku Konsumtif pada Mahasiswa. Komunida: Media Komunikasi Dan Dakwah, 11(1), 130–139. https://doi.org/10.15548/alqalb.v9i2.861.
Widiasih, N. P. S., & Darma, G. S. (2021). Millennial Digital Content Creator on New Normal Era: Factors Explaining Digital Entrepreneur Intention. Asia Pacific Management and Business Application, 010(02), 161–176. https://doi.org/10.21776/ub.apmba.2021.010.02.4.
Yeh, C. H., Wang, Y. S., Hsu, J. W., & Lin, S. (2020). Predicting individuals’ digital autopreneurship: Does educational intervention matter? Journal of Business Research, 106(2), 35–45. https://doi.org/10.1016/j.jbusres.2019.08.020.
Zulkarnaen, W., Amin, N. N. (2018). Pengaruh Strategi Penetapan Harga Terhadap Kepuasan Konsumen. Jurnal Ilmiah MEA (Manajemen, Ekonomi, & Akuntansi), 2(1), 106-128.
Published
2023-04-01
How to Cite
Wirasukessa, K., & Sanica, I. G. (2023). FEAR OF MISSING OUT DAN HEDONISME PADA PERILAKU KONSUMTIF MILLENNIALS: PERAN MEDIASI SUBJECTIVE NORM DAN ATTITUDE. Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA), 7(1), 156-175. https://doi.org/10.31955/mea.v7i1.2887
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