FAKTOR YANG MEMPENGARUHI KUNJUNGAN KEMBALI WISATAWAN TERHADAP HOTEL DI KOTA BATAM
Abstract
Penelitian ini bertujuan untuk menganalisis pengaruh physical risk dan psychological risk terhadap revisit intention. Pengumpulan data dilakukan dengan cara menyebarkan kuesioner. Responden dalam penelitian ini adalah orang yang pernah berkunjung ke hotel bintang 4 di Kota Batam, dengan jumlah pengisi kuesioner sebanyak 304 responden. Teknik analisis yang digunakan adalah metode kuantitatif dengan menggunakan uji outlier, uji validasi, uji reliabilitas, uji normalitas, uji multikolinearitas, uji heteroskedastistas, uji F, uji t, dan uji koefisien determinasi. Hasil penelitian menunjukkan bahwa physical risk dan psychological risk berpengaruh signifikan positif terhadap revisit intention.
References
Abdullah, S. I. N. W., & Lui, E. (2018).Satisfaction Drivers and Revisit Intention of International Tourists in Malaysia. Journal of Tourism, Hospitality and Environment Management, 3(9), 1–13.
Afrina Sihombing, D., & I. B. Hariyanto, O. (2019). Digital Pemasaran Pariwisata dan Pendekatan Soft Skill di Destinasi Wisata. Altasia: Jurnal Pariwisata Indonesia, 1(2), 47–52. https://doi.org/10.37253/altasia.v1i2.464
Araningtyas, A. T., & Th, A. D. M. (2019). Peran Kepuasan Kerja Dalam Memediasi Pengaruh Keterlibatan Kerja dan Persepsi Dukungan Organisasi Terhadap Organizational Citizenship Behaviour (OCB). Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi, 3(3), 120–136. https://doi.org/10.31955/mea.vol4.iss1.pp120-136
Ardista, R. (2021). Pengaruh Kualitas Pelayanan Terhadap Kepuasan Pelanggan PT. Langit Membiru Wisata Bogor. Parameter, 6(1), 38–49. https://doi.org/10.37751/parameter.v6i1.160
Aziz, N. A., Ariffin, A. A. M., Omar, N. A., & Evin, C. (2012). Examining the impact of visitors’ emotions and perceived quality towards satisfaction and revisit intention to theme parks. Jurnal Pengurusan, 35, 97–109. https://doi.org/10.17576/pengurusan-2012-35-09
Baniya, R., Ghimire, S., & Phuyal, S. (2017). Push and Pull Factors and their effects on International Tourists’ Revisit Intention to Nepal. The Gaze: Journal of Tourism and Hospitality, 8, 20–39. https://doi.org/10.3126/gaze.v8i0.17830
Chang, M., Kim, J.-H., & Kim, D. (2018). The Effect of Food Tourism Behavior on Food Festival Visitor’s Revisit Intention. Sustainability, 10(10), 3534. https://doi.org/10.3390/su10103534
Chuchu, T. (2020). The impact of airport experience on international tourists’ revisit intention: A South African case. Geojournal of Tourism and Geosites, 29(2), 414–427. https://doi.org/10.30892/gtg.29203-478
Dao, N. T. B. (2019). A Perception into Food Image and Revisit Intention for Local Cuisine from Foreign Tourist Perspective – The Case of Ho Chi Minh City – Vietnam. European Journal of Business and Management Research, 4(2), 4–11. https://doi.org/10.24018/ejbmr.2019.4.2.40
Dayour, F., & Adongo, C. A. (2015). Why They Go There : International Tourists ’ Motivations and Revisit Intention to Northern Ghana. Tourism Management 2015, 4(1), 7–17. https://doi.org/10.5923/j.tourism.20150401.02
Engkus, E. (2019). Pengaruh Kualitas Pelayanan Terhadap Kepuasan Pasien Di Puskesmas Cibitung Kabupaten Sukabumi. Jurnal Governansi, 5(2), 99–109. https://doi.org/10.30997/jgs.v5i2.1956
Foster, B., & Sidharta, I. (2019). A perspective from indonesian tourists: The influence of destination image on revisit intention. Journal of Applied Business Research, 35(1), 29–34. https://doi.org/10.19030/jabr.v35i1.10295
Giao, H. N. K., Ngan, N. T. K., Phuc, N. P. H., Tuan, H. Q., Hong, H. K., Anh, H. D. T., Nhu, D. T. H., & Lan, N. T. (2020). How destination image factors affect domestic tourists revisit intention to Ba Ria-Vung Tau province, Vietnam. Journal of Asian Finance, Economics and Business, 7(6), 209–220. https://doi.org/10.13106/JAFEB.2020.VOL7.NO6.209
Hasan, K., Abdullah, S. K., Islam, F., & Neela, N. M. (2020).An Integrated Model for Examining Tourists’ Revisit Intention to Beach Tourism Destinations. Journal of Quality Assurance in Hospitality and Tourism, 21(6), 716–737. https://doi.org/10.1080/1528008X.2020.1740134
Hashim, N. A. A. N., Mohamad, S. R., Abdullah, T., Awang, Z., Omar, R. N. R., Zain, E. N. M., Safri, F. H. M., Nawi, N. M. M., Yusoff, A. M., & Abdullah, F. A. (2020). Tourist risk perception and revisit intention: Examining the validity and reliability of the measuring instrument. European Journal of Molecular and Clinical Medicine, 7(6), 2661–2666.
He, X., & Luo, J. M. (2020). Relationship among travel motivation, satisfaction and revisit intention of skiers: A case study on the tourists of urumqi silk road ski resort. Administrative Sciences, 10(3). https://doi.org/10.3390/admsci10030056
Junaedi, I. W. R., Wijaya, P. A. D., Mertayasa, I. G. A., Wiratanaya, G. N., & Sumartana, I. M. (2021). Strategi Pengembangan Ekowisata Mangrove Di Taman Hutan Raya Ngurah Rai Kota Denpasar , Bali. Jurnal Ilmiah MEA ( Manajemen , Ekonomi , Dan Akuntansi ), 5(1), 1809–1827.
Lee, S., Jeong, E., & Qu, K. (2020).Exploring Theme Park Visitors’ Experience on Satisfaction and Revisit Intention: A Utilization of Experience Economy Model. Journal of Quality Assurance in Hospitality and Tourism, 21(4), 474–497. https://doi.org/10.1080/1528008X.2019.1691702
Li, H., Lien, C. H., Wang, S. W., Wang, T., & Dong, W. (2021). Event and city image: the effect on revisit intention. Tourism Review, 76(1), 212–228. https://doi.org/10.1108/TR-10-2019-0419
Loi, L. T. I., So, A. S. I., Lo, I. S., & Fong, L. H. N. (2017). Does the quality of tourist shuttles influence revisit intention through destination image and satisfaction? The case of Macao. Journal of Hospitality and Tourism Management, 32(September), 115–123. https://doi.org/10.1016/j.jhtm.2017.06.002
Martoyo & Mahardika. (2020). Pengaruh Harga, Produk, Distribusi Dan Promosi Terhadap Kepuasan Konsumen Dan Dampaknya Pada Loyalitas Pelanggan Pada Kedai Kopi Coffee 19 Café (2020). Jurnal Ilmiah MEA (Manajemen, Ekonomi, & Akuntansi), 5(3), http://www.journal.stiemb.ac.id/index.php/mea/article/view/1539
Pai, C. K., Liu, Y., Kang, S., & Dai, A. (2020). The role of perceived smart tourism technology experience for tourist satisfaction, happiness and revisit intention. Sustainability (Switzerland), 12(16). https://doi.org/10.3390/su12166592
Prayogo, R. R., & Kusumawardhani, A. (2016).Examining Relationships of Destination Image, Service Quality, e-WOM, and Revisit Intention to Sabang Island, Indonesia. Asia Pacific Management and Business Application, 5(2), 85–96.
Pratminingsih, S. (2014). Roles of Motivation and Destination Image in Predicting Tourist Revisit Intention: A Case of Bandung – Indonesia. International Journal of Innovation, Management and Technology, 5(1). https://doi.org/10.7763/ijimt.2014.v5.479
Pujiastuti, E. E., Utomo, H. J. N., & Novamayanti, R. H. (2020). Millennial tourists and revisit intention. Management Science Letters, 10(12), 2889–2896. https://doi.org/10.5267/j.msl.2020.4.018
Riau, B. K. (2021). Perkembangan Pariwisata Provinsi Kepulauan Riau Desember 2020. Berita Resmi Statistik.
Rahmawati, N., Permadi, L. A., & Rinuastuti, B. H. (2021). The Influence of Attraction, Location, and Service Quality on Revisit Intention To Sesaot Rural Tourism. Jmm Unram - Master of Management Journal, 10(1A), 43–57. https://doi.org/10.29303/jmm.v10i1a.636
Saad Ali Musallam Abdulla, Gamal S. A. Khalifa, Abuelhassan E. Abuelhassan, & Ghosh, A. (2019). Antecedents of Dubai Revisit Intention: The Role of Destination Service Quality and Tourist Satisfaction. Restaurant Business, 118(10), 307–316. https://doi.org/10.26643/rb.v118i10.9326
Seetanah, B., Teeroovengadum, V., & Nunkoo, R. (2020). Destination Satisfaction and Revisit Intention of Tourists: Does the Quality of Airport Services Matter? Journal of Hospitality and Tourism Research, 44(1), 134–148. https://doi.org/10.1177/1096348018798446
Timur, B. (2018). Service Quality, Destination Image and Revisit Intention Relationships at Thermal Tourism Businesses. Journal of Gastronomy Hospitality and Travel (JOGHAT), 1(1), 38–48. https://doi.org/10.33083/joghat.2018.3
Wang, Y.-H., Chiu, J.-H., Liou, J.-Y., & Yang, Y.-S.(2015). Recreation Benefit, Recreation Experience, Satisfaction, and Revisit Intention-Evidence from Mo Zai Dun Story Island.Journal of Business & Economic Policy, 2(2), 53. www.jbepnet.com
Widjaja, Y. I., Khalifa, G. S. A., & Abuelhassan, A. E. (2020).The effect of Islamic attributes and destination affective image on the reputation of the Halal tourism destination of Jakarta. Journal of Environmental Management and Tourism, 11(2), 299–313. https://doi.org/10.14505/jemt.v11.2(42).08
Yang, S., Isa, S. M., Ramayah, T., Blanes, R., & Kiumarsi, S. (2020). The Effects of Destination Brand Personality on Chinese tourists’ Revisit Intention to Glasgow: An Examination across Gender. Journal of International Consumer Marketing, 32(5), 435–452. https://doi.org/10.1080/08961530.2020.1717400
Zhang, H., Wu, Y., & Buhalis, D. (2018).A model of perceived image, memorable tourism experiences and revisit intention. Journal of Destination Marketing and Management, 8(June), 326–336. https://doi.org/10.1016/j.jdmm.2017.06.004
Zhang, X. (2012).The Factors Effecting Chinese Tourist Revisit Thailand Destination. International Journal of Business and Economics, 5–18. eprints.utcc.ac.th/
Afrina Sihombing, D., & I. B. Hariyanto, O. (2019). Digital Pemasaran Pariwisata dan Pendekatan Soft Skill di Destinasi Wisata. Altasia: Jurnal Pariwisata Indonesia, 1(2), 47–52. https://doi.org/10.37253/altasia.v1i2.464
Araningtyas, A. T., & Th, A. D. M. (2019). Peran Kepuasan Kerja Dalam Memediasi Pengaruh Keterlibatan Kerja dan Persepsi Dukungan Organisasi Terhadap Organizational Citizenship Behaviour (OCB). Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi, 3(3), 120–136. https://doi.org/10.31955/mea.vol4.iss1.pp120-136
Ardista, R. (2021). Pengaruh Kualitas Pelayanan Terhadap Kepuasan Pelanggan PT. Langit Membiru Wisata Bogor. Parameter, 6(1), 38–49. https://doi.org/10.37751/parameter.v6i1.160
Aziz, N. A., Ariffin, A. A. M., Omar, N. A., & Evin, C. (2012). Examining the impact of visitors’ emotions and perceived quality towards satisfaction and revisit intention to theme parks. Jurnal Pengurusan, 35, 97–109. https://doi.org/10.17576/pengurusan-2012-35-09
Baniya, R., Ghimire, S., & Phuyal, S. (2017). Push and Pull Factors and their effects on International Tourists’ Revisit Intention to Nepal. The Gaze: Journal of Tourism and Hospitality, 8, 20–39. https://doi.org/10.3126/gaze.v8i0.17830
Chang, M., Kim, J.-H., & Kim, D. (2018). The Effect of Food Tourism Behavior on Food Festival Visitor’s Revisit Intention. Sustainability, 10(10), 3534. https://doi.org/10.3390/su10103534
Chuchu, T. (2020). The impact of airport experience on international tourists’ revisit intention: A South African case. Geojournal of Tourism and Geosites, 29(2), 414–427. https://doi.org/10.30892/gtg.29203-478
Dao, N. T. B. (2019). A Perception into Food Image and Revisit Intention for Local Cuisine from Foreign Tourist Perspective – The Case of Ho Chi Minh City – Vietnam. European Journal of Business and Management Research, 4(2), 4–11. https://doi.org/10.24018/ejbmr.2019.4.2.40
Dayour, F., & Adongo, C. A. (2015). Why They Go There : International Tourists ’ Motivations and Revisit Intention to Northern Ghana. Tourism Management 2015, 4(1), 7–17. https://doi.org/10.5923/j.tourism.20150401.02
Engkus, E. (2019). Pengaruh Kualitas Pelayanan Terhadap Kepuasan Pasien Di Puskesmas Cibitung Kabupaten Sukabumi. Jurnal Governansi, 5(2), 99–109. https://doi.org/10.30997/jgs.v5i2.1956
Foster, B., & Sidharta, I. (2019). A perspective from indonesian tourists: The influence of destination image on revisit intention. Journal of Applied Business Research, 35(1), 29–34. https://doi.org/10.19030/jabr.v35i1.10295
Giao, H. N. K., Ngan, N. T. K., Phuc, N. P. H., Tuan, H. Q., Hong, H. K., Anh, H. D. T., Nhu, D. T. H., & Lan, N. T. (2020). How destination image factors affect domestic tourists revisit intention to Ba Ria-Vung Tau province, Vietnam. Journal of Asian Finance, Economics and Business, 7(6), 209–220. https://doi.org/10.13106/JAFEB.2020.VOL7.NO6.209
Hasan, K., Abdullah, S. K., Islam, F., & Neela, N. M. (2020).An Integrated Model for Examining Tourists’ Revisit Intention to Beach Tourism Destinations. Journal of Quality Assurance in Hospitality and Tourism, 21(6), 716–737. https://doi.org/10.1080/1528008X.2020.1740134
Hashim, N. A. A. N., Mohamad, S. R., Abdullah, T., Awang, Z., Omar, R. N. R., Zain, E. N. M., Safri, F. H. M., Nawi, N. M. M., Yusoff, A. M., & Abdullah, F. A. (2020). Tourist risk perception and revisit intention: Examining the validity and reliability of the measuring instrument. European Journal of Molecular and Clinical Medicine, 7(6), 2661–2666.
He, X., & Luo, J. M. (2020). Relationship among travel motivation, satisfaction and revisit intention of skiers: A case study on the tourists of urumqi silk road ski resort. Administrative Sciences, 10(3). https://doi.org/10.3390/admsci10030056
Junaedi, I. W. R., Wijaya, P. A. D., Mertayasa, I. G. A., Wiratanaya, G. N., & Sumartana, I. M. (2021). Strategi Pengembangan Ekowisata Mangrove Di Taman Hutan Raya Ngurah Rai Kota Denpasar , Bali. Jurnal Ilmiah MEA ( Manajemen , Ekonomi , Dan Akuntansi ), 5(1), 1809–1827.
Lee, S., Jeong, E., & Qu, K. (2020).Exploring Theme Park Visitors’ Experience on Satisfaction and Revisit Intention: A Utilization of Experience Economy Model. Journal of Quality Assurance in Hospitality and Tourism, 21(4), 474–497. https://doi.org/10.1080/1528008X.2019.1691702
Li, H., Lien, C. H., Wang, S. W., Wang, T., & Dong, W. (2021). Event and city image: the effect on revisit intention. Tourism Review, 76(1), 212–228. https://doi.org/10.1108/TR-10-2019-0419
Loi, L. T. I., So, A. S. I., Lo, I. S., & Fong, L. H. N. (2017). Does the quality of tourist shuttles influence revisit intention through destination image and satisfaction? The case of Macao. Journal of Hospitality and Tourism Management, 32(September), 115–123. https://doi.org/10.1016/j.jhtm.2017.06.002
Martoyo & Mahardika. (2020). Pengaruh Harga, Produk, Distribusi Dan Promosi Terhadap Kepuasan Konsumen Dan Dampaknya Pada Loyalitas Pelanggan Pada Kedai Kopi Coffee 19 Café (2020). Jurnal Ilmiah MEA (Manajemen, Ekonomi, & Akuntansi), 5(3), http://www.journal.stiemb.ac.id/index.php/mea/article/view/1539
Pai, C. K., Liu, Y., Kang, S., & Dai, A. (2020). The role of perceived smart tourism technology experience for tourist satisfaction, happiness and revisit intention. Sustainability (Switzerland), 12(16). https://doi.org/10.3390/su12166592
Prayogo, R. R., & Kusumawardhani, A. (2016).Examining Relationships of Destination Image, Service Quality, e-WOM, and Revisit Intention to Sabang Island, Indonesia. Asia Pacific Management and Business Application, 5(2), 85–96.
Pratminingsih, S. (2014). Roles of Motivation and Destination Image in Predicting Tourist Revisit Intention: A Case of Bandung – Indonesia. International Journal of Innovation, Management and Technology, 5(1). https://doi.org/10.7763/ijimt.2014.v5.479
Pujiastuti, E. E., Utomo, H. J. N., & Novamayanti, R. H. (2020). Millennial tourists and revisit intention. Management Science Letters, 10(12), 2889–2896. https://doi.org/10.5267/j.msl.2020.4.018
Riau, B. K. (2021). Perkembangan Pariwisata Provinsi Kepulauan Riau Desember 2020. Berita Resmi Statistik.
Rahmawati, N., Permadi, L. A., & Rinuastuti, B. H. (2021). The Influence of Attraction, Location, and Service Quality on Revisit Intention To Sesaot Rural Tourism. Jmm Unram - Master of Management Journal, 10(1A), 43–57. https://doi.org/10.29303/jmm.v10i1a.636
Saad Ali Musallam Abdulla, Gamal S. A. Khalifa, Abuelhassan E. Abuelhassan, & Ghosh, A. (2019). Antecedents of Dubai Revisit Intention: The Role of Destination Service Quality and Tourist Satisfaction. Restaurant Business, 118(10), 307–316. https://doi.org/10.26643/rb.v118i10.9326
Seetanah, B., Teeroovengadum, V., & Nunkoo, R. (2020). Destination Satisfaction and Revisit Intention of Tourists: Does the Quality of Airport Services Matter? Journal of Hospitality and Tourism Research, 44(1), 134–148. https://doi.org/10.1177/1096348018798446
Timur, B. (2018). Service Quality, Destination Image and Revisit Intention Relationships at Thermal Tourism Businesses. Journal of Gastronomy Hospitality and Travel (JOGHAT), 1(1), 38–48. https://doi.org/10.33083/joghat.2018.3
Wang, Y.-H., Chiu, J.-H., Liou, J.-Y., & Yang, Y.-S.(2015). Recreation Benefit, Recreation Experience, Satisfaction, and Revisit Intention-Evidence from Mo Zai Dun Story Island.Journal of Business & Economic Policy, 2(2), 53. www.jbepnet.com
Widjaja, Y. I., Khalifa, G. S. A., & Abuelhassan, A. E. (2020).The effect of Islamic attributes and destination affective image on the reputation of the Halal tourism destination of Jakarta. Journal of Environmental Management and Tourism, 11(2), 299–313. https://doi.org/10.14505/jemt.v11.2(42).08
Yang, S., Isa, S. M., Ramayah, T., Blanes, R., & Kiumarsi, S. (2020). The Effects of Destination Brand Personality on Chinese tourists’ Revisit Intention to Glasgow: An Examination across Gender. Journal of International Consumer Marketing, 32(5), 435–452. https://doi.org/10.1080/08961530.2020.1717400
Zhang, H., Wu, Y., & Buhalis, D. (2018).A model of perceived image, memorable tourism experiences and revisit intention. Journal of Destination Marketing and Management, 8(June), 326–336. https://doi.org/10.1016/j.jdmm.2017.06.004
Zhang, X. (2012).The Factors Effecting Chinese Tourist Revisit Thailand Destination. International Journal of Business and Economics, 5–18. eprints.utcc.ac.th/
Published
2022-12-18
How to Cite
Wijaya, A., & Haryanto, O. (2022). FAKTOR YANG MEMPENGARUHI KUNJUNGAN KEMBALI WISATAWAN TERHADAP HOTEL DI KOTA BATAM. Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA), 6(3), 1864-1881. https://doi.org/10.31955/mea.v6i3.2564
Section
Articles
Copyright (c) 2022 Jurnal Ilmiah MEA (Manajemen, Ekonomi, & Akuntansi)
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
