FAKTOR YANG MEMPENGARUHI KUNJUNGAN KEMBALI WISATAWAN TERHADAP HOTEL DI KOTA BATAM

  • Aurelia Wijaya Universitas Internasional Batam, Batam
  • Oda Haryanto Universitas Internasional Batam, Batam

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh physical risk dan psychological risk terhadap revisit intention. Pengumpulan data dilakukan dengan cara menyebarkan kuesioner. Responden dalam penelitian ini adalah orang yang pernah berkunjung ke hotel bintang 4 di Kota Batam, dengan jumlah pengisi kuesioner sebanyak 304 responden. Teknik analisis yang digunakan adalah metode kuantitatif dengan menggunakan uji outlier, uji validasi, uji reliabilitas, uji normalitas, uji multikolinearitas, uji heteroskedastistas, uji F, uji t, dan uji koefisien determinasi. Hasil penelitian menunjukkan bahwa physical risk dan psychological risk berpengaruh signifikan positif terhadap revisit intention.

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Published
2022-12-18
How to Cite
Wijaya, A., & Haryanto, O. (2022). FAKTOR YANG MEMPENGARUHI KUNJUNGAN KEMBALI WISATAWAN TERHADAP HOTEL DI KOTA BATAM. Jurnal Ilmiah MEA (Manajemen, Ekonomi, & Akuntansi), 6(3), 1864-1881. https://doi.org/10.31955/mea.v6i3.2564