DETERMINAN DAN OUTCOME BRAND ENGAGEMENT IN SELF-CONCEPT (BESC) PRODUK SEPATU LOKAL INDONESIA
Abstract
Tujuan - Menganalisis proses keterlibatan konsumen pada merek sepatu lokal, berfokus pada variabel pendorong utama dari brand engagement in self-concept (brand Image, value co-creation, social media marketing activities, brand self-connection), brand engagement in self-concept, dan brand experience terhadap peningkatan positive word-of-mouth dan brand loyalty. Metodologi - Menggunakan pengujian hipotesis dan analisis data menggunakan AMOS dengan permodelan structural equation modeling (SEM). Pada penelitian ini menggunakan 255 responden pengguna produk sepatu merek lokal. Hasil temuan mengungkapkan kedua variabel pendorong utama (brand self-connection dan brand image ) berpengaruh positif terhadap brand engagement in self-concept yang kemudian berpengaruh terhadap brand experience. Brand experience menunjukkan pengaruh terhadap brand loyalty dan positive word-of-mouth dan kemudian brand loyalty juga menunjukkan pengaruh yang kuat terhadap positive word-of-mouth
References
Aaker, D. (1991). Managing Brand Equity. The Free Press.
Alexander, M., & Jaakkola, E. (2015). Customer Engagement Behaviours and Value Co-creation. Cotemporary Issues and Challenges, 3–20.
Audrain-Potevia, A.-F., N’Goala, G., & Ingrid, P. (2013). A Good Deal Online: The Impacts od Acquisition and Transaction Value on E-satisfaction and E-loyalty. Journal of Retailing and Consumer Services, 20(5), 445–452. https://doi.org/10.1016/j.jretconser.2013.04.002
Baumgartner, H., & Sujan, M. (1992). Aitobiographical Memories, Affect, and Consumer Information Processing. Journal of Consumer Psychology, 1(1), 53–82. https://doi.org/10.1016/S1057-7408(08)80045-9
Berger, J., & Schwartz, E. M. (2011). What Drives Immediate and Ongoing Word of Mouth. Journal of Marketing Research, 48, 869–880.
Bhardwaj, V., & Fairhurst. (2010). Fast Fashion: Response to Chages in The Fashion Industry. The International Review of Retail, Distribution and Consumer Research, 20(1), 165–173. https://doi.org/https://doi.org/10.1080/09593960903498300
Bianchi, C., & Birtwistle, G. (2010). Sell, Give Away, or Donate: an Exploratory Study of Fashion Clothing Disposal Behaviour in Two Countries. The International Review of Retail, Distribution and Consumer Research, 20(3), 353–368. https://doi.org/10.1080/09593969.2010.491213
Brakus, J. J., Schmitt, B. H., & Zarantonello, L. (2009). Brand Experience: What is it? How is it Measured? Does it Affect Loyalty. Journal of Marketing, 73, 52–68. https://doi.org/10.1.1.605.3526
Broadbent, S., Bridson, K., Ferkins, L., & Rentschler, R. (2010). Brand Love, Brand Image and Loyalty in Australian Elite Sport. Deakin Research Online.
Brodie, R. J., Hollebeek, L. D., Juric, B., & Ilic, A. (2011). Customer Engagement: Conceptual Domain, Fundamental Propositions, and Implications for Research. Journal of Service Research, 14(3), 232–271. https://doi.org/10.1.1.817.1457
Byun, S.-E., & Sternquist, B. (2011). Fast Fashion and In-Store Hoarding: The Drivers, Moderator, and Consequences. Clothing & Textiles Research Journal, 29(3), 187–201. https://doi.org/10.1177/0887302X11411709
Cakim, I. M. (2010). Implementing Word of Mouth Marketing. John wiley & Sons, Inc.
Calder, B. J., Malthouse, E. C., & Schaedel, U. (2009). An Experimental Study of The Relationship Between Online Engagement and Advertising Effectiveness. Journal of Interactive Marketing2, 23, 321–331. https://doi.org/10.1016/j.intmar.2009.07.002
Chaplin, L. N., & John, D. R. (2005). The Development of Self-Brand Connections in Childern and Adolescents. Journal of Consumer Research, 32(1), 119–129. https://doi.org/10.1086/426622
Chaudhuri, A., & Holbrook, M. B. (2001). The Chain of Effect from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty. Journal of Marketing, 65(2), 81–93. https://doi.org/10.1509/jmkg.65.2.81.18255
Daily, Investor. 2021. "Ekspor-Alas-Kaki-Ditargetkan-US$-5,2-Miliar"
https://kemenperin.go.id/artikel/22408/2021,-Ekspor-Alas-Kaki-Ditargetkan-US$-5,2-Miliar, diakes pada tanggal 4 Juli 2021 pukul 09.35
Delgado-ballester, E., & Fernandez-sabiote, E. (2016). Brand Experimental Value Versus Brand Functional Value: Which Matter More for Brand. European Jornal of Marketing, 49(11/12), 1857–1879. https://doi.org/10.1108/EJM-02-2014-0129
Dick, A. S., & Basu, K. (1994). Customer Loyalty: Toward an Integrated Conceptual Framework. Journal of the Academy of Marketing Science, 22(2), 99–113. https://doi.org/https://doi.org/10.1177/0092070394222001.
Eaton, D. J. (2006). e-Word-of-Mouth Marketing.
Firmansyah, Fikri. 2020. " tren-sneakers-lokal-aprisindo-jatim-sebut-bahan-baku-industri-sepatu-lokal-masih-tergantung-impor". https://jatim.tribunnews.com/2020/03/14/tren-sneakers-lokal-aprisindo-jatim-sebut-bahan-baku-industri-sepatu-lokal-masih-tergantung-impor, diakses pada tanggal 2 Juli 2021 pukul 09.30
Fournier, S. (1998). Consumers and Their Brands: Developing Relationship Theory in Consumer Research. Journal of Consumer Research1, 24(4), 343–353. https://doi.org/10.1086/209515
Gambetti, R. C., Gafficna, G., & Biraghi, S. (2012). The Grounded Theory Approach to Comsumer Brand-engagement. International Journal of Marketing Research, 54(5), 659–687. https://doi.org/10.2501/IJMR-54-5-659-687
Gunelius, S. (2010). 30-Minutes Social Media Marketing.
Hollebeek, L. D., Brodie, R. J., Juric, B., & Ilic, A. (2011). Customer Engagement: Conceptual Domain, Fundamental Propositions, and Implications for Research. Journal of Service Research, 17(3). https://doi.org/https://doi.org/10.1177/1094670511411703
Hollebeek, L. D., Glynn, M., & Brodie, R. J. (2014). Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation. Journal of Interactive Marketing, 28(2), 149–165. https://doi.org/10.1016/j.intmar.2013.12.002
Hwang, J., & Kandampully, J. (2012). The Role of Emotional Aspects in Younger Consumer-Brand Relationships. Journal of Product & Brand Management, 21(2), 98–108. https://doi.org/10.1108/10610421211215517
Joung, H.-M. (2014). Fast-Fashion Consumers Post-Purchase Behaviours. International Journal of Retail & Distribution Management, 42(8), 688–697. https://doi.org/https://doi.org/10.1108/IJRDM-03-2013-0055
Keller, K. L. (1993). Conceptualizing, Measuring, and Managing Customer-Based Brand Equity. Journal of Marketing, 57(1), 1–22. https://doi.org/10.2307/1252054
Khan, I., Rahman, Z., & Fatma, M. (2016). The Role of Customer Brand Engagement and Brand Experience in Online Banking. International Journal of Bank Marketing, 34(7), 1025–1041.
Lazzari, R., Mario, F., & Gough, H. G. (1978). A New Scale for The Adjective Check List Based on Self Vs Ideal-Self Discrepancies. Journal of Clinical Psychology, 34(2), 361–365.
Lee, T. S., Leung, C. S., & Zhang, Z. M. (2000). Fashion Brand Image Marketing: Brand Image and Brand Personality. Research Journal of Textile and Apparel, 4(2).
Lidia, M. W., Arai, T., Ishigaki, A., & Yudoko, G. (2012). Applying System Dynamics Approach to the Fast Fashion Supply Chain: Case of an SME in Indonesia. The Asian Journal of Technology Management, 5(1), 42–52.
London, T., Anupindi, R., & Sheth, S. (2010). Creating Mutual Value: Lessons Learned form Ventures Serving Base of The Pyramid Producer. Journal of Business Research, 63(6), 582–594. https://doi.org/https://doi.org/10.1016/j.jbusres.2009.04.025
Malone, S., Mckechnie, S., & Tynen, C. (2017). Tourist Emotions as a Resource for Customer Value Creation, Co-Creation and Destruction: A Customer-Grounded Understanding. Journal of Travel Research, 57(7), 843–855. https://doi.org/10.1177/0047287517720118
Mangold, W. G., & Faulds, D. J. (2009). Social Media: The New Hybrid Element of the Promotion Mix. Business Horizons (2009), 52, 357–365. https://doi.org/https://doi.org/10.1016/j.bushor.2009.03.002
McEnally, M., & De Chernatony, L. (1999). The Envolving Nature of Branding: Consumer and Managerial Considerations. Academy of Marketing Science Review, 2, 1–16.
Millen, D. R., & Patterson, J. F. (2002). Stimulating Sosial Engagement in a Community Network. CSCW’02.
Moore, D. J., & Homer, P. M. (2008). Self-brand Connections: The Role of Attitude Strength and Autobiographical Memory. Journal of Business Research, 61(7), 707–714. https://doi.org/https://doi.org/10.1016/j.jbusres.2007.09.002
Nambisan, S., & Baron, R. (2007). Interactions in Virtual Customer Environments: Implications for Product Support and Customer Relationship Management. Journal of Interactive Marketing, 21(2), 42–62. https://doi.org/10.1002/dir.20077
Nandan, S. (2005). An Exploration of The Brand Identity-Brand Image Linkage: A Communications Perspective. Journal of Brand Management, 12(4), 264–278. https://doi.org/10.1057/palgrave.bm.2540222
Neti, S. (2011). Social Media and its Role Marketing. International Journal of Enterprise Computing and Business System, 1.
Nyadzayo, M. W. (2019). Driver and Outcome of Brand Engagement in Self-Concept for Luxury Fashion Brands. Journal of Fashion Marketing and Management.
Nysveen, H., & Pedersen, P. E. (2014). Influences of Cocreation on Brand Experience. International Journal of Market Research, 56(6), 807–832. https://doi.org/https://doi.org/10.2501/IJMR-2014-016
OHern, M. S., & Rindfleisch, A. (2010). Customer Co-Creation: A Typology and Research Agenda. Review of Marketing Research, 6, 84–106. https://doi.org/10.1108/S1548-6435(2009)0000006008
Ong, C. H., Lee, H. W., & Ramayah, T. (2018). Impact of Brand Experience on Loyalty. Journal of Hospitality Marketing & Management.
Ong, C. H., Salleh, S. M., & Yusoff, R. Z. (2015). Brand Experience, Trust Components, and Customer Loyalty: Sustainable Malaysian SME Brand Study. Asian Social Science, 11(26), 252–266. https://doi.org/10.5539/ass.v11n26p252
Park, C. W., Macinnis, D. J., Priester, J., Eisingerich, A. B., & Lacobucci, D. (2010). Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Driver. Journal of Marketing, 74, 1–17. https://doi.org/https://doi.org/10.1509/jmkg.74.6.1
Payne, A., Storbacka, K., Frow, P., & Knox, S. (2009). Co-Creating Brands: Diagnosing and Designing the Relationship Experience. Journal of Business Research, 62(3), 379–389. https://doi.org/10.1016/j.jbusres.2008.05.013
Pentina, I., Guilloux, V., & Micu, A. (2018). Exploring Social Media Engagement Behavior in the Context of Luxury Brands. Journal of Advertising. https://doi.org/10.1080/00913367.2017.1405756
Perdesen, P. E., Nysveen, H., & Skard, S. (2013). Brand Experience in Service Organizations: Exploring the Individual Effects of Brand Experience Dimensions. Journal of Brand Management, 20(5), 404–423. https://doi.org/https://doi.org/10.1057/bm.2012.31.
Perkasa, Gading. 2020. "5-merek-sepatu-lokal-indonesia-harga-murah-kualitas-oke" https://lifestyle.kontan.co.id/news/5-merek-sepatu-lokal-indonesia-harga-murah-kualitas-oke?page=1, diakses pada tanggal 4 Juli 2021 pukul 09.00
Prahalad, C. ., & Ramaswamy, V. (2004). Co-Creation Experience: The Next Practice in Value Creation. Journal of Interactive Marketing, 18(3), 5–14. https://doi.org/https://doi.org/10.1002/dir.20015
Reza-Jalilvand, M., & Samiei, N. (2012). The Effect of Electronic Word of Mouth on Brand Image and Purchase Intention. Marketing Intelligence & Planning, 30(4). https://doi.org/10.1108/02634501211231946
Saraswati, A. R., & Rahyuda, K. (2017). Brand Image Memediasi Kualitas Produk dan Harga dengan Keputusan Pembelian Smartphone Apple di Kota Denpasar. E-Jurnal Managemen UNUD, 6(6).
Sheth, T. N., Newman, B. I., & Gross, B. L. (1992). Consumption Values and Market Choice: Theory and Applications. Journal of Marketing Research, 29(4), 487–489.
Siaran Pers. 2019. " Produksi-Industri-Alas-Kaki-RI-Pijak-Posisi-4-Dunia" https://kemenperin.go.id/artikel/20538/Produksi-Industri-Alas-Kaki-RI-Pijak-Posisi-4-Dunia , diakses pada tanggal 4 Juli 2021 pukul 10.05
Silverman, G. (2001). The Secrets of Word-of-Mouth Marketing (Second). Amacom Books.
Sprott, D., Czellar, S., & Spangenberg, E. (2009). The Importance of a General Measure of Branf Engagement on Market Behavior: Development and Validation. Journal of Marketing Research, 46, 92–104. https://doi.org/https://doi.org/10.1509/jmkr.46.1.92
Swaminathan, V., Page, K. L., & Gurhan-Canli, Z. (2007). “My” Brand or “Our” Brand: The Effect of Brand Relationship Dimensions and Self-Construal on Brand Evaluations. Journal of Consumer Research, 34, 248–259.
VanDoorn, J., Lemon, K. N., Mittal, V., Nass, S., Pick, D., Pirner, P., & Verhoef, P. C. (2010). Customer Engagement Behavior: Theoretical Foundations and Research Directions. Journal of Service Research, 13(3), 253–266. https://doi.org/https://doi.org/10.1177/1094670510375599
Vargo, S. L., & Lusch, R. F. (2004). Evolving to New Dominant Logic fot Marketing. Journal of Marketing, 68(1), 1–17. https://doi.org/https://doi.org/10.1509/jmkg.68.1.1.24036
Veloso, M., & Gomez-Suarez, M. (2019). Brand Experiance and Brand Attachment as Drivers of WOM in Hospitality. Spanish Journal of Marketing. https://doi.org/10.1108/SJME-12-2019-0106
Vigneron, F., & Johnson, L. W. (2004). Measuring Perceptions of Brand Luxury. Brand Management, 11(6), 484–506. https://doi.org/10.1057/palgrave.bm.2540194
Watson, G. F., Beck, J. T., Henderson, C. M., & Palmatier, R. W. (2015). Building, Measuring and Profitting from Customer Loyalty. Original Empirical Research. https://doi.org/10.1007/s11747-015-0439-4
Workman, J. E., & Lee, S.-H. (2011). Materialism, Fashion Consumers and Gender: Cross-cultural Study. International Journal of Consumer Studies, 35, 50–57. https://doi.org/10.1111/j.1470-6431.2010.00935.x
Zulkarnaen, W., Amin, N. N. (2018). Pengaruh Strategi Penetapan Harga Terhadap Kepuasan Konsumen. Jurnal Ilmiah MEA (Manajemen, Ekonomi, & Akuntansi), 2(1), 106-128.
Alexander, M., & Jaakkola, E. (2015). Customer Engagement Behaviours and Value Co-creation. Cotemporary Issues and Challenges, 3–20.
Audrain-Potevia, A.-F., N’Goala, G., & Ingrid, P. (2013). A Good Deal Online: The Impacts od Acquisition and Transaction Value on E-satisfaction and E-loyalty. Journal of Retailing and Consumer Services, 20(5), 445–452. https://doi.org/10.1016/j.jretconser.2013.04.002
Baumgartner, H., & Sujan, M. (1992). Aitobiographical Memories, Affect, and Consumer Information Processing. Journal of Consumer Psychology, 1(1), 53–82. https://doi.org/10.1016/S1057-7408(08)80045-9
Berger, J., & Schwartz, E. M. (2011). What Drives Immediate and Ongoing Word of Mouth. Journal of Marketing Research, 48, 869–880.
Bhardwaj, V., & Fairhurst. (2010). Fast Fashion: Response to Chages in The Fashion Industry. The International Review of Retail, Distribution and Consumer Research, 20(1), 165–173. https://doi.org/https://doi.org/10.1080/09593960903498300
Bianchi, C., & Birtwistle, G. (2010). Sell, Give Away, or Donate: an Exploratory Study of Fashion Clothing Disposal Behaviour in Two Countries. The International Review of Retail, Distribution and Consumer Research, 20(3), 353–368. https://doi.org/10.1080/09593969.2010.491213
Brakus, J. J., Schmitt, B. H., & Zarantonello, L. (2009). Brand Experience: What is it? How is it Measured? Does it Affect Loyalty. Journal of Marketing, 73, 52–68. https://doi.org/10.1.1.605.3526
Broadbent, S., Bridson, K., Ferkins, L., & Rentschler, R. (2010). Brand Love, Brand Image and Loyalty in Australian Elite Sport. Deakin Research Online.
Brodie, R. J., Hollebeek, L. D., Juric, B., & Ilic, A. (2011). Customer Engagement: Conceptual Domain, Fundamental Propositions, and Implications for Research. Journal of Service Research, 14(3), 232–271. https://doi.org/10.1.1.817.1457
Byun, S.-E., & Sternquist, B. (2011). Fast Fashion and In-Store Hoarding: The Drivers, Moderator, and Consequences. Clothing & Textiles Research Journal, 29(3), 187–201. https://doi.org/10.1177/0887302X11411709
Cakim, I. M. (2010). Implementing Word of Mouth Marketing. John wiley & Sons, Inc.
Calder, B. J., Malthouse, E. C., & Schaedel, U. (2009). An Experimental Study of The Relationship Between Online Engagement and Advertising Effectiveness. Journal of Interactive Marketing2, 23, 321–331. https://doi.org/10.1016/j.intmar.2009.07.002
Chaplin, L. N., & John, D. R. (2005). The Development of Self-Brand Connections in Childern and Adolescents. Journal of Consumer Research, 32(1), 119–129. https://doi.org/10.1086/426622
Chaudhuri, A., & Holbrook, M. B. (2001). The Chain of Effect from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty. Journal of Marketing, 65(2), 81–93. https://doi.org/10.1509/jmkg.65.2.81.18255
Daily, Investor. 2021. "Ekspor-Alas-Kaki-Ditargetkan-US$-5,2-Miliar"
https://kemenperin.go.id/artikel/22408/2021,-Ekspor-Alas-Kaki-Ditargetkan-US$-5,2-Miliar, diakes pada tanggal 4 Juli 2021 pukul 09.35
Delgado-ballester, E., & Fernandez-sabiote, E. (2016). Brand Experimental Value Versus Brand Functional Value: Which Matter More for Brand. European Jornal of Marketing, 49(11/12), 1857–1879. https://doi.org/10.1108/EJM-02-2014-0129
Dick, A. S., & Basu, K. (1994). Customer Loyalty: Toward an Integrated Conceptual Framework. Journal of the Academy of Marketing Science, 22(2), 99–113. https://doi.org/https://doi.org/10.1177/0092070394222001.
Eaton, D. J. (2006). e-Word-of-Mouth Marketing.
Firmansyah, Fikri. 2020. " tren-sneakers-lokal-aprisindo-jatim-sebut-bahan-baku-industri-sepatu-lokal-masih-tergantung-impor". https://jatim.tribunnews.com/2020/03/14/tren-sneakers-lokal-aprisindo-jatim-sebut-bahan-baku-industri-sepatu-lokal-masih-tergantung-impor, diakses pada tanggal 2 Juli 2021 pukul 09.30
Fournier, S. (1998). Consumers and Their Brands: Developing Relationship Theory in Consumer Research. Journal of Consumer Research1, 24(4), 343–353. https://doi.org/10.1086/209515
Gambetti, R. C., Gafficna, G., & Biraghi, S. (2012). The Grounded Theory Approach to Comsumer Brand-engagement. International Journal of Marketing Research, 54(5), 659–687. https://doi.org/10.2501/IJMR-54-5-659-687
Gunelius, S. (2010). 30-Minutes Social Media Marketing.
Hollebeek, L. D., Brodie, R. J., Juric, B., & Ilic, A. (2011). Customer Engagement: Conceptual Domain, Fundamental Propositions, and Implications for Research. Journal of Service Research, 17(3). https://doi.org/https://doi.org/10.1177/1094670511411703
Hollebeek, L. D., Glynn, M., & Brodie, R. J. (2014). Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation. Journal of Interactive Marketing, 28(2), 149–165. https://doi.org/10.1016/j.intmar.2013.12.002
Hwang, J., & Kandampully, J. (2012). The Role of Emotional Aspects in Younger Consumer-Brand Relationships. Journal of Product & Brand Management, 21(2), 98–108. https://doi.org/10.1108/10610421211215517
Joung, H.-M. (2014). Fast-Fashion Consumers Post-Purchase Behaviours. International Journal of Retail & Distribution Management, 42(8), 688–697. https://doi.org/https://doi.org/10.1108/IJRDM-03-2013-0055
Keller, K. L. (1993). Conceptualizing, Measuring, and Managing Customer-Based Brand Equity. Journal of Marketing, 57(1), 1–22. https://doi.org/10.2307/1252054
Khan, I., Rahman, Z., & Fatma, M. (2016). The Role of Customer Brand Engagement and Brand Experience in Online Banking. International Journal of Bank Marketing, 34(7), 1025–1041.
Lazzari, R., Mario, F., & Gough, H. G. (1978). A New Scale for The Adjective Check List Based on Self Vs Ideal-Self Discrepancies. Journal of Clinical Psychology, 34(2), 361–365.
Lee, T. S., Leung, C. S., & Zhang, Z. M. (2000). Fashion Brand Image Marketing: Brand Image and Brand Personality. Research Journal of Textile and Apparel, 4(2).
Lidia, M. W., Arai, T., Ishigaki, A., & Yudoko, G. (2012). Applying System Dynamics Approach to the Fast Fashion Supply Chain: Case of an SME in Indonesia. The Asian Journal of Technology Management, 5(1), 42–52.
London, T., Anupindi, R., & Sheth, S. (2010). Creating Mutual Value: Lessons Learned form Ventures Serving Base of The Pyramid Producer. Journal of Business Research, 63(6), 582–594. https://doi.org/https://doi.org/10.1016/j.jbusres.2009.04.025
Malone, S., Mckechnie, S., & Tynen, C. (2017). Tourist Emotions as a Resource for Customer Value Creation, Co-Creation and Destruction: A Customer-Grounded Understanding. Journal of Travel Research, 57(7), 843–855. https://doi.org/10.1177/0047287517720118
Mangold, W. G., & Faulds, D. J. (2009). Social Media: The New Hybrid Element of the Promotion Mix. Business Horizons (2009), 52, 357–365. https://doi.org/https://doi.org/10.1016/j.bushor.2009.03.002
McEnally, M., & De Chernatony, L. (1999). The Envolving Nature of Branding: Consumer and Managerial Considerations. Academy of Marketing Science Review, 2, 1–16.
Millen, D. R., & Patterson, J. F. (2002). Stimulating Sosial Engagement in a Community Network. CSCW’02.
Moore, D. J., & Homer, P. M. (2008). Self-brand Connections: The Role of Attitude Strength and Autobiographical Memory. Journal of Business Research, 61(7), 707–714. https://doi.org/https://doi.org/10.1016/j.jbusres.2007.09.002
Nambisan, S., & Baron, R. (2007). Interactions in Virtual Customer Environments: Implications for Product Support and Customer Relationship Management. Journal of Interactive Marketing, 21(2), 42–62. https://doi.org/10.1002/dir.20077
Nandan, S. (2005). An Exploration of The Brand Identity-Brand Image Linkage: A Communications Perspective. Journal of Brand Management, 12(4), 264–278. https://doi.org/10.1057/palgrave.bm.2540222
Neti, S. (2011). Social Media and its Role Marketing. International Journal of Enterprise Computing and Business System, 1.
Nyadzayo, M. W. (2019). Driver and Outcome of Brand Engagement in Self-Concept for Luxury Fashion Brands. Journal of Fashion Marketing and Management.
Nysveen, H., & Pedersen, P. E. (2014). Influences of Cocreation on Brand Experience. International Journal of Market Research, 56(6), 807–832. https://doi.org/https://doi.org/10.2501/IJMR-2014-016
OHern, M. S., & Rindfleisch, A. (2010). Customer Co-Creation: A Typology and Research Agenda. Review of Marketing Research, 6, 84–106. https://doi.org/10.1108/S1548-6435(2009)0000006008
Ong, C. H., Lee, H. W., & Ramayah, T. (2018). Impact of Brand Experience on Loyalty. Journal of Hospitality Marketing & Management.
Ong, C. H., Salleh, S. M., & Yusoff, R. Z. (2015). Brand Experience, Trust Components, and Customer Loyalty: Sustainable Malaysian SME Brand Study. Asian Social Science, 11(26), 252–266. https://doi.org/10.5539/ass.v11n26p252
Park, C. W., Macinnis, D. J., Priester, J., Eisingerich, A. B., & Lacobucci, D. (2010). Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Driver. Journal of Marketing, 74, 1–17. https://doi.org/https://doi.org/10.1509/jmkg.74.6.1
Payne, A., Storbacka, K., Frow, P., & Knox, S. (2009). Co-Creating Brands: Diagnosing and Designing the Relationship Experience. Journal of Business Research, 62(3), 379–389. https://doi.org/10.1016/j.jbusres.2008.05.013
Pentina, I., Guilloux, V., & Micu, A. (2018). Exploring Social Media Engagement Behavior in the Context of Luxury Brands. Journal of Advertising. https://doi.org/10.1080/00913367.2017.1405756
Perdesen, P. E., Nysveen, H., & Skard, S. (2013). Brand Experience in Service Organizations: Exploring the Individual Effects of Brand Experience Dimensions. Journal of Brand Management, 20(5), 404–423. https://doi.org/https://doi.org/10.1057/bm.2012.31.
Perkasa, Gading. 2020. "5-merek-sepatu-lokal-indonesia-harga-murah-kualitas-oke" https://lifestyle.kontan.co.id/news/5-merek-sepatu-lokal-indonesia-harga-murah-kualitas-oke?page=1, diakses pada tanggal 4 Juli 2021 pukul 09.00
Prahalad, C. ., & Ramaswamy, V. (2004). Co-Creation Experience: The Next Practice in Value Creation. Journal of Interactive Marketing, 18(3), 5–14. https://doi.org/https://doi.org/10.1002/dir.20015
Reza-Jalilvand, M., & Samiei, N. (2012). The Effect of Electronic Word of Mouth on Brand Image and Purchase Intention. Marketing Intelligence & Planning, 30(4). https://doi.org/10.1108/02634501211231946
Saraswati, A. R., & Rahyuda, K. (2017). Brand Image Memediasi Kualitas Produk dan Harga dengan Keputusan Pembelian Smartphone Apple di Kota Denpasar. E-Jurnal Managemen UNUD, 6(6).
Sheth, T. N., Newman, B. I., & Gross, B. L. (1992). Consumption Values and Market Choice: Theory and Applications. Journal of Marketing Research, 29(4), 487–489.
Siaran Pers. 2019. " Produksi-Industri-Alas-Kaki-RI-Pijak-Posisi-4-Dunia" https://kemenperin.go.id/artikel/20538/Produksi-Industri-Alas-Kaki-RI-Pijak-Posisi-4-Dunia , diakses pada tanggal 4 Juli 2021 pukul 10.05
Silverman, G. (2001). The Secrets of Word-of-Mouth Marketing (Second). Amacom Books.
Sprott, D., Czellar, S., & Spangenberg, E. (2009). The Importance of a General Measure of Branf Engagement on Market Behavior: Development and Validation. Journal of Marketing Research, 46, 92–104. https://doi.org/https://doi.org/10.1509/jmkr.46.1.92
Swaminathan, V., Page, K. L., & Gurhan-Canli, Z. (2007). “My” Brand or “Our” Brand: The Effect of Brand Relationship Dimensions and Self-Construal on Brand Evaluations. Journal of Consumer Research, 34, 248–259.
VanDoorn, J., Lemon, K. N., Mittal, V., Nass, S., Pick, D., Pirner, P., & Verhoef, P. C. (2010). Customer Engagement Behavior: Theoretical Foundations and Research Directions. Journal of Service Research, 13(3), 253–266. https://doi.org/https://doi.org/10.1177/1094670510375599
Vargo, S. L., & Lusch, R. F. (2004). Evolving to New Dominant Logic fot Marketing. Journal of Marketing, 68(1), 1–17. https://doi.org/https://doi.org/10.1509/jmkg.68.1.1.24036
Veloso, M., & Gomez-Suarez, M. (2019). Brand Experiance and Brand Attachment as Drivers of WOM in Hospitality. Spanish Journal of Marketing. https://doi.org/10.1108/SJME-12-2019-0106
Vigneron, F., & Johnson, L. W. (2004). Measuring Perceptions of Brand Luxury. Brand Management, 11(6), 484–506. https://doi.org/10.1057/palgrave.bm.2540194
Watson, G. F., Beck, J. T., Henderson, C. M., & Palmatier, R. W. (2015). Building, Measuring and Profitting from Customer Loyalty. Original Empirical Research. https://doi.org/10.1007/s11747-015-0439-4
Workman, J. E., & Lee, S.-H. (2011). Materialism, Fashion Consumers and Gender: Cross-cultural Study. International Journal of Consumer Studies, 35, 50–57. https://doi.org/10.1111/j.1470-6431.2010.00935.x
Zulkarnaen, W., Amin, N. N. (2018). Pengaruh Strategi Penetapan Harga Terhadap Kepuasan Konsumen. Jurnal Ilmiah MEA (Manajemen, Ekonomi, & Akuntansi), 2(1), 106-128.
Published
2022-12-08
How to Cite
Whinarko, W. (2022). DETERMINAN DAN OUTCOME BRAND ENGAGEMENT IN SELF-CONCEPT (BESC) PRODUK SEPATU LOKAL INDONESIA. Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA), 6(3), 1767-1790. https://doi.org/10.31955/mea.v6i3.2526
Section
Articles
Copyright (c) 2022 Jurnal Ilmiah MEA (Manajemen, Ekonomi, & Akuntansi)
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
