THE EFFECT OF PRODUCT QUALITY AND SECONDATE BEAUTY BRAND IMAGE TOWARDS CONSUMER REPURCHASE INTENTION
Keywords:
Product Quality, Brand Image, Repurchase Intention
Abstract
Based on BPS data in the first quarter of 2020, pharmaceutical growth, chemical industry, traditional medicine including cosmetics grew 5.59%. With this phenomenon, entrepreneurs in the country are interested in entering the cosmetic industry. One of them was Secondate Beauty, which issued its first product, Milky Gel Lip Tint. This product has received numerous reviews, both positive and negative. The purpose of this study is to determine the impact of product quality and brand image on the desire to repurchase Secondate Beauty cosmetics. Data collection in this study will be processed by spreading questionnaire and will be analyzed by SmartPLS 3.3.5. The results show that all variables in this study have a significant influence on the intensity of Secondate Beauty consumers in repurchasing.
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Sukawati, Tjokordabagusprimawibawa, Sukawati, Tjokordagderaka and Jatra, I. M. (2021) ‘The Influence of Service Quality, Product Quality, and Brand Image on Repurchase Intention of Rattan Products (Study on Bali Bagus Rotan)’, 5(3), pp. 1–6.
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Bagus, A., Ratna, N. and Imam, A. (2021) ‘Pengaruh Kualitas Produk, Harga, Desain dan Citra Merek Terhadap Minat Beli Ulang Produk Sepatu’, Jurnal Ilmu Manajemen, 1(1), pp. 32–38. Available at: https://journal.actual-insight.com/index.php/equilibrium/article/view/55/44.
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Cuong, D. T. (2022) ‘The Relationship Between Product Quality, Brand Image, Purchase Decision, and Repurchase Intention’, Lecture Notes in Networks and Systems, 299, pp. 533–545. doi: 10.1007/978-3-030-82616-1_44.
Darni, S. and Marlina (2021) ‘Pengaruh Citra Merek dan Kualitas Produk terhadap Minat Beli Ulang Handphone Merek Oppo di Kota lhoksukon Kabupaten Aceh Utara’, 4(4), pp. 51–58.
Walujo, D. A., Koesdijati, T. and Utomo, Y. (2020) PENGENDALIAN KUALITAS. Edited by Djoko Adi Walujo. Surabaya: Scopindo Media Pustaka. Available at: https://www.google.co.id/books/edition/PENGENDALIAN_KUALITAS/govUDwAAQBAJ?hl=en&gbpv=1&dq=kualitas+produk&printsec=frontcover (Accessed: 16 November 2021).
Fauziah, W. (2020) ‘The Effect of Product Quality towards Repurchase Intention “Roti Kembung”’, Jurnal Pendidikan Manajemen Bisnis, 20(1), pp. 33–39.
Firmansyah, F. and Haryanto, R. (2019) Manajemen Kualitas Jasa: Peningkatan Kepuasan & Loyalitas Pelanggan. Edited by Achmad Fauzi. Kabupaten Pamekasan: Duta Media Publishing. Available at: https://www.google.co.id/books/edition/Manajemen_Kualitas_Jasa/gdf7DwAAQBAJ?hl=en&gbpv=1&dq=kualitas+produk&printsec=frontcover (Accessed: 16 November 2021).
Indrawati (2015) Metode Penelitian Manajemen dan Bisnis Konvergensi Teknologi Komunikasi dan Informasi. Bandung: Refika Aditama.
Indrawati et. al. (2017) Perilaku Konsumen Individu: dalam Mengadopsi Layanan Berbasis Teknologi Informasi & Komunikasi. Bandung: Refika Aditama.
Jansen (2019) ‘Pengaruh Service Attributes Terhadap Overall Satisfaction Dan Membership Renewal Intention Member Knockout Boxing Camp Surabaya’, Journal of Chemical Information and Modeling, 53(9), pp. 1689–1699.
Jayani, D. H. (2021) Ekspor dan Impor Indonesia Melonjak pada Agustus 2021 | Databoks, Databooks. Available at: https://databoks.katadata.co.id/datapublish/2021/09/15/ekspor-dan-impor-indonesia-melonjak-pada-agustus-2021 (Accessed: 16 November 2021)
K. W., N. I. and Pebrianto, R. (2020) ‘Kualitas Produk Dan Citra Merek Terhadap Minat Beli Ulang Produk Pond’s Men’, Sasanti: Journal of Economic and Business, 1, pp. 55–66
Nurfitriana, S. and Iriani, F. (2018) ‘Citra Merek, Kualitas Produk, Harga Dan Pengaruhnya Pada Minat Beli Ulang Produk Kecantikan Wardah’, Sebatik, 22(2), pp. 56–63. doi: 10.46984/sebatik.v22i2.308.
Rahmawati (2016) Manajeman Pemasaran. 1st edn. Edited by T. F. Kiswanto. Samarinda: Mulawarman University Press.
Ramadhan, A. G. and Santosa, S. B. (2017) ‘Analisis Pengaruh Kualitas Produk, Kualitas Pelayanan, dan Citra Merek terhadap Minat Beli Ulang pada Sepatu Nike Running di Semarang melalui Kepuasan Pelanggan sebagai Variabel Intervening’, Diponegoro Journal of Management, 6(1), pp. 1–12. Available at: http://ejournal-s1.undip.ac.id/index.php/management.
Rizaty, M. A. (2021) Industri Kosmetik Tumbuh 5,59 Persen, Ini Merek Perawatan Tubuh Terlaris pada Agustus 2021 | Databoks, Databooks. Available at: https://databoks.katadata.co.id/datapublish/2021/10/05/industri-kosmetik-tumbuh-559-persen-ini-merek-perawatan-tubuh-terlaris-pada-agustus-2021 (Accessed: 16 November 2021).
Sarippudin, A., Fitriani, I. D., & Zulkarnaen, W. (2019). Pengaruh Citra Merek (Brand Image) Terhadap Proses Keputusan Pembelian Handphone Samsung Di ITC Kebon Kalapa Bandung. Jurnal SEMAR: Sain Ekonomi Manajemen & Akuntansi Riviu, 1(3), 42-51.
Secondatebeauty (2020) SECONDATE (@secondatebeauty) • Instagram photos and videos. Available at: https://www.instagram.com/p/B8ym6fmBP1u/ (Accessed: 16 November 2021).
Setiawan, W. and Safitri, K. (2019) ‘Pengaruh Kualitas Produk Dan Harga Terhadap Minat Beli Ulang Beras Batang Gadis Di Agen S. Riyadi Melalui Kepuasan Konsumen Sebagai Variabel Intervening’, Jurnal Ilmiah MEA (Manajemen, Ekonomi, & Akuntansi), 3(3), pp. 223–237. doi: 10.31955/mea.vol3.iss3.pp223-231.
Setiadi N. J. (2019) Perilaku Konsumen. Jakarta: PrenadaMedia Group. Available at: https://www.google.co.id/books/edition/Perilaku_Konsumen/DZLyDwAAQBAJ?hl=en&gbpv=1&dq=perilaku+konsumen&printsec=frontcover (Accessed: 16 November 2021).
Situmorang, A. P. (2021) Kemenperin Catat Penjualan Kosmetik Melejit Selama Pandemi, ini Alasannya | merdeka.com, Merdeka.com. Available at: https://www.merdeka.com/uang/kemenperin-catat-penjualan-kosmetik-melejit-selama-pandemi-ini-alasannya.html (Accessed: 16 November 2021).
Sudarijati, Andari, T. T. and Rosyada, R. (2020) ‘Minat Beli Ulang Berbasis Citra Merek, Harga, Dan Kualitas Produk (Kasus Pada Sate Maranggi Sn4444 Tajur Bogor)’, Jurnal Visionida, 6(2), p. 52. doi: 10.30997/jvs.v6i2.3503.
Sukawati, Tjokordabagusprimawibawa, Sukawati, Tjokordagderaka and Jatra, I. M. (2021) ‘The Influence of Service Quality, Product Quality, and Brand Image on Repurchase Intention of Rattan Products (Study on Bali Bagus Rotan)’, 5(3), pp. 1–6.
Supriyadi, Fristin, Y. and K.N, G. I. (2016) ‘Pengaruh Kualitas Produk dan Brand Image terhadap Keputusan Pembelian (Studi pada Mahasiswa Pengguna Produk Sepatu Merek Converse di Fisip Universitas Merdeka Malang’, Jurnal Bisnis dan Manajemen, 3(1).
Tjiptono, F. and Diana, A. (2016) Pemasaran Esensi & Aplikasi. Yogyakarta: ANDI. Available at: https://openlibrary.telkomuniversity.ac.id/home/catalog/id/123937/slug/pemasaran-esensi-aplikasi.html (Accessed: 16 November 2021).
Zunaini, R., Rejeki, A. and Sholichah, I. F. (2021) ‘the Influence of Brand Image on Repurchase Intention on Cement Products in Store X’, Journal Universitas Muhammadiyah Gresik Engineering, Social Science, and Health International Conference (UMGESHIC), 2(4), pp. 3552–3556.
Published
2022-06-03
How to Cite
Dezila, R., & Ariyanti, M. (2022). THE EFFECT OF PRODUCT QUALITY AND SECONDATE BEAUTY BRAND IMAGE TOWARDS CONSUMER REPURCHASE INTENTION. Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA), 6(2), 316-334. https://doi.org/10.31955/mea.v6i2.2012
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Articles
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