ANALYSIS OF THE DECISION MAKING PROCESS OF GENERATION X AND MILLENIAL INVESTORS ON APPLICATION-BASED GOLD INVESTMENT DURING THE CORONA VIRUS PANDEMI
Abstract
This research focuses on the phenomenon of investments made by generation x and millennials during the Covid-19 virus pandemic in application-based gold. The purpose of this study is to find out the strategies used and the reasons for Application-based Gold Investors in Generation X and Millennials to invest during the Covid-19 Pandemic.
Application-based Gold Investors in Generation X and Millennials show that there are no identifiable investment patterns/behaviors relating to a particular generation. Each individual has their own investment patterns whose strategies are influenced by their value, experience, risk profile, and goals in investing.
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