KINERJA BAURAN PEMASARAN TERHADAP KEPUASAN MAHASISWA
SURVEY MAHASISWA POLITEKNIK PIKSI GANESHA
Abstract
This study aims to determine the Performance of the Marketing Mix on The Student Satisfaction (Student Survey of Piksi Ganesha Polytechnic). The method used in this study is quantitative correlation research. In this study, population was taken from all Piksi Ganesha Polytechnic students which amounted to 3270 students. The sample was calculated using the Slovin formula with 356 students as respondents. The quantitative method are perfomed using multiple linear regression analyses, f test, t test and determination coefficients. In this asessment calculation, the signifinace value is 0,00 < 0,05, it means that independent variablesare product, price, promotion, location, people, process and physical evidence affect simultaneously dependent variable namely student satisfaction. In this study, the value of R Square is 0,915 wihich means that 91,5% of the marketing mix affected student satisfaction. Looking at the results of research from the marketing mix should pay more attention to physical evidence and the price offered so that student satisfaction is increased.
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