PENGARUH INOVASI DIGITAL DAN KOMPETENSI KEWIRAUSAHAAN TERHADAP KEUNGGULAN BERSAING DAN DAMPAKNYA KE RESILIENSI BISNIS
STUDI PADA UMKM FOOD AND BEVERAGE DI MASA PANDEMI COVID-19
Abstract
This research aims to determine the impact of digital innovation and entrepreneurship on competitive advantage and its impact on business resilience by studying small, medium and micro-enterprises in the food and beverage sector during the Covid19 pandemic. The research method used in this study is a quantitative method. The survey was conducted by DepokCity among 150 small, medium and micro businesses in the food and beverage industry. The data analysis technique used in this study is structural equation modeling (SEM). The esults of this study found that (1) digital innovation affects competitive advantage, (2) digital innovation affects corporate resilience, (3) entrepreneurship affects competitive advantage, and (4) corporate literacy affects corporate resilience during the current pandemic. Therefore, competitive advantage and business resilience require digital innovation and entrepreneurial integrity
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Albukhitan, S. (2020) ‘Developing Digital Transformation Strategy for Manufacturing’, in Procedia Computer Science.
Aryawati, N. P. A. (2020) ‘Resiliensi Bisnis Pada UMKM Di Era Normal Baru Sebagai Upaya Kemandirian Ekonomi’, in Menyemai Benih Dharma Perspektif Multidisiplin.
Baud, D., Qi, X., Nielsen-Saines, K., Musso, D., Pomar, L. and Favre, G. (2020) ‘Real estimates of mortality following COVID-19 infection’, The Lancet Infectious Diseases.
Cichosz, M., Wallenburg, C. M. and Knemeyer, A. M. (2020) ‘Digital transformation at logistics service providers: barriers, success factors and leading practices’, International Journal of Logistics Management.
Dahles, H. and Susilowati, T. P. (2015) ‘Business resilience in times of growth and crisis’, Annals of Tourism Research.
Daniel, S. J. (2020) ‘Education and the COVID-19 pandemic’, Prospects.
Hidayat, M. and Citra (2019) ‘Pengaruh Kompetensi Kewirausahaan, Orientasi Pasar dan Motivasi Berwirausaha terhadap Kinerja Bisnis Warung Kopi di Kota Makassar’, Jurnal Mirai Managemnt.
Ismail, V. Y., Zain, E. and Zulihar (2015) ‘The Portrait of Entrepreneurial Competence on Student Entrepreneurs’, Procedia - Social and Behavioral Sciences.
Koch, T. and Windsperger, J. (2017) ‘Seeing through the network: Competitive advantage in the digital economy’, Journal of Organization Design.
Kurniawan, A. and Yun, Y. (2018) ‘Pengaruh Kompetensi Kewirausahaan dan Kelanggengan Usaha Terhadap Keunggulan Bersaing’, Jurnal Inspirasi Bisnis dan Manajemen.
Murtadlo, K. and Hanan (2019) ‘Pengaruh Kompetensi Kewirausahaan, Kompetensi Sumber Daya Manusia, Dan Supply Chain Management Terhadap Kinerja UKM Dan Keunggulan Bersaing’, Jurnal Sketsa Bisnis.
Nandy, A. (1973) ‘Motives, modernity, and entrepreneurial competence’, Journal of Social Psychology.
Nastiti, F. and Abdu, A. (2020) ‘Kajian: Kesiapan Pendidikan Indonesia Menghadapi Era Society 5.0’, Edcomtech Jurnal Kajian Teknologi Pendidikan.
‘New Perspective on the Resilience of SMEs Proactive, Adaptive, Reactive from Business Turbulence: A Systematic Review’ (2020) JOURNAL OF XI’AN UNIVERSITY OF ARCHITECTURE & TECHNOLOGY.
Orinaldi, M. (2020) ‘Peran E-commerce dalam Meningkatkan Resiliensi Bisnis diera Pandemi’, ILTIZAM Journal of Shariah Economics Research.
Raharjo, D. A. N. and Mulyani, E. S. (2020) ‘Resiliensi Usaha MIkro, Kecil, Menengah (UMKM) dan Kebijakan Pemerintah di Masa Pandemi Covid 19’, Jurnal Utilitas.
Reardon, T. and Vos, R. (2020) ‘Food supply chains: business resilience, innovation and adaptation’, 2021 Global Food Policy Report: transforming food systems after COVID-19.
‘Resiliensi Bisnis Badan Usaha Milik Desa Pada Era Pandemi: Sebuah Pendekatan Studi Kasus’ (2020) Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan.
Sarkodie, S. A. and Owusu, P. A. (2021) ‘Impact of COVID-19 pandemic on waste management’, Environment, Development and Sustainability.
Sugiyono. (2017) Metode Penelitian Kuantitatif Kualitatif & RND. Bandung: Alfabeta.
Tibay, V., Miller, J., Chang-Richards, A., Egbelakin, T., Seville, E. and Wilkinson, S. (2018) ‘Business resilience: A study of Auckland hospitality sector’, in Procedia Engineering.
Trihudiyatmanto, M. (2019) ‘Pengembangan Kompetensi Kewirausahaan Untuk Meningkatkan Keunggulan Bersaing UMKM (Studi Empirik Pada UMKM Pande Besi di Wonosobo)’, Journal of Economic, Management, Accounting and Technology.
Vial, G. (2019) ‘Understanding digital transformation: A review and a research agenda’, Journal of Strategic Information Systems.
Wardhana, A. (2015) ‘Strategi Digital Marketing dan Implikasinya Pada Keunggulan Bersaing UMK di Indonesia’, In Seminar Nasional Keuangan dan Bisnis IV.
Yasa, N. N. K., Ketut Giantari, I. G. A., Setini, M. and Rahmayanti, P. L. D. (2020) ‘The role of competitive advantage in mediating the effect of promotional strategy on marketing performance’, Management Science Letters.
Zohuri, B. and Moghaddam, M. (2017) Business Resilience System (BRS): Driven Through Boolean, Fuzzy Logics and Cloud Computation, Business Resilience System (BRS): Driven Through Boolean, Fuzzy Logics and Cloud Computation.
Zulkarnaen, W., et al. (2020). Comparative Study of Tax Policy Related to COVID-19 in ASEAN Countries. International Journal of TEST Engineering & Management. 83(2),6519-6528. https://testmagzine.biz/index.php/testmagzine/article/view/8548.
Published
2021-10-17
How to Cite
Wahdi, H. (2021). PENGARUH INOVASI DIGITAL DAN KOMPETENSI KEWIRAUSAHAAN TERHADAP KEUNGGULAN BERSAING DAN DAMPAKNYA KE RESILIENSI BISNIS. Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA), 5(3), 1610-1622. https://doi.org/10.31955/mea.v5i3.1569
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Articles
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