DAMPAK AKSELERASI DIGITAL TERHADAP PERILAKU KONSUMEN ASURANSI JIWA SELAMA PANDEMI COVID-19: PERAN KELOMPOK REFERENSI SEBAGAI VARIABLE MODERASI
Abstract
This study is being carried out with the aim of finding out if virtual accelerators have any power in motivating buyers to buy cover during the moderate COVID19 pandemic using a peer group. are not. This study is a descriptive quantitative study. This study used a full sampling approach as the sample was taken of one hundred bedding buyers during the COVID19 pandemic. Collect questionnaire usage statistics for respondents. Analyze the statistics used on this declaration using the Statistcal Package for SocialSciences (SPSS) software. Theimpact ofthis review is that there may be some strength between digital acceleration on consumer behavior, the benchmark group has no impact on consumer behavior. Meanwhile, if the peer-to-peer group mediates between digital acceleration and consumer behavior, it has devastating and far-reaching effects. Therefore, we can conclude that Reference Groups have digital acceleration power for consumer behavior. For the researchers assume that life insurance companies pay special attention to peer groups so they can increase their life insurance purchases during Covid19.
References
Abdullah, C., and Suliyanthini, D. 2021. “Perubahan Perilaku Konsumen di Masa Pandemi Covid-19.” Equilibrium: Jurnal Pendidikan. DOI:10.26618/equilibrium.v9i1.4316
Afriansyah, R., Ramdan, A. M., and Jhoansyah, D. 2021. “Keputusan Pembelian Secara Online Berdasarkan Kelompok Referensi, Keluarga serta Peran dan Status.” BUDGETING : Journal of Business, Management and Accounting. DOI:10.31539/budgeting.v2i2.1751
Cholilawati, and Suliyanthini, D. 2021. “Perubahan Perilaku Konsumen Selama Pandemi COVID-19.” Pendidikan.
Cuandra, F., and Liani, V. 2019. “Analisis Pengaruh Faktor Demografi, Financial Literacy dan Saving Motives Terhadap Permintaan Asuransi Jiwa Unit-Link.” Jurnal Ilmiah Bisnis, Pasar Modal Dan UMKM, 2(1), 38–51.
Dennis, C., Merrilees, B., Jayawardhena, C., and Wright, L. T. 2009. “E-consumer behaviour.” European Journal of Marketing. DOI:10.1108/03090560910976393
Du, K., and Dai, Y. 2018. “The doctrine of the mean: Reference groups and public information systems development.” Journal of Strategic Information Systems. DOI:10.1016/j.jsis.2017.11.003
Engel, J. F., Kegerreis, R. J., and Blackwell, R. D. 1969. “Word-of-Mouth Communication by the Innovator.” Journal of Marketing. DOI:10.2307/1248475
Evrilyan, H., and Septiarini, D. F. 2020. “Determinan Tingkat Solvabilitas Pada Perusahaan Asuransi Jiwa Syariah Periode 2014-2018.” Jurnal Ekonomi Syariah Teori Dan Terapan.
Harwani, Y., Suharjo, B., Nurmalina, R., and Suprayitno, G. 2018. “MINAT PEMILIHAN PERGURUAN TINGGI DAN PERAN KELOMPOK REFERENSI SERTA KOMUNIKASI PEMASARAN TERINTEGRASI.” MIX: JURNAL ILMIAH MANAJEMEN. DOI:10.22441/mix.2018.v8i2.001
Jahanmir, S. F., and Cavadas, J. 2018. “Factors affecting late adoption of digital innovations.” Journal of Business Research. DOI:10.1016/j.jbusres.2018.01.058
Kannan, S., Shaik Syed Ali, P., Sheeza, A., and Hemalatha, K. 2020. “COVID-19 (Novel Coronavirus 2019) - recent trends.” European Review for Medical and Pharmacological Sciences. DOI:10.26355/eurrev_202002_20378
Khafidin. 2020. “Konsep perilaku konsumen beserta implikasinya terhadap keputusan pembelian.” Journal Derivatif.
Kotler, M., and Kotler, P. 2004. “KOTLER.” Signs.
Li, C. Y. 2018. “Consumer behavior in switching between membership cards and mobile applications: The case of Starbucks.” Computers in Human Behavior. DOI:10.1016/j.chb.2017.12.042
M.Anang Firmansyah, (87). 2019. “PERILAKU KONSUMEN (Sikap dan Pemasaran).” PERILAKU KONSUMEN (Sikap Dan Pemasaran) Oleh Dr. M.Anang Firmansyah, S.E.,.
Min, S., So, K. K. F., and Jeong, M. 2019. “Consumer adoption of the Uber mobile application: Insights from diffusion of innovation theory and technology acceptance model.” Journal of Travel and Tourism Marketing. DOI:10.1080/10548408.2018.1507866
Pascarella, G., Strumia, A., Piliego, C., Bruno, F., Del Buono, R., Costa, F., Scarlata, S., and Agrò, F. E. 2020. “COVID-19 diagnosis and management: a comprehensive review.” In Journal of Internal Medicine. DOI:10.1111/joim.13091
Schultz, C. D. 2017. “Proposing to your fans: Which brand post characteristics drive consumer engagement activities on social media brand pages?” Electronic Commerce Research and Applications. DOI:10.1016/j.elerap.2017.09.005
Setiaji, B., Triana, T., and Harimurti, B. 2017. “Strategi Penguatan Sektor IKNB melalui Inisiasi Program Nasional Akselerasi Industri PEER TO PEER LENDING (P2PL).” In Call for Paper IKNB.
Setiawan, D. 2013. “Pemodelan akselerasi implementasi Digital Dividend di Indonesia.” Universitas Indonesia.
Shareef, M. A., Mukerji, B., Dwivedi, Y. K., Rana, N. P., and Islam, R. 2019. “Social media marketing: Comparative effect of advertisement sources.” Journal of Retailing and Consumer Services. DOI:10.1016/j.jretconser.2017.11.001
Shin, Y. H., Im, J., Jung, S. E., and Severt, K. 2018. “The theory of planned behavior and the norm activation model approach to consumer behavior regarding organic menus.” International Journal of Hospitality Management. DOI:10.1016/j.ijhm.2017.10.011
Singleton, I., Knott, C. D., Morrogh-Bernard, H. C., Wich, S. A., and Van Schaik, C. P. 2009. “Ranging behavior of orangutan females and social organization.” In Orangutans: Geographic Variation in Behavioral Ecology and Conservation. DOI:10.1093/acprof:oso/9780199213276.003.0013
Siswanto, D. 2021. “Dampak Resiko Keuangan Dalam Bisnis Jasa Keuangan Perusahaan Asuransi Jiwa di Era Pandemi Corona.” KarismaPro, 2(1), 1–13. DOI:10.53675/karismapro.v2i1.71
Sugiono, P. D. 2014. “Metode penelitian pendidikan pendekatan kuantitatif.pdf.” In Metode Penelitian Pendidikan Pendekatan Kuantitatif, Kualitatif Dan R&D.
Taufique, K. M. R., and Vaithianathan, S. 2018. “A fresh look at understanding Green consumer behavior among young urban Indian consumers through the lens of Theory of Planned Behavior.” Journal of Cleaner Production. DOI:10.1016/j.jclepro.2018.02.097
Ulfan, K., Sutriswanto, S., and Apriyanto, G. 2018. “Analisis Pengaruh Rasio Early Warning System Terhadap Financial Solvency Pada Perusahaan Asuransi Jiwa Syariah Di Indonesia.” Wiga : Jurnal Penelitian Ilmu Ekonomi. DOI:10.30741/wiga.v8i1.232
van Konijnenburg, E. M. M. H., Gigengack, M., Teeuw, A. H., Sieswerda‐Hoogendoorn, T., Brilleslijper‐Kater, S. N., Flapper, B. C., Lindauer, R. J. L., van Goudoever, J. B., van der Lee, J. H., Jones, A., Remmerswaal, D., Verveer, I., Robinson, E. C. E., Franken, I. H. A., Wen, C. K. F., Field, M., Karriker‐Jaffe, K. J., Li, L. L., Greenfield, T. K., … Barlow, D. H. 2018. “A mixed methods study on evaluations of Virginia’s STEM-focused governor’s schools.” Dissertation Abstracts International: Section B: The Sciences and Engineering.
Vargas, J. R. N. 2020. “The COVID-19 pandemic.” In Revista Facultad de Medicina. DOI:10.15446/revfacmed.v68n1.86482
Vial, G. 2019. “Understanding digital transformation: A review and a research agenda.” In Journal of Strategic Information Systems. DOI:10.1016/j.jsis.2019.01.003
Xu, X., Li, Q., Peng, L., Hsia, T. L., Huang, C. J., and Wu, J. H. 2017. “The impact of informational incentives and social influence on consumer behavior during Alibaba’s online shopping carnival.” Computers in Human Behavior. DOI:10.1016/j.chb.2017.07.018
Zhang, M., Luo, M., Nie, R., and Zhang, Y. 2017. “Technical attributes, health attribute, consumer attributes and their roles in adoption intention of healthcare wearable technology.” International Journal of Medical Informatics. DOI:10.1016/j.ijmedinf.2017.09.016
Zhang, T. (Christina), Abound Omran, B., and Cobanoglu, C. 2017. “Generation Y’s positive and negative eWOM: use of social media and mobile technology.” International Journal of Contemporary Hospitality Management. DOI:10.1108/IJCHM-10-2015-0611.
Zulkarnaen, W., Amin, N. N. (2018). Pengaruh Strategi Penetapan Harga Terhadap Kepuasan Konsumen. Jurnal Ilmiah MEA (Manajemen, Ekonomi, & Akuntansi), 2(1), 106-128.
Afriansyah, R., Ramdan, A. M., and Jhoansyah, D. 2021. “Keputusan Pembelian Secara Online Berdasarkan Kelompok Referensi, Keluarga serta Peran dan Status.” BUDGETING : Journal of Business, Management and Accounting. DOI:10.31539/budgeting.v2i2.1751
Cholilawati, and Suliyanthini, D. 2021. “Perubahan Perilaku Konsumen Selama Pandemi COVID-19.” Pendidikan.
Cuandra, F., and Liani, V. 2019. “Analisis Pengaruh Faktor Demografi, Financial Literacy dan Saving Motives Terhadap Permintaan Asuransi Jiwa Unit-Link.” Jurnal Ilmiah Bisnis, Pasar Modal Dan UMKM, 2(1), 38–51.
Dennis, C., Merrilees, B., Jayawardhena, C., and Wright, L. T. 2009. “E-consumer behaviour.” European Journal of Marketing. DOI:10.1108/03090560910976393
Du, K., and Dai, Y. 2018. “The doctrine of the mean: Reference groups and public information systems development.” Journal of Strategic Information Systems. DOI:10.1016/j.jsis.2017.11.003
Engel, J. F., Kegerreis, R. J., and Blackwell, R. D. 1969. “Word-of-Mouth Communication by the Innovator.” Journal of Marketing. DOI:10.2307/1248475
Evrilyan, H., and Septiarini, D. F. 2020. “Determinan Tingkat Solvabilitas Pada Perusahaan Asuransi Jiwa Syariah Periode 2014-2018.” Jurnal Ekonomi Syariah Teori Dan Terapan.
Harwani, Y., Suharjo, B., Nurmalina, R., and Suprayitno, G. 2018. “MINAT PEMILIHAN PERGURUAN TINGGI DAN PERAN KELOMPOK REFERENSI SERTA KOMUNIKASI PEMASARAN TERINTEGRASI.” MIX: JURNAL ILMIAH MANAJEMEN. DOI:10.22441/mix.2018.v8i2.001
Jahanmir, S. F., and Cavadas, J. 2018. “Factors affecting late adoption of digital innovations.” Journal of Business Research. DOI:10.1016/j.jbusres.2018.01.058
Kannan, S., Shaik Syed Ali, P., Sheeza, A., and Hemalatha, K. 2020. “COVID-19 (Novel Coronavirus 2019) - recent trends.” European Review for Medical and Pharmacological Sciences. DOI:10.26355/eurrev_202002_20378
Khafidin. 2020. “Konsep perilaku konsumen beserta implikasinya terhadap keputusan pembelian.” Journal Derivatif.
Kotler, M., and Kotler, P. 2004. “KOTLER.” Signs.
Li, C. Y. 2018. “Consumer behavior in switching between membership cards and mobile applications: The case of Starbucks.” Computers in Human Behavior. DOI:10.1016/j.chb.2017.12.042
M.Anang Firmansyah, (87). 2019. “PERILAKU KONSUMEN (Sikap dan Pemasaran).” PERILAKU KONSUMEN (Sikap Dan Pemasaran) Oleh Dr. M.Anang Firmansyah, S.E.,.
Min, S., So, K. K. F., and Jeong, M. 2019. “Consumer adoption of the Uber mobile application: Insights from diffusion of innovation theory and technology acceptance model.” Journal of Travel and Tourism Marketing. DOI:10.1080/10548408.2018.1507866
Pascarella, G., Strumia, A., Piliego, C., Bruno, F., Del Buono, R., Costa, F., Scarlata, S., and Agrò, F. E. 2020. “COVID-19 diagnosis and management: a comprehensive review.” In Journal of Internal Medicine. DOI:10.1111/joim.13091
Schultz, C. D. 2017. “Proposing to your fans: Which brand post characteristics drive consumer engagement activities on social media brand pages?” Electronic Commerce Research and Applications. DOI:10.1016/j.elerap.2017.09.005
Setiaji, B., Triana, T., and Harimurti, B. 2017. “Strategi Penguatan Sektor IKNB melalui Inisiasi Program Nasional Akselerasi Industri PEER TO PEER LENDING (P2PL).” In Call for Paper IKNB.
Setiawan, D. 2013. “Pemodelan akselerasi implementasi Digital Dividend di Indonesia.” Universitas Indonesia.
Shareef, M. A., Mukerji, B., Dwivedi, Y. K., Rana, N. P., and Islam, R. 2019. “Social media marketing: Comparative effect of advertisement sources.” Journal of Retailing and Consumer Services. DOI:10.1016/j.jretconser.2017.11.001
Shin, Y. H., Im, J., Jung, S. E., and Severt, K. 2018. “The theory of planned behavior and the norm activation model approach to consumer behavior regarding organic menus.” International Journal of Hospitality Management. DOI:10.1016/j.ijhm.2017.10.011
Singleton, I., Knott, C. D., Morrogh-Bernard, H. C., Wich, S. A., and Van Schaik, C. P. 2009. “Ranging behavior of orangutan females and social organization.” In Orangutans: Geographic Variation in Behavioral Ecology and Conservation. DOI:10.1093/acprof:oso/9780199213276.003.0013
Siswanto, D. 2021. “Dampak Resiko Keuangan Dalam Bisnis Jasa Keuangan Perusahaan Asuransi Jiwa di Era Pandemi Corona.” KarismaPro, 2(1), 1–13. DOI:10.53675/karismapro.v2i1.71
Sugiono, P. D. 2014. “Metode penelitian pendidikan pendekatan kuantitatif.pdf.” In Metode Penelitian Pendidikan Pendekatan Kuantitatif, Kualitatif Dan R&D.
Taufique, K. M. R., and Vaithianathan, S. 2018. “A fresh look at understanding Green consumer behavior among young urban Indian consumers through the lens of Theory of Planned Behavior.” Journal of Cleaner Production. DOI:10.1016/j.jclepro.2018.02.097
Ulfan, K., Sutriswanto, S., and Apriyanto, G. 2018. “Analisis Pengaruh Rasio Early Warning System Terhadap Financial Solvency Pada Perusahaan Asuransi Jiwa Syariah Di Indonesia.” Wiga : Jurnal Penelitian Ilmu Ekonomi. DOI:10.30741/wiga.v8i1.232
van Konijnenburg, E. M. M. H., Gigengack, M., Teeuw, A. H., Sieswerda‐Hoogendoorn, T., Brilleslijper‐Kater, S. N., Flapper, B. C., Lindauer, R. J. L., van Goudoever, J. B., van der Lee, J. H., Jones, A., Remmerswaal, D., Verveer, I., Robinson, E. C. E., Franken, I. H. A., Wen, C. K. F., Field, M., Karriker‐Jaffe, K. J., Li, L. L., Greenfield, T. K., … Barlow, D. H. 2018. “A mixed methods study on evaluations of Virginia’s STEM-focused governor’s schools.” Dissertation Abstracts International: Section B: The Sciences and Engineering.
Vargas, J. R. N. 2020. “The COVID-19 pandemic.” In Revista Facultad de Medicina. DOI:10.15446/revfacmed.v68n1.86482
Vial, G. 2019. “Understanding digital transformation: A review and a research agenda.” In Journal of Strategic Information Systems. DOI:10.1016/j.jsis.2019.01.003
Xu, X., Li, Q., Peng, L., Hsia, T. L., Huang, C. J., and Wu, J. H. 2017. “The impact of informational incentives and social influence on consumer behavior during Alibaba’s online shopping carnival.” Computers in Human Behavior. DOI:10.1016/j.chb.2017.07.018
Zhang, M., Luo, M., Nie, R., and Zhang, Y. 2017. “Technical attributes, health attribute, consumer attributes and their roles in adoption intention of healthcare wearable technology.” International Journal of Medical Informatics. DOI:10.1016/j.ijmedinf.2017.09.016
Zhang, T. (Christina), Abound Omran, B., and Cobanoglu, C. 2017. “Generation Y’s positive and negative eWOM: use of social media and mobile technology.” International Journal of Contemporary Hospitality Management. DOI:10.1108/IJCHM-10-2015-0611.
Zulkarnaen, W., Amin, N. N. (2018). Pengaruh Strategi Penetapan Harga Terhadap Kepuasan Konsumen. Jurnal Ilmiah MEA (Manajemen, Ekonomi, & Akuntansi), 2(1), 106-128.
Published
2021-10-17
How to Cite
Wikantari, M. (2021). DAMPAK AKSELERASI DIGITAL TERHADAP PERILAKU KONSUMEN ASURANSI JIWA SELAMA PANDEMI COVID-19: PERAN KELOMPOK REFERENSI SEBAGAI VARIABLE MODERASI. Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA), 5(3), 1597-1609. https://doi.org/10.31955/mea.v5i3.1545
Section
Articles
Copyright (c) 2021 Jurnal Ilmiah MEA (Manajemen, Ekonomi, & Akuntansi)
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
