PERSEPSI RISIKO TERHADAP MINAT BELI ONLINE BLP BEAUTY SAAT PANDEMI COVID-19
Abstract
Penelitian ini bertujuan untuk menguji pengaruh antara faktor persepsi risiko konsumen dan minat beli online. Lebih tepatnya, penelitian ini akan mengujii pengaruh antara persepsi risiko keuangan terhadap minat beli online dan persepsi risiko produk terhadap minat beli online. Dalam penelitian ini, populasi yang dituju adalah konsumen BLP Beauty seluruh Indonesia yang memiliki niat untuk belanja online. Metode yang dipilih dalam penelitian ini yaitu metode penelitian kuantitatif menggunakan metode purposive sampling dengan jumlah responden sebanyak 91 orang. Data disebarkan melalui kuesioner google form menggunakan analisis Partial Least Squares-Structural Equat (PLS-SEM) dengan program SmartPLS versi 3.3.0. Ada dua tahapan penting yang dilakukan, antara lain dengan melakukan analisis model pengukuran (outer model) dan analisis model struktural (inner model). Berdasarkan hasil analisis data, menunjukkan bahwa persepsi risiko keuangan dan persepsi risiko produk memiliki pengaruh signifikan terhadap minat beli online BLP Beauty saat pandemi Covid-19.
References
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Hair, J. F., Sarstedt, M., Hopkins, L., & Kuppelwieser, V. G. (2014). Partial least squares structural equation modeling (PLS-SEM): An emerging tool in business research. European Business Review, 26(2), 106–121. https://doi.org/10.1108/EBR-10-2013-0128
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Pavlou, P. A. (2003). Consumer acceptance of electronic commerce: Integrating trust and risk with the technology acceptance model. International Journal of Electronic Commerce, 7(3), 101–134. https://doi.org/10.1080/10864415.2003.11044275
Paynter, J., & Lim, J. (2001). Drivers and impediments to e-commerce in Malaysia. Malaysian Journal of Library and Information Science, 6(2), 1–19.
Popli, A., & Mishra, S. (2015). Factors of Perceived Risk Affecting Online Purchase Decisions of Consumers. Pacific Business Review International, 8(2), 49–58.
Saprikis, V. (2013). Consumers’ Perceptions towards E-Shopping Advertisements and Promotional Actions in Social Networking Sites. International Journal of E-Adoption, 5(4), 36–47. https://doi.org/10.4018/ijea.2013100103
Schierz, P. G., Schilke, O., & Wirtz, B. W. (2010). Understanding consumer acceptance of mobile payment services: An empirical analysis. Electronic Commerce Research and Applications, 9(3), 209–216. https://doi.org/10.1016/j.elerap.2009.07.005
Dai, B., Forsythe, S., & Kwon, W. S. (2013). The impact of online shopping experience on risk perceptions and online purchase intentions: Does product category matter? Journal of Electronic Commerce Research, 15(1), 13–24.
Hair, J. F., Sarstedt, M., Hopkins, L., & Kuppelwieser, V. G. (2014). Partial least squares structural equation modeling (PLS-SEM): An emerging tool in business research. European Business Review, 26(2), 106–121. https://doi.org/10.1108/EBR-10-2013-0128
Hong, I. B., & Cha, H. S. (2013). The mediating role of consumer trust in an online merchant in predicting purchase intention. International Journal of Information Management, 33(6), 927–939. https://doi.org/10.1016/j.ijinfomgt.2013.08.007
Jurnal, J., & Mea, I. (2021). PENGARUH PROMOSI MEDIA SOSIAL TERHADAP MINAT JIMEA | Jurnal Ilmiah MEA ( Manajemen , Ekonomi , dan Akuntansi ). 5(3), 74–84.
Kamalul Ariffin, S., Mohan, T., & Goh, Y. N. (2018). Influence of consumers’ perceived risk on consumers’ online purchase intention. Journal of Research in Interactive Marketing, 12(3), 309–327. https://doi.org/10.1108/JRIM-11-2017-0100
Ko, H., Jung, J., Kim, J., & Shim, S. W. (2004). Cross-Cultural Differences in Perceived Risk of Online Shopping. Journal of Interactive Advertising, 4(2), 20–29. https://doi.org/10.1080/15252019.2004.10722084
Nepomuceno, M. V., Laroche, M., & Richard, M. O. (2014). How to reduce perceived risk when buying online: The interactions between intangibility, product knowledge, brand familiarity, privacy and security concerns. Journal of Retailing and Consumer Services, 21(4), 619–629. https://doi.org/10.1016/j.jretconser.2013.11.006
Pavlou, P. A. (2003). Consumer acceptance of electronic commerce: Integrating trust and risk with the technology acceptance model. International Journal of Electronic Commerce, 7(3), 101–134. https://doi.org/10.1080/10864415.2003.11044275
Paynter, J., & Lim, J. (2001). Drivers and impediments to e-commerce in Malaysia. Malaysian Journal of Library and Information Science, 6(2), 1–19.
Popli, A., & Mishra, S. (2015). Factors of Perceived Risk Affecting Online Purchase Decisions of Consumers. Pacific Business Review International, 8(2), 49–58.
Saprikis, V. (2013). Consumers’ Perceptions towards E-Shopping Advertisements and Promotional Actions in Social Networking Sites. International Journal of E-Adoption, 5(4), 36–47. https://doi.org/10.4018/ijea.2013100103
Schierz, P. G., Schilke, O., & Wirtz, B. W. (2010). Understanding consumer acceptance of mobile payment services: An empirical analysis. Electronic Commerce Research and Applications, 9(3), 209–216. https://doi.org/10.1016/j.elerap.2009.07.005
Zulkarnaen, W., et al. (2020). Comparative Study of Tax Policy Related to COVID-19 in ASEAN Countries. International Journal of TEST Engineering & Management. 83(2),6519-6528. https://testmagzine.biz/index.php/testmagzine/article/view/8548.
Hair, J. F., Sarstedt, M., Hopkins, L., & Kuppelwieser, V. G. (2014). Partial least squares structural equation modeling (PLS-SEM): An emerging tool in business research. European Business Review, 26(2), 106–121. https://doi.org/10.1108/EBR-10-2013-0128
Hong, I. B., & Cha, H. S. (2013). The mediating role of consumer trust in an online merchant in predicting purchase intention. International Journal of Information Management, 33(6), 927–939. https://doi.org/10.1016/j.ijinfomgt.2013.08.007
Jurnal, J., & Mea, I. (2021). Pengaruh Promosi Media Sosial Terhadap Minat Jimea | Jurnal Ilmiah MEA ( Manajemen , Ekonomi , dan Akuntansi ). 5(3), 74–84.
Kamalul Ariffin, S., Mohan, T., & Goh, Y. N. (2018). Influence of consumers’ perceived risk on consumers’ online purchase intention. Journal of Research in Interactive Marketing, 12(3), 309–327. https://doi.org/10.1108/JRIM-11-2017-0100
Ko, H., Jung, J., Kim, J., & Shim, S. W. (2004). Cross-Cultural Differences in Perceived Risk of Online Shopping. Journal of Interactive Advertising, 4(2), 20–29. https://doi.org/10.1080/15252019.2004.10722084
Nepomuceno, M. V., Laroche, M., & Richard, M. O. (2014). How to reduce perceived risk when buying online: The interactions between intangibility, product knowledge, brand familiarity, privacy and security concerns. Journal of Retailing and Consumer Services, 21(4), 619–629. https://doi.org/10.1016/j.jretconser.2013.11.006
Pavlou, P. A. (2003). Consumer acceptance of electronic commerce: Integrating trust and risk with the technology acceptance model. International Journal of Electronic Commerce, 7(3), 101–134. https://doi.org/10.1080/10864415.2003.11044275
Paynter, J., & Lim, J. (2001). Drivers and impediments to e-commerce in Malaysia. Malaysian Journal of Library and Information Science, 6(2), 1–19.
Popli, A., & Mishra, S. (2015). Factors of Perceived Risk Affecting Online Purchase Decisions of Consumers. Pacific Business Review International, 8(2), 49–58.
Saprikis, V. (2013). Consumers’ Perceptions towards E-Shopping Advertisements and Promotional Actions in Social Networking Sites. International Journal of E-Adoption, 5(4), 36–47. https://doi.org/10.4018/ijea.2013100103
Schierz, P. G., Schilke, O., & Wirtz, B. W. (2010). Understanding consumer acceptance of mobile payment services: An empirical analysis. Electronic Commerce Research and Applications, 9(3), 209–216. https://doi.org/10.1016/j.elerap.2009.07.005
Dai, B., Forsythe, S., & Kwon, W. S. (2013). The impact of online shopping experience on risk perceptions and online purchase intentions: Does product category matter? Journal of Electronic Commerce Research, 15(1), 13–24.
Hair, J. F., Sarstedt, M., Hopkins, L., & Kuppelwieser, V. G. (2014). Partial least squares structural equation modeling (PLS-SEM): An emerging tool in business research. European Business Review, 26(2), 106–121. https://doi.org/10.1108/EBR-10-2013-0128
Hong, I. B., & Cha, H. S. (2013). The mediating role of consumer trust in an online merchant in predicting purchase intention. International Journal of Information Management, 33(6), 927–939. https://doi.org/10.1016/j.ijinfomgt.2013.08.007
Jurnal, J., & Mea, I. (2021). PENGARUH PROMOSI MEDIA SOSIAL TERHADAP MINAT JIMEA | Jurnal Ilmiah MEA ( Manajemen , Ekonomi , dan Akuntansi ). 5(3), 74–84.
Kamalul Ariffin, S., Mohan, T., & Goh, Y. N. (2018). Influence of consumers’ perceived risk on consumers’ online purchase intention. Journal of Research in Interactive Marketing, 12(3), 309–327. https://doi.org/10.1108/JRIM-11-2017-0100
Ko, H., Jung, J., Kim, J., & Shim, S. W. (2004). Cross-Cultural Differences in Perceived Risk of Online Shopping. Journal of Interactive Advertising, 4(2), 20–29. https://doi.org/10.1080/15252019.2004.10722084
Nepomuceno, M. V., Laroche, M., & Richard, M. O. (2014). How to reduce perceived risk when buying online: The interactions between intangibility, product knowledge, brand familiarity, privacy and security concerns. Journal of Retailing and Consumer Services, 21(4), 619–629. https://doi.org/10.1016/j.jretconser.2013.11.006
Pavlou, P. A. (2003). Consumer acceptance of electronic commerce: Integrating trust and risk with the technology acceptance model. International Journal of Electronic Commerce, 7(3), 101–134. https://doi.org/10.1080/10864415.2003.11044275
Paynter, J., & Lim, J. (2001). Drivers and impediments to e-commerce in Malaysia. Malaysian Journal of Library and Information Science, 6(2), 1–19.
Popli, A., & Mishra, S. (2015). Factors of Perceived Risk Affecting Online Purchase Decisions of Consumers. Pacific Business Review International, 8(2), 49–58.
Saprikis, V. (2013). Consumers’ Perceptions towards E-Shopping Advertisements and Promotional Actions in Social Networking Sites. International Journal of E-Adoption, 5(4), 36–47. https://doi.org/10.4018/ijea.2013100103
Schierz, P. G., Schilke, O., & Wirtz, B. W. (2010). Understanding consumer acceptance of mobile payment services: An empirical analysis. Electronic Commerce Research and Applications, 9(3), 209–216. https://doi.org/10.1016/j.elerap.2009.07.005
Zulkarnaen, W., et al. (2020). Comparative Study of Tax Policy Related to COVID-19 in ASEAN Countries. International Journal of TEST Engineering & Management. 83(2),6519-6528. https://testmagzine.biz/index.php/testmagzine/article/view/8548.
Published
2021-10-05
How to Cite
Lestari, R., & W, N. I. (2021). PERSEPSI RISIKO TERHADAP MINAT BELI ONLINE BLP BEAUTY SAAT PANDEMI COVID-19. Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA), 5(3), 977-993. https://doi.org/10.31955/mea.v5i3.1538
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