PENGARUH WEB INFORMATIVENESS DAN WEB ENTERTAIMENT TERHADAP E-LOYALTY DENGAN VARIABEL INTERVENING E-SATISFACTION PADA SHOPEE
Abstract
Penelitian ini bertujuan untuk mengetahui (1) pengaruh web informativeness terhadap e-satisfaction dan, (2) pengaruh web entertainment terhadap e-satisfaction (3) pengaruh e-satisfaction terhadap e-loyalty (4) pengaruh web entertainment terhadap e-loyalty (5) pengaruh web informativeness terhadap e-loyalty.
Sampel dalam penelitian ini adalah 130 pengguna SHOPEE yang sedang menetap di daerah Yogyakarta. Metode pengumpulan data menggunakan kuesioner yang dibagikan menggunakan teknik Accidental Purposive Sampling. Hasil penelitian menunjukkan bahwa variabel web informativeness berpengaruh terhadap e-satisfaction, variabel web entertainment berpengaruh terhadap e-satisfaction, variabel e-satisfaction berpengaruh terhadap e-loyalty, variabel web entertainment berpengaruh terhadap e-loyalty, dan variabel web informativeness berpengaruh terhadap e-loyalty.
References
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Aisyah et, al,. (2018). Hubungan antara Event Marketing dengan Loyalitas Konsumen Kereta Api Studi Korelasional Mengenai Hubungan antara Event Marketing dengan Loyalitas Konsumen Penumpang Kereta Api Argo Parahyangan. 901–905.
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Bimo Suseno. (2017). Tutorial dan Jasa Olah Data Statistik. Retrieved March 3, 2021, from Blogger website: http://www.statistikolahdata.com/2017/01/ uji-mediasi-dengan-sobel-test.html?m=1
Bu, O. B., & Go, A. S. (2008). Perceived trustworthiness of online shops. Journal of Consumer Behaviour, 50(October), 35–50. https://doi.org/10.1002/cb
Constantinides, E., Lorenzo-Romero, C., & Gómez, M. A. (2010). Effects of web experience on consumer choice: A multicultural approach. Internet Research, 20(2), 188–209. https://doi.org/10.1108/10662241011032245
Gao, Y. (2011). An Experimental Study Of The Effects Of Interactivity And Humor In E-Commerce. Review of Business Information Systems (RBIS), 15(1), 9–14. https://doi.org/10.19030/rbis.v15i1.3993
Ghozali, I. (2016). Aplikasi Analisis Multivariate Dengan Program SPSS. Semarang: Badan Penerbit Universitas Diponegoro. Greenhalgh-spencer, H.(2005). Performance Theories in Education: Power. Performance Theories in Education: Power, Pedagogy,. Educational Studies, 95.
Ghozali Imam. (2018). Aplikasi Analisis Multivariate dengan Program IBM SPSS 25. Semarang: Universitas Diponegoro.
Gujarati, D. N., & Porter, D. C. (2012). Dasar–dasar Ekonometrika. jakarta: salemba empat.
Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (n.d.). Multivariate Data Analysis Seventh Edition Prentice Hall, 2010. Upper Saddle River, New Jersey.[Google Scholar].
Hausman, A. V., & Siekpe, J. S. (2009). The effect of web interface features on consumer online purchase intentions. Journal of Business Research, 62(1), 5–13. https://doi.org/10.1016/j.jbusres.2008.01.018
Helgesen, Ø., & Nesset, E. (2011). Does LibQUAL+TM account for student loyalty to a university college library? Quality Assurance in Education, 19(4), 413–440. https://doi.org/10.1108/09684881111170104
Hendraningtiyas, Y. A. L., & Soediono, W. (2015). Pengaruh Site Design, Informativeness, Dan Security Terhadap Custamer Satisfaction Online Web Retailing Zalora Indonesia. Jurnal Bianis Dan Akuntansi, 17(2), 190–196.
Hsin Chang, H., & Wang, H. W. (2011). The moderating effect of customer perceived value on online shopping behaviour. In Online Information Review (Vol. 35). https://doi.org/10.1108/14684521111151414
Hur, Y., Ko, Y. J., & Valacich, J. (2011). A Structural model of the relationships between sport website quality, e-satisfaction, and e-loyalty. Journal of Sport Management, 25(5), 458–473. https://doi.org/10.1123/jsm.25.5.458
Junaidi. (2010). R Tabel. Art &Photos, 4. Retrieved from https://www.slideshare.net/hendrayudha9028/19-tabelnilaikritisrpearson
Kasih, S. S., & Moeliono, N. N. K. (2020). … Dan E-Trust Terhadap E-Loyalty Dengan E-Satisfaction Sebagai Variabel Intervening (Studi Pada Pelanggan Sorabel Di Bandung). Jurnal Ilmiah Mahasiswa Ekonomi …, 5(4), 780–791. Retrieved from http://www.jim.unsyiah.ac.id/EKM/ article/view/15512
L.C. Dailey. (1999). Designing The World We Surf In: A Conceptual Model Of Web Atmospheric. American Marketing Association. Conference Proceedings: Chicago. 10 (225).
L.Sulitiowaty, R.L. Garnasih, E.Suranta. (2011). Pengaruh Entertainment, Informativeness, dan Irritation Terhadap Advertising Value Situs WWW.Telkomsel.com (Studi Kasus Pada Mahasiswa Pengguna Internet di UPT Komputer Universitas Riau). Jurnal Ekonomi, 19 (2)
Loureiro, S. M. C., & Roschk, H. (2014). Differential effects of atmospheric cues on emotions and loyalty intention with respect to age under online/offline environment. Journal of Retailing and Consumer Services, 21(2), 211–219. https://doi.org/10.1016/j.jretconser.2013.09.001
M. Ary B. Yuwono, FH. Syahir. (2002). Pengaruh Entertainment, Irritatating dan Informativeness Terhadap Nilai Iklan dan Sikap Terhadap Periklanan di Web di Kalangan Mahasiswa di Jakarta Barat. Jurnal Bisnis dan Akuntansi. 4 (3) 213-228.
Melinda. (2017). Pengaruh E-Service Quality Terhadap E-Loyalty Pelanggan Go-Jek Melalui E-Satisfaction Pada Kategori Go-Ride. Agora, 5(1), 1.
Muhammad Nailan Edward, S. U. (2020). Pengaruh Nilai Akuisisi Dan Nilai Transaksi Terhadap E-Loyalty Yang Di Mediasi Oleh E-Satisfaction Pada E- Syiah Kuala. 5(1), 220–235.
Mummalaneni, V. (2005). An empirical investigation of Web site characteristics, consumer emotional states and on-line shopping behaviors. Journal of Business Research, 58(4), 526–532. https://doi.org/10.1016/S0148-2963(03)00143-7
Nugraha, I. A. (2017). Informativeness, Entertainment. dan Credibility Sebagai Pendorong Attitude Toward The Advertising Serta Implikasinya Terhadap Intention To Use: Studi Pada Konteks Online Video Advertising. SI. Thesis, STIE Indonesia Banking School.
NH Zamzuri, ES Kassim, M.Shahrom. N.Humaidid, N.Zakaria. (2018). Entertainment Grafication, Informative Grafication, Web Irritation and Self-Efficacy as Motivational Factors to Online Shopping Intention. 17 (3)
Pada, S., Situs, P., Di, E. C. C. S., Sleman, K., Rintasari, D., & Farida, N. (2018). PENGARUH E-TRUST DAN E-SERVICE QUALITY TERHADAP E-LOYALTY MELALUI E-SATISFACTION Pendahuluan. IX(Iv), 539–547.
Pandey, S., & Chawla, D. (2018). Online customer experience (OCE) in clothing e-retail: Exploring OCE dimensions and their impact on satisfaction and loyalty – Does gender matter? International Journal of Retail and Distribution Management, 46(3), 323–346. https://doi.org/10.1108/ IJRDM-01-2017-0005
Pitt, Sm. and. (2015). 10 Article Information : Facilities, 33(11/12), 736–751. Retrieved from http://www.emeraldinsight.com/doi/pdfplus/10.1108/F-11-2014-0094
Prashar, S., Sai Vijay, T., & Parsad, C. (2017). Effects of Online Shopping Values and Website Cues on Purchase Behaviour: A Study Using S–O–R Framework. Vikalpa, 42(1), 1–18. https://doi.org/10.1177/025 6090916686681
Pudjarti, S., Nurchayati, N., & Dwi Putranti, H. R. (2019). Penguatan Kepuasan Model Hubungan E-Service Quality Dan E-Loyalty Pada Konsumen Go-Jek Dan Grab. Sosiohumaniora, 21(3), 237–246. https://doi.org/10.24198/sosiohumaniora.v21i3.21491
Quan, N. H., Chi, N. T. K., Nhung, D. T. H., Ngan, N. T. K., & Phong, L. T. (2020). The influence of website brand equity, e-brand experience on e-loyalty: The mediating role of e-satisfaction. Management Science Letters, 10(1), 63–76. https://doi.org/10.5267/j.msl.2019.8.015
Ranjbarian, B., Sanayei, A., Kaboli, M. R., & Hadadian, A. (2012). An Analysis of Brand Image, Perceived Quality, Customer Satisfaction and Re-purchase Intention in Iranian Department Stores. International Journal of Business and Management, 7(6), 40–48. https://doi.org/10.5539 /ijbm.v7n6p40
Riza, S., & Sutopo. (2017). Analisis Pengaruh E-Service Quality , Kualitas Informasi dan Persepsi Kemudahan Terhadap E-Loyalty dengan E-Satisfaction sebagai Variabel Intervening. Diponegoro Journal Of Management, 6(4), 1–13.
Sai Vijay, T., Prashar, S., & Sahay, V. (2019). The influence of online shopping values and web atmospheric cues on e-loyalty: Mediating role of e-satisfaction. Journal of Theoretical and Applied Electronic Commerce Research, 14(1), 1–15. https://doi.org/10.4067/S0718-1876201900 0100102
Sekaran, U. (2006). Research Methods For Business: Metodologi Penelitian Untuk Bisnis. Buku 2.
Sreeram, A., Kesharwani, A., & Desai, S. (2017). Factors affecting satisfaction and loyalty in online grocery shopping: an integrated model. Journal of Indian Business Research, 9(2), 107–132. https://doi.org/10.1108/JIBR-01-2016-0001
Srinivasan, S. S., Anderson, R., & Ponnavolu, K. (2002). Customer loyalty in e-commerce: An exploration of its antecedents and consequences. Journal of Retailing, 78(1), 41–50. https://doi.org/10.1016/S0022-4359(01)00065-3
Sugiyono. (2016). Definisi dan Operasionsl Variabel Penelitian. 41–70.
Supriyadi, E., & Putriana, L. (2010). Pengaruh Entertainment, Irritating dan Informativeness Iklan di Website di Kalangan Mahasiswa. The Winners, 11(2), 179. https://doi.org/10.21512/tw.v11i2.694
Suryani dan Hendryadi. (2015). Metode Riset Kuantitatif: Teori dan Aplikasi Pada Penelitian Bidang Manajemen dan Ekonomi Islam. Jakarta: Prenadamedia Group.
Szymanski DM, & RT., H. (2000). E-satisfaction: an initial examination. Journal of Retailing, 76(3), 309–322. Retrieved from https://www.sciencedirect.com/science/article/pii/S002243590000035X
Udayana, I. B. N., & Pramana, A. (2019). Membangun Kepercayaan Konsumen untuk Meningkatkan Intensi Pembelian. Jurnal Manajemen Dan Kewirausahaan, 7(2), 112–123. https://doi.org/10.26905/jmdk.v7i2.3039
Udayana, I. B. N., Prayekti, & Ardyan, E. (2019). Factors that influence the relationship between customer information quality and salesperson performance. Market-Trziste, 31(2), 187–207. https://doi.org/10.22598/mt/2019.31.2.187
Wiyono, G. (2011). Merancang Penelitian Bisnis dengan Alat Analisis SPSS 17.0 & SmartPLS 2.0. Yogyakarta: STIM YKPN Yogyakarta.
Yang, X., Zhang, X., Goh, S., & Anderson, C. (2017). Curvilinear effects of e-loyalty in China’s online tourism industry. Nankai Business Review International, 8(2), 174–189. https://doi.org/10.1108/NBRI-12-2016-0044
Yaqin, A. (2020). Peran e-satisfaction sebagai mediasi pada e-wom (studi pada pelanggan olx). Jurnal Ilmu Manajemen, 8, 506–516.
Zulkarnaen, W., Amin, N. N. (2018). Pengaruh Strategi Penetapan Harga Terhadap Kepuasan Konsumen. Jurnal Ilmiah MEA (Manajemen, Ekonomi, & Akuntansi), 2(1), 106-128.
Anderson, R. E., & Srinivasan, S. S. (2003). E-Satisfaction and E-Loyalty: A Contingency Framework. Psychology and Marketing, 20(2), 123–138. https://doi.org/10.1002/mar.10063
Ardiansyah, R., Manajemen, J., Bisnis, F., Katolik, U., & Mandala, W. (2018). PENGARUH WEB INFORMATIVENESS , WEB ENTERTAINMENT , DAN EFFECTIVENESS OF INFORMATION CONTENT TERHADAP WEB SATISFACTION DAN PURCHASE INTENTION.
Aisyah et, al,. (2018). Hubungan antara Event Marketing dengan Loyalitas Konsumen Kereta Api Studi Korelasional Mengenai Hubungan antara Event Marketing dengan Loyalitas Konsumen Penumpang Kereta Api Argo Parahyangan. 901–905.
Asra, A., Utomo, A. P., Asikin, M., & Pusponegoro, N. H. (2017). Analisis Multivariabel Suatu Pengantar. Bogor: In Media.
Bimo Suseno. (2017). Tutorial dan Jasa Olah Data Statistik. Retrieved March 3, 2021, from Blogger website: http://www.statistikolahdata.com/2017/01/ uji-mediasi-dengan-sobel-test.html?m=1
Bu, O. B., & Go, A. S. (2008). Perceived trustworthiness of online shops. Journal of Consumer Behaviour, 50(October), 35–50. https://doi.org/10.1002/cb
Constantinides, E., Lorenzo-Romero, C., & Gómez, M. A. (2010). Effects of web experience on consumer choice: A multicultural approach. Internet Research, 20(2), 188–209. https://doi.org/10.1108/10662241011032245
Gao, Y. (2011). An Experimental Study Of The Effects Of Interactivity And Humor In E-Commerce. Review of Business Information Systems (RBIS), 15(1), 9–14. https://doi.org/10.19030/rbis.v15i1.3993
Ghozali, I. (2016). Aplikasi Analisis Multivariate Dengan Program SPSS. Semarang: Badan Penerbit Universitas Diponegoro. Greenhalgh-spencer, H.(2005). Performance Theories in Education: Power. Performance Theories in Education: Power, Pedagogy,. Educational Studies, 95.
Ghozali Imam. (2018). Aplikasi Analisis Multivariate dengan Program IBM SPSS 25. Semarang: Universitas Diponegoro.
Gujarati, D. N., & Porter, D. C. (2012). Dasar–dasar Ekonometrika. jakarta: salemba empat.
Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (n.d.). Multivariate Data Analysis Seventh Edition Prentice Hall, 2010. Upper Saddle River, New Jersey.[Google Scholar].
Hausman, A. V., & Siekpe, J. S. (2009). The effect of web interface features on consumer online purchase intentions. Journal of Business Research, 62(1), 5–13. https://doi.org/10.1016/j.jbusres.2008.01.018
Helgesen, Ø., & Nesset, E. (2011). Does LibQUAL+TM account for student loyalty to a university college library? Quality Assurance in Education, 19(4), 413–440. https://doi.org/10.1108/09684881111170104
Hendraningtiyas, Y. A. L., & Soediono, W. (2015). Pengaruh Site Design, Informativeness, Dan Security Terhadap Custamer Satisfaction Online Web Retailing Zalora Indonesia. Jurnal Bianis Dan Akuntansi, 17(2), 190–196.
Hsin Chang, H., & Wang, H. W. (2011). The moderating effect of customer perceived value on online shopping behaviour. In Online Information Review (Vol. 35). https://doi.org/10.1108/14684521111151414
Hur, Y., Ko, Y. J., & Valacich, J. (2011). A Structural model of the relationships between sport website quality, e-satisfaction, and e-loyalty. Journal of Sport Management, 25(5), 458–473. https://doi.org/10.1123/jsm.25.5.458
Junaidi. (2010). R Tabel. Art &Photos, 4. Retrieved from https://www.slideshare.net/hendrayudha9028/19-tabelnilaikritisrpearson
Kasih, S. S., & Moeliono, N. N. K. (2020). … Dan E-Trust Terhadap E-Loyalty Dengan E-Satisfaction Sebagai Variabel Intervening (Studi Pada Pelanggan Sorabel Di Bandung). Jurnal Ilmiah Mahasiswa Ekonomi …, 5(4), 780–791. Retrieved from http://www.jim.unsyiah.ac.id/EKM/ article/view/15512
L.C. Dailey. (1999). Designing The World We Surf In: A Conceptual Model Of Web Atmospheric. American Marketing Association. Conference Proceedings: Chicago. 10 (225).
L.Sulitiowaty, R.L. Garnasih, E.Suranta. (2011). Pengaruh Entertainment, Informativeness, dan Irritation Terhadap Advertising Value Situs WWW.Telkomsel.com (Studi Kasus Pada Mahasiswa Pengguna Internet di UPT Komputer Universitas Riau). Jurnal Ekonomi, 19 (2)
Loureiro, S. M. C., & Roschk, H. (2014). Differential effects of atmospheric cues on emotions and loyalty intention with respect to age under online/offline environment. Journal of Retailing and Consumer Services, 21(2), 211–219. https://doi.org/10.1016/j.jretconser.2013.09.001
M. Ary B. Yuwono, FH. Syahir. (2002). Pengaruh Entertainment, Irritatating dan Informativeness Terhadap Nilai Iklan dan Sikap Terhadap Periklanan di Web di Kalangan Mahasiswa di Jakarta Barat. Jurnal Bisnis dan Akuntansi. 4 (3) 213-228.
Melinda. (2017). Pengaruh E-Service Quality Terhadap E-Loyalty Pelanggan Go-Jek Melalui E-Satisfaction Pada Kategori Go-Ride. Agora, 5(1), 1.
Muhammad Nailan Edward, S. U. (2020). Pengaruh Nilai Akuisisi Dan Nilai Transaksi Terhadap E-Loyalty Yang Di Mediasi Oleh E-Satisfaction Pada E- Syiah Kuala. 5(1), 220–235.
Mummalaneni, V. (2005). An empirical investigation of Web site characteristics, consumer emotional states and on-line shopping behaviors. Journal of Business Research, 58(4), 526–532. https://doi.org/10.1016/S0148-2963(03)00143-7
Nugraha, I. A. (2017). Informativeness, Entertainment. dan Credibility Sebagai Pendorong Attitude Toward The Advertising Serta Implikasinya Terhadap Intention To Use: Studi Pada Konteks Online Video Advertising. SI. Thesis, STIE Indonesia Banking School.
NH Zamzuri, ES Kassim, M.Shahrom. N.Humaidid, N.Zakaria. (2018). Entertainment Grafication, Informative Grafication, Web Irritation and Self-Efficacy as Motivational Factors to Online Shopping Intention. 17 (3)
Pada, S., Situs, P., Di, E. C. C. S., Sleman, K., Rintasari, D., & Farida, N. (2018). PENGARUH E-TRUST DAN E-SERVICE QUALITY TERHADAP E-LOYALTY MELALUI E-SATISFACTION Pendahuluan. IX(Iv), 539–547.
Pandey, S., & Chawla, D. (2018). Online customer experience (OCE) in clothing e-retail: Exploring OCE dimensions and their impact on satisfaction and loyalty – Does gender matter? International Journal of Retail and Distribution Management, 46(3), 323–346. https://doi.org/10.1108/ IJRDM-01-2017-0005
Pitt, Sm. and. (2015). 10 Article Information : Facilities, 33(11/12), 736–751. Retrieved from http://www.emeraldinsight.com/doi/pdfplus/10.1108/F-11-2014-0094
Prashar, S., Sai Vijay, T., & Parsad, C. (2017). Effects of Online Shopping Values and Website Cues on Purchase Behaviour: A Study Using S–O–R Framework. Vikalpa, 42(1), 1–18. https://doi.org/10.1177/025 6090916686681
Pudjarti, S., Nurchayati, N., & Dwi Putranti, H. R. (2019). Penguatan Kepuasan Model Hubungan E-Service Quality Dan E-Loyalty Pada Konsumen Go-Jek Dan Grab. Sosiohumaniora, 21(3), 237–246. https://doi.org/10.24198/sosiohumaniora.v21i3.21491
Quan, N. H., Chi, N. T. K., Nhung, D. T. H., Ngan, N. T. K., & Phong, L. T. (2020). The influence of website brand equity, e-brand experience on e-loyalty: The mediating role of e-satisfaction. Management Science Letters, 10(1), 63–76. https://doi.org/10.5267/j.msl.2019.8.015
Ranjbarian, B., Sanayei, A., Kaboli, M. R., & Hadadian, A. (2012). An Analysis of Brand Image, Perceived Quality, Customer Satisfaction and Re-purchase Intention in Iranian Department Stores. International Journal of Business and Management, 7(6), 40–48. https://doi.org/10.5539 /ijbm.v7n6p40
Riza, S., & Sutopo. (2017). Analisis Pengaruh E-Service Quality , Kualitas Informasi dan Persepsi Kemudahan Terhadap E-Loyalty dengan E-Satisfaction sebagai Variabel Intervening. Diponegoro Journal Of Management, 6(4), 1–13.
Sai Vijay, T., Prashar, S., & Sahay, V. (2019). The influence of online shopping values and web atmospheric cues on e-loyalty: Mediating role of e-satisfaction. Journal of Theoretical and Applied Electronic Commerce Research, 14(1), 1–15. https://doi.org/10.4067/S0718-1876201900 0100102
Sekaran, U. (2006). Research Methods For Business: Metodologi Penelitian Untuk Bisnis. Buku 2.
Sreeram, A., Kesharwani, A., & Desai, S. (2017). Factors affecting satisfaction and loyalty in online grocery shopping: an integrated model. Journal of Indian Business Research, 9(2), 107–132. https://doi.org/10.1108/JIBR-01-2016-0001
Srinivasan, S. S., Anderson, R., & Ponnavolu, K. (2002). Customer loyalty in e-commerce: An exploration of its antecedents and consequences. Journal of Retailing, 78(1), 41–50. https://doi.org/10.1016/S0022-4359(01)00065-3
Sugiyono. (2016). Definisi dan Operasionsl Variabel Penelitian. 41–70.
Supriyadi, E., & Putriana, L. (2010). Pengaruh Entertainment, Irritating dan Informativeness Iklan di Website di Kalangan Mahasiswa. The Winners, 11(2), 179. https://doi.org/10.21512/tw.v11i2.694
Suryani dan Hendryadi. (2015). Metode Riset Kuantitatif: Teori dan Aplikasi Pada Penelitian Bidang Manajemen dan Ekonomi Islam. Jakarta: Prenadamedia Group.
Szymanski DM, & RT., H. (2000). E-satisfaction: an initial examination. Journal of Retailing, 76(3), 309–322. Retrieved from https://www.sciencedirect.com/science/article/pii/S002243590000035X
Udayana, I. B. N., & Pramana, A. (2019). Membangun Kepercayaan Konsumen untuk Meningkatkan Intensi Pembelian. Jurnal Manajemen Dan Kewirausahaan, 7(2), 112–123. https://doi.org/10.26905/jmdk.v7i2.3039
Udayana, I. B. N., Prayekti, & Ardyan, E. (2019). Factors that influence the relationship between customer information quality and salesperson performance. Market-Trziste, 31(2), 187–207. https://doi.org/10.22598/mt/2019.31.2.187
Wiyono, G. (2011). Merancang Penelitian Bisnis dengan Alat Analisis SPSS 17.0 & SmartPLS 2.0. Yogyakarta: STIM YKPN Yogyakarta.
Yang, X., Zhang, X., Goh, S., & Anderson, C. (2017). Curvilinear effects of e-loyalty in China’s online tourism industry. Nankai Business Review International, 8(2), 174–189. https://doi.org/10.1108/NBRI-12-2016-0044
Yaqin, A. (2020). Peran e-satisfaction sebagai mediasi pada e-wom (studi pada pelanggan olx). Jurnal Ilmu Manajemen, 8, 506–516.
Zulkarnaen, W., Amin, N. N. (2018). Pengaruh Strategi Penetapan Harga Terhadap Kepuasan Konsumen. Jurnal Ilmiah MEA (Manajemen, Ekonomi, & Akuntansi), 2(1), 106-128.
Published
2021-05-06
How to Cite
Fatma, T., Udayana, I. B. N., & Cahyani, P. D. (2021). PENGARUH WEB INFORMATIVENESS DAN WEB ENTERTAIMENT TERHADAP E-LOYALTY DENGAN VARIABEL INTERVENING E-SATISFACTION PADA SHOPEE. Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA), 5(2), 136-161. https://doi.org/10.31955/mea.v5i2.1033
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Articles
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