FAKTOR-FAKTOR YANG MEMPENGARUHI NIAT PEMBELIAN KOSMETIK KOREA SELATAN DI KOTA BATAM
Abstract
Tujuan dari penelitian ini adalah untuk mengetahui apakah brand association, brand loyalty, country of origin, perceived quality dan price secara langsung mempengaruhi purchase intention dengan satisfaction sebagai variabel mediasi pada kosmetik Korea Selatan di kota Batam. Data dikumpulkan dari 254 responden yang merupakan pengguna kosmetik Korea Selatan di kota Batam. Metode yang digunakan dalam penelitian ini adalah metode analisis Partial Least Square-Structured Equation Modeling (PLS-SEM). Hasil analisis data menunjukkan bahwa brand association, perceived quality, satisfaction berpengaruh signifikan positif terhadap purchase intention, sedangkan variabel brand loyalty, country of origin, dan price tidak berpengaruh terhadap purchase intention. Pengaruh variabel perceived quality terhadap purchase intention yang dimediasi oleh satisfaction memiliki pengaruh signfikan positif.
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Viacava, J. J. C., & Baptista, P. de P. (2020). The effects of easy and difficult business relationship evaluations on purchase intentions. Revista Brasileira de Gestao de Negocios, 22(4), 854–875. https://doi.org/10.7819/rbgn.v22i4.4082
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Zulkarnaen, W., Amin, N. N. (2018). Pengaruh Strategi Penetapan Harga Terhadap Kepuasan Konsumen. Jurnal Ilmiah MEA (Manajemen, Ekonomi, & Akuntansi), 2(1), 106-128.
Ali, F. (2016). Hotel website quality, perceived flow, customer satisfaction and purchase intention. Journal of Hospitality and Tourism Technology, 7(2), 213–228. https://doi.org/10.1108/JHTT-02-2016-0010
Arif, M. E. (2019). The influence of electronic word of mouth (EWOM), brand image, and price on re-purchase intention of airline customers. Jurnal Aplikasi Manajemen, 17(2), 345–356.
Bella, A. (2018). Di Balik Kesuksesan Merek Kecantikan Korea. Marketeers. https://marketeers.com/di-balik-kesuksesan-merek-kecantikan-korea/
Chae, H., Kim, S., Lee, J., & Park, K. (2020). Impact of product characteristics of limited edition shoes on perceived value, brand trust, and purchase intention; focused on the scarcity message frequency. Journal of Business Research, November 2018. https://doi.org/10.1016/j.jbusres.2019.11.040
Chang, W., & Chao, R.-F. (2018). The Impact of Shopping Values on Intention of Online Travel purchase for Mature Consumers: a Mediated Moderation Model. Journal of Tourism and Hospitality Management, 6(1), 92–99. https://doi.org/10.15640/jthm.v6n1a9
Dreifaldt, N., & Drennan, T. (2019). Does your brand need online influencer marketing? It depends; a mixed method approach to country of origin, brand image, and online influencer marketing on consumers’ purchase intention online (Issue June).
Gan, C., & Wang, W. (2017). The influence of perceived value on purchase intention in social commerce context. Internet Research, 27(4), 772–785. https://doi.org/10.1108/IntR-06-2016-0164
Ghozali, I., & Latan, H. (2015). Konsep, Teknik, Aplikasi Menggunakan Smart PLS 3.0 Untuk Penelitian Empiris.
Gil, M. T., & Jacob, J. (2018). The relationship between green perceived quality and green purchase intention: a three-path mediation approach using green satisfaction and green trust. International Journal of Business Innovation and Research, 15(3), 301–319. https://doi.org/10.1504/IJBIR.2018.089750
Hair, J. F., Wiliam, B. C., Babin, B. J., & Anderson, R. E. (2018). Multivariate Data Analysis. Cengage.
Hosseini, M., & Norouzi, H. (2017). Investigating the impact of consumer trust on loyalty and purchase intention of food store brands: Case study: Palladium shopping mall in Tehran. International Review of Management and Marketing, 7(4), 138–146.
Khan, M. M., Memon, Z., & Kumar, S. (2019). Celebrity endorsement and purchase intentions: The role of perceived quality and brand loyalty. Market Forces College of Management Sciences, 14(2), 99–120.
Khatoon, S., Zhengliang, X., & Hussain, H. (2020). The mediating effect of customer satisfaction on the relationship between electronic banking service quality and customer purchase intention: evidence from the Qatar banking sector. SAGE Open, 10(2). https://doi.org/10.1177/2158244020935887
Lee, J. E., Goh, M. L., & Mohd Noor, M. N. Bin. (2019a). Understanding purchase intention of university students towards skin care products. PSU Research Review, ahead-of-p(ahead-of-print), 161–178. https://doi.org/10.1108/prr-11-2018-0031
Lee, J. E., Goh, M. L., & Mohd Noor, M. N. Bin. (2019b). Understanding purchase intention of university students towards skin care products. PSU Research Review, 3(3), 161–178. https://doi.org/10.1108/prr-11-2018-0031
Lie, C. L., & Bernarto, I. (2019). The effect of country of origin, perceived quality, and brand image on the purchase intention of Etude House Cosmetics. Business and Management Horizons, 7(2), 36. https://doi.org/10.5296/bmh.v7i2.15324
Lien, C. H., Wen, M. J., Huang, L. C., & Wu, K. L. (2015). Online hotel booking: The effects of brand image, price, trust and value on purchase intentions. Asia Pacific Management Review, 20(4), 210–218. https://doi.org/10.1016/j.apmrv.2015.03.005
Nodira, Z., & Palka, P. (2017). The effects on purchase intention: the case of fruit juice. Journal of Competitiveness, 9(3), 111–128. https://doi.org/10.7441/joc.2017.03.08
Paiz, N. A. M., Ali, M. H., Abdullah, A. R., & Mansor, Z. D. (2020). The effects of service quality on satisfaction and purchase intention in mobile commerce. International Journal of Business and Management, 15(4), 36. https://doi.org/10.5539/ijbm.v15n4p36
Purnamasari, D. (2017). Drama Korea Memikat Penggemar Membeli Produk K-Beauty. Tirto. https://tirto.id/drama-korea-memikat-penggemar-membeli-produk-k-beauty-cyRk
Rani, N. S. A., & Suradi, Z. (2017). International brand vs. local brand: An evaluation of brand trust, brand reputation, customer satisfaction and purchase intention of Malaysian customers. Journal of Business and Retail Management Research, 11(3), 179–185.
Sarosa, A. P. (2018). Alasan Wanita Indonesia Lebih Suka Produk Kecantikan asal Korea. Tempo. https://cantik.tempo.co/read/1159359/alasan-wanita-indonesia-lebih-suka-produk-kecantikan-asal-korea
Shareef, M. A., Dwivedi, Y. K., Kumar, V., Davies, G., Rana, N., & Baabdullah, A. (2019). Purchase intention in an electronic commerce environment: A trade-off between controlling measures and operational performance. Information Technology and People, 32(6), 1345–1375. https://doi.org/10.1108/ITP-05-2018-0241
Shirvani, S. M., Motamedi, N., & Mohtaram, R. (2020). The effect of country-of-origin on the consumer purchase intention considering the mediating role of the brand equity dimensions. International Journal of Business Information Systems, 35(3), 363–377. https://doi.org/10.1504/IJBIS.2020.111418
Sugiyono. (2019). Metode Penelitian Kuantitatif Kualitatif dan R&D. Alfabeta.
Surikhan, U., Panyapan, W., Kamkankaew, P., Thanitbenjasith, P., Limpiangkanan, P., & Kaewma, K. (2019). Enhancing purchase intention through marketing activities and brand equity: An exploration of local brand coffee bar in Thailand. Global Journal of Business, Economics and Management: Current Issues, 9(1), 8–15. https://doi.org/10.18844/gjbem.v9i1.1363
Susilowati, E., & Novita Sari, A. (2020). The influence of brand awareness, brand association, and perceived quality toward consumers’ purchase intention: a case of richeese factory, Jakarta. Independent Journal of Management & Production, 11(1), 039. https://doi.org/10.14807/ijmp.v11i1.981
Tomalieh, E. F. (2016). The impact of events sponsorship on attendee’s purchase intention: the mediating role of brand image. International Journal of Business and Management, 11(8), 162. https://doi.org/10.5539/ijbm.v11n8p162
Viacava, J. J. C., & Baptista, P. de P. (2020). The effects of easy and difficult business relationship evaluations on purchase intentions. Revista Brasileira de Gestao de Negocios, 22(4), 854–875. https://doi.org/10.7819/rbgn.v22i4.4082
Watanabe, E. A. de M., Torres, C. V., & Alfinito, S. (2019). The impact of culture, evaluation of store image and satisfaction on purchase intention at supermarkets. Revista de Gestão, 26(3), 256–273. https://doi.org/10.1108/rege-12-2017-0009
Zulkarnaen, W., Amin, N. N. (2018). Pengaruh Strategi Penetapan Harga Terhadap Kepuasan Konsumen. Jurnal Ilmiah MEA (Manajemen, Ekonomi, & Akuntansi), 2(1), 106-128.
Published
2022-06-20
How to Cite
Candy, C., & Junita, J. (2022). FAKTOR-FAKTOR YANG MEMPENGARUHI NIAT PEMBELIAN KOSMETIK KOREA SELATAN DI KOTA BATAM. Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA), 6(2), 487-502. https://doi.org/10.31955/mea.v6i2.1990
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Articles
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