MARKETING PROMOTIONAL LINGUISTIC CONTENTS: A DISCOURSE ANALYSIS ON TOURISTIC MAGAZINE, LOMBOK-INDONESIA
Keywords:
Marketing Promotion, Linguistic Content, Discourses
Abstract
Study on the linguistic content of marketing promotion has received a small concern among tourism academicians. This subject, however, contributes a severe impact on customers' decisions, whether or not they approve a purchase or rejection. This paper thoroughly shines a light on the issue of linguistic use in the context of touristic marketing of Gililife magazine in the two published editions. Subsequently, discourse analysis was employed as a method of analysis under the qualitative approach. The data was carefully analyzed in four steps: collecting data, reducing data, displaying data, and drawing a conclusion. The information was collected from selecting four discourses discussing destinations with five main tourism components (attraction, amenity, accessibility, ancillary service, security) as the basis for content analysis. The findings show that the discourses predominantly emphasize attractions and amenities. However, security is being neglected in every lesson, even though it places a robust reason for visits.
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Avraham, E. (2016). Destination marketing and image repair during tourism crises: The case of Egypt. Journal of Hospitality and Tourism Management, 28, 41-48.
Azam, M., Alam, M. M., & Hafeez, M. H. (2018). Effect of tourism on environmental pollution: Further evidence from Malaysia, Singapore and Thailand. Journal of cleaner production, 190, 330-338.
Benckendorff, P.J., Xiang, Z., & Sheldon, P. J., (2019). Tourism Information Technology. Third Edition. London: CABI
Blythe, J. &Megicks, P., (2010). Marketing Planning: Strategy, Environment and Context. London: Pearson Education Limited
BPBD (Regional Disaster Management Agency). Dampak Gempa Lombok: 436 Orang Meninggal dan Kerugian Ekonomi Lebih Dari 5.04 Triliun Rupiah (The Impact of Lombok Earthquake: 436 Killed and More Than 5.04 Trillion Economic Loss). Retrieved from https://bnpb.go.id/dampak-gempa-lombok-436-orang. Accessed on November 13 2019
BPS (Statistical Central Bureau). (2017). Tourist Arrivals. Retrieved from ntb.bps.go.id. Accessed on October 27, 2019
Brant, T., Bendler, J., & Neumann, D. (2017). Social Media Analytics and Value Creation in Urban Smart Tourism Ecosystems. Elsevier: Information and Management
Cavallaro, F., Galati, O. I., & Nocera, S. (2017). Policy strategies for the mitigation of GHG emissions caused by the mass-tourism mobility in coastal areas. Transportation Research Procedia, 27, 317-324.
Chang, J. H., & Wang, S. H. (2019). Different levels of destination expectation: The effects of online advertising and electronic word-of-mouth. Telematics and Informatics, 36, 27-38.
Colladon, A. F., Guardabascio, B., & Innarella, R. (2019). Using social network and semantic analysis to analyze online travel forums and forecast tourism demand. Decision Support Systems, 123, 113075.
Cristea, A. A., Apostol, M. S., & Dosescu, T. (2015). The role of media in promoting religious tourism in Romania. Procedia-Social and Behavioral Sciences, 188, 302-306.
Del Vecchio, P., Mele, G., Ndou, V., & Secundo, G. (2018). Creating value from big social data: Implications for smart tourism destinations. Information Processing & Management, 54(5), 847-860.
Dolan, R., Seo, R. & Kemper, J., (2019). Complaining Practices on Social Media in Tourism: A Value Co-creation and Co-destruction Perspective. Elsevier: Tourism Management, 73, 35-45.
Frolova, S., (2014). The Role of Advertising in Promoting a Product. Centria: the university of Applied Science, Degree Programme in Industrial Management.
Giglio, S., Bertacchini, F., Bilotta, E., & Pantano, P. (2019). Using social media to identify tourism attractiveness in six Italian cities. Tourism management, 72, 306-312.
Gulbahar, M. O., & Yildirim, F. (2015). Marketing efforts related to social media channels and mobile application usage in tourism: A case study in Istanbul. Procedia-Social and Behavioral Sciences, 195, 453-462.
Kauffmann, E., Peral, J., Gil, D., Ferrández, A., Sellers, R., & Mora, H. (2020). A framework for big data analytics in commercial social networks: A case study on sentiment analysis and fake review detection for marketing decision-making. Industrial Marketing Management, 90, 523-537.
Khotimah, K., & Wilopo, W. (2017). Strategi pengembangan destinasi pariwisata budaya (Studi kasus pada kawasan Situs Trowulan sebagai Pariwisata Budaya Unggulan di Kabupaten Mojokerto). Jurnal Administrasi Bisnis, 42(1), 56-65.
Khotimah, K., & Wilopo, W. (2017). Strategi pengembangan destinasi pariwisata budaya (Studi kasus pada kawasan Situs Trowulan sebagai Pariwisata Budaya Unggulan di Kabupaten Mojokerto). Jurnal Administrasi Bisnis, 42(1), 56-65.
Kim, S. E., Lee, K. Y., Shin, S. I., & Yang, S. B. (2017). Effects of tourism information quality in social media on destination image formation: The case of Sina Weibo. Information & management, 54(6), 687-702.
Kriyantono, R., (2014). Riset komunikasi (Communication research). Jakarta: Kencana
Li, K. X., Jin, M., & Shi, W. (2018). Tourism as an important impetus to promoting economic growth: A critical review. Tourism Management Perspectives, 26, 135-142.
Losada, N., & Mota, G. (2019). 'Slow down, your movie is too fast': Slow tourism representations in the promotional videos of the Douro region (Northern Portugal). Journal of destination marketing & management, 11, 140-149.
Malenkina, N., & Ivanov, S. (2018). A linguistic analysis of the official tourism websites of the seventeen Spanish Autonomous Communities. Journal of Destination Marketing & Management, 9, 204-233.
Nizar, M. (2017). Strategi Promosi Dalam Pengembangan Pariwisata Halal Di Taman Wisata Religy Gunung Mujur Karangploso Malang. Al-ghazwah, 1(1), 87-102.
Okumus, B., & Cetin, G. (2018). Marketing Istanbul as a culinary destination. Journal of Destination Marketing & Management, 9, 340-346.
Rodríguez-Molina, M. A., Frías-Jamilena, D. M., Del Barrio-García, S., & Castañeda-García, J. A. (2019). Destination brand equity-formation: Positioning by tourism type and message consistency. Journal of Destination Marketing & Management, 12, 114-124.
Sumiyati, S., & Murdiyanto, L. (2018). Strategi Komunikasi Pemasaran Pariwisata Untuk Meningkatkan Kunjungan Wisatawan Di Pantai Suwuk Kabupaten Kebumen. Wacana: Jurnal Ilmiah Ilmu Komunikasi, 17(2), 171-180.
Tan, G. W. H., Lee, V. H., Hew, J. J., Ooi, K. B., & Wong, L. W. (2018). The interactive mobile social media advertising: an imminent approach to advertise tourism products and services?. Telematics and Informatics, 35(8), 2270-2288.
Trihayuningtyas, E., Wulandari, W., Adriani, Y., & Sarasvati, S. (2018). Media sosial sebagai sarana informasi dan promosi pariwisata bagi generasi Z di Kabupaten Garut. Tourism Scientific Journal, 4(1), 1-22.
Wati, B.W., (2014). Analisis wacana kritis berita sosial dan politik surat kabar Kedaulatan Rakyat (Critical Discourse analysis on social and political news in “Kedaulatan Rakyat”). Yograkarta: thesis unpublished.
Wijaya, S. W. (2016). Media sosial bagi Desa wisata: sebuah kajian konseptual. Media Teknika, 11(2).
World Tourism Organization. (2018). UNWTO: International Tourism Highlights. 2018 Edition
World Tourism Organization. (2019). UNWTO International Tourism Highlights. 2019 Edition
Xu, X., & Li, Y. (2016). The antecedents of customer satisfaction and dissatisfaction toward various types of hotels: A text mining approach. International journal of hospitality management, 55, 57-69.
Zhang, L & Gao, J. (2016). Exploring The Effects of International Tourism on China's Economic Growth, Energy Consumption, and Environmental Pollution: Evidence From a Regional Panel Analysis. Renewable and Sustainable Energy Reviews. 53(1), 225-234.
Zulkarnaen, W., Bagianto, A., Sabar, & Heriansyah, D. (2020). Management accounting as an instrument of financial fraud mitigation. International Journal of Psychosocial Rehabilitation, 24(3), 2471–2491. https://doi.org/10.37200/IJPR/V24I3/PR201894.
Published
2021-04-12
How to Cite
Basri, H., Zaitun, Z., Rami, M., & Sugandi, Y. B. W. (2021). MARKETING PROMOTIONAL LINGUISTIC CONTENTS: A DISCOURSE ANALYSIS ON TOURISTIC MAGAZINE, LOMBOK-INDONESIA. Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA), 5(1), 1367-1383. https://doi.org/10.31955/mea.v5i1.1076
Section
Articles
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