Sari RS, Pakarti P, Febriana EA, Putra FIFS. PERAN BRAND DAN RELATIONSHIP EQUITY MEMEDIASI SMMA DALAM MEMBANGUN CUSTOMER LOYALTY BLU BCA DIGITAL. mea [Internet]. 23Mar.2026 [cited 1Jul.2026];10(1):1979-005. Available from: https://journal.stiemb.ac.id/index.php/mea/article/view/7276