Afaf I, Marsasi E. THE ROLE OF VALUE CO-CREATION IN THE APPLICATION OF SERVICE-DOMINANT LOGIC THEORY IN ODOO INNOVATION MARKETING PROGRAMS. mea [Internet]. 27Oct.2023 [cited 16Nov.2025];7(3):843-72. Available from: https://journal.stiemb.ac.id/index.php/mea/article/view/3446