Listinasari, Meita, and Janice Carysa Siahaya. “BUILDING BRAND LOYALTY IN K-POP ACCESSORIES : THE ROLE OF ENTERTAINMENT, INTERACTIVITY, TRENDINESS, AND EWOM”. Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) 9, no. 3 (November 25, 2025): 2000-2013. Accessed December 2, 2025. https://journal.stiemb.ac.id/index.php/mea/article/view/6397.