Tasya, Athala, and Endy Marsasi. “THE EFFECT OF PERCEIVED VALUE AND EWOM ON LOYALTY IN THE INDUSTRY CONSUMER GOODS BASED ON EQUITY THEORY”. Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) 7, no. 1 (April 4, 2023): 236-252. Accessed November 24, 2024. https://journal.stiemb.ac.id/index.php/mea/article/view/2867.