Firmansyah, H., and N. Yuni. “ANTHROPOMORPHIC AI AND ADVERTISING APPEAL INCREASING EXPLORATION OF PURCHASE INTENTION IN MEDIATION CONSUMER PREFERENCE”. Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA), Vol. 9, no. 1, Apr. 2025, pp. 2071-83, doi:10.31955/mea.v9i1.5266.