A. Nabella, H. Astuti, M. Miftahuddin, and F. Bagis, “PENGARUH CUSTOMER RELATIONSHIP MANAGEMENT, BRAND IMAGE, SERVICE QUALITY DAN WORD OF MOUTH TERHADAP CUSTOMER LOYALTY PADA MCDONALD’S PURWOKERTO”, mea, vol. 9, no. 1, pp. 646-670, Feb. 2025.